Core Viewpoint - The 2025 Beijing International Trendy Toy Expo (PTS) serves as a global platform for IP enthusiasts, featuring renowned international IP giants and attracting hundreds of global designers, promoting cultural exchange and interaction within the trendy toy industry [1][3]. Group 1: Event Highlights - The theme of this year's PTS is "Return of Playfulness, Seeking the Wilderness of the Heart," showcasing major IPs from Disney, Universal, Bandai, and others [1]. - Bubble Mart's well-known IPs, including LABUBU, MOLLY, and Xingxingren, were prominently featured, with numerous artists present for signings [3]. - The event aims to enhance fan engagement through upgraded interactive experiences, allowing deeper immersion into the IP world [3]. Group 2: International Participation - Attendees from various countries, such as Russia, expressed excitement about the event, highlighting the global appeal of specific IPs like Hirono [5]. - The presence of international designers and fans indicates a growing interest in trendy toys and IP culture beyond China [5]. Group 3: Market Expansion - Chinese original IPs are accelerating their international presence, with significant success noted for IPs like Labubu in the European market [7]. - The collaboration between Bubble Mart and the Beijing Cultural and Tourism Bureau aims to leverage cultural resources to enhance cultural innovation and economic benefits [7].

Group 1 - The core viewpoint of the articles highlights the rise of the "emotional value" driven consumption in China, particularly in the context of the "trendy toy economy" and the shift towards personalized and experiential consumption among younger consumers [1][2] - The company Bubble Mart has successfully tapped into this trend by offering unique IP characters like LABUBU, which resonate with young consumers' aesthetic preferences and emotional needs, leading to a significant increase in demand [1] - In the first quarter of this year, Bubble Mart's overseas business revenue saw a remarkable year-on-year growth of over 475%, indicating strong international interest in its products [1] Group 2 - The shift in consumer behavior from a focus on practicality to an emphasis on emotional resonance and psychological satisfaction is driving the growth of new consumption models, including the trendy toy economy and "guzi economy" [2] - The emotional consumption market in China is projected to exceed 20 trillion yuan by 2025, reflecting the increasing importance of emotional value in consumer spending [2]

Core Viewpoint - The article emphasizes the importance of leveraging China's vast domestic market while addressing the complexities of the international trade environment, highlighting the need for companies to adapt their strategies to meet consumer demands and enhance their integrated operations [1]. Group 1: Market Adaptation and Strategy - Companies are increasingly focusing on the domestic market to reduce reliance on single foreign markets, with a notable example being Yue Li Group, which shifted from OEM to developing its own brand in response to market uncertainties [2]. - The rise of e-commerce platforms has provided new avenues for companies to penetrate the domestic market, allowing them to gather consumer data and tailor products to local preferences, as demonstrated by Yue Li's design adjustments based on consumer habits [3][4]. - The Ministry of Commerce has initiated activities to support foreign trade enterprises in utilizing domestic markets, facilitating connections between over 5,700 foreign trade companies and e-commerce platforms [4]. Group 2: R&D and Product Development - Companies like Xinbao Electric have emphasized the importance of R&D as a core competitive advantage, with a commitment to innovation reflected in their annual product launches and a significant portion of revenue allocated to R&D [5][6]. - Xinbao's dual market strategy has allowed it to leverage the complementary advantages of both domestic and international markets, enhancing operational flexibility [5]. Group 3: Consumer Insights and Trends - The evolving preferences of Chinese consumers, particularly among younger demographics, are shifting towards emotional value and personalized experiences, as seen in the success of brands like Pop Mart, which has capitalized on these trends through its IP-driven product offerings [7][8]. - Pop Mart's rapid growth and expansion into international markets underscore the importance of understanding consumer demands and adapting to new consumption patterns, with a significant increase in overseas revenue [8].