2025年，长城汽车迎来创立35周年。 从一家仅有60余人的小厂发展成为拥有8.2万名员工、年销量超百万辆的大型车企，如今的长城汽车拥有哈弗、魏牌、坦克、欧拉、长城炮、长城灵魂摩 托六大品牌矩阵，产品出口到170多个国家和地区，不仅在中国汽车产业升级中扮演着重要角色，也是中国汽车品牌崛起走向全球汽车市场中的中坚力 量。 今年8月份，长城汽车以35周年开放日的形式展示了其技术积淀、产业链整合能力以及"以可靠为底色"的发展理念。这场开放日不仅是对企业35年发展的 回顾，更直观展现了长城汽车从单一产品出口到"研产销服"全生态出海的转型成果。截至目前，长城汽车全球销售网络覆盖170多个国家和地区，海外销 售渠道超1400家，海外累计销量突破200万辆，2024年海外销量达45万辆，全球用户规模超1500万。在长城汽车的带动下，其配套的供应链企业也具备了 向国际车企供货的能力水平。 中国汽车出口正迅速发展，已成为全球第一大汽车出口国。作为最早一批发展出口业务的车企，长城汽车的产品如今在全球多个市场热销，其发展的"生 态出海"模式正成为逆全球化背景下中国制造突围的典型样本。 以全产业链韧性重塑全球化逻辑 长城汽车董事长魏 ...

Group 1 - The "Hi4 Talk" series launched by Great Wall Motors aims to discuss the Hi4 technology system and address user concerns in an accessible manner [2] - Great Wall Motors' Vice President Wang Chao explained that Hi4 technology offers a more efficient driving mode compared to range-extended systems, likening Hi4 to a washing machine with more functions [3] - CTO Wu Huixiao emphasized that Hi4 technology provides a responsive and stable driving experience, particularly in extreme driving conditions, enhancing both safety and confidence for drivers [3] Group 2 - Great Wall Motors' Tank team showcased the performance of Hi4-T and Hi4-Z technologies in the 2025 China Rally, winning the T2.E production new energy group championship [4] - Wang Chao noted that the vehicles sustained minimal damage during the rally, demonstrating the durability and reliability of key components under extreme conditions [4] - Wu Huixiao highlighted the importance of using competitive events as a testing ground to continuously improve vehicle performance [4]

Core Viewpoint - Great Wall Motors emphasizes the advantages of its Hi4 technology over range-extended electric vehicles, highlighting its efficiency and versatility in various driving scenarios [2][3]. Group 1: Hi4 Technology Overview - Hi4 is described as an intelligent four-wheel drive hybrid technology, which includes multiple variants tailored for different vehicle types, such as mid-size cars, large cars, off-road vehicles, and heavy trucks [2]. - The Hi4 system offers a direct drive mode in addition to the electric-only mode, making it more efficient in mid to high-speed scenarios compared to range-extended vehicles [2]. Group 2: Reliability and Durability - Concerns regarding the reliability of the more complex Hi4 system are addressed, with comparisons made to the durability of footwear, suggesting that having multiple operational modes can enhance longevity [3]. - Great Wall Motors participates in competitive events like the Rally to test and improve the durability of its vehicles, with the Tank brand achieving notable success in the 2025 China Rally [4]. Group 3: Market Position and Consumer Insights - Currently, only 5% of family vehicles in China are four-wheel drives, with cost being a significant barrier to wider adoption [3]. - The Hi4 architecture aims to reduce the cost and energy consumption associated with four-wheel drive systems, thereby enhancing safety and encouraging broader acceptance among consumers [3]. - The Tank brand has achieved a high resale value, with a reported 61.53% retention rate after three years, indicating strong market performance and consumer trust [4].

Core Viewpoint - Great Wall Motors is focusing on its Hi4 technology instead of range-extended electric vehicles (REEVs), emphasizing efficiency and cost-effectiveness in the competitive new energy vehicle market [1][2][5] Group 1: Technology Comparison - The Hi4 technology offers a more efficient driving mode compared to REEVs, as it includes a direct drive mode that reduces energy loss in mid-to-high-speed scenarios [1][2] - Hi4 technology is designed to cater to various vehicle categories, including mid-size, large, and off-road vehicles, enhancing its applicability across different consumer needs [2][4] Group 2: Market Demand and Strategy - The demand for four-wheel drive (4WD) systems is increasing due to urban traffic developments and rising self-driving tourism, creating new opportunities for Great Wall Motors [4] - Great Wall Motors plans to invest 19 billion yuan in 2024 for the development of smart new energy technologies, with Hi4 being the core of its technological strategy [5] Group 3: Competitive Advantage - By choosing a more technically demanding hybrid route, Great Wall Motors avoids homogenized competition in the market dominated by brands like Ideal and Aito, establishing a unique brand identity [5] - The Hi4 architecture allows Great Wall Motors to offer a "4WD experience at a 2WD price," providing a competitive edge in the new energy technology sector [5]

Core Viewpoint - Great Wall Motors emphasizes its commitment to not pursuing range-extended electric vehicles, focusing instead on its Hi4 technology as a superior hybrid solution [1] Group 1: Technology and Product Strategy - Great Wall Motors is one of the few companies in the industry that does not engage in range-extended hybrid technology, believing that its Hi4 technology system is a better hybrid solution [1] - The Hi4 technology system integrates core technologies such as efficient engines, transmissions, and electric drives, covering a diverse range of hybrid products from passenger to commercial vehicles [1][2] - The company has achieved a comprehensive new energy layout across its five brands, including Wei, Haval, Ora, Tank, and Great Wall Pickup, with a focus on self-research and development [2] Group 2: Market Position and Competition - The automotive market is becoming increasingly competitive, with major players like BBA (Benz, BMW, Audi) and Toyota launching aggressive new energy strategies, which will reshape the market landscape by 2026 [2] - Great Wall Motors aims to maintain its competitiveness in the new energy vehicle sector by adhering to a long-term high-quality development philosophy and focusing on quality market share [2] Group 3: Sales and Marketing Strategy - Great Wall Motors plans to explore a direct sales model, with the first 33 direct stores set to open on May 1, aiming to enhance communication with customers and create a closed-loop system from manufacturing to sales [4] - The company has launched the "ONE GWM" global strategy to integrate its six major brands for overseas market expansion, marking the beginning of a new era in brand strategy development [4] Group 4: International Expansion - Great Wall Motors has been operating in overseas markets for nearly 30 years, with over 1,400 sales channels and cumulative overseas sales exceeding 1.9 million vehicles [5] - The company has established vehicle assembly plants in Thailand and Brazil, and KD factories in various countries, indicating a strong commitment to international growth [5] Group 5: Regulatory Compliance and Future Trends - In response to recent regulatory requirements regarding the promotion of assisted driving, Great Wall Motors acknowledges the necessity of these regulations and commits to strict compliance [5] - The company believes that the future of intelligent driving will involve continuous technological advancements and improved regulations, emphasizing the importance of responsible marketing practices [5]

Core Viewpoint - Great Wall Motors is focusing on a unique strategy that avoids the range-extended electric vehicle (EREV) market, emphasizing its advanced hybrid technology and a commitment to both internal combustion engines and electric drive systems to meet diverse consumer needs [2][6][10]. Product Strategy - Great Wall Motors plans to launch multiple models under the Tank and Ora brands in the second half of the year [1]. - The company has developed a comprehensive hybrid ecosystem through its Hi4 technology, which integrates efficient engines, transmissions, and electric drives [6][8]. - The Tank brand will introduce several 2026 models, including the Tank 400 Hi4-Z, while the Ora brand will release two new electric models focusing on small and compact SUVs [10]. International Expansion - Great Wall Motors has been actively pursuing international markets, with a goal to become "the world's GWM" through its ONE GWM strategy [3][12]. - In 2024, the company achieved significant growth in overseas markets, with revenue reaching 80.26 billion yuan, accounting for nearly 40% of total revenue, and overseas sales increasing by 44.61% to 454,100 units [3][4]. - The company has established over 1,400 overseas sales channels and has sold vehicles in more than 170 countries, with a focus on localizing production and operations [4][12]. Market Positioning - Great Wall Motors is strategically positioning itself to adapt to different international markets, tailoring products to local economic conditions and consumer preferences [13][14]. - The company recognizes a shift in its customer base towards younger consumers, who prioritize experiential value and usage scenarios over traditional factors like brand and price [15].