截至12月1日17:54，得物APP的数据显示，泡泡玛特"再续系列"整盒成交均价已升至964元，当天最高成 交价格为1059元，最高溢价超27%。 此前，"再续系列"隐藏款"芬尼克"成交价由69元最高增长至309元，溢价3.5倍；MOLLY与《疯狂动物城 2》的联名系列盲盒手办隐藏款"芬尼克小推车"成交价由69元最高增长至399元，溢价4.8倍。 泡泡玛特广州塔店工作人员表示，目前泡泡玛特与《疯狂动物城2》联名的"再续系列"盲盒已于11月初 售罄，至今仍处缺货状态，补货时间仍待定。 （原标题：一盒难求！《疯狂动物城2》盲盒卖断货） 随着《疯狂动物城2》电影热度持续攀升，泡泡玛特与其联名盲盒受热捧。12月1日，21财经·南财快讯 记者走访泡泡玛特广州塔店，发现泡泡玛特与《疯狂动物城2》联名的"再续系列"盲盒已售罄。 ...

Core Insights - The release of "Zootopia 2" has led to a significant surge in box office revenue, surpassing 600 million yuan within three days, showcasing the film's strong market appeal and consumer interest [1][3] - The film's success has triggered a buying frenzy for related merchandise, with prices for collaborative blind boxes soaring up to 4.8 times their original price, indicating the powerful "carrying" ability of the IP [1][6] Box Office Performance - "Zootopia 2" achieved a record-breaking single-day box office of 228 million yuan, making it the highest-grossing day for an imported animated film in Chinese history [1][5] - As of the report, the cumulative box office reached 620 million yuan, reflecting strong audience turnout and engagement [1] Merchandise Sales - The release has driven consumers to e-commerce platforms, leading to a spike in searches for related products, with a 60% increase in keyword searches on the day of release [6] - Notable merchandise includes blind boxes from Pop Mart, with prices for certain items increasing from 69 yuan to 399 yuan, representing a maximum premium of 4.8 times [6] - The average transaction price for Pop Mart's "Continuation Series" blind boxes rose from 516 yuan to 604 yuan within a month [6] Collaborative Products - High-end collaborations include Chow Tai Fook's "Pain Gold" series, with products priced as high as 3,280 yuan, setting new price records for merchandise related to "Zootopia" [7] - The film's promotional strategy included interactive elements at cinemas, enhancing the audience's experience and connection to the IP [7] Industry Insights - Industry expert Zhang Shule noted that the success of merchandise sales alongside the film's release marks a significant achievement for China's animation and merchandise sector, aligning with practices seen in Western markets [7]

伴随《疯狂动物城2》上映3日票房突破6亿，衍生品抢购潮同步爆发。 消费者不仅挤满影院，更涌入电商平台，推动联名盲盒价格飙升，溢价高达4.8倍，连黄金饰品也化身"痛金"被抢购，展现出IP强大的"带货"实力。 近日，电影《疯狂动物城2》上映，首日票房2.28亿，成中国影史进口动画电影单日票房冠军。截至发稿，该影片票房累计票房达6.2亿元。 "部分影院只放映《疯狂动物城2》原版"、"零点场几乎满座"、"有影院排片80%"等多个相关词条登上热搜。 该影片上映后，消费者不止涌入电影院，也涌入电商平台，把联名周边买爆了。 泡泡玛特已推出多款联名产品，包括盲盒手办、可动人偶、钥匙扣等；52TOYS、Miniso名创优品、TOP TOY也推出了系列周边产品；集卡社推出联名卡 牌，蜂蜜罐推出联名背包等产品，部分产品甚至出现了断货情况，百事可乐和伊利也已推出联名食品。 得物App数据显示，"疯狂动物城"上映首日关键词搜索量环比前一天增长60%，联名盲盒、"痛金"、家居等产品受追捧。其中MOLLY与《疯狂动物城2》的 联名系列盲盒手办隐藏款"芬尼克小推车"成交价由69元增长至399元，最高溢价4.8倍；泡泡玛特"再续系列"隐藏款" ...