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折叠屏手机迎来“下半场”:荣耀的AI攻势与领跑者野心
Nan Fang Du Shi Bao· 2025-07-04 05:51
7月2日,当荣耀在深圳正式发布其全新折叠旗舰Magic V5时,整个智能手机行业都能感受到,延续数年的折叠屏手机市场,正无可逆转地进入"下半场"。 "尝鲜"与"猎奇"的时代已经过去,随着苹果等巨头的潜在入局和现有玩家的持续加码,市场竞争已从单纯的形态展示,演变为一场关乎技术、体验与生态 的全面战争。在这个节点,所有厂商都必须回答一个核心问题:折叠屏的未来究竟是什么? 荣耀用其刷新行业纪录的8.8mm极致轻薄机身和强大的AI内核,给出了自己的答案——终结妥协,用AI重新定义折叠旗舰。这不仅是一款手机的发布,更 是一位"领跑者"对行业未来发起的总攻。 从9.9mm到8.8mm:一个"马拉松领跑者"的自我超越 在折叠屏这场技术马拉松中,荣耀始终是那个设定配速的领跑者。 时间拨回到2023年,荣耀Magic V2以9.9mm的厚度,首次将折叠屏手机带入与直板机比肩的"毫米时代",颠覆了"折叠屏必厚重"的行业认知。2024年, Magic V3再次突破,将纪录刷新至9.2mm。到了今天,Magic V5以8.8mm厚度、217g重量,再度登顶全球最轻薄折叠旗舰的王座。 "2年3破纪录",看似线性的数字背后,是指数级增长 ...
荣耀官宣IPO倒计时 两市最大参股方或迎“戴维斯双击”,十倍机会
Sou Hu Cai Jing· 2025-06-27 08:16
荣耀宣布完成股份制改造,公司名称由"荣耀终端有限公司"变更为"荣耀终端股份有限公司",注册资本达322.39亿元。此次股改为IPO扫清法律障碍,标 志着荣耀从有限责任公司向股份有限公司的转型。 中国证监会官网显示,荣耀已提交首次公开发行股票(IPO)辅导备案,辅导机构为中信证券,律师事务所为金杜,会计师事务所为立信。 根据辅导计划,荣耀将在2026年3月前完成辅导验收,为正式上市申请铺路。 份额波动:2025年一季度,荣耀国内市场份额跌出前五,主要受华为回归及小米、OPPO等品牌竞争加剧影响。 高端突破:通过折叠屏手机(如Magic V5)及AI技术(MagicOS 9.0)冲击高端市场,但面临华为Mate系列直接竞争。 区域布局:2024年海外销量占比突破50%,拉美、中东非、东南亚等地区增长显著(如东南亚增长超100%,中东非两年增长4倍)。 战略目标:将欧洲定位为"第二本土市场",2026年目标出货1亿台,2028年跻身全球前三。 高投入模式:年研发投入占比约10%,累计AI专利超2100项,但盈利压力仍存。 AI转型计划:未来五年投入100亿美元布局AI终端生态,包括机器人、智能体等前沿领域。 荣耀成 ...
vivo折叠屏再破轻薄纪录 手机行业跨生态竞争进入深水区
Zheng Quan Ri Bao Wang· 2025-06-26 13:16
在生态互联上,vivo X Fold5也可以与苹果设备进行数据、任务流转,成为全球首款打通苹果手表生态 的安卓手机,实现覆盖范围最广、连接深度最深的跨生态协同。 6月25日,维沃移动通信有限公司(以下简称"vivo")正式发布新一代折叠旗舰vivo X Fold5,机身轻至 217g,打破了vivo上一代折叠屏X Fold3保持的219g全球最轻纪录,在大折叠机型的轻薄上实现新突 破。 vivo产品副总裁黄韬表示,该款新品实现"全球最轻"。同时,vivo X Fold5体验全面进化,不仅达到了行 业领先的防水等级,同时实现了折叠唯一的IPX9+、IP5X防尘和创纪录的-30℃电池正常供电,成为全 球首款"三防"折叠屏。 产业链技术迭代加速 "从vivo此举可见,轻薄是折叠屏手机发展的重要方向,也意味着手机行业竞争从硬件参数向生态协同 加速演进。"首都企业改革与发展研究会理事肖旭在接受《证券日报》记者采访时表示。 轻薄竞赛白热化 从此次动作来看,vivo X Fold5的发布延续了折叠屏赛道"减重增能"的技术趋势。 据了解,vivo X Fold5将机身重量压缩至217g,轻过当下主流大折叠和主流直板旗舰。为了 ...
Samsung aims to catch up to Chinese rivals for thin foldable phones as Apple said to enter the fray
CNBC· 2025-06-19 11:34
Core Insights - Samsung has launched the Galaxy Z Fold6, which is thinner and lighter than its predecessor, as part of its strategy to compete with Chinese rivals in the foldable smartphone market [1][4] - The importance of slim foldable designs has increased, as consumers are less willing to accept thicker and heavier devices for the benefits of a folding phone [2][6] - Chinese competitors like Honor and Oppo have successfully differentiated themselves with thinner and lighter foldable devices, prompting Samsung to enhance its offerings [3][5] Company Developments - Samsung's Galaxy Z Fold6 measures 12.1 millimeters thick and weighs 239 grams, while competitors like Oppo's Find N5 and Honor's Magic V3 are significantly thinner and lighter [3] - The upcoming launch of a new thinner version of Samsung's flagship foldable smartphone is expected to take place next month, indicating the company's commitment to improving its foldable lineup [1][4] - Honor is also set to launch its latest folding phone, the Magic V5, on July 2 in China, intensifying competition in the foldable market [4] Market Trends - The foldable smartphone market is projected to account for only 2% of the overall smartphone market this year, highlighting the challenges in consumer adoption [6] - Analysts suggest that thinner foldables may attract consumer interest and encourage a shift in preferences towards folding devices [6] - Despite advancements, there remains skepticism about the necessity of foldable devices among consumers, which could hinder market growth [7]
研判2025!中国折叠屏手机行业产业链、出货量及企业市场份额分析:铰链革新与AI赋能双轮驱动,中国折叠屏手机出货量同比飙升[图]
Chan Ye Xin Xi Wang· 2025-06-06 01:33
内容概况:2025年一季度,中国折叠屏手机出货量为284万台,同比增长53.04%。这一数据背后,是技 术成熟、生态融合等驱动力的集中爆发。技术方面,华为Mate XT三折叠屏的量产,标志着铰链技术进 入"双轨联动+UTG玻璃减薄"新阶段,其30μm超薄玻璃与50万次折叠寿命,将行业良率推高至85%。荣 耀Magic V3的鲁班钛金铰链,通过液态金属与航天级合金的复合应用,实现9.2mm折叠厚度,重新定义 轻薄标杆。生态融合方面,华为鸿蒙系统实现"轻折分屏+超级拖放+跨设备协同"三重突破,Mate X5用 户日均使用分屏功能时长超2小时。vivo X Fold3 Pro搭载的AI意图搜索,可跨应用调取文档、日程与联 系人,将多任务效率提升40%,操作系统正从工具向智能体进化。 相关上市企业:京东方A(000725)、TCL科技(000100)、维信诺(002387)、深天马A (000050)、精研科技(300709)、东睦股份(600114)、科森科技(603626)、宜安科技 (300328)、 相关企业:兆虹精密(北京)科技有限公司、深圳市泛海统联精密制造股份有限公司、深圳市柔宇科技 股份有限公司、上海 ...
专访英中贸易协会总裁白彼得:中英贸易互补性很强,“我们没有歧视”
Di Yi Cai Jing· 2025-05-27 06:06
Group 1 - Nearly 70% of British companies in China are optimistic about their business prospects over the next 5 to 10 years and plan to increase investments in China [1][6] - The UK is China's second-largest trading partner after the US, highlighting the importance of the Chinese market for global brands [3][6] - The shift in Chinese consumer behavior from "purchasing" to "experiencing" brands emphasizes the need for companies to focus on the experiential aspect of their products [3][5] Group 2 - The presence of social media has simplified market entry for companies, allowing them to focus on online platforms rather than traditional brick-and-mortar stores [4][5] - The Chinese government has implemented policies to boost domestic consumption and reduce market entry barriers, which are beneficial for foreign businesses [5][6] - The UK-China trade relationship is characterized by strong complementarity, with the UK being a significant investment destination for Chinese companies [6][8] Group 3 - The UK government has suspended tariffs on 89 products to alleviate the burden on businesses, which is expected to save around £17 million annually [7] - The British market, while smaller than China's, remains vibrant and open, providing opportunities for international brands [6][7] - The British Chamber of Commerce is actively working to assist small and medium-sized enterprises (SMEs) in entering the Chinese market [6]
手机厂商再现出海潮,这次有何不同?
3 6 Ke· 2025-05-14 23:26
2010年前后,中国手机曾有过一轮集体出海的经历,以性价比进行饱和式攻击是当时的主要策略,从东南亚到非洲,从欧 洲到拉美,中国手机所到之处将当地市场都卷成了国内的模样。 当时间的车轮行进到2025年,中国手机完成了从初露锋芒到笑傲江湖的进化,在国内市场进入成熟期行业语境下,在华为 强势回归的竞争态势下,手机厂商们又掀起了一股出海的高潮,这次出海,寻找更高成长性成为新的命题。 01 华为回归 手机行业保持低位增长已经持续多年,只有中国市场属于例外,在折叠屏、鸿蒙等技术革新与消费补贴政策的推动下,中 国手机品牌整体增长高于全球平均。 根据IDC最新发布的报告,2025 年第一季度中国智能手机市场出货量为7160万部,同比增长3.3%,优于全球1.5%的增长。 其中,华为的表现尤为亮眼,去年华为的出货量就暴增了37%,重回市场第二(华为内部宣称重回第一),vivo以17%的份 额登顶,荣耀跌至第五。 到了今年的第一季度,小米的出货量飙升了40%,达到1330万部,在近十年后重夺榜首,华为紧随其后,也有着10%的增 长,市场份额达到18%。 | | | | 2025年第一季度中国前五大智能手机厂商 -- 出货量、市场 ...
早晨智慧家醒来 傍晚逛AI商城
Nan Fang Du Shi Bao· 2025-05-13 23:13
深阪合作 人形机器人Walker C任中国馆首个"导览大使" 参会嘉宾与"导览大使"人形机器人Walker C合影。 主办方供图 近日,2025年日本大阪世博会中国馆深圳活动周在日本大阪市"梦洲"人工岛世博园中国馆开幕。作为本 届世博会中国馆省级活动周中唯一的地级市代表,深圳周以"开放深圳 创享未来"为主题,通过创新场 景展示、特色文化展演、经贸交流合作等多个维度,向全球展现深圳作为中国特色社会主义先行示范区 的独特魅力、发展动力与创新活力。 智能生活 打造"未来深圳社区的一天"交互式体验区 在中国馆165平方米的多功能厅内,深圳市贸促会精心策划打造了"未来深圳社区的一天"交互式体验展 区。通过"清晨智慧家""午后智能公园""傍晚AI商城"三大场景,集中展示60余家深圳代表性企业在绿色 能源、智能生活、智慧康养等领域的创新成果,观众可近距离领略"深圳创造"的无限魅力,沉浸式感受 未来生活。 在"清晨智慧家"中,荣耀多款智能设备跨屏协作,搭配西昊智能桌椅轻松实现高效办公;LOHO、时空 壶、大象机器人等企业融合AI技术研发出智能眼镜、翻译耳机、仿生机器宠物、清洁机器人等前沿产 品,勾勒出科技赋能高效生活的未来图 ...
手机上线AI换脸检测功能,好用吗?实测三品牌:均未识别
Nan Fang Du Shi Bao· 2025-05-09 04:10
Core Insights - The rise of AI-generated content, particularly "deepfake" technology, has led to an increase in fraud cases, prompting calls for legislative action to regulate AI face-swapping and voice imitation [1][3][4] - Several smartphone manufacturers have introduced AI detection features to combat these fraudulent activities, but initial tests show that these features have not been effective in identifying AI-generated content [5][7] Group 1: Fraud Incidents and Economic Impact - From 2022 to early 2024, nearly 100 fraud cases involving "AI face-swapping" have occurred in China, resulting in economic losses totaling approximately 200 million yuan [3] - The Ministry of Industry and Information Technology has indicated that it is collaborating with mobile device manufacturers to launch risk alert features for AI face-swapping scams [3] Group 2: AI Detection Features by Manufacturers - Multiple smartphone brands, including Honor, Xiaomi, and OPPO, have integrated AI detection capabilities into their operating systems to identify potential AI-generated content during video calls [3][4] - Honor's MagicOS 9.0 includes an AI detection module for video calls, while Xiaomi's HyperOS 2.0 provides alerts for potential AI face-swapping and voice forgery risks [3][4] Group 3: Testing and Effectiveness of AI Detection - Tests conducted on Honor, Xiaomi, and OPPO smartphones revealed that none successfully identified AI-generated videos or audio during simulated fraud scenarios [5][7] - Honor's detection feature prompted a user alert but ultimately failed to detect any AI manipulation, while Xiaomi and OPPO provided minimal feedback during the tests [7] Group 4: Expert Recommendations and User Awareness - Experts suggest that manufacturers should focus on promoting AI detection features as supplementary tools rather than definitive solutions, emphasizing the need for users to remain vigilant [8] - There are concerns regarding the responsibilities of manufacturers in ensuring user privacy and the effectiveness of their fraud detection claims, as well as the potential risks associated with ineffective detection [8]
重塑格局!2025年多家厂商进军巴西智能手机市场
Canalys· 2025-04-21 07:44
巨大的市场容量使巴西成为厂商眼中的战略要地。然而,高额的进口税、增值税以及政府推动本地化 生产(例如玛瑙斯自由贸易区的政策)对厂商的进入和成功构成了挑战。这导致市场竞争者数量较少、设 备价格居高不下,厂商需具备相当规模才能实现可持续运营。因此,大多数品牌往往在拉美扩张的后期阶 段才进入巴西市场。不过,随着过去两年众多厂商在拉美地区的大举投资,巴西市场的竞争格局有望再次 升温。 本地⽣产不再是市场份额的保证 巴西已成为众多智能手机厂商在拉丁美洲争相布局的"前线战场"。截至2024年,巴西拥有2.12亿人 口,活跃智能手机保有量达1.75亿部,远超其他国家,稳居拉美最大智能手机市场。2024年,巴西占据 整个拉美地区智能手机出货量的29%,出货量超过4000万部,较2023年增长超过16%。 长期以来,三星和摩托罗拉一直是巴西智能手机市场的两大主导品牌,而苹果则稳居高端市场的领导 地位。2024年,三星在巴西的市场份额为39%,摩托罗拉为25%,苹果为7%。 多年来,这些厂商依托本地生产优势(包括直接投资或与ODM伙伴合作),通过具有竞争力的定价 策略和完善的分销体系,牢牢占据市场主导地位。然而,随着市场竞争环境 ...