Core Viewpoint - The article discusses the differences between mini-programs and H5, emphasizing that businesses should choose based on their specific needs and the core functionalities of each option [1][2][12]. Group 1: Opening Methods and User Experience - Mini-programs require users to access them through specific platforms like WeChat or Douyin, offering faster loading times and direct integration with platform features such as payment options [1][2]. - H5 is accessible via web browsers, but its loading speed is heavily dependent on network conditions, which can lead to a subpar user experience [1][2]. Group 2: Functionality and Adaptability - Mini-programs provide more advanced functionalities, such as online ordering and logistics tracking, and are better at adapting to different mobile devices, ensuring a stable display [1][2]. - H5 can perform basic functions but requires third-party integrations for complex features, which can lead to compatibility issues across different browsers [1][2]. Group 3: Promotion and User Retention - Mini-programs benefit from platform traffic, allowing easy sharing and higher user retention rates as they remain accessible within the platform [2][3]. - H5 relies on link sharing for promotion, which can lead to user drop-off due to the extra steps required to access the content, resulting in lower retention [2][3]. Group 4: Recommendations for Selection - For businesses aiming to leverage platform traffic, require complex functionalities, and prioritize user experience, mini-programs are the recommended choice [3][12]. - If the goal is simple information display without platform dependency, H5 is suitable for occasional promotions [3][12]. Group 5: Additional Features and Support - The platform offers tools to match business needs with the appropriate option, whether mini-program or H5, simplifying the decision-making process [9][11]. - It supports unlimited mini-program creation after a one-time fee and allows easy conversion from mini-programs to H5, saving time and costs [11][12]. - The platform provides comprehensive marketing features and quick customer support, enhancing the overall user experience [11][12].