Core Viewpoint - The article discusses the anticipated release of Apple's first foldable iPhone, highlighting its potential features and market positioning, while questioning the necessity and functionality of foldable smartphones in general [4][5][24]. Group 1: Product Development and Features - Apple is expected to launch its foldable iPhone by the end of 2024, with a price starting at $2000, aligning with previous leaks from analysts [4][24]. - The foldable iPhone will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen when opened, which is close to the size of an iPad mini [6][15]. - The device's thickness will range from 9mm to 9.5mm when folded and 4.5mm to 4.8mm when opened, which is comparable to other recent foldable models [7]. - The foldable iPhone will utilize components from competitors, including a foldable OLED screen from Samsung, indicating a reliance on existing technology rather than pioneering new innovations [9]. - Apple is reportedly working on a "no crease" display technology, with two internal prototypes under development [9][10]. Group 2: Market Context and Challenges - The foldable smartphone market is currently small, with only 700 million units shipped in China in 2023, representing just 2% of the total smartphone market [24]. - There is skepticism about the practical applications of foldable smartphones, as the market has yet to see a product that significantly alters consumer perceptions [25][26]. - The article raises concerns about whether the foldable iPhone can justify its high price point and meet consumer expectations, especially given the existing competition and market dynamics [29][30]. Group 3: AI Integration and Future Prospects - The foldable iPhone is being positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, which could redefine user interaction through AI agents [20][21]. - The potential for AI integration suggests that the foldable iPhone could serve as a versatile device, merging the capabilities of a smartphone, tablet, and PC [25]. - The timeline for the foldable iPhone's release indicates that while initial specifications may be finalized in 2024, mass production may not occur until late 2026, highlighting the challenges in bringing this product to market [24][22].

Group 1: IPO Preparation - Honor has entered the counseling phase for its IPO, which is expected to last at least three months [2][3] - The company received approval for its IPO counseling from the Shenzhen Securities Regulatory Bureau on June 26 [3] - Honor's shareholder structure is becoming increasingly diversified, with 23 shareholders including major players like China Mobile and BOE [3] Group 2: Market Position and Strategy - Honor is likely to choose the Hong Kong stock market for its IPO, which would provide greater flexibility post-restructuring [4] - The company aims to transform from a smartphone manufacturer to a leading AI terminal ecosystem company, as outlined in its Alpha strategy [4] - Honor has launched various products in 2023, including budget smartphones, gaming laptops, and a foldable flagship phone, Magic V5, priced from 8,999 yuan [5] Group 3: Competitive Landscape - The foldable smartphone market is gaining attention, with competitors like OPPO, Huawei, and Xiaomi also releasing new models [6] - Honor's market performance in Q1 2025 was not strong, as it fell out of the top five smartphone manufacturers in China [6][7] - Despite recent challenges, industry experts believe Honor's adjustments in leadership and strategy will lead to improved market performance [7]

Core Viewpoint - The article discusses OPPO's journey in the semiconductor industry, particularly its chip development initiative, Zheku, which was launched in 2020 but was ultimately terminated due to market challenges and the need for better cash flow management. The narrative emphasizes the importance of user experience and long-term competitiveness in the smartphone market, highlighting OPPO's strategic pivot back to core business after the setback [1][2][4]. Group 1: Zheku's Development and Termination - Zheku was established in 2020 as part of OPPO's self-developed chip initiative, named after the Mariana Trench, indicating the challenges ahead [1]. - Over two years, Zheku released several products, including the NPU "Mariana X" and Bluetooth audio SoC "Mariana Y," but the initiative was halted in mid-2023 due to declining smartphone sales and unsustainable R&D costs [1][2]. - The decision to terminate the chip development was seen as a necessary move for OPPO to maintain healthier cash flow and enhance its risk resilience [1]. Group 2: Market Recovery and Strategic Focus - Following the dissolution of Zheku, OPPO launched the Find X7 series, featuring a SoC co-developed with MediaTek, which led to a rapid recovery in market share, reclaiming the third position in the domestic market by Q1 2023 [2]. - OPPO's ability to quickly regroup and return to its main business path serves as a reference for other industry players struggling between innovation and survival [2]. Group 3: Long-term Strategy and User Experience - The smartphone market has seen a decline in shipment volumes since 2017, with longer replacement cycles leading to increased market concentration among major brands [4]. - OPPO's approach to chip development was driven by the need for long-term competitiveness rather than short-term gains, emphasizing that chip production is a means to enhance user experience rather than an end goal [4][6]. - The company focuses on system integration, where multiple technologies work together to meet user needs, rather than merely producing components [4][6]. Group 4: Innovation and Market Positioning - OPPO has adopted a systematic approach to innovation, continuously iterating on hardware to improve user experience, as seen in the Find X8 Ultra's camera system [6][9]. - The Find N5 foldable phone achieved a record low thickness of 8.93mm, showcasing OPPO's commitment to pushing technological boundaries and enhancing user experience [7][9]. - OPPO's market share in the premium segment (over $600) ranks among the top three globally, with significant presence in the $400-$500 range in Mexico, indicating strong brand positioning [9].

雷峰网消息，OPPO原中国区总裁刘波将卸任并学习深造，高级副总裁段要辉将直接负责全部中国区业 务。 OPPO内部消息表示，原中国区总裁刘波因脱产参加高管学习计划卸任该职位。高级副总裁段要辉直接负 责中国市场，对中国区整体业务负责。另外，此次调整还涉及线下销售板块，由原Reno与A系列GTM部长 汤杰负责中国区线下销售工作 ，向段要辉汇报。 2024年1月，段要辉升任公司高级副总裁后分管中国区，刘波向其汇报。二位共同操盘 Find X8和Find N5等产品。IDC最新数据显示，OPPO在2025 第一季度出货量同比增幅达3.3%，上升到国内市场第三 位。 值得一提的是，原中国区总裁刘波所参加的OPPO高管学习计划，是OPPO已运行多年的领导力培养计 划。 据公开资料显示，原OPPO研究院院长刘畅曾参与高管学习计划，并于2024年返回公司后担任硬件工程总 裁。 本文作者长期关注智能硬件及终端，对终端渠道、业内动态感兴趣的行业人士，欢迎添加作者微信（ ByArsT ）交流。 " OPPO市场局面稳定后，刘波进修深造。 " 作者丨马广宇 编辑丨相辉 // 近期热门文章 独家丨vivo巴西子品牌JOVI首款产品将于二 ...

OPPO Find N5 真的很薄，别买黑色，黑色太沾灰了。 ...