迈进年终"剁手购物季"，美国消费市场"冰火两重天"。 Adobe Analytics数据显示，美国消费者"黑色星期五"当天线上支出达到创纪录的118亿美元，同比增长 9.1%。尽管美国消费者今年"黑色星期五"支出高于去年，但价格上涨抑制了需求，结账时购买的商品数 量减少。实体店客流相对冷清，由于持续通胀、贸易带来不确定性以及劳动力市场疲软的情况下，消费 者担心超支。 根据Mastercard SpendingPulse的数据，美国"黑色星期五"零售销售（不含汽车）同比增长4.1%，高于去 年同期的3.4%。这些数据未经通胀调整，涵盖了线上和线下购物。实体店销售额仅增长1.7%，高于去 年同期水平。线上销售额增长10.4%，低于去年同期增幅。 Adobe还预测，传统上作为线上促销重要节点的"网络星期一"将再次成为本购物季线上消费额最高的一 天，预计当天线上销售额将达到142亿美元，较去年增长6.3%。电子产品预计折扣最深，最高达七折， 服装和电脑也将有大幅优惠。 但需要警惕的是，支出增长主要来自价格上涨而非销量提升，消费者倾向于降级消费并优先购买必需 品，火爆的数据背后是愈发脆弱的消费者。 假日购物季释放多重信 ...

Group 1 - The core viewpoint of the article highlights the contrasting dynamics in the U.S. consumer market during the holiday shopping season, with record online spending but concerns over the quality of growth due to inflation and reduced purchasing volume [1][5][10] - Adobe Analytics reported that online spending on Black Friday reached a record $11.8 billion, a year-on-year increase of 9.1%, while in-store sales saw a modest growth of 1.7% [1][5] - The average selling price increased by 7%, leading to a decrease in the number of items purchased per transaction, which fell by 2% year-on-year [5][8] Group 2 - High-income consumers are driving luxury and high-end product sales, while middle and low-income households are facing pressures from inflation and a weak job market [5][10] - The use of AI-driven shopping tools surged, with a reported 805% increase in AI-driven visits to retail websites compared to the previous year, indicating a shift in consumer behavior towards online shopping [6][10] - The holiday shopping season reflects a K-shaped economic recovery, where spending patterns diverge significantly between high-income and low-income consumers [5][10] Group 3 - The overall consumer spending environment is challenged by high inflation, rising unemployment rates, and elevated interest rates, which are expected to suppress future consumption growth [8][9][10] - Despite the resilience shown in short-term consumer spending, long-term growth potential may weaken due to declining purchasing power and a cooling labor market [10][12] - The Federal Reserve faces a dual challenge of managing inflation while addressing rising unemployment, leading to uncertainty in monetary policy direction [12][13]

Adobe Analytics数据显示，美国消费者"黑色星期五"当天线上支出达到创纪录的118亿美元，同比增长 9.1%。尽管美国消费者今年"黑色星期五"支出高于去年，但价格上涨抑制了需求，结账时购买的商品数 量减少。实体店客流相对冷清，在持续通胀、贸易带来不确定性以及劳动力市场疲软的情况下，消费者 担心超支。 迈进年终"剁手购物季"，美国消费市场"冰火两重天"。 根据Mastercard SpendingPulse的数据，美国"黑色星期五"零售销售（不含汽车）同比增长4.1%，高于去 年同期的3.4%。这些数据未经通胀调整，涵盖了线上和线下购物。实体店销售额仅增长1.7%，高于去 年同期水平。线上销售额增长10.4%，低于去年同期增幅。 Adobe还预测，传统上作为线上促销重要节点的"网络星期一"将再次成为本购物季线上消费额最高的一 天，预计当天线上销售额将达到142亿美元，较去年增长6.3%。电子产品预计折扣最深，最高达七折， 服装和电脑也将有大幅优惠。 但需要警惕的是，支出增长主要来自价格上涨而非销量提升，消费者倾向于降级消费并优先购买必需 品，火爆的数据背后是愈发脆弱的消费者。 假日购物季释放多重信号 ...