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11年亏损800亿,蔚来今年真的能盈利吗?
Jin Rong Jie· 2025-05-06 10:31
Core Viewpoint - Profitability has become a critical indicator for new car manufacturers to survive the current elimination phase, with several companies like Li Auto, Leap Motor, and Seres already achieving profitability, while NIO's timeline for profitability remains a concern for investors [1][3]. Group 1: Company Performance - NIO delivered 23,900 new cars in April, a year-on-year increase of 53% and a month-on-month increase of 58.9%, but still lagged behind competitors like Xiaomi Auto, which achieved over 28,000 sales with just two models [3]. - Leap Motor achieved 41,039 deliveries in April, a year-on-year increase of 172%, while Li Auto and XPeng delivered 33,939 and 35,045 vehicles respectively, indicating they are already in a position to be profitable [3]. - NIO has accumulated losses of 80 billion yuan over 11 years, with customer service and battery swap station construction being significant financial burdens [3]. Group 2: Profitability Strategy - NIO's strategy to achieve profitability in Q4 includes three measures: mass production of technology, boosting sales to increase gross margins, and management efforts to reduce costs and improve efficiency [5]. - The performance of NIO's second brand, Ladao, has been underwhelming, with only 35,542 units delivered over seven months, averaging 5,077 units per month, which is insufficient in today's competitive market [5]. - NIO's focus on high-end models like the ET9 and niche products may hinder its ability to capture the mainstream market, which is essential for survival [7]. Group 3: Competitive Landscape - The competition is intensifying as foreign brands like Toyota, Nissan, Volkswagen, and Audi are ramping up their efforts in the electric vehicle market, potentially complicating NIO's position [9]. - NIO's commitment to achieving profitability in Q4 is seen as a necessity rather than a certainty; failure to meet this target could significantly undermine confidence among investors and consumers [9].
2025,蔚来生死攸关
城市财经· 2025-04-02 03:42
以下文章来源于飞箭财经 ,作者飞箭财经团队 飞箭财经 . 聚焦汽车科技 AI,解锁商业新价值 作者:夜郎西 3月21日,蔚来汽车发布2024年财报,全年净亏损达224亿元,平均每售出一辆车亏损约10万元。 财报数据显示,尽管蔚来全年汽车交付量同比增长38.7%至22.2万辆,收入增长18.2%至657.3亿元,但净 亏损却同比扩大8.1%。 从2014年成立至今,蔚来经历了从"造车新贵"到"资本宠儿",再到如今深陷亏损泥潭的跌宕历程。 蔚来这一路走来,并不安稳。 01 高投入的"技术信仰":十年烧钱路与规模化的悖论 蔚来的故事始于2014年李斌的"造车梦"。 彼时,特斯拉刚开放专利,中国新能源补贴政策如火如荼,蔚来以"中国版特斯拉"的定位横空出世。 2016年,蔚来发布首款电动超跑EP9,以纽北赛道6分45秒的成绩刷新纪录,一夜间成为科技圈顶流。 但炫技背后,蔚来真正的野心是打造高端电动车品牌。 2017年,首款量产车ES8以44.8万元的起售价切入市场,凭借"换电模式""用户社区"和"海底捞式服务"迅 速打开局面。 2018年纽交所上市时,蔚来市值一度突破130亿美元,风头无两。 然而,技术理想与商业现实的 ...