继电动车后，中国机器人割草机近日又被欧盟贴上"倾销"标签，发起"反倾销"调查，这种做法忽视了中 国机器人割草机在技术、性能和环保优势方面对欧洲消费者的实际价值，这一不公正待遇引发了市场关 注。 11 月 19 日，欧盟委员会在《欧盟官方公报》C/2025/6235 号文件中发布公告，对原产于中国的机器人 割草机（robot lawn mowers）启动反倾销调查。调查对象界定为"无需直接人工控制、能够对草坪、公 园及运动场草坪进行修剪的电动机器人割草机"，无论是否包含其运作所必需的充电座、边界线或无线 导航设备，均纳入"被调查产品"的范围。有关调查将在公告发布一年，但不超过14个月内完成。 公告发布后，一位贸易法律专家指出，欧盟委员会此举是出于贸易保护主义考量，而非基于足够的事实 和法律依据，延续了欧盟近年来在涉华案件中广泛适用"显著扭曲"（significant distortions）条款的做 法。 反倾销调查站不住脚 "我们新一代智能割草机器人Segway Navimow X系列产品售价远低于传统人工割草一年的费用，为用户 节省了大量的割草成本。"一位九号公司公关经理告诉《人民日报》记者。就欧盟拟对割草 ...

Core Points - The European Commission has initiated an anti-dumping investigation into Chinese lawn mowers, which may escalate trade tensions between China and the EU [1][6] - The investigation was prompted by a complaint from Husqvarna, indicating significant price and cost distortions in Chinese electric lawn mowers [1][2] - In the first nine months of this year, China's exports of lawn mowers to the EU increased by 37.7% in quantity and 80.6% in value, with an average price of $207.3, which is 43% higher than the global average price of $144.6 [2] Industry Overview - The Chinese lawn mower industry has seen a significant increase in exports, with total exports growing by 27.8% in quantity and 49.4% in value, reaching $2 billion [2] - European buyers are willing to pay higher prices for Chinese lawn mowers due to their superior performance and technological innovations [2][5] - Companies like Ninebot have emphasized their focus on the mid-to-high-end market, relying on technological innovation and user experience rather than price competition [5] Market Dynamics - The potential imposition of anti-dumping duties could raise barriers for the lawn mower industry, potentially optimizing the competitive landscape [5] - Major manufacturers with strong supply chain management and financial resources are expected to withstand industry fluctuations and may gain market share [5] - Recent tensions between China and the EU, including issues related to critical mineral supplies and semiconductor companies, have contributed to a strained trade relationship [6][7]

Core Viewpoint - The article highlights the growing popularity of Chinese-made robotic lawn mowers in overseas markets, particularly in Europe and Australia, driven by technological advancements and changing consumer preferences towards automation and eco-friendliness [8][9][10]. Industry Overview - The global market for robotic lawn mowers is projected to reach approximately $4 billion by 2028, indicating significant growth potential [10]. - The demand for robotic lawn mowers is fueled by factors such as an aging population, increased outdoor space needs, and a faster-paced lifestyle [9][10]. Company Performance - Companies like Ecovacs, Greebo, and Ninebot have reported rapid growth in overseas sales of robotic lawn mowers, with Ecovacs expecting a year-on-year sales increase of over 271.7% in 2024 [10][14]. - The performance of these companies is attributed to their ability to innovate and adapt to local market needs, such as providing localized after-sales support [9][10]. Technological Advancements - Chinese manufacturers have made significant technological breakthroughs, including centimeter-level satellite positioning and multi-sensor fusion systems, which enhance the performance and user experience of robotic lawn mowers [12][13]. - Innovations such as laser radar and smart algorithms have improved navigation, obstacle avoidance, and energy efficiency, leading to better product performance [13][15]. Market Dynamics - The article notes that the complete industrial chain and supply chain in China provide a strong foundation for product innovation and cost reduction, facilitating the rapid expansion of robotic lawn mowers in international markets [14][15]. - The rise of cross-border e-commerce platforms has also contributed to the growth of these products overseas, simplifying trade processes and enhancing brand visibility [15].