来源：钛媒体 从Coffee Pilot Ultra辅助驾驶系统，到Coffee OS智能座舱，这些能力都已进入量产体系，展示的是中国车企在整车智能集成上的成熟度，而非概念演示。 而在智能化表达上，长城的态度显得尤为克制。在这个"概念密度极高"的展会上，几乎听不到对"级别"或"对标"的反复强调，取而代之的，是对"体系化"的 持续聚焦。 从2025年CES首次提出ASL，到一年内完成落地实装，再到2026 CES对ASL 2.0多智能体架构的展望，长城展示了一种少见的节奏感。ASL 2.0以VLA大模型 为核心，通过智慧空间智能体、智能辅助驾驶智能体等多智能体协同，让车辆具备理解场景、推理风险、主动服务的能力。这一切的底层基础，是Coffee EEA 4.0电子电气架构——"中央计算+区域控制"的智能底座，决定的并不是今天能实现什么功能，而是未来十年车辆的进化上限。 如果说智能化展示的是"软件与大脑"，那么在动力技术上，长城则选择了一条更少有人走、但更具长期价值的道路。此次CES上，Hi4技术体系被放在了极 为核心的位置。 在CES这个全球科技风向标舞台上，汽车的角色正在发生变化。 如果说过去的CES，更多属于 ...

拉斯维加斯2026CES长城展台前，人流渐密。 一位来自德国的科技博主在体验完长城汽车（601633）Hi4-Z混动架构的模拟演示后，没有立刻离开， 而是转身走向一旁的品鉴区，端起一杯冒着热气的中国高山咖啡，细细品尝。他旁边，一位美国汽车行 业的记者正在向工程师追问都江堰水利工程的技术细节。 这是2026年CES首日，长城汽车展台上的寻常一幕。在这个被称为"全球科技春晚"的舞台上，中国汽车 品牌正在尝试一种新的叙事：不单是展示产品，更是传递一种可感知、可品味、可对话的文明深度。 一、CES：不只是展台，更是中国车企的"必修课" CES是什么？ 对普通消费者而言，它是每年一月科技趋势的预告片；对行业而言，它是硬实力的校验场、软实力的放 大镜。而对于志在全球的中国汽车品牌来说，CES更是一堂无法缺席的"必修课"。 "闭门造车肯定不行，走出去交流是非常必要的！"长城汽车董事长魏总这样说道。内部一位负责全球化 传播的人士坦言，"全球化不是选择题，而是生存题。而来CES，就是向全球最顶尖的同行、媒体、用 户交一份期中答卷。" 这份答卷的难度不言而喻。CES汇聚了全球目光，任何细节都会被置于放大镜下审视。但长城选择前 来 ...

Core Viewpoint - Longhua Automotive's Hi4 technology is recognized as a significant innovation in the global off-road vehicle electrification transition, filling multiple technological gaps and representing a key case of innovation in the Chinese automotive industry [3]. Summary by Sections Hi4 Technology Overview - As of the end of 2024, a total of 410,000 vehicles equipped with the Hi4 technology have been sold since its launch [2][6]. - The Hi4 technology family includes various models tailored for different vehicle categories, such as Hi4 for family cars, Hi4 performance version for mid-to-large vehicles, Hi4-Z for general off-road vehicles, Hi4-T for strong off-road vehicles, and Hi4-G for heavy trucks [3]. Technical Innovations - The Hi4 technology employs a power distribution approach that allows for electric hybrid four-wheel drive and intelligent energy management, differing from traditional dual-motor hybrid systems [5]. - The upcoming Hi4-Z technology will introduce a three-speed power distribution system, enhancing energy allocation and efficiency [5]. Market Positioning and Strategy - Longhua Automotive has firmly stated its position against range-extended vehicles, focusing instead on its hybrid technology [6]. - The company emphasizes a platform-based approach, allowing for diverse solutions from a single architecture, which reduces R&D costs and enables quick responses to market demands [7]. Financial Performance - Longhua Automotive reported a 20.51% year-on-year revenue increase to 61.247 billion yuan in Q3, driven by the launch of several new models [9]. - The sales of the new high-end MPV model, which features advanced driving assistance and hybrid technology, have significantly contributed to the company's growth, with a 96% increase in new vehicle sales in the first three quarters [10]. Off-Road Market Dynamics - Longhua Automotive has successfully expanded its market presence in the off-road vehicle segment, with the Tank brand achieving a 42% year-on-year sales increase, totaling 231,000 units last year [11]. - The Tank 300 model has lowered the entry price for hard-core off-road vehicles, making them more accessible to a broader audience [13]. Global Expansion and Market Strategy - Longhua Automotive's overseas sales reached 454,000 units last year, marking a 44.6% increase, with strategic positioning in markets like Dubai and Australia [14]. - The company aims to achieve quality market share rather than engage in price wars, leveraging its technological advantages to establish long-term barriers against competition [14].

Core Insights - The article highlights the impressive performance of Hive Energy in the increasingly competitive Chinese battery industry, emphasizing its strategic shift from the Beijing-Tianjin-Hebei region to the Yangtze River Delta, particularly in Changzhou, Jiangsu [1][2] Strategic Shift - Hive Energy's growth trajectory is closely linked to the rise of China's new energy vehicle industry, with the company moving to the Yangtze River Delta as part of Great Wall Motors' internationalization and southern expansion strategy initiated in 2018 [1][2] - The choice of Changzhou is attributed to the supportive local government, which has provided significant assistance to the company, fostering a business-friendly environment [2] - The local industrial ecosystem has facilitated Hive Energy's rapid growth, with most battery materials available for local procurement, significantly reducing logistics costs [2] Technological Focus - Hive Energy has adopted a differentiated approach in the battery industry, focusing on advanced technologies such as high-speed stacking processes and short-blade batteries, which have positioned it as a leader in these fields [3][4] - The company has achieved mass production of cobalt-free batteries, receiving high recognition from relevant authorities and winning the "World New Energy Vehicle Innovation Frontier Technology Award" [3] Future Outlook - Despite fierce competition in the battery industry, Hive Energy anticipates strong demand for high-end products, with orders already scheduled through 2030 [4] - The company maintains a dual approach with both ternary batteries and lithium iron phosphate, viewing them as complementary rather than opposing technologies [4] - Hive Energy's current effective production capacity is approximately 60 GWh, with plans to enhance production efficiency and product structure to gradually increase capacity [4] - The company has successfully entered the supply chains of major global automakers such as BMW, Stellantis, and Hyundai [4] Emerging Technologies - Hive Energy has established a special team to prepare for emerging fields such as solid-state batteries, low-altitude economy, and humanoid robots, indicating readiness for future commercialization of solid-state battery technology [5]

Core Viewpoint - The article emphasizes that technological breakthroughs, exemplified by Great Wall Motors' Hi4 technology system, are essential for driving economic development and enhancing competitive advantage in the automotive industry [3][4][16]. Group 1: Technological Advancements - Great Wall Motors' Hi4 technology system has been recognized for its comprehensive capabilities, focusing on addressing pain points in new energy vehicle usage, and consists of "3 engines + 9 modes" to enhance performance and user experience [4][6]. - The Hi4 technology system has led to significant sales growth, with 410,000 units sold by the end of 2024, generating revenue of 91.3 billion yuan and contributing 5.8 billion yuan in taxes, showcasing the economic benefits of technological innovation [6][10]. Group 2: Market Dynamics - The Hi4 system has democratized access to four-wheel drive technology, reducing costs and making advanced features more accessible to consumers, thus driving demand in the SUV market [8][10]. - From 2020 to 2024, Great Wall Motors' market share in the hard-core off-road vehicle segment increased from 10% to 52%, while the overall share of domestic brands rose from 26.9% to 80%, indicating a significant shift in market power towards Chinese brands [10][12]. Group 3: Global Expansion - Great Wall Motors is leveraging the Hi4 technology system to enhance its international presence, exporting to 19 countries and contributing to the "Belt and Road" initiative, thereby increasing the global influence of Chinese automotive brands [12][14]. - The Hi4 system's modular design allows for adaptability in various global markets, breaking the stereotype that Chinese vehicles are only economical, with Great Wall's off-road models competing at an average price of 450,000 yuan in overseas markets [14][16]. Group 4: Industry Implications - The breakthrough of the Hi4 technology system is seen as a pivotal factor in reshaping the global competitive landscape for hybrid technology, providing a "Chinese solution" for the development of new energy vehicles [14][16]. - The recognition of Great Wall Motors' technological advancements through awards reflects the industry's acknowledgment of the importance of core technology in driving industrial upgrades and expanding market influence [16].

Core Insights - The core viewpoint of the articles emphasizes the significance of the Hi4 technology system developed by Great Wall Motors, which has been recognized for its contribution to the automotive industry and its role in driving economic growth through technological advancements [1][5][10] Technological Breakthroughs - Great Wall Motors' Hi4 technology system has emerged as a leading force in the intelligent electric hybrid four-wheel drive sector, showcasing a comprehensive driving system with "3 engines + 9 modes" that addresses the pain points of new energy vehicles [3][5] - The Hi4 system offers five key technical advantages: speed, smoothness, quietness, fuel efficiency, and safety, enhancing the performance boundaries and user experience of new energy products [3][5] Economic Impact - The introduction of the Hi4 technology has led to a significant increase in sales, with 410,000 units sold by the end of 2024, generating revenue of 91.3 billion yuan and contributing 5.8 billion yuan in taxes, exemplifying the economic benefits of technological innovation [5][6] - The technology has enabled Great Wall Motors to lower the cost of high-end intelligent electric hybrid four-wheel drives, making them more accessible to consumers and driving domestic demand [6][8] Market Dynamics - Great Wall Motors has increased its market share in the hard-core off-road vehicle segment from 10% in 2020 to 52% in 2024, while the overall share of domestic brands rose from 26.9% to 80%, indicating a significant shift in market power towards Chinese brands [8][10] - The Hi4 technology system has disrupted the long-standing technological barriers imposed by foreign brands in the off-road hybrid sector, enhancing the competitive landscape for Chinese manufacturers [8][10] Global Expansion - With the support of the Hi4 technology system, Great Wall Motors has expanded its international presence, exporting products to 19 countries, including Australia and New Zealand, thereby enhancing the global influence of Chinese automotive brands [6][10] - The modular design of the Hi4 system allows for adaptability in various global markets, challenging the stereotype that Chinese vehicles are only suitable for the economy segment, as evidenced by the competitive pricing of Great Wall's off-road models in international markets [10]

Core Viewpoint - The article discusses the rapid development of the new energy vehicle (NEV) industry in China, highlighting the need for "oil-electric equality" to address the tax and subsidy disparities between fuel and electric vehicles, as proposed by Wei Jianjun, Chairman of Great Wall Motors [1][2][3]. Summary by Sections New Energy Vehicle Development - From 2009 to 2019, China's subsidies for NEVs exceeded 100 billion yuan, leading to significant growth in the sector [1]. - By 2024, NEV retail sales are projected to reach 10.899 million units, with a penetration rate of 47.6%, which has surpassed 55% as of August this year [1]. Tax and Subsidy Disparities - Fuel vehicle owners face higher tax burdens, with taxes approximately 15% more than those for NEV owners [1]. - The automotive industry is increasingly advocating for oil-electric equality to create a fairer competitive environment [3]. Great Wall Motors' "Four Modernizations" Strategy - Wei Jianjun introduced the "Four Modernizations" strategy, which includes: 1. Pan-internal combustion engine development 2. Diversification of new energy sources 3. Oil-electric equality 4. Strategic globalization [2][3]. Importance of Oil-Electric Equality - Achieving oil-electric equality is crucial for fair development between fuel and NEVs, reducing tax burdens on fuel vehicle owners and promoting healthier market dynamics [3]. - The strategy aims to address the diverse demands of global markets by developing various power systems, including pure electric, hybrid, and hydrogen vehicles [3]. Hi4 Technology System - Great Wall Motors has developed the Hi4 technology system, which integrates high-efficiency engines, transmissions, and electric drives, offering a complete hybrid ecosystem [4]. - The Hi4 system is designed to meet different market needs, with specific models for various vehicle types, including compact SUVs and off-road vehicles [4]. Globalization Strategy - Great Wall Motors is implementing the "ONE GWM" brand strategy to adapt to different international markets, focusing on localized product development [5]. - The company has established a presence in multiple countries, with over 400,000 units of overseas production capacity and sales channels in more than 170 countries [8]. Financial Performance - In Q2 2025, Great Wall Motors reported revenue of 52.316 billion yuan, a year-on-year increase of 7.72%, and a net profit of 4.586 billion yuan, up 19.42% [8][9]. - NEV sales reached 97,900 units, reflecting a growth of 38.69%, while overseas sales also showed steady growth [9].

Core Viewpoint - The Chinese automotive market is experiencing a "price war," leading to an average profit margin of less than 5%, the lowest in recent years. However, Great Wall Motors is entering a new cycle of high-quality growth, as evidenced by its strong financial performance in Q2 2025 [1][12]. Financial Performance - In Q2 2025, Great Wall Motors reported revenue of 52.316 billion yuan, a year-on-year increase of 7.72% and a quarter-on-quarter increase of 30.73%, marking the best Q2 revenue in history [1]. - The net profit for the same period reached 4.586 billion yuan, up 19.42% year-on-year and a staggering 161.87% quarter-on-quarter, also the best Q2 performance historically [1]. Sales Growth - Great Wall Motors achieved cumulative sales of 312,000 vehicles in Q2 2025, representing a year-on-year increase of 11.63% and a quarter-on-quarter increase of 21.51%, the best Q2 sales performance ever [2]. - Sales of new energy vehicles reached 97,900 units, up 38.69% year-on-year and 56.46% quarter-on-quarter [2]. Product Strategy - The growth in profit is attributed to a deep optimization of product structure, with an increasing proportion of high-end models contributing to higher vehicle value [3]. - The high-end brand Wey has seen sales exceed 40,000 units from January to July 2025, with the new flagship model, Wey's "Gao Shan," achieving significant sales [3]. Market Positioning - Great Wall Motors is a pioneer in the off-road vehicle market in China, with its Tank brand leading in this segment. The Tank 300, a popular model, has been upgraded to meet diverse customer needs [5]. - The company emphasizes "quality market share" over merely increasing sales through lower prices, focusing on technology and product value [8]. Global Expansion - Great Wall Motors is expanding its high-value models into overseas markets, with several models launched in countries like Thailand, Australia, and Mexico, adopting a "localization" strategy [6]. - The establishment of a factory in Brazil serves as a strategic hub for the Latin American market, enhancing local service capabilities [6]. R&D and Innovation - The company has invested over 10 billion yuan in R&D for three consecutive years, with a team of 23,000 and nearly 50,000 patent applications [9]. - Great Wall Motors leads in the number of patents in the intelligent cockpit field and has made significant advancements in electric and intelligent technologies [9][10]. Future Outlook - The company plans to launch multiple new products in the second half of 2025, including entries into the motorcycle and heavy truck markets, further broadening its business scope [11]. - Great Wall Motors is transitioning from "scale growth" to "value growth," driven by a long-term strategy focused on value creation [12].

Core Viewpoint - Great Wall Motors has evolved from a small factory to a major automotive enterprise with over 82,000 employees and annual sales exceeding one million vehicles, playing a crucial role in China's automotive industry upgrade and global market expansion [1][3] Group 1: Company Growth and Global Presence - Great Wall Motors is celebrating its 35th anniversary in 2025, having developed a brand matrix that includes Haval, Wey, Tank, Ora, Great Wall Pickup, and Great Wall Soul Motorcycle, with products exported to over 170 countries and regions [1][3] - The company has established a global sales network covering more than 170 countries, with over 1,400 overseas sales channels and cumulative overseas sales surpassing 2 million vehicles [3][8] - In 2024, Great Wall Motors aims for overseas sales to reach 450,000 units, with a global user base exceeding 15 million [3][8] Group 2: Technological Innovation and R&D - Great Wall Motors emphasizes the importance of "technological discourse power" in global automotive competition, focusing on mastering core technologies through sustained independent innovation [4][5] - The company has invested over 10 billion yuan in R&D for three consecutive years, with a global R&D network spanning seven countries and a team of 23,000 engineers [4][5] - Great Wall Motors has developed a comprehensive self-research system covering traditional power, new energy, intelligent networking, and chassis architecture [4][5] Group 3: Local Adaptation and Market Strategy - The company has implemented a localized operation strategy, adapting its products and services to meet local market needs, such as optimizing power systems for European emission standards and adjusting vehicle durability for Southeast Asia's climate [5][10] - Great Wall Motors has established three full-process manufacturing bases overseas, including a new plant in Brazil with a planned capacity of 50,000 units, enhancing its production network [7][8] - The company’s "ecological going global" model integrates both vehicle and supply chain collaboration, allowing it to lower logistics and tariff costs while enhancing its competitiveness in the global supply chain [8][10] Group 4: Brand Development and Market Positioning - Great Wall Motors believes that true internationalization involves brand export rather than mere product export, focusing on building a strong global brand presence [10][11] - The company has unified its brand image under GWM while developing differentiated strategies for its various brands, such as Wey's focus on high-end markets and Tank's appeal in off-road segments [10][11] - The establishment of a three-tier service system overseas ensures efficient vehicle maintenance and aligns product offerings with local policies and consumer demands [11]

Core Viewpoint - Great Wall Motors is celebrating its 35th anniversary, showcasing its evolution from a small manufacturer to a global automotive leader, emphasizing the transition of China's automotive industry from "technology introduction" to "standard output" [1][22]. Group 1: Technological Advancements - Great Wall Motors has established a comprehensive layout in the energy and intelligence sectors, positioning itself as a key player in the global automotive supply chain, with subsidiaries expected to enter the global top 100 automotive parts suppliers by 2025 [3]. - The company's Xu Shui smart factory demonstrates high efficiency and precision, achieving a 100% welding rate and a 96% acceptance rate for body frame accuracy, which is competitive with world-class manufacturing facilities [4]. - Great Wall Motors has consistently invested over 10 billion yuan in R&D for three consecutive years, with 2024's R&D expenditure projected at 10.4 billion yuan, representing 5.2% of sales, significantly above the industry average of 3.1% [6]. Group 2: Safety and Quality Assurance - The company has invested 500 million yuan in the largest independent automotive safety testing laboratory in Asia, capable of simulating 9,000 real-world road scenarios [7]. - Great Wall Motors has developed a comprehensive quality control system across its entire supply chain, ensuring high standards in safety and performance [10]. Group 3: Global Expansion - Great Wall Motors has transitioned from "product export" to "ecosystem export," establishing three complete vehicle production bases in Thailand and Brazil, with over 1,400 overseas sales channels and cumulative exports exceeding 2 million vehicles [8]. - The new factory in São Paulo, Brazil, is expected to create 1,300 direct jobs and indirectly support over 5,000 jobs in the supply chain [8]. Group 4: Talent Development and Corporate Culture - The company emphasizes talent as its core competitive advantage, with a record bonus distribution of 4 billion yuan to employees in 2024, and a "35+ plan" that facilitates career growth without restrictions on age or background [16]. - Great Wall Motors has established a comprehensive support system for employees, including affordable housing, educational services for children, and healthcare facilities [17]. Group 5: Brand Philosophy and Future Outlook - The company aims to redefine "Chinese manufacturing" to "Chinese leadership," focusing on trust as a fundamental value, and is committed to enhancing the global perception of Chinese automotive products [20][22].