我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

Core Insights - Mercedes-Benz's global automotive and van sales declined by 9% year-on-year, totaling 547,100 units in Q2 2025, with a significant drop in battery electric vehicle (BEV) sales by 18% to 41,900 units [1][3] - The North American market saw a 14% decrease in sales, while the Chinese market experienced a severe decline of 19%, contributing significantly to the overall performance downturn [1][3] Sales Performance - Total sales for Mercedes-Benz Group in Q2 2025 were 547,100 units, reflecting a 3% increase from Q1 2025 but a 9% decrease compared to Q2 2024 [3] - BEV sales specifically dropped by 8% from Q1 2025 and 18% from Q2 2024, totaling 41,900 units [3] - Sales by segments showed a mixed performance, with the Top-End segment remaining flat at 64,800 units, while the Core segment increased by 4% to 273,800 units [3] Regional Sales Breakdown - In Europe, sales increased by 7% to 159,700 units, with Germany showing a notable 16% rise [3] - Asia's sales decreased by 5% to 189,200 units, with China experiencing a significant 19% drop to 140,400 units [3] - North America saw a 5% increase in sales to 80,600 units, with the U.S. market up by 11% [3] Quality and Trust Issues - Mercedes-Benz faced quality and trust crises, including recalls affecting 16,100 vehicles due to safety hazards related to the fuse box and battery management system [3][4] - The company also dealt with widespread issues in its vehicle navigation systems, impacting several popular models [4] Strategic Adjustments - To address market changes, Mercedes-Benz plans to reduce production costs by 10% by 2027 and is focusing on enhancing its electric vehicle lineup [5] - The company aims to launch new models, including pure electric and plug-in hybrid vehicles, starting in 2025, and plans to introduce several models tailored for the Chinese market [5] - Despite challenges, Mercedes-Benz remains committed to the Chinese market, with plans for additional investments exceeding 14 billion RMB to enhance local product offerings [5]

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth. It highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms to successfully navigate this transition [3]. Group 1: Event Overview - The "Exploring European Electronics Trends" business investigation activity will take place from September 4 to September 14, focusing on five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich [3]. - The event will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: IFA and IAA Details - IFA is one of the largest international exhibitions for audio-visual and consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in the last edition. AI is a significant theme this year, making it a crucial window for observing trends in AI and hardware [4]. - IAA is one of the top five auto shows globally, playing a key role in the automotive industry's development, with 750 exhibitors from 38 countries and over 500,000 visitors in the last edition, covering the entire automotive supply chain [4]. Group 3: Activities and Networking - The itinerary includes organizing two in-depth salons to facilitate local resource connections, building on previous successful networking events held during the last IAA [6]. - The trip aims to provide participants with firsthand experiences of the industrial atmosphere in Germany, enhancing their understanding of local market dynamics and fostering potential collaborations [7][10]. Group 4: Company Visits and Insights - Participants will visit notable companies such as GlobalFoundries and Mercedes-Benz, gaining insights into their operations and the broader industry landscape [19][20]. - The Fraunhofer Institute, known for its integration of scientific research and industrial development, will also be a focal point, showcasing its significant revenue of €3.4 billion and its role in fostering innovation [23]. Group 5: Itinerary Highlights - The itinerary includes visits to key cultural and industrial sites, allowing participants to experience Germany's rich heritage while engaging with local businesses [16][24]. - The program is designed to optimize efficiency and depth, ensuring that both newcomers and experienced professionals can derive valuable industry insights [12][13].

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 IAA ，作为 世界五大车展之一 ，在全球汽车产业的发展中起着关键作用。上届 IAA 吸引了来自 38 个国家的 750 家展商以及 50 多万名观众，涵盖了主机厂、 Tier 1 、电池充电、智能汽车电 子等产业链上下游环节。 此外，我们还将在当地组织行业深度沙龙、实地考察行业知名企业、组织参观头部高校等一系列活 动，并有从业多年的电子产业领域专家带队，从柏林南下至慕尼黑，出海一次值两次，一起挖掘欧 洲电子领域芯机会！ 行程亮点 1 、 2 场全 球行业标杆展会，一口气见数千家企业 IFA 与 IAA 作为全球顶尖行业展会，两场展会预计会有 数千名企业 参加。 IFA 的展商涵盖了 消 费电子领域的各个方面 ，能够深入了解德国及世界电子产品的发展与市场具体需求。 IAA 的展商 则覆盖 汽车全产业链 ，既有宝马、 ...

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

4.【大众汽车在美国召回89417辆汽车】根据美国国家公路交通安全管理局（NHTSA）网站上发布的召回 通知，大众汽车美国公司将召回89417辆汽车，涉及部分2022-2024年款Q5 Quattro和Q5 Sportback Quattro 车型。气缸盖螺钉可能没有正确拧紧，螺丝会松动，导致油泄漏，增加火灾的风险。大众的经销商将根 据需要免费检查和更换螺丝。（新浪财经） 更多汽车出行资讯 …… 1.【阿维塔12车型20英寸叶式五辐低阻轮毂上架】5月10日，阿维塔科技宣布，即日起，阿维塔12车型20 英寸叶式五辐低阻轮毂返场上架。在昨日的测试中，阿维塔12搭载该轮毂达到了0.217Cd风阻系数。（界 面新闻） 2.【2025款奥迪Q6车型新增quattro纪念版羽林套装7座车型上市，售46.76万元】奥迪宣布为旗下2025款Q6 车型新增一款"40TFSI quattro纪念版羽林套装7座"版本，该版本车型搭载2.0T低功率发动机，定价为46.76 万元。（IT之家） 3.【改款梅赛德斯C级轿车路测图曝光：配星形大灯】汽车媒体carscoops 5月10日发布博文，分享了在一 组抓拍的路测图，展示了中期改款梅 ...

Core Insights - The 2025 Hunan Auto Show Xiangche Wind and Cloud List awards were announced, recognizing outstanding vehicles, service stores, and influential media in the Hunan automotive market [1][3]. Group 1: Influential Media - The "Top Ten Influential Media" includes accounts such as "Old Tang Has Something to Say," "Old Xiao Talks Less," and "Three Horses Ming Car Ma Chugui," which have gained significant followings through diverse content creation and unique viewpoints [2][6]. - These media accounts cover various topics including new car evaluations, industry dynamics, and purchasing guides, providing timely and accurate automotive information to consumers [2]. Group 2: Top Service Stores - The "Top Ten Service Stores" list features Mercedes-Benz Hunan Huamei Store, Cadillac Shenxiang Tianheng Store, and others, recognized for their exceptional service quality and strong customer reputation [2][15]. - These stores prioritize customer needs and have earned widespread recognition and trust among car enthusiasts in Hunan [2]. Group 3: Award-Winning Models - The "Top Ten Models" include BYD Qin PLUS as the "Best-Selling Hybrid Model," Dongfeng Nissan Xuan Yi as the "Best-Selling Fuel Model," and Tesla Model Y as the "Best-Selling Pure Electric Model," among others [3][10][11]. - These award-winning models represent high standards across different market segments, offering consumers a diverse range of purchasing options [3].