长江证券研报指出，比亚迪1月整体销量21.0万辆，同比-30.1%，环比-50.0%，乘用车销量20.6万辆，同 比-30.7%，环比-50.5%。1月出海销量维持高位，1月出口销量10.0万辆，同比+43.3%。国内持续去库 存，蓄势待发迎接新周期。随着海外车型矩阵持续丰富，叠加插混车型海外上市，出口月销量持续提 升。高端化上，随着Z9GT、Z9、豹8、N9、N8L等密集车型投放，有望打开高端化市场，提升单车盈 利能力。智能化大战略下，智驾转型坚定。超级e 平台发布，纯电技术迎来重大革新，持续巩固电动化 技术优势。腾势、仰望与方程豹车型储备丰富，加速布局高端市场。出海持续发力，海外渠道与车型矩 阵将进一步完善。随着出海与高端化放量，盈利能力有望继续提升。预计 2025年公司归母净利润350亿 元，对应PE 23X，维持"买入"评级。 ...

Core Viewpoint - Tengshi's performance in 2025 reflects a stable growth trajectory in the high-end electric vehicle market, distinguishing itself from competitors who rely on aggressive pricing strategies and promotions [2][6][20]. Sales Performance - In December 2025, Tengshi achieved a monthly sales volume of 18,139 units, representing a month-on-month increase of 36.8% and a year-on-year increase of 20.5%. The total annual sales reached 157,134 units, marking a year-on-year growth of 24.7% [2]. - The average transaction price for the brand remained high at 361,000 yuan, indicating a strong position in the high-end market segment [2][23]. Market Dynamics - The Chinese electric vehicle market is experiencing a clear segmentation: the low-end market is declining post-subsidy, the mid-range market is engaged in price wars, and the high-end market is showing significant differentiation [6][20]. - Tengshi's strategy diverges from the prevalent market trend by focusing on stable growth without resorting to frequent model updates or short-term incentives [7][8]. Brand Positioning - Tengshi has transitioned from being a new brand in the growth phase to a more mature brand with predictable growth capabilities in the high-end price range [8][20]. - The brand's ability to maintain a stable average transaction price without relying on price reductions signifies a robust underlying technology and market validation [8][24]. Product Strategy - The D9 model serves as a pivotal point in Tengshi's high-end strategy, successfully redefining the MPV market and establishing a new commercial logic [9][12]. - The introduction of the N8L model indicates Tengshi's capability to replicate its success in the competitive family SUV market, which is characterized by a multitude of choices and cautious consumer decision-making [13][16]. Business Model Evolution - Tengshi is moving towards a dual-core strategy with both D9 and N8L models, enhancing its resilience against market fluctuations [18]. - The brand's diversified product line improves its risk structure and supports long-term performance through stable channel confidence and inventory strategies [18][26]. User Engagement - Tengshi's user base is shifting from price sensitivity to a focus on suitability, indicating a maturation in consumer decision-making processes [25]. - The brand's channels are evolving into long-term partners rather than mere sales conduits, reflecting confidence in product stability and pricing [26]. Technological Foundation - Tengshi has developed a comprehensive technological brand matrix, emphasizing sustainable and verifiable user experiences, which is crucial for long-term brand trust [27]. - The ongoing investment in technology and product development is establishing a solid foundation for Tengshi's high-end positioning [27][29]. Global Expansion - With a firm foothold in the high-end market, Tengshi is now poised to explore international opportunities, challenging the notion that high-end status can be achieved through rapid scaling or subsidies [28][29]. - The brand's stable growth model may serve as a benchmark for other Chinese brands aiming to establish themselves in the high-end market without relying on low pricing strategies [29].