本文转自【海峡导报】； 近日，思明区法院发布一起涉泡泡玛特IP的著作权侵权案，一闲鱼卖家因售卖仿冒Dimoo手办被判侵权 赔偿。 POPMART泡泡玛特是经营潮玩产品的知名潮流文化娱乐品牌，推出了众多粉丝喜爱的潮玩产品，如 LABUBU系列、Molly系列等，广受消费者追捧。其中，顶着标志性"云朵头"的小男孩"DimooWorld系 列"，是无数潮玩爱好者的心头好。M公司（化名）作为"DimooWorld系列"美术作品的著作权人，发现 市民小林（化名）在闲鱼上开设店铺，专门售卖和Dimoo长得很像的手办，且店铺页面展示了多个该系 列作品的图片和视频。 M公司认为，小林并未获得公司授权，其销售行为侵害了公司享有的美术作品著作权，遂将小林起诉至 法院，要求其赔偿公司经济损失6万余元。庭审中，小林辩称自己有正当职业，在闲鱼平台上卖手办仅 为兼职，目的是减轻一点经济压力，且是M公司相关人员表示要采购，诱导他囤了100多只玩偶，不应 承担全额赔偿责任。 法院经审理认为，小林未经权利人许可，也未支付相应报酬，擅自在其经营的闲鱼店铺中销售与泡泡玛 特"DimooWorld系列"美术作品形象相近的仿制玩偶，该行为已侵害原告享 ...

Core Viewpoint - The surge in the Hong Kong stock market for trendy toy companies reflects a significant transformation in the Chinese consumer market, with companies like Pop Mart and Blokus achieving remarkable stock price increases and market capitalizations [1][2]. Group 1: IP Economy - The success of IP products in the consumer recovery is attributed to their ability to create "emotional social connections," exemplified by Pop Mart's LABUBU series, which has transformed toys into expressions of individuality for Generation Z [1][2]. - Pop Mart's IP operations have created a unique "nuclear fusion effect," with its Molly series generating related products and even operating a theme park independently of any film IP support [2]. Group 2: Guzi Economy - The rapid rise of trendy toy stocks is driven by the "Guzi economy," which encompasses the peripheral consumer market surrounding anime and game IPs, becoming a growth engine for toy companies [3]. - Collaborations, such as Miniso's partnership with "Jujutsu Kaisen," have led to significant sales, while Blokus has increased its overseas revenue share by tying up with international IPs [3]. - The shift in consumer demographics, particularly among the 18-35 age group, is driving a surge in "self-indulgent consumption," with the market expected to grow significantly by 2024 [3][4]. Group 3: Industry Opportunities and Challenges - The trendy toy market in China is still in its early development stage, with considerable room for growth compared to mature markets like Japan and the U.S. [5]. - Companies are exploring diversified revenue models beyond traditional retail, including online live streaming and NFT initiatives, which could enhance user engagement and create new growth points [5][6]. - Despite the optimistic outlook, the rapid expansion of the industry poses risks, such as the influx of new companies and potential regulatory challenges [5]. Group 4: Cultural Consumption Trends - The journey of Pop Mart symbolizes the shift in the Chinese consumer market from material satisfaction to spiritual consumption, with trendy toys becoming cultural symbols for a generation [7]. - Companies that can consistently create emotional resonance and build IP ecosystems are likely to thrive in the golden age of the trendy toy economy [7].

Core Insights - Wang Ning's entrepreneurial journey is remarkable, transforming from a graduate of a third-tier university to the richest person in Henan with a net worth of 140 billion yuan by 2025 [1][3] - The rise of the blind box culture, led by Pop Mart, is causing significant concern among parents, as it has become a source of financial strain for many families [1][7] Group 1: Wang Ning's Success - Wang Ning demonstrated keen business acumen early on, earning his first significant income by selling military training photos to new students in 2005 [3] - His ventures included "Grid Street" and introducing capsule toy machines, which were profitable, but he strategically sold his businesses at their peak [3][5] - Despite facing setbacks, such as a 20 million yuan loss from a store in Beijing, his resilience and market insight have been pivotal to his success [5] Group 2: Blind Box Culture - The blind box products, such as the zodiac series priced at 59 yuan, are designed to stimulate consumer desire through scarcity and collection incentives [7] - The primary audience for blind boxes is young students, who are drawn to the novelty and have a strong urge to collect, leading to a widespread phenomenon in schools [7][9] - Parents express frustration over the financial impact of blind boxes, with children spending their allowances in pursuit of rare items, leading to a culture of comparison among peers [9] Group 3: Psychological Mechanisms - The appeal of blind boxes is linked to a "variable reward mechanism," similar to gambling, which can lead to addictive behaviors, particularly among adolescents [9][11] - Students often prioritize blind box purchases over other toys, driven by the excitement of uncertainty and the desire for hidden items [11] - Addressing the issue requires understanding the psychological factors at play, encouraging financial literacy, and guiding students towards healthier consumption habits rather than outright bans [13]