Core Viewpoint - Tianfeng Securities has slightly adjusted the profit forecast for Anta Sports, expecting net profit attributable to shareholders to be 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the years 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 18x, 15x, and 14x, maintaining a "Buy" rating Brand Performance - Mature Brand: Anta brand is expected to achieve revenue of 17 billion RMB in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - Growth Brand: FILA brand is projected to generate revenue of 14.2 billion RMB in H1 2025, a year-on-year increase of 8.6%, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging Brand Portfolio: Other brands (including DESCENTE and KOLON SPORT) are expected to achieve revenue of 7.4 billion RMB in H1 2025, a year-on-year increase of 61.1%, increasing their revenue share from approximately 13% to about 19%, with a gross margin of 73.9% [1] Channel Performance - DTC: Expected revenue of 9.4 billion RMB in H1 2025, a year-on-year increase of 5.3%, accounting for about 56% of total revenue [2] - E-commerce: Anticipated revenue of 6.1 billion RMB in H1 2025, a year-on-year increase of 10.1%, representing approximately 36% of total revenue [2] - Traditional Wholesale and Others: Expected revenue of 1.4 billion RMB in H1 2025, accounting for about 8% of total revenue [3] Strategy and Outlook - The company will continue to implement a "single focus, multi-brand, globalization" strategy in H1 2025, driving growth through dual core brands [4] - Anta brand will deepen its transformation and promote innovation in business models and specialized stores, while FILA will focus on golf and tennis to build a core product matrix [4] - Emerging brands like DESCENTE and KOLON SPORT are expected to maintain rapid growth, with global expansion covering Asia, Europe, and America [4] - The company is enhancing digital integration and initiating AI strategic layouts to drive material research and process innovation [4] - A 3-5 year revitalization plan has been established for the JACK WOLFSKIN brand to reshape its product system [4]

Core Insights - The company reported a revenue of 170 billion RMB for the Anta brand in H1 2025, showing a year-on-year growth of 5.4% and accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - FILA brand achieved a revenue of 142 billion RMB in H1 2025, reflecting an 8.6% year-on-year increase, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging brands, including DESCENTE and KOLON SPORT, generated 74 billion RMB in revenue, marking a significant 61.1% year-on-year growth and increasing their revenue share from 13% to 19% [1] Revenue Breakdown by Channel - Direct-to-Consumer (DTC) channel generated 94 billion RMB in revenue in H1 2025, up 5.3% year-on-year, contributing approximately 56% to total revenue [2] - E-commerce sales reached 61 billion RMB, with a year-on-year growth of 10.1%, accounting for about 36% of total revenue [2] - Traditional wholesale and other channels saw a revenue decline to 14 billion RMB, down 10.6% year-on-year, representing about 8% of total revenue [2] Strategic Outlook - The company continues to implement a "single focus, multi-brand, globalization" strategy, leveraging dual core brands for growth [2] - Anta brand will deepen its transformation and innovate store formats, while FILA will focus on core categories in golf and tennis [2] - The company is advancing its global layout across Asia, Europe, and the Americas, enhancing digital integration and launching AI strategies for material research and process innovation [2] Financial Forecast Adjustments - The company has slightly adjusted its profit forecasts, expecting net profits of 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the next three years, with corresponding PE ratios of 18x, 15x, and 14x [3]

Core Viewpoint - Tianfeng Securities maintains a "Buy" rating for Anta Sports (02020), emphasizing the company's focus on "single focus, multiple brands, and globalization" to drive growth through its dual core brands [1] Brand Analysis - Mature Brand: Anta brand achieved revenue of 17 billion yuan in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue with a gross margin of 54.9% [2] - Growth Brand: FILA brand generated revenue of 14.2 billion yuan in H1 2025, up 8.6% year-on-year, representing about 37% of total revenue with a gross margin of 68% [2] - Emerging Brand Portfolio: Other brands, including DESCENTE and KOLONSPORT, reported revenue of 7.4 billion yuan in H1 2025, a significant year-on-year increase of 61.1%, now accounting for about 19% of total revenue with a gross margin of 73.9% [2] Channel Analysis - DTC: Direct-to-Consumer (DTC) revenue reached 9.4 billion yuan in H1 2025, a year-on-year growth of 5.3%, making up approximately 56% of total revenue [3] - E-commerce: E-commerce revenue was 6.1 billion yuan in H1 2025, reflecting a year-on-year increase of 10.1%, contributing about 36% to total revenue [3]

Core Insights - The domestic sports goods industry is dominated by four major players: Anta, Li Ning, Xtep, and 361 Degrees, with Anta leading significantly in both revenue and growth [2][3][5] - Anta's revenue reached 38.544 billion yuan, surpassing the combined revenue of Li Ning, Xtep, and 361 Degrees, which totaled 65.904 billion yuan [2][5] - Profitability shows a stark contrast, with Anta's net profit at 7.031 billion yuan, nearly double that of the other three companies combined [2][5] Revenue Performance - Anta reported a revenue growth of 14.3% year-on-year, while Li Ning's growth was only 3.3% [3][4] - Xtep's revenue decreased by 5.07%, but its net profit increased by 21.5% to 914 million yuan, attributed to several operational factors [3][5] - 361 Degrees achieved a revenue growth of 11% and a net profit increase of 8.6%, both reaching historical highs [3][5] Profitability Analysis - Anta's net profit growth was 14.5%, but when excluding certain gains, it showed a decline of 8.94% [3][5] - Li Ning's net profit fell by 10.99%, indicating challenges in maintaining profitability amidst declining foot traffic [4][5] - Xtep's net profit growth of 21.5% was a highlight, driven by operational improvements and strategic decisions [3][5] Inventory Management - Anta's inventory turnover days increased to 136 days, up from 114 days the previous year, indicating a slowdown in inventory management efficiency [9][10] - Li Ning maintained a more efficient inventory turnover of 61 days, showcasing better inventory management compared to Anta [10] - The increase in Anta's inventory turnover days is linked to acquisitions and increased stock levels [9][10] Market Trends - The high-performance outdoor footwear and apparel market in China is experiencing rapid growth, with a projected compound annual growth rate of 15.5% from 2025 to 2029 [11] - The competitive landscape is intensifying as all four major companies are accelerating their strategies, albeit with different focuses [12][15] - Anta is pursuing a strategy of "single focus, multi-brand, globalization," while Li Ning is repositioning itself as a "professional sports equipment provider" [12][15] Strategic Focus - Companies are increasingly focusing on strengthening their competitive advantages while addressing their weaknesses to enhance market positioning [15] - Anta's acquisitions and brand diversification are aimed at building competitive barriers, while Li Ning is investing heavily in marketing and new channels [12][15] - Xtep is concentrating on the running segment, and 361 Degrees is focusing on youth and e-commerce to drive growth [12][15]