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明星公司全部员工停工放假,公司剩不到300人,高管曾放话“不存在死这件事”
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-29 13:47
Core Viewpoint - The recent announcement by Haomo Technology regarding a complete shutdown and holiday for all employees starting November 24, 2025, marks a significant downturn for the company, which has seen a drastic reduction in workforce and challenges in maintaining its position in the intelligent driving sector [2][3][22]. Company Overview - Haomo Technology, incubated by Great Wall Motors in 2019, was once a leading player in the intelligent driving industry, primarily supplying Great Wall's brands with its driving systems [2][3]. - The company had a peak workforce of nearly 800 employees, focusing on the development of intelligent driving technologies for passenger vehicles [2][3]. Recent Developments - In late 2023, Haomo lost a key contract with Great Wall's Weipai brand, which shifted to a competitor, Yuanrong Qixing, for its intelligent driving solutions due to delays in Haomo's product development [3][9]. - Despite retaining contracts with Great Wall for mid- and low-tier models in 2024, Haomo is not the sole supplier for other major automakers like Beijing Hyundai, Toyota, and BMW [8][9]. Strategic Challenges - Haomo's initial strategy involved a heavy investment in high-level talent and technology, but the company struggled to keep pace with competitors who adopted more advanced technological approaches [5][12]. - The company's reliance on Qualcomm chips limited its ability to compete effectively in the high-performance segment of the intelligent driving market, as its AI computing power was insufficient for urban driving applications [11][12]. Financial and Operational Issues - Haomo's financial health has deteriorated, with a significant drop in valuation from $1 billion in 2021 to approximately 900 million yuan in 2024, reflecting limited growth and investor confidence [20][22]. - The company has faced challenges in converting its technological advancements into cash flow, leading to a reliance on external financing to sustain operations [18][20]. Conclusion - The trajectory of Haomo Technology illustrates the complexities of navigating the intelligent driving landscape, where strong initial backing from Great Wall Motors ultimately constrained its ability to diversify partnerships and adapt to rapid technological changes [22][23].
明星公司全部员工停工放假,公司剩不到300人,高管曾放话“不存在死这件事”
21世纪经济报道· 2025-11-29 13:20
Core Viewpoint - The article discusses the decline of the autonomous driving supplier, Haomo Technology, highlighting its operational challenges, loss of key partnerships, and the impact of its reliance on Great Wall Motors [4][22]. Company Overview - Haomo Technology, incubated by Great Wall Motors in 2019, was once a leading player in the autonomous driving sector, primarily supplying technology for Great Wall's various vehicle brands [4][6]. - The company had a peak workforce of around 800 employees, focusing on autonomous driving technology, but has since dwindled to fewer than 300 employees [4][6]. Key Events - In 2023, Haomo faced significant setbacks, including the loss of its exclusive partnership with Great Wall Motors, which shifted to another supplier, Yuanrong Qixing, for its new models [5][10]. - Despite retaining some contracts with Great Wall for lower-tier models, Haomo's overall market position weakened as it became one of several suppliers for other major automakers like Hyundai, Toyota, and BMW [8][10]. Financial and Operational Challenges - Haomo's financial health has deteriorated, with a reported valuation of approximately 900 million yuan in 2024, showing limited growth compared to its previous valuation of 1 billion USD in 2021 [21][22]. - The company has undergone five rounds of financing, raising about 1.5 billion yuan, but has struggled to convert its technology into cash flow due to operational inefficiencies and a lack of market traction [21][22]. Technological Development - Haomo's technology strategy has been criticized for lagging behind competitors, particularly in the transition to more advanced autonomous driving systems that do not rely on high-definition maps [14][17]. - The company initially focused on a "heavy perception, light mapping" approach but failed to adapt quickly to industry shifts towards end-to-end models, which integrate perception, prediction, and planning into a single system [15][17]. Market Position and Future Outlook - The article suggests that Haomo's close ties with Great Wall Motors have limited its ability to establish deeper partnerships with other automakers, hindering its growth potential [22]. - As the industry moves towards more autonomous solutions, Haomo's inability to innovate and adapt may lead to further decline, raising questions about its long-term viability [22].
21深度|毫末猝死,死于谁手?
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-27 14:33
Core Viewpoint - The news highlights the decline of Haomo Technology, a smart driving supplier, which has faced significant challenges leading to a halt in operations and a drastic reduction in workforce, primarily due to its inability to keep pace with technological advancements and market demands [1][2][19]. Company Overview - Haomo Technology was incubated by Great Wall Motors in 2019 and initially thrived as a smart driving star company, primarily supplying smart driving systems for various Great Wall brands [1][19]. - The company had a peak workforce of nearly 800 employees, focusing on smart driving technology development, but has since dwindled to less than 300 employees [1][2]. Market Dynamics - In 2023, Haomo lost a significant contract with Great Wall's Weipai brand to a competitor, Yuanrong Qixing, due to delays in the mass production of its urban NOA (Navigation on Autopilot) feature [2][7]. - Despite retaining some contracts with Great Wall and other automakers like Beijing Hyundai, Toyota, and BMW, Haomo is not the sole supplier for these companies, limiting its market position [5][6]. Technological Challenges - Haomo's reliance on Qualcomm chips has been a double-edged sword, providing some partnership opportunities but also limiting its computational capabilities compared to competitors using NVIDIA platforms [8][10]. - The company has struggled with the timely adaptation of its technology roadmap, particularly in transitioning to more advanced autonomous driving solutions, which has hindered its competitive edge [10][14]. Financial Situation - Haomo has undergone five rounds of public financing, raising approximately 1.5 billion yuan, but its valuation has only increased modestly from 1 billion USD in 2021 to around 9 billion yuan in 2024 [17][19]. - The company’s IPO plans were halted due to internal decisions, reflecting a lack of confidence in the current market conditions and its financial performance [16][17]. Strategic Missteps - Haomo's strong dependency on Great Wall Motors has limited its ability to forge deeper partnerships with other automakers, which is critical in the competitive landscape of smart driving technology [19]. - The company has faced difficulties in converting its technological advancements into tangible cash flow, leading to operational challenges and ultimately a decision to halt operations [16][19].
毫末猝死,死于谁手?
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-27 14:30
Core Viewpoint - The downfall of Haomo Zhixing, a smart driving supplier, is attributed to its inability to scale production and adapt to technological changes, leading to a significant reduction in workforce and halted operations [1][2][15]. Group 1: Company Background and Initial Success - Haomo Zhixing was incubated by Great Wall Motors in 2019 and initially thrived as a smart driving technology provider, securing production orders primarily from Great Wall [1][16]. - The company expanded rapidly, with its workforce growing from around 300 employees to nearly 800 at its peak, focusing on smart driving technology for various vehicle models [1][3]. Group 2: Challenges and Decline - By the end of 2023, Haomo faced a critical turning point when Great Wall Motors shifted to another supplier, Yuanrong Qixing, for its new model, the Wei brand Blue Mountain, due to delays in Haomo's technology [2][6]. - Despite having contracts with several automakers, including Hyundai, Toyota, and BMW, Haomo was not the sole supplier for these companies, limiting its market position [5][14]. Group 3: Technological and Strategic Missteps - Haomo's reliance on Qualcomm chips limited its competitiveness in the high-performance smart driving market, as its AI computing power was insufficient compared to competitors using NVIDIA platforms [7][8]. - The company's focus on a "no-map" driving solution failed to address critical edge cases, leading to production challenges and a lack of effective deployment in urban environments [9][10]. Group 4: Financial Struggles and Future Prospects - Haomo's financial health deteriorated as it struggled to convert its technology into cash flow, leading to a halt in its planned IPO and a significant drop in valuation from $1 billion to approximately $90 million [14][15]. - The company faced a critical need for external funding to survive, but its strong ties to Great Wall Motors limited its ability to attract new strategic partnerships [12][16].
今起全员不上班!“亲儿子”被曝原地解散,长城收场?
凤凰网财经· 2025-11-24 12:47
Core Viewpoint - The sudden announcement by Haomo Zhixing, a subsidiary of Great Wall Motors, to stop all employees from working starting November 24 has raised concerns about the company's potential dissolution and lack of communication regarding employee compensation and future plans [1][3]. Company Overview - Haomo Zhixing, established in 2019, was the first company in China to achieve mass production of autonomous driving technology, focusing on three main areas: passenger car intelligent assisted driving, last-mile logistics delivery vehicles, and smart hardware [3]. - The company had received significant investments, totaling approximately 2 billion yuan, and reached a valuation of over 1 billion USD after its Series A funding in 2021, peaking at a valuation of over 10 billion yuan [3]. Recent Developments - The company launched three affordable intelligent assisted driving products in October 2023, but has faced delays in the rollout of its urban NOH feature, leading to speculation about its operational viability [3][4]. - Great Wall Motors has begun to rely on external supplier Yuanrong Qihang for end-to-end intelligent driving technology solutions, indicating a shift in strategy and a potential decline in Haomo Zhixing's importance within the group [4]. Financial and Operational Challenges - The new model, Blue Mountain, has seen rapid sales growth, with over 8,571 units sold within 24 hours of launch, and a monthly sales increase of over 200% year-on-year [4]. - However, Haomo Zhixing has been experiencing internal turmoil, including layoffs and a lack of clarity regarding employee compensation, leading to a trust crisis among staff [5][6]. Employee Relations - Employees have expressed concerns over unpaid bonuses and delayed salaries, with reports of high-level executives leaving the company amid growing dissatisfaction [5][6]. - There is an expectation for Haomo Zhixing to develop a responsible employee transition plan, with hopes that Great Wall Motors will provide support during this challenging period [6].
晚点独家|毫末智行获 3 亿元 B2 轮融资,来自九智资本和湖州长兴
晚点LatePost· 2024-04-24 15:35
以下文章来源于晚点Auto ,作者晚点团队 晚点Auto . 从制造到创造,从不可能到可能。《晚点LatePost》旗下汽车品牌。 毫末今年重点发力千元级智驾方案。 文丨窦亚娟 毫末智行转向 "性价比" 2019 年,长城汽车将智能驾驶前瞻部独立出去,成立了毫末智行。成立四年多来,毫末形成了乘用车 智能驾驶、末端物流配送两大核心业务,获得的融资也超过数十亿元。 虽然独立运行,但毫末智行业务此前多来自长城汽车。截至目前,搭载毫末智能驾驶产品--HPilot 的长 城车型超过 20 款,包括山海炮 HEV 版、新摩卡 Hi-4S 等车型,智能驾驶行驶里程近 1.4 亿公里。 除了长城,毫末一直希望寻找到更多大型车企客户,构建毫末的 "车企朋友圈"。2023 年 4 月,毫末官 宣 3 家主机厂定点合同。有业内人士告诉《晚点 Auto》,毫末今年新获得两家主机厂合同,其中一家 为头部主机厂量产订单。 汽车行业价格战愈演愈烈,甚至降价也不一定能把车卖出去。成本压力传递到上游智驾行业,智驾供 应商也打起了价格战。 编辑丨 冒诗阳 《晚点 Auto》获悉,自动驾驶公司毫末智行获得 3 亿元人民币 B2 轮融资,加上此前成 ...