按照服务对象的不同，第三方综合支付业务可以分为第三方个人支付与第三方企业支付，个人支付专注于为个人用户提供便捷的支付体验，企业支付专注 于为企业提供支付解决方案。个人支付与企业支付机构共同组建成支付网络、形成支付交易闭环，在该闭环中，个人支付机构凭借数字钱包良好的支付功 能与多样化的衍生服务提升用户黏性，而企业支付凭借为企业提供支付解决方案使得企业端受理第三方个人支付成为可能，二者在个人端、企业受理端双 向发力，共同推动第三方综合支付规模的增长。近年来，C端个人支付流量逐渐见顶，市场竞争格局趋于稳定，因此我们将重点关注企业支付领域，进一 步聚焦其发展动态与业务潜力。 中国第三方支付市场发展概览 中国第三方支付行业发展历程 中国第三方支付行业进入规范成熟阶段 2000年以来，伴随支付方式电子化转型、互联网普及和电子商务兴起，第三方支付行业开始形成。2010年至2019年， 中国形成更便捷、高效的支付市 场，行业蓬勃发展，推出多样化支付服务。这一时期我国第三方支付市场国际地位从落后到领先，交易规模迅速增长，同时监管政策逐步完善，行业走向 规范化。2019 年至今为规范与创新并重的成熟期，监管趋严，支付市场稳定发展 ...

个人支付与企业支付双向发力、协同发展，重点关注企业支付市场 第三方支付丨研究报告 核心摘要： 2025年中国第三方综合支付交易规模预计达到577万亿元，同比增长3.0%，其中个人支付交易规模增长2.9%，企业支付交易规模增长3.2%，企业支付增速已经超 过个人支付增速。对于从业机构而言，第三方支付行业已全 面进入存量竞争深化阶段，监管常态化与合规要求升级成为行业发展底色，单纯依赖通道手续费的盈利模 式愈发难以为继，挖掘更深层次的服务价值成为行业共识。《2025年中国第三方支付行业研究报告》关注国内"支付+"发展情况，分析第三方支付细分市场价值深耕 逻辑，并预判行业未来发展趋势。同时，报告以合规安全、技术服务、产品创新、跨境服务能力为核心维度，精选行业头部企业进行深度剖析，发布中国第三方支付 行业卓越者榜单，为行业发展提供参考。 研究范畴界定 中国第三方支付行业进入规范成熟阶段 2000年以来，伴随支付方式电子化转型、互联网普及和电子商务兴起，第三方支付行业开始形成。2010年至2019年， 中国形成更便捷、高效的支付市 场，行业蓬勃发展，推出多样化支付服务。这一时期我国第三方支付市场国际地位从落后到领先，交易 ...

Core Insights - Alipay's "Tap to Pay" has surpassed 100 million users, indicating a significant shift in the mobile payment landscape in China [1][8] - The emergence of "Tap to Pay" suggests a potential resurgence of NFC technology in a market previously dominated by barcode payments [1][5] Group 1: Payment Technology Comparison - Mobile payment technology has evolved into two main routes: NFC payments and barcode payments, with NFC pioneered by Apple Pay and barcode payments led by Alipay [1][2] - NFC payments offer a simpler user experience, requiring minimal actions for transactions, while barcode payments involve more steps, making them less user-friendly for certain demographics [2][3] - "Tap to Pay" combines the simplicity of NFC payments with the underlying technology of barcode payments, creating a hybrid model [5][12] Group 2: Market Dynamics and User Adoption - The rapid adoption of "Tap to Pay" is facilitated by Alipay's existing user base of nearly 900 million, which enhances trust and reduces barriers to entry for new users [8][11] - The integration of "Tap to Pay" into existing merchant systems is low-cost, as Alipay provides the necessary NFC devices for free, encouraging merchant participation [8][9] - The competitive landscape may shift as other payment providers like WeChat Pay and UnionPay respond to Alipay's new offering, potentially leading to a more fragmented market with multiple payment devices at merchant locations [11][12] Group 3: Future Implications and Ecosystem Development - The introduction of "Tap to Pay" is expected to catalyze new business models and consumer habits, similar to past innovations in the payment industry [10][12] - The new payment method could serve as a gateway for merchants to enhance customer engagement and operational efficiency, expanding beyond mere transactions [9][13] - The potential for a new industry ecosystem around "Tap to Pay" includes opportunities for service providers and hardware manufacturers to innovate and capture market share [13]