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长城 Hi4 技术获奖背后,长期主义的 “技术复利”
晚点Auto· 2025-11-30 08:05
Core Viewpoint - Longhua Automotive's Hi4 technology is recognized as a significant innovation in the global off-road vehicle electrification transition, filling multiple technological gaps and representing a key case of innovation in the Chinese automotive industry [3]. Summary by Sections Hi4 Technology Overview - As of the end of 2024, a total of 410,000 vehicles equipped with the Hi4 technology have been sold since its launch [2][6]. - The Hi4 technology family includes various models tailored for different vehicle categories, such as Hi4 for family cars, Hi4 performance version for mid-to-large vehicles, Hi4-Z for general off-road vehicles, Hi4-T for strong off-road vehicles, and Hi4-G for heavy trucks [3]. Technical Innovations - The Hi4 technology employs a power distribution approach that allows for electric hybrid four-wheel drive and intelligent energy management, differing from traditional dual-motor hybrid systems [5]. - The upcoming Hi4-Z technology will introduce a three-speed power distribution system, enhancing energy allocation and efficiency [5]. Market Positioning and Strategy - Longhua Automotive has firmly stated its position against range-extended vehicles, focusing instead on its hybrid technology [6]. - The company emphasizes a platform-based approach, allowing for diverse solutions from a single architecture, which reduces R&D costs and enables quick responses to market demands [7]. Financial Performance - Longhua Automotive reported a 20.51% year-on-year revenue increase to 61.247 billion yuan in Q3, driven by the launch of several new models [9]. - The sales of the new high-end MPV model, which features advanced driving assistance and hybrid technology, have significantly contributed to the company's growth, with a 96% increase in new vehicle sales in the first three quarters [10]. Off-Road Market Dynamics - Longhua Automotive has successfully expanded its market presence in the off-road vehicle segment, with the Tank brand achieving a 42% year-on-year sales increase, totaling 231,000 units last year [11]. - The Tank 300 model has lowered the entry price for hard-core off-road vehicles, making them more accessible to a broader audience [13]. Global Expansion and Market Strategy - Longhua Automotive's overseas sales reached 454,000 units last year, marking a 44.6% increase, with strategic positioning in markets like Dubai and Australia [14]. - The company aims to achieve quality market share rather than engage in price wars, leveraging its technological advantages to establish long-term barriers against competition [14].
长城VLA大模型发布 魏牌广州车展宣布品牌焕新
Xin Lang Cai Jing· 2025-11-21 03:43
Core Insights - The 2025 Guangzhou Auto Show has commenced, with Weipai's CEO Feng Fuzhi announcing the launch of the Weipai Renewal Plan, focusing on value, image, experience, and service to enhance the brand [1] - The Longhua VLA assisted driving model was officially unveiled, with Longhua's CTO Wu Huixiao announcing that the new generation of the assisted driving system, CP Master, will first be equipped in Weipai vehicles [1] - Weipai showcased three new models: the new Gaoshan family, the new Lanshan, and the new Mocha Hi4 during the auto show [1] - Official data indicates that Weipai's monthly sales have consistently exceeded 10,000 units since the beginning of 2025, with cumulative sales from January to October surpassing 82,000 units, representing a year-on-year growth of 200% [1] - From 2021 to the present, Weipai's transaction average price (TP) has steadily increased, maintaining a leading position in the market [1]