Core Viewpoint - The company expects a significant increase in net profit for the first half of 2025, driven by optimized channel and brand structures, leading to better-than-expected profit margins. Group 1: Revenue and Profit Forecast - The company forecasts revenue for 1H25 to be between 4.09 billion and 4.11 billion yuan, representing a year-on-year increase of 16.8% to 17.3% [1] - The expected net profit for 1H25 is projected to be between 540 million and 560 million yuan, indicating a year-on-year growth of 30.9% to 35.8% [1] - The anticipated net profit margin for 1H25 is 13.4%, calculated based on the midpoint of the profit forecast [1] Group 2: Brand and Product Performance - The Han Shu brand has successfully expanded its product lines, with the proportion of its main product series decreasing to over 60%, while the share of secondary products has increased to approximately 15% [1] - Newpage continues to show strong growth, with a GMV increase of over 140% across major platforms in 1H25 [1] - The company is also seeing growth in its new brands, such as Anminyou and Hongse Xiaoxiang, which are progressing well [1] Group 3: Profitability and Channel Optimization - Han Shu has optimized its channel structure, resulting in a significant improvement in profit margins, with the proportion of GMV from Douyin decreasing by 30 percentage points to 20% [2] - The overall profit margin for the company is expected to improve by 1.6 percentage points year-on-year to 13.4% due to the increased share of higher-margin brands like Newpage [2] Group 4: Future Growth and Brand Expansion - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [3] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products over the next three years [3] - The company aims to establish a multi-brand, multi-category cosmetics group, indicating a broad growth potential in the market [3] Group 5: Earnings Forecast and Valuation - The company has raised its net profit forecasts for 2025 and 2026 by 13% each, now estimating 1.13 billion and 1.39 billion yuan respectively [3] - The current stock price corresponds to a P/E ratio of 27x for 2025 and 22x for 2026, with a target price increase of 15% to 98 HKD, suggesting a 20% upside potential [3]

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 100.00 [5] Core Views - The company is expected to see significant revenue growth in the first half of 2025, with projected revenue between RMB 4.09 billion and RMB 4.11 billion, representing a year-on-year increase of 16.8% to 17.3%. Net profit is anticipated to be around RMB 540 million to RMB 560 million, reflecting a year-on-year growth of 30.9% to 35.8% [5][6] - The growth in revenue and profit is primarily driven by the multi-category layout of the Han Shu brand and substantial growth in the Newpage brand, which focuses on infant skincare [5][6] - The company is expected to maintain its competitive advantage in its price segment and expand its product categories, leveraging its multi-brand matrix for new opportunities [5][8] Financial Projections - Revenue projections for the company are as follows: - 2024: RMB 6,793 million (+62.08%) - 2025E: RMB 8,502 million (+25.16%) - 2026E: RMB 10,422 million (+22.59%) - 2027E: RMB 12,668 million (+21.55%) [4] - Net profit projections are: - 2024: RMB 781.21 million (+69.42%) - 2025E: RMB 1,020 million (+30.53%) - 2026E: RMB 1,283 million (+25.86%) - 2027E: RMB 1,559 million (+21.51%) [4] - The expected EPS for the upcoming years is: - 2024: RMB 1.96 - 2025E: RMB 2.56 - 2026E: RMB 3.22 - 2027E: RMB 3.92 [4] Market Performance - In the first half of 2025, Han Shu's online GMV reached RMB 5.2 billion, a year-on-year increase of 19%, ranking fourth among domestic brands [6] - The brand's performance on the Douyin platform showed a significant increase in GMV, achieving RMB 456 million in July 2025, a year-on-year growth of 68.7% [6] - The Newpage brand also demonstrated strong growth, with GMV of RMB 341 million in the first half of 2025, reflecting a year-on-year increase of 128% [6][8]

Core Viewpoint - The company has raised its profit forecast for 2025-2026 by 13% to 11.3 billion and 13.9 billion yuan, respectively, due to the continuous release of brand potential and enhanced competitive advantages [1] Group 1: Revenue Growth - The multi-category layout of the Han Shu brand and the sustained high growth of Newpage have driven rapid revenue growth in the first half of 2025, with expected revenue of 40.9-41.1 billion yuan, representing a year-on-year increase of 16.8%-17.3% [2] - Newpage's GMV on major platforms like Tmall, Douyin, and JD.com has increased by over 140% year-on-year in the first half of 2025, following a strategic upgrade to cover a full age range for skincare [2] Group 2: Profit Margin Improvement - The optimization of the channel structure and the increase in the proportion of high-profit brands have led to a profit margin improvement in the first half of 2025, with an expected net profit of 5.4-5.6 billion yuan, reflecting a year-on-year increase of 30.9%-35.8% [3] - The proportion of self-broadcasting and product card GMV on Douyin has increased, contributing to a profit margin improvement, with the overall profit margin expected to rise by 1.6 percentage points to 13.4% [3] Group 3: Brand Expansion Strategy - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [4] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products, aiming for significant growth in the cosmetics sector over the next decade [4]

Core Viewpoint - The company is expected to see continued growth in brand strength and competitive advantages, leading to an upward revision of net profit forecasts for 2025-2026 by 13% to 1.13 billion and 1.39 billion yuan respectively, with a target price increase of 15% to 98 HKD, indicating a potential upside of 20% [1] Group 1 - The multi-channel and multi-category layout of the Han Shu brand, along with the sustained high growth of Newpage, is driving rapid revenue growth for the first half of 2025, with Han Shu's product lines diversifying and the contribution from men's skincare and makeup increasing to nearly 10% [2] - The optimization of channel structure and the increase in the proportion of high-margin brands are contributing to a better-than-expected profit margin for the first half of 2025, with the overall profit margin improving by 1.6 percentage points to 13.4% [3] Group 2 - The company is expected to continue expanding its brand matrix, with new brands launched in May and August, and plans to introduce additional brands in the second half of 2025, indicating a strong growth potential in the multi-brand and multi-category cosmetics sector [4]

Core Viewpoint - The report from CICC maintains the profit forecast for Shumei Co., Ltd. (02145) for 2025-2026, with the current stock price corresponding to a P/E ratio of 27/22x for those years. The target price is raised by 55% to HKD 85, indicating a 15% upside potential based on the company's positive fundamentals and improved sector valuation [1]. Company Status - CICC recently invited the company to a mid-term strategy meeting to discuss its operational status and development strategy. The company’s main brand, Han Shu, has optimized its Douyin channel live-streaming structure, with rapid growth in external channels. The second-tier products and categories are showing good growth trends, while the small brand Newpage maintains high growth and profitability. The optimization of channels and brand structure is expected to enhance the company's overall profitability [2]. Channel and Product Performance - Han Shu's Douyin channel has seen a GMV increase of 13% year-on-year in May, maintaining its position as the top beauty brand on Douyin. The optimization of live-streaming structure has led to a 71% year-on-year increase in self-broadcasting and product card GMV. The overall GMV for Han Shu on Douyin from May 1 to June 14 increased by 18% year-on-year, with significant growth in Tmall, JD, Pinduoduo, and other external channels [3]. - The second-tier product, the White Waist series, has increased its GMV share to 27% in May, with high-margin lines and makeup series contributing over 10% each. The hair care category has also started to gain traction, indicating a richening product matrix [3]. Brand Matrix and New Product Launches - The multi-brand matrix is becoming more complete, with Newpage continuing its high growth trend, showing a GMV increase of 157% year-on-year from January to May 2025. The brand's profit margin is significantly higher than the company's overall margin. The company plans to launch new brands in the second half of the year, including NAN Beauty and the IP collaboration with the baby care brand Bread Superhero, which is expected to open a new growth curve [4]. Talent and Organizational Development - The company is continuously optimizing its organizational structure and strengthening its talent pool, having recently recruited a former Tmall beauty general manager to partner with NAN Beauty. The company plans to follow a "2+2+2" strategy over the next three years, focusing on skincare, hair care, and maternal and infant products, with six major brands. The long-term growth potential as a multi-category, multi-brand cosmetics group is viewed positively [5].