Investment Rating - The report maintains a "Buy" rating for the company [2][5][10] Core Views - The company is expected to achieve significant revenue growth, with projected earnings per share (EPS) for 2025-2027 at 2.71, 3.42, and 4.19 RMB respectively, reflecting an upward adjustment from previous estimates [2][10] - The target price is set at 97.72 HKD, based on a 33x price-to-earnings (PE) ratio for 2025 [2][10] - The company has demonstrated strong performance in the first half of the year, with revenue growth driven by its main brand, Han Shu, and the rapid expansion of its infant brand, Yi Ye [9][10] Financial Information Summary - Revenue (in million RMB) is projected to grow from 4,191 in 2023 to 12,350 in 2027, with year-on-year growth rates of 56.6%, 62.1%, 24.7%, 22.3%, and 19.2% respectively [4][12] - Operating profit is expected to increase from 414 million RMB in 2023 to 1,739 million RMB in 2027, with significant growth rates of 308.5% in 2023 and 67.8% in 2024 [4][12] - Net profit attributable to the parent company is forecasted to rise from 461 million RMB in 2023 to 1,669 million RMB in 2027, with growth rates of 213.5% in 2023 and 69.4% in 2024 [4][12] - The gross margin is projected to improve from 72.1% in 2023 to 76.7% in 2027, while the net margin is expected to increase from 11.0% to 13.5% over the same period [4][12] Market Performance - The company's stock has shown strong absolute performance, with a 165.8% increase over the past 12 months [6] - The stock price as of August 6, 2025, was 87.75 HKD, with a 52-week high of 90.9 HKD and a low of 28.84 HKD [5]

Investment Rating - The report maintains a "Buy" rating for the company [3][8]. Core Insights - The company's performance exceeded expectations, with revenue and net profit both increasing. The estimated revenue for H1 2025 is approximately 4.09 to 4.11 billion RMB, representing a year-on-year growth of 16.8% to 17.3%, while net profit is expected to be between 540 to 560 million RMB, showing a year-on-year increase of 30.9% to 35.8% [8]. - The main brand, Han Shu, solidified its foundation with significant growth driven by category and channel adjustments. In July, Han Shu's GMV on Douyin increased by 58%, benefiting from a shift towards self-operated sales channels [8]. - New product launches and high-end breakthroughs are opening new growth avenues. The New Page brand in the maternal and infant sector saw a GMV increase of 187% from January to July, while the hair care segment is also gaining traction [8]. - The company's strategy of multi-brand collaboration and channel optimization is yielding long-term advantages, focusing on core sectors and expanding product categories [8]. Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 4,191 million RMB - 2024: 6,793 million RMB - 2025E: 8,513 million RMB - 2026E: 10,466 million RMB - 2027E: 12,664 million RMB - The corresponding net profit forecasts are: - 2023: 461 million RMB - 2024: 781 million RMB - 2025E: 1,061 million RMB - 2026E: 1,364 million RMB - 2027E: 1,654 million RMB - The expected growth rates for net profit are 36% for 2025, 29% for 2026, and 21% for 2027 [7][9].

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 100.00 [5] Core Views - The company is expected to see significant revenue growth in the first half of 2025, with projected revenue between RMB 4.09 billion and RMB 4.11 billion, representing a year-on-year increase of 16.8% to 17.3%. Net profit is anticipated to be around RMB 540 million to RMB 560 million, reflecting a year-on-year growth of 30.9% to 35.8% [5][6] - The growth in revenue and profit is primarily driven by the multi-category layout of the Han Shu brand and substantial growth in the Newpage brand, which focuses on infant skincare [5][6] - The company is expected to maintain its competitive advantage in its price segment and expand its product categories, leveraging its multi-brand matrix for new opportunities [5][8] Financial Projections - Revenue projections for the company are as follows: - 2024: RMB 6,793 million (+62.08%) - 2025E: RMB 8,502 million (+25.16%) - 2026E: RMB 10,422 million (+22.59%) - 2027E: RMB 12,668 million (+21.55%) [4] - Net profit projections are: - 2024: RMB 781.21 million (+69.42%) - 2025E: RMB 1,020 million (+30.53%) - 2026E: RMB 1,283 million (+25.86%) - 2027E: RMB 1,559 million (+21.51%) [4] - The expected EPS for the upcoming years is: - 2024: RMB 1.96 - 2025E: RMB 2.56 - 2026E: RMB 3.22 - 2027E: RMB 3.92 [4] Market Performance - In the first half of 2025, Han Shu's online GMV reached RMB 5.2 billion, a year-on-year increase of 19%, ranking fourth among domestic brands [6] - The brand's performance on the Douyin platform showed a significant increase in GMV, achieving RMB 456 million in July 2025, a year-on-year growth of 68.7% [6] - The Newpage brand also demonstrated strong growth, with GMV of RMB 341 million in the first half of 2025, reflecting a year-on-year increase of 128% [6][8]

Core Viewpoint - The company has raised its profit forecast for 2025-2026 by 13% to 11.3 billion and 13.9 billion yuan, respectively, due to the continuous release of brand potential and enhanced competitive advantages [1] Group 1: Revenue Growth - The multi-category layout of the Han Shu brand and the sustained high growth of Newpage have driven rapid revenue growth in the first half of 2025, with expected revenue of 40.9-41.1 billion yuan, representing a year-on-year increase of 16.8%-17.3% [2] - Newpage's GMV on major platforms like Tmall, Douyin, and JD.com has increased by over 140% year-on-year in the first half of 2025, following a strategic upgrade to cover a full age range for skincare [2] Group 2: Profit Margin Improvement - The optimization of the channel structure and the increase in the proportion of high-profit brands have led to a profit margin improvement in the first half of 2025, with an expected net profit of 5.4-5.6 billion yuan, reflecting a year-on-year increase of 30.9%-35.8% [3] - The proportion of self-broadcasting and product card GMV on Douyin has increased, contributing to a profit margin improvement, with the overall profit margin expected to rise by 1.6 percentage points to 13.4% [3] Group 3: Brand Expansion Strategy - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [4] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products, aiming for significant growth in the cosmetics sector over the next decade [4]

Core Viewpoint - The company is expected to see continued growth in brand strength and competitive advantages, leading to an upward revision of net profit forecasts for 2025-2026 by 13% to 1.13 billion and 1.39 billion yuan respectively, with a target price increase of 15% to 98 HKD, indicating a potential upside of 20% [1] Group 1 - The multi-channel and multi-category layout of the Han Shu brand, along with the sustained high growth of Newpage, is driving rapid revenue growth for the first half of 2025, with Han Shu's product lines diversifying and the contribution from men's skincare and makeup increasing to nearly 10% [2] - The optimization of channel structure and the increase in the proportion of high-margin brands are contributing to a better-than-expected profit margin for the first half of 2025, with the overall profit margin improving by 1.6 percentage points to 13.4% [3] Group 2 - The company is expected to continue expanding its brand matrix, with new brands launched in May and August, and plans to introduce additional brands in the second half of 2025, indicating a strong growth potential in the multi-brand and multi-category cosmetics sector [4]