Core Viewpoint - The payment industry in China is undergoing significant innovation, transitioning from traditional methods to advanced technologies like NFC and biometric payments, enhancing consumer experience and driving consumption growth [1][4][10]. Payment Innovation - Alipay has introduced new payment methods such as "Tap to Pay" and "Look to Pay," which simplify the payment process and cater to various user groups, including the elderly and visually impaired [3][5][12]. - The "Tap to Pay" feature allows users to complete transactions without opening the app, significantly reducing the time taken for payment [5][12]. - The "Look to Pay" function, integrated into smart glasses, enables users to make payments through voice commands, enhancing convenience in hands-busy situations [3][13]. Market Impact - The rapid development of mobile payment in China has led to a 25-fold increase in bank mobile payment transactions over the past decade, with non-bank payment institutions processing 1.34 trillion transactions, reflecting a 570% growth since 2015 [5][10]. - Alipay's innovations are seen as crucial for stimulating consumer demand and enhancing the overall payment experience, contributing to high-quality service consumption growth [5][12]. Technological Advancements - The evolution of payment methods is supported by advancements in communication technology, artificial intelligence, and the Internet of Things (IoT), which facilitate seamless payment experiences [6][8]. - The introduction of a new chip developed by Fudan Microelectronics in collaboration with Alipay aims to enhance the speed and reliability of the "Tap to Pay" feature [8][11]. Consumer Experience - Alipay's innovations aim to lower the barriers to payment for various demographics, ensuring that payment processes are not only efficient but also secure, addressing privacy concerns [10][15]. - The average operation time for visually impaired users has decreased from 30 seconds to 5 seconds with the "Tap to Pay" feature, showcasing the impact of these innovations on user experience [5][10]. Industry Collaboration - The payment industry is encouraged to collaborate and share technology standards to enhance service levels across the board, benefiting both consumers and businesses [11][12]. - Alipay is focused on exploring new digital technologies and payment methods to further reduce payment barriers and create new consumption growth opportunities [11][12].

Core Insights - The mobile payment industry has not seen significant innovations since the introduction of QR code payments by Alipay in 2010 and the "red envelope war" in 2015, leading to a stable but less exciting market dominated by Alipay and WeChat [1] - Alipay is proactively seeking change by investing in future technologies like "Tap" and "Look" payment methods, indicating a strategic shift to avoid being outpaced by competitors [1][9] Alipay's New Payment Methods - Alipay launched the "Look" payment feature in collaboration with smart glasses brand Rokid, allowing users to make payments through voice commands while wearing the glasses [2] - The "Look" payment method offers unique advantages in hands-busy scenarios and provides convenience for special groups like disabled individuals, reflecting Alipay's ambition to simplify payment processes [4] Strategic Partnerships and Costs - Alipay plans to expand its collaboration with Rokid to enhance various daily services, although the current "Look" feature only supports Alipay's QR codes, requiring further partnerships with third-party service providers [5] - The company acknowledges that early investments in new payment methods will incur significant infrastructure costs, as seen with the previous "Tap" feature, which achieved over 100 million users in just 321 days [7] Competitive Landscape - Alipay's aggressive investment strategy contrasts with WeChat Pay, which has been slower in promoting its palm payment feature [8] - The shift from traditional QR code payments to new methods like "Tap" and "Look" aims to bypass WeChat's advantages, particularly the necessity of opening an app for transactions [9][10] Hardware as a Barrier - The focus on hardware, such as smart glasses, is becoming a critical barrier in the next generation of payment systems, with Alipay forming exclusive partnerships to enhance user experience [11] - If smart glasses manufacturers adopt similar strategies as Rokid, the payment landscape could shift dramatically, making hardware partnerships essential for payment service providers [12] Market Potential - Alipay is optimistic about the smart terminal market, having started adapting to smartwatches in 2015, with smart glasses seen as a promising hardware segment [14] - IDC forecasts that global smart glasses shipments will reach 14.5 million units by 2025, with a significant increase in audio and video recording glasses [14] Future Collaborations - Alipay is exploring additional collaborations with other smart glasses manufacturers to further develop the "Look" payment feature, which could lead to a dominant position in the smart glasses payment market [16] - The integration of smart glasses with payment systems may provide a seamless interaction experience, positioning Alipay as a superior entry point for users [17][18]

作者：程华 中国人民大学数字经济研究中心 在2010年代早期，中国民众的银行卡持有率已经很高，但商家POS的布设范围有限。像全世界一样，银行卡支付只能 用于大额场景和商业相对发达的区域，而在小额高频的日常消费场景以及边远农村，收款端无法布设POS。因此当 时，线下支付市场的最大痛点是现金支付使用率过高。 在这样的背景下，条码支付门槛低、商家几乎可无成本接入的优势便为解决这一痛点提供了完美的解决方案。从条码 支付当时的普及线路也可以明显看到"农村包围城市"的特点。 早期的条码支付基本出现在不能刷卡的场景，如菜市 场、街边小店，商家贴一张二维码就可收款。等第三方支付机构凭借强大的营销推广能力，完成了对消费者的习惯教 育和心智转换，形成对条码支付的依赖后，原先接受银行卡支付的商家也就只能顺应潮流，改造POS机具、接受条码 支付了。 近日，支付宝"碰一下"用户数破亿的消息，在移动支付市场上引起了不小的波澜。 经过近二十年的探索，全球的移动支付呈现出两条成熟的技术路线：NFC支付和条码支付。NFC支付在商业上成功的 鼻祖是苹果支付，条码支付的先驱则是中国的支付宝，微信支付加入后，这种支付方式迅速在中国普及，并且逐渐复 ...

【环球网科技综合报道】4月23日，支付宝发布"畅游中国服务计划"，通过"碰一下"支付等系列新服 务，全面提升入境游客的游玩、购物、退税等体验。 据了解，目前"碰一下"支付是最受入境游客欢迎的新支付方式。来华外国游客可在全国超 400 个城市吃 喝玩乐购等多种场景，使用支付宝"碰一下"支付。此外，外国游客还可以用"碰一下"点餐、开锁骑共享 单车等，充分体验中国发达和便利的数字服务。 今年4月上半月，来华游客用支付宝消费金额同比去年增长160%。愈发便捷的移动支付提升了全球游客 的入境体验，也让世界更了解中国数字经济的开放和生机。 如今，远道而来的全球游客，下载支付宝App并绑定国际银行卡后，除了"扫一下"，也可使用"碰一 下"，享受便捷安全的移动支付服务。义乌小商品市场、深圳华强北、杭州四季青服装市场等20个汇聚 中国制造的特色市场正陆续接入"碰一下"，实现"一碰即付"，助力商家在家门口做全球生意。 4月15日开幕的第137届广交会，来自215个国家和地区的境外客商，也能通过支付宝"碰一下"直达参会 服务指引，覆盖食、住、行、游、购、娱等多个场景，获得绿色低碳国际会展新体验。 支付宝方面透露，未来，在有关部门指 ...