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美国黑周五线上消费创新高,但消费者倾向降级消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-02 11:59
Group 1: Consumer Spending Trends - On Black Friday, online spending reached a record $11.8 billion, a 9.1% increase year-over-year, but the number of items purchased decreased due to rising prices [1] - Retail sales (excluding automobiles) grew by 4.1% year-over-year, with in-store sales increasing by 1.7% and online sales up by 10.4%, although the latter was lower than the previous year's growth [1] - Consumers are prioritizing essential goods and downgrading their purchases, indicating a shift in spending behavior amid inflation and economic uncertainty [1][5] Group 2: Impact of Inflation and Economic Conditions - The average selling price increased by 7%, while the number of items purchased per transaction decreased by 2%, reflecting consumers' tightening budgets [5] - High-income households are driving luxury goods sales, while middle and low-income families face pressure from inflation, weak job markets, and high interest rates [2][5] - The current inflation rate is at 3%, suggesting that the actual growth rate of Black Friday sales may only be around 1% when adjusted for inflation [6] Group 3: Role of Artificial Intelligence in Shopping - AI-driven shopping tools have seen an 805% increase in usage compared to last year, with many consumers relying on these tools for price comparison and discount tracking [3] - Approximately 50% of surveyed consumers and 71% of Gen Z plan to use AI during the shopping season, indicating a significant shift towards technology-assisted shopping [3] Group 4: Future Economic Outlook - The holiday shopping season indicates that while consumers have spending power, future growth remains uncertain due to inflation and employment challenges [7] - The Federal Reserve faces a dual challenge of managing inflation driven by supply-side factors while addressing signs of a cooling labor market [7][8] - Market expectations for a potential interest rate cut in December have risen, with a probability of 87.6% for a rate cut [8]
美国黑周五线上消费创新高,但消费者倾向降级消费
21世纪经济报道· 2025-12-02 11:55
Group 1 - The core viewpoint of the article highlights the contrasting dynamics in the U.S. consumer market during the holiday shopping season, with record online spending but concerns over the quality of growth due to inflation and reduced purchasing volume [1][5][10] - Adobe Analytics reported that online spending on Black Friday reached a record $11.8 billion, a year-on-year increase of 9.1%, while in-store sales saw a modest growth of 1.7% [1][5] - The average selling price increased by 7%, leading to a decrease in the number of items purchased per transaction, which fell by 2% year-on-year [5][8] Group 2 - High-income consumers are driving luxury and high-end product sales, while middle and low-income households are facing pressures from inflation and a weak job market [5][10] - The use of AI-driven shopping tools surged, with a reported 805% increase in AI-driven visits to retail websites compared to the previous year, indicating a shift in consumer behavior towards online shopping [6][10] - The holiday shopping season reflects a K-shaped economic recovery, where spending patterns diverge significantly between high-income and low-income consumers [5][10] Group 3 - The overall consumer spending environment is challenged by high inflation, rising unemployment rates, and elevated interest rates, which are expected to suppress future consumption growth [8][9][10] - Despite the resilience shown in short-term consumer spending, long-term growth potential may weaken due to declining purchasing power and a cooling labor market [10][12] - The Federal Reserve faces a dual challenge of managing inflation while addressing rising unemployment, leading to uncertainty in monetary policy direction [12][13]
美国“黑五”线上消费创新高 火爆数据背后“冰火两重天”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-01 23:13
Group 1: Core Insights - The U.S. consumer market is experiencing a dichotomy during the holiday shopping season, with record online spending on Black Friday reaching $11.8 billion, a 9.1% increase year-over-year, despite a decrease in the number of items purchased due to rising prices [1] - Retail sales (excluding automobiles) on Black Friday grew by 4.1% year-over-year, surpassing last year's 3.4%, with in-store sales increasing by 1.7% and online sales rising by 10.4%, although the latter's growth rate is lower than the previous year [1] - The average selling price has risen by 7%, leading to a 1% decline in order volume and a 2% decrease in the number of items purchased per transaction, indicating that spending growth is primarily driven by price increases rather than volume [2][5] Group 2: Consumer Behavior and Trends - High-income consumers are showing stronger spending power, driven by stock market wealth effects, while middle and low-income households are facing pressures from inflation, a weak job market, and high interest rates [2][5] - The use of AI-driven shopping tools has surged, with a reported 805% increase in AI-driven visits to retail websites compared to last year, as consumers increasingly rely on these tools for price comparison and discount tracking [3] - The holiday shopping season reflects a K-shaped economic recovery, where high-income consumers continue to spend on luxury goods and travel, while lower-income consumers are cutting back on discretionary spending [2][5] Group 3: Economic Indicators and Future Outlook - The U.S. labor market is showing signs of cooling, with the unemployment rate rising to 4.4%, the highest level since October 2021, which may further suppress consumer spending [6] - Despite short-term resilience in consumer spending, long-term growth momentum may weaken due to declining purchasing power among the general population and the ongoing high interest rate environment [6][7] - The Federal Reserve faces challenges balancing inflation control and employment stability, with recent comments from officials indicating a potential for interest rate cuts, which could influence future consumer spending patterns [7][8]