尽管中国与巴西几乎位于地球两端，但圣保罗车展的中国品牌比例已达近四成。参展的近30个全球汽车品牌中，包括比亚迪及旗下腾势、长城、吉利、奇 瑞、江淮、广汽、长安、零跑等十余家中国汽车品牌。 2025年11月的圣保罗，南半球初夏的热浪，与南美大陆规模最大车展现场的人气相互交织。 时隔七年，巴西圣保罗国际车展回归，不仅重新点亮了南美汽车工业的舞台，也成为中国车企在巴西市场的一次集体亮相。从络绎不绝的展台，到陡升的销 售数据，中国品牌似乎已在这片热土上站稳了脚跟。 作者 | 《财经》研究员 尹路 马铭泽 编辑 | 黄凯茜 中国车企在巴西需与时间赛跑，能否尽快跑通本地供应链、补上售后短板，是巴西考场拿高分的关键 据《财经》现场观察，本届车展几乎成了中国品牌的"主场"。场馆外，长城汽车多款车型一字排开，观众驻足拍照。比亚迪及旗下腾势（DENZA）的展台 在国民级歌手和巴西F1车手助阵下，被围得水泄不通。 高举高打的定价策略，直观地反映了中国品牌市场地位的转变。比亚迪发布的唐L车型预售价39.99万雷亚尔（约合人民币53万元），远高于其在中国市场的 售价。腾势发布的Z9GT、D9等车型同样瞄准了高端豪华区间。 主打皮卡和S ...

如果只看数字，腾势的2025年并不"爆炸"。 但如果把它放进整个新能源市场的结构里，这反而是一份异常冷静，甚至有点"反内卷"的成绩单。 这组数据的价值，并不在于到底卖了多少辆，而在于"在什么价格带卖了这么多"。 2025年12月，腾势单月销量18139辆，环比增长36.8%，同比增长20.5%；全年累计销量157134辆，同比 增长24.7%；更值得注意的是，品牌全年成交均价维持在36.1万元的高位区间。 2025年，中国新能源市场的主旋律已经非常清晰：低端市场在补贴退坡后持续失血，中端市场全面进入 价格战，高端市场则开始出现明显分化。大多数品牌的增长逻辑，仍然高度依赖促销、金融政策和配置 堆叠，用价格换规模、用规模换存在感。 而腾势走的，恰恰是一条相反的路径。 在30–40万元这一被反复验证"最难站稳"的价格区间，腾势没有通过频繁改款或短期刺激制造虚假繁 荣。相反，它的销量增长更多来自结构稳定后的自然放量——这在当前的新能源市场中，反而成了一种 稀缺能力。 从行业视角看，这意味着腾势已经悄然完成了一次阶段切换：它不再处在新品牌爬坡期的轨道上，不再 需要通过不计代价地冲量来证明自己被认可。取而代之的，是一种更 ...

Group 1: Market Performance - In the first eight months of 2025, China's automotive market continued its growth trend, with both production and sales exceeding 20 million units. The penetration rate of new energy vehicles (NEVs) reached 55.3%, and the market share of domestic brands hit 64% [1] - BYD sold 374,000 NEVs in August, with cumulative sales of 2.864 million units from January to August, representing a year-on-year growth of 23%, significantly outpacing the industry average [1] - BYD's single-brand sales reached 2.63 million units from January to August, maintaining its position as the top seller in the market [1] Group 2: Technological Advancements - BYD's continuous sales growth is supported by strong technological capabilities and product offerings, with the "Heavenly Eye" driver assistance system having sold over 1.4 million units since its launch [1] - In August, BYD's sales of intelligent driving assistance models reached 263,700 units, surpassing the combined sales of brands ranked second to tenth [1] - Innovations such as the Lingyuan drone system and the super e-platform with megawatt fast charging technology have contributed to BYD's sales momentum [1] Group 3: Global Expansion - BYD's overseas market performance is also impressive, with 80,464 units of passenger cars and pickups sold abroad in August, marking a year-on-year increase of 146.4% [2] - Cumulative overseas sales for 2025 reached 630,728 units, a year-on-year growth of 135.7%, accounting for 22% of total sales [2] - At the recent Munich Motor Show, BYD showcased several key models and announced that its factory in Hungary will commence production within the year [3] Group 4: Future Outlook - Moving forward, BYD aims to leverage continuous technological innovation, an expanding product matrix, and deeper global integration to drive the new energy vehicle industry towards greater efficiency, intelligence, and environmental sustainability [4]

Core Viewpoint - The success of the MEGA model, achieving monthly sales of over 3,000 units, highlights the importance of product strength despite initial controversies regarding its pricing and appearance [1]. Group 1: Customer Traffic and Sales Performance - In a third-tier city, the local delivery center experiences daily foot traffic of over 200 customers, with weekends seeing around 500 [2]. - Last month, the store sold 86 vehicles, with 4 MEGA units delivered, indicating a steady demand [3]. Group 2: Customer Demographics and Preferences - The majority of MEGA buyers are families, particularly those with two children, making up 70% of the customer base [5]. - Customers are generally well-informed and come specifically to purchase the MEGA, often without needing extensive sales pitches [5][7]. Group 3: Competitive Landscape - MEGA customers rarely mention competitors, indicating a strong brand loyalty and direct interest in the MEGA model [10]. - While some competitors like GL8 and D9 are occasionally referenced, they are not the primary focus for MEGA buyers [10]. Group 4: Vehicle Configuration and Pricing - The MEGA is available in two versions, Home and Intelligent Renewal, with no significant issues regarding sellability of configurations [12]. - The pricing strategy includes a down payment starting at ¥15.98 million, with various financing options available [13]. Group 5: Customer Feedback - Customers have praised the intelligent driving assistance system, especially after the introduction of VLA [17]. - Positive feedback also includes spaciousness, comfort, and the convenience of the charging network [19][20]. Group 6: Maintenance Costs - Routine maintenance costs are relatively low, averaging around ¥300 for standard services [22]. Group 7: Customer Sentiment - Customers are encouraged to purchase vehicles they genuinely like, rather than succumbing to external opinions [24].