Core Viewpoint - Miniso's third-quarter report shows a significant revenue milestone, with quarterly income surpassing 5 billion and a year-on-year growth of 28.2%, exceeding expectations. The founder's comments about transforming the company into a cultural and creative entity by closing and reopening 80% of stores have drawn considerable attention, overshadowing the actual performance of the company [5][7]. Group 1: Financial Performance - Miniso's revenue has fluctuated around 9 billion from 2019 to 2021, with a nearly halved adjusted net profit margin of 5.3% in the 2021 fiscal year [9][11]. - The company aims to achieve a global brand recognition comparable to Nike and Starbucks, focusing on opening larger stores and increasing premium product offerings [14][19]. Group 2: Strategic Shift - The company is transitioning from a low-cost, high-volume model to a high-value, premium pricing strategy, with plans to upgrade smaller stores to larger formats and increase the proportion of IP products [19][25]. - Miniso's flagship store in Shanghai has a sales structure where nearly 80% of revenue comes from IP products, reflecting a shift towards interest-driven consumption [21][18]. Group 3: Market Positioning - The average selling price in overseas markets is reported to be twice that of domestic prices, with a gross margin exceeding 50% [16]. - The company is facing competition from other brands like Pop Mart, which has a higher revenue per store despite having fewer locations [17][30]. Group 4: IP Strategy - Miniso's revenue is primarily derived from various popular IPs, with a significant increase in IP product sales, which accounted for over 30% of total sales in the first half of the year [18][28]. - The company has signed contracts with multiple IP artists, aiming for half of its store offerings to consist of proprietary IPs in the future [32][33].

Investment Rating - The report maintains an investment rating of "Synchronize with the market - A" for the textile and apparel industry [1]. Core Insights - The textile and apparel industry has shown a steady performance in recent months, with various companies reporting mixed revenue growth. The overall market sentiment remains cautiously optimistic, driven by certain segments like sports and leisure apparel [3][15]. - The report highlights the impact of external factors such as tariff policies and global economic conditions on the industry's performance, particularly for companies with significant exposure to international markets [15][21]. Summary by Sections 1. Recent Revenue Data - In June 2025, several Taiwanese textile manufacturers reported varied revenue performance, with Yu Yuan Group showing a 9.4% year-on-year increase, while Feng Tai Enterprises experienced a 3.07% decline [6][21]. - Vietnam's textile and apparel exports showed a cumulative year-on-year growth of 13.0% for the first half of 2025, indicating a robust demand in international markets [5][21]. 2. Market Performance - The SW textile and apparel sector increased by 1.62% in the week of July 7-11, 2025, outperforming the broader market index [12][23]. - The SW textile manufacturing sub-sector rose by 2.25%, while the apparel and home textile sector increased by 1.71% [12][23]. 3. Valuation Metrics - As of July 11, 2025, the PE-TTM for SW textile manufacturing was 20.53, placing it in the 30.59% percentile over the past three years. The apparel and home textile sector had a PE-TTM of 27.66, in the 98.68% percentile [30][12]. 4. Industry Data Tracking - The report notes that the domestic retail sales in May 2025 reached 4.13 trillion yuan, a year-on-year increase of 6.4%, with online retail channels continuing to outperform traditional retail [53][55]. - The report also tracks raw material prices, indicating a slight increase in cotton prices and a decrease in gold prices as of July 11, 2025 [40][41]. 5. Industry News - The 2024 Top 100 supermarket report indicates a slight increase in sales, with a total sales scale of approximately 900 billion yuan, reflecting a 0.3% year-on-year growth [67][68]. - Armani Group reported a 6% decline in sales for the 2024 fiscal year, highlighting challenges in the luxury goods market due to geopolitical tensions and economic uncertainties [69][70]. 6. Recommendations - The report suggests focusing on companies with high earnings certainty for the mid-year results, recommending brands like Anta Sports and 361 Degrees for their strong market positioning and growth potential [15][13].