Core Viewpoint - The Chinese automotive industry is undergoing a significant transformation, shifting from a price war to a value-based competition focused on technology, systems, and global layout [2][3] Group 1: Industry Transformation - The industry recognizes that breaking the cycle of intense price competition is essential for sustainable growth, emphasizing the importance of value creation over mere volume [3][4] - Long-term strategies are being prioritized, with industry leaders advocating for a shift from product pricing to a comprehensive value dimension that includes technology innovation, quality, user experience, and brand culture [3][4] Group 2: Long-term Strategy of Great Wall Motors - Great Wall Motors' launch of the Ora 5 is a strategic move to embody its commitment to value, focusing on user needs and emphasizing the reliability and practicality of technology [3][4] - The "Three No Principles" proposed by Great Wall's chairman, which include not showcasing technology for its own sake, not compromising on quality, and not betraying consumer trust, guide the company's technological evolution [2][3] Group 3: Globalization and Market Adaptation - The global automotive market is characterized by fragmentation, with varying energy structures, infrastructure, regulations, and consumer preferences across different regions [6][7] - Great Wall's all-power platform is designed to accommodate various powertrain types, allowing for rapid adaptation to different market needs, thus enhancing its global competitiveness [6][7] Group 4: Future Outlook - The launch of the Ora 5 represents a critical strategic move for Great Wall Motors, testing its ability to implement a dual strategy of addressing domestic competition and expanding globally [5][8] - The success of this strategy will depend on the company's ability to translate its ambitious platform vision into tangible sales and profits across diverse global markets [8]

Core Insights - Great Wall is attempting to inject smart technology into its rugged off-road vehicles to seek new growth opportunities [1] - The newly launched Tank 500 Smart Edition is the first rugged off-road model equipped with an intelligent driving system, representing a technological breakthrough and a strategic response to sales pressure [1] Product Launch and Pricing - The Tank 500 Smart Edition includes two versions, Hi4-T and Hi4-Z, with pre-sale prices of 360,000 yuan and 388,800 yuan, respectively, which is an increase of 25,000 yuan compared to non-smart versions [1] - The vehicle features the third-generation intelligent driving system Coffee Pilot Ultra, capable of "parking to parking" smart driving functions, and a third-generation smart cabin system Coffee OS3 [1] Performance Upgrades - The electric motor power has been increased from 120 kW to 130 kW, with a significant torque increase to a declared 495 Nm, reaching up to 500 Nm in practice [1] - The upgrades aim to cater to urban users who may use the Tank 500 as an electric vehicle [1] Market Strategy and Challenges - There is internal debate within Great Wall regarding the necessity of smart driving features in rugged off-road vehicles, but sales pressure has driven the decision to integrate these technologies [1] - The development of smart driving features for off-road vehicles is more complex than for regular models, requiring a longer calibration period and significant cost investments [3] Sales Performance and Future Plans - The Tank brand sold 135,000 units in the first seven months of the year, a decrease of 8.19% year-on-year, while Great Wall's total sales were 674,000 units, growing only 3.57% year-on-year, lagging behind the industry growth rate of 12% [4] - Great Wall plans to develop a non-body-on-frame MPV to stimulate greater demand, indicating a strategic shift to find new growth avenues in a slowing market [4]

Group 1 - The core message of the event emphasizes that "changing for users" is a fundamental value for the company, not just a slogan [1] - The company showcased new models including the Blue Mountain and the new high mountain series, highlighting their commitment to user feedback and action [1][3] - The new high mountain series includes three models designed to meet diverse family needs, with over 8,000 orders placed within 26 hours of pre-sale launch [3] Group 2 - The high mountain welfare version features remote-controlled reclining seats and high-quality materials, catering to passengers with mobility challenges [3] - Safety is a top priority, with the new high mountain equipped with the Coffee Pilot Ultra driving assistance system and a high-strength cage structure for active protection [3] - The company adopts a "long-termism" approach in the face of rapid electrification and intelligent transformation in the automotive industry, focusing on refining technology and user experience [5] Group 3 - The Blue Mountain model has achieved a cumulative retail volume of 36,430 vehicles and a wholesale volume of 38,732 vehicles as of April 21, ranking among the top three in its market segment [5] - The company has refreshed the Blue Mountain with new color options based on user feedback, addressing aesthetic fatigue in luxury electric SUVs [6] - The Mocha Hi4 model will also debut with new color options and upgrades in the third quarter [6]