Core Insights - The "2025 Cloud Tour of Yili: Global Quality Traceability" event was officially launched at the 8th China International Import Expo, featuring a documentary premiere [1] - The event aims to showcase Yili's global supply chain and the world-class quality of Chinese dairy products through immersive visits across multiple countries [3][10] Group 1: Event Overview - The "2025 Cloud Tour of Yili" will collaborate with four media and communication organizations across China, Thailand, Indonesia, and New Zealand to explore Yili's global industry chain [3] - The first stop of the event is in Inner Mongolia, where 55,000 acres of alfalfa provide quality feed for 30,000 dairy cows, supported by Yili's "Smart Grass Cloud" system for digital management [5][6] Group 2: International Engagement - The New Zealand segment of the tour highlights partnerships with local farmers, showcasing how Yili's collaboration ensures high-quality dairy products for global markets [7] - In Thailand, the tour will visit Yili's factory and local markets, emphasizing the quality of Cremo ice cream, which has won the Thai FDA Quality Award for six consecutive years [8][10] - The Indonesian segment features a popular local influencer leading consumers through community interactions and showcasing the rapid growth of Joyday ice cream in Southeast Asia [9][10] Group 3: Communication Strategy - The "Cloud Tour of Yili" will utilize various media formats, including live broadcasts and documentaries, to present a transparent view of Yili's global supply chain [10] - The series of documentaries will be available on multiple platforms, inviting global consumers to join the quality traceability journey [10]

Core Insights - The event "2025 China Dairy Quality Creation Conference" was launched at the 8th China International Import Expo, focusing on showcasing the quality confidence of the Chinese dairy industry [1][3] - The conference highlighted the collaborative development model of the dairy industry, emphasizing a win-win approach among upstream, midstream, and downstream partners [3] - The event featured the premiere of the documentary "2025 Cloud Tour of Yili," which presents Yili's global supply chain quality practices [3][4] Group 1 - The conference was co-hosted by Xinhua News and Yili Group, with participation from global partners such as Cargill, GEA, and DSM [1][3] - Yili Group's Vice President emphasized the significant progress made by the Chinese dairy industry in the past two decades, bridging a gap of over a century with developed countries [3] - The event showcased various star products, including New Zealand pure milk and premium infant formula, highlighting the meticulous attention to detail in their development [4][5] Group 2 - Partners like Cargill and GEA shared their experiences of collaboration with Yili, noting the continuous optimization of management systems and the development of industry-leading smart manufacturing equipment [5] - The event culminated in the launch of the "Quality Partner, Co-Creation" initiative, aimed at establishing a collaborative development ecosystem with shared responsibilities and outcomes [5] - Yili's commitment to quality and collaboration reflects the broader trend of the Chinese dairy industry towards openness and progress on the global stage [5]

Core Insights - The "2025 China Dairy Quality Creation Conference" was launched at the 8th China International Import Expo, focusing on showcasing the quality confidence of the Chinese dairy industry [1][3] - The event highlighted the collaborative development model of the dairy industry, emphasizing a win-win approach among upstream, midstream, and downstream partners [3][9] Group 1: Event Overview - The conference was co-hosted by Xinhua News Agency and Yili Group, with participation from global partners including Cargill, GEA, and others [1] - The event featured the premiere of the documentary "2025 Cloud Tour Yili," showcasing Yili's global supply chain quality practices [3] Group 2: Product Highlights - Star products such as New Zealand Pure Milk and Gold Crown Milk Powder were showcased, with representatives sharing stories behind their quality and innovation [4] - International guests praised Yili's ability to combine health and taste in its products, reflecting the brand's depth and warmth [4] Group 3: Collaborative Efforts - Cargill and GEA representatives emphasized the importance of Yili's commitment to quality in driving collaborative upgrades in management systems and smart manufacturing [6][7] - The launch of the "Quality Partner, Together Create" initiative aims to establish a collaborative development ecosystem focused on shared responsibilities and outcomes [9]

Core Insights - The article highlights the increasing presence and popularity of Chinese ice cream brands in overseas markets, particularly in Southeast Asia, the Middle East, and Africa, which were previously dominated by international brands [6][8][14]. Market Performance - Chinese ice cream brands, such as Joyday and Cremo, have gained significant market share in regions like Indonesia and Thailand, with Cremo's sales growing at an annual rate of over double digits in the last three years [8][12]. - In Indonesia, Joyday ice cream was launched in 2018 and quickly gained recognition for its unique flavors and quality, leading to high sales volumes, with some stores selling up to 35,000 units in a single day [8][10]. - In Saudi Arabia, the sales points for Chinese ice cream have exceeded 3,000, with monthly sales nearing 500,000 units [8][10]. Supply Chain and Logistics - The article discusses the challenges of transporting ice cream, which is temperature-sensitive, and the measures taken to ensure quality during transit, including the use of cold chain logistics and expedited customs processes [10][11][12]. - Recent improvements in logistics have allowed for faster delivery times, with some products reaching shelves in Saudi Arabia within 15 days of leaving the production facility [11][12]. Localization and Market Strategy - Chinese dairy companies are focusing on localizing their operations by establishing production facilities in key markets like Indonesia and Thailand, enhancing their distribution networks and cold chain logistics [11][13]. - The target demographic for these brands is primarily the younger population, with marketing strategies tailored to resonate with local tastes and preferences, such as introducing tropical flavors [15][16]. Community Engagement - Chinese dairy companies are actively engaging with local communities through social responsibility initiatives, which have helped improve brand recognition and acceptance in these markets [16].