Whenever Chinese retailer PopMart drops a new Laboo designer toy, it sells out within minutes. Sold out. Insufficient stock already.These hard to get toys are packaged in blind boxes. Meaning customers buy them without knowing what's inside. Oh, this is the main one that I actually wanted.And they drive the majority of PopMart's revenue, which more than doubled in the past year. Unboxings have flooded social media. Fans flock overseas to buy exclusive products, and Laboo Dolls have been spotted dangling off ...

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Core Insights - The report indicates that 60% of consumers prioritize emotional consumption, with 90% willing to pay a premium for emotional value, projecting the emotional consumption market in China to exceed 2 trillion yuan by 2025 [1] - Heilongjiang is experiencing a surge in "emotional economy," reflecting a trend of consumption upgrade [1] Group 1: Emotional Consumption Trends - The emotional consumption market is characterized by a shift from traditional consumption to a focus on emotional value and psychological satisfaction [20] - The pet café in Harbin, featuring a snow fox named "Doubao," exemplifies how unique experiences can attract consumers seeking emotional comfort [2][5] - The urban landscape of Harbin offers diverse emotional experiences, catering to different age groups and their emotional needs [6] Group 2: Market Growth and Statistics - The urban pet market in China is projected to surpass 300 billion yuan in 2024, with a year-on-year growth of approximately 7.5% [5] - The cultural tourism IP market in China is expected to reach 431.4 billion yuan in 2024, reflecting a year-on-year increase of 15.5% [5] - The number of emotional and mental health-related enterprises in Heilongjiang has seen a significant increase, with a 220% year-on-year growth in registrations since 2024 [20] Group 3: Consumer Behavior and Preferences - Consumers are increasingly seeking emotional outlets, with many visiting emotional support establishments to cope with stress and anxiety [15][17] - The rise of emotional consumption is evident across various demographics, with older consumers also engaging in experiences that provide emotional healing [6][21] - Unique retail environments that emphasize aesthetic design and emotional resonance are driving consumer spending in the emotional consumption sector [14]

Core Insights - Pop Mart has experienced a significant surge in share price and market capitalization, reaching HKD 336.8 billion, driven by the popularity of its LABUBU product line [1][2] - The company's monthly average daily active users (DAU) on mobile increased by 257% since the beginning of the year, indicating strong consumer engagement [2] - Pop Mart's founder, Wang Ning, has become the richest individual in Henan province due to his 48.73% ownership stake [1] Business Strategy - Pop Mart has established a global creative network of over 200 designers, collaborating with renowned artists to transform artistic concepts into commercial products [3] - The company employs a tiered pricing strategy, offering products ranging from affordable blind boxes to high-end collectibles, catering to different consumer segments [6][7] - Emotional design concepts, such as the "crying as therapy" theme of the CRYBABY IP, resonate deeply with consumers, contributing to a 1,537.2% YoY revenue increase for this emerging IP [4] Product Development - Core IPs like MOLLY and DIMOO continue to evolve, while new IPs like THE MONSTERS have expanded into diverse product categories, resulting in a 726.6% YoY revenue growth [5] - The company has successfully integrated emotional value into its products, enhancing consumer experience and driving sales [11] Consumer Insights - The primary consumer demographic consists of women aged 16 to 35, particularly from Generation Z and young white-collar workers, who are highly engaged with new trends and willing to pay for emotional value [10] - Pop Mart's understanding of consumer psychology allows it to create a purchasing experience that fulfills various emotional needs, fostering brand loyalty [11] Retail Expansion - By the end of 2024, Pop Mart had opened 401 retail stores in high-traffic areas, with a 47.7% YoY increase in offline customer UV index, indicating strong in-store performance [12] - The deployment of 2,300 ROBOSHOPS has enhanced the company's reach in multi-tier cities, improving consumer access and operational efficiency [14] Online Growth - Pop Mart's online channels, including its official mall and WeChat applet, have seen significant growth, with a 76.9% YoY increase in revenue from online sales [17] - The Pop Mart Blind Box Machine's MAU grew by 58.5% in 2024, reflecting strong user engagement and satisfaction [15] Membership and Loyalty - The company has developed a robust membership system, with 46.083 million registered members contributing 92.7% of total sales and a repurchase rate of 49.4% [18][21] - Exclusive benefits for members have significantly boosted customer loyalty and lifetime value [18] Future Outlook - Pop Mart is transitioning from a pop toy manufacturer to a global IP ecosystem operator, with bullish projections from major investment banks regarding its market potential [22] - The company faces challenges in sustaining creative momentum and addressing technology integration, which are crucial for maintaining consumer engagement [23]

24 June 2025 | 8:36PM HKT China Retail Addressing investor questions on blind box regulation Michelle Cheng +852-2978-6631 | michelle.cheng@gs.com Goldman Sachs (Asia) L.L.C. Xinyu Ruan +852-2978-7347 | xinyu.ruan@gs.com Goldman Sachs (Asia) L.L.C. Carol Chen +852-2978-7999 | carol.chen@gs.com Goldman Sachs (Asia) L.L.C. Molly Dai Share prices for diversified retailer names in our coverage, Pop Mart/Bloks/Miniso/Shanghai M&G, declined by 5% on Jun 20 on average vs. CSI 300/HSI +0%/+1%, following People's Da ...

June 22, 2025 10:27 PM GMT China Market-Wise | Asia Pacific M Idea Buckle Up for the Summer While Staying on the Main Road Market volatility could rise in the near term with a few market- moving events approaching in July and August. We continue to suggest a balanced approach with both tech/growth and cash return exposure. The long-term structural story is intact; the possibility of incremental fund inflow is rising. A few recent and upcoming events have led us to believe that there is a rising likelihood o ...

(crowd member cheering) - [Narrator] Whenever Chinese retailer Pop Mart drops a new Labubu designer toy, it sells out within minutes. - It's sold out. - Insufficient stock.(group shouting and groaning) - Already. - [Narrator] These hard to get toys are packaged in blind boxes. Meaning customers buy them without knowing what's inside.- Ah. This is the main one that I actually wanted. - [Narrator] And they drive the majority of Pop Mart's revenue, which more than doubled in the past year.- What are these. - [ ...

Core Insights - Pop Mart has achieved record-breaking growth and global expansion through emotional consumption and IP innovation, with significant revenue increases projected for 2024 and 2025 [1][2]. Financial Performance - In 2024, Pop Mart's revenue exceeded RMB 13 billion, marking a fivefold increase since its listing on the HKEX in 2020 [2]. - The company's gross profit margin improved to 66.8% in 2024, with operating profit increasing by 238% [9]. - Revenue from overseas markets rose from 9.8% of total revenue in 2022 to 38.9% in 2024, indicating successful international expansion [11]. Brand Development - Pop Mart transitioned from a trendy variety store to a curated pop toy store, leveraging the blind box trend and original IP collaborations to drive growth [3][4]. - The company has focused on enhancing IP quality and diversifying its product offerings, including lifestyle products and collaborations with cultural IPs [16][28]. Consumer Engagement - Pop Mart has effectively utilized the blind box model to create emotional connections with consumers, fostering loyalty and repeat purchases through marketing and social media engagement [18][19]. - The brand has expanded its IP universe, with characters like "HIRONO" and "LABUBU" resonating with consumers and becoming symbols of self-expression and cultural identity [21][25]. Market Challenges - The competitive landscape in the pop toy industry is intensifying, with emerging players and established IPs posing challenges to Pop Mart's market position [30][32]. - Managing the lifecycle of original IPs and maintaining innovation will be critical for sustaining growth and consumer interest in the long term [32][33].