Core Insights - Great Wall is attempting to inject smart technology into its rugged off-road vehicles to seek new growth opportunities [1] - The newly launched Tank 500 Smart Edition is the first rugged off-road model equipped with an intelligent driving system, representing a technological breakthrough and a strategic response to sales pressure [1] Product Launch and Pricing - The Tank 500 Smart Edition includes two versions, Hi4-T and Hi4-Z, with pre-sale prices of 360,000 yuan and 388,800 yuan, respectively, which is an increase of 25,000 yuan compared to non-smart versions [1] - The vehicle features the third-generation intelligent driving system Coffee Pilot Ultra, capable of "parking to parking" smart driving functions, and a third-generation smart cabin system Coffee OS3 [1] Performance Upgrades - The electric motor power has been increased from 120 kW to 130 kW, with a significant torque increase to a declared 495 Nm, reaching up to 500 Nm in practice [1] - The upgrades aim to cater to urban users who may use the Tank 500 as an electric vehicle [1] Market Strategy and Challenges - There is internal debate within Great Wall regarding the necessity of smart driving features in rugged off-road vehicles, but sales pressure has driven the decision to integrate these technologies [1] - The development of smart driving features for off-road vehicles is more complex than for regular models, requiring a longer calibration period and significant cost investments [3] Sales Performance and Future Plans - The Tank brand sold 135,000 units in the first seven months of the year, a decrease of 8.19% year-on-year, while Great Wall's total sales were 674,000 units, growing only 3.57% year-on-year, lagging behind the industry growth rate of 12% [4] - Great Wall plans to develop a non-body-on-frame MPV to stimulate greater demand, indicating a strategic shift to find new growth avenues in a slowing market [4]

Group 1 - The core message of the event emphasizes that "changing for users" is a fundamental value for the company, not just a slogan [1] - The company showcased new models including the Blue Mountain and the new high mountain series, highlighting their commitment to user feedback and action [1][3] - The new high mountain series includes three models designed to meet diverse family needs, with over 8,000 orders placed within 26 hours of pre-sale launch [3] Group 2 - The high mountain welfare version features remote-controlled reclining seats and high-quality materials, catering to passengers with mobility challenges [3] - Safety is a top priority, with the new high mountain equipped with the Coffee Pilot Ultra driving assistance system and a high-strength cage structure for active protection [3] - The company adopts a "long-termism" approach in the face of rapid electrification and intelligent transformation in the automotive industry, focusing on refining technology and user experience [5] Group 3 - The Blue Mountain model has achieved a cumulative retail volume of 36,430 vehicles and a wholesale volume of 38,732 vehicles as of April 21, ranking among the top three in its market segment [5] - The company has refreshed the Blue Mountain with new color options based on user feedback, addressing aesthetic fatigue in luxury electric SUVs [6] - The Mocha Hi4 model will also debut with new color options and upgrades in the third quarter [6]