[Table_scodeMsg1] 公司研究丨深度报告丨伟星新材（002372.SZ） [Table_Title] 他山之石坚定信心，全屋水系统面向未来 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 长维度看公司保持了稳定的增长和优异的盈利水平，2022 年开始因地产周期的下行压力持续 加大，公司收入出现阶段性的下滑，同时盈利能力出现一定回落。经营的承压是短期的波动还 是长期的变化，本篇文章从 2 个角度出发进行分析：1）他山之石：海外龙头的历史复盘；2） 面向未来：公司当前现状及长期空间。我们认为公司的经营压力更多来自β，竞争优势依然明 显，且随着全屋水系统展开，长期成长空间正在打开。 分析师及联系人 [Table_Author] 范超 李浩 SAC：S0490513080001 SAC：S0490520080026 SFC：BQK473 请阅读最后评级说明和重要声明 2 / 24 %% %% %% %% research.95579.com 2 [Table_scodeMsg2] 伟星新材（002372.SZ） cjzqdt1 ...

Summary of Weixing New Materials Conference Call Company Overview - Weixing New Materials is a leading player in the home decoration retail pipe industry, with a market share of approximately 10%-20% in the PPR pipe segment, primarily concentrated in East China, and is actively expanding into other regions [2][12] Core Insights and Arguments - **Brand and Service Focus**: The company emphasizes brand building and service quality, participating in industry standard formulation and launching the "New Housekeeper" value-added service to enhance consumer trust, distinguishing itself in the retail market [2][7] - **Channel Structure**: Weixing has a flat channel structure with over 30,000 marketing outlets, allowing effective channel control and high-quality service provision. Dealers are motivated to sell Weixing products due to their high profit margins and reliable quality [2][8] - **Management Stability**: The management team has been stable for over a decade, ensuring consistent strategic execution. The company has implemented stock incentive plans to boost team motivation, with potential for new plans in the future [2][9] - **Financial Performance**: The company exhibits strong financial metrics, with high ROE, gross margin, and net margin. The profit margin for PPR pipes is particularly notable, while PE and PVC pipes have lower margins due to their involvement in engineering projects [2][10] Market Challenges and Responses - **Impact of Real Estate Market**: Recent performance has been affected by a downturn in the real estate market, but the company is expected to regain market share as the market stabilizes. Price wars in the industry have eased, allowing for potential price increases and profit margin recovery [4][5] - **Revenue and Profit Trends**: For the first three quarters, revenue was 3.4 billion yuan, down 11% year-on-year, with net profit declining by 13.5%. However, the gross margin showed improvement in the third quarter, reaching 43% due to cost reductions and changes in product mix [3][14][15] Non-Pipe Business Exploration - **Diversification Efforts**: The company is exploring non-pipe businesses, with waterproofing showing strong performance, generating over 200 million yuan in revenue in the first three quarters. The water purification segment faces challenges but has significant market potential [2][13] Future Outlook - **Profit Forecast**: Projected net profits for 2025, 2026, and 2027 are 800 million, 960 million, and 1.1 billion yuan, respectively. The company is well-positioned in the retail pipe industry with strong brand and channel advantages, and its diversification efforts are expected to contribute positively to future growth [3][16] Additional Insights - **Market Demand for Pipe Replacement**: There remains a substantial demand for pipe replacement in the housing market, particularly for older buildings. The government continues to advocate for infrastructure upgrades, which supports ongoing demand for pipes [11]

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company is experiencing a decline in revenue and net profit due to weak demand and intense competition, but it is maintaining a high-end positioning to stabilize retail product prices [8] - The company is expected to see a recovery in profitability in the upcoming quarters as the competitive landscape improves and cost control measures take effect [8] - The forecasted net profit for 2025-2027 is projected to be 864 million, 969 million, and 1.074 billion yuan respectively, with corresponding EPS of 0.54, 0.61, and 0.67 yuan [8] Financial Performance Summary - Revenue for 2023 is projected at 6,378 million yuan, with a decline of 8.27% year-on-year, and is expected to further decline to 6,267 million yuan in 2024 and 6,006 million yuan in 2025 [7][9] - The net profit for 2023 is estimated at 1,432 million yuan, with a significant drop of 33.49% in 2024 to 953 million yuan, followed by a slight recovery to 864 million yuan in 2025 [7][9] - The company's gross margin is expected to stabilize at around 40.6% in 2025, with a slight improvement in operating cash flow [8][9] Market Performance - The company's stock has underperformed compared to the market, with a decline of 31% over the past 12 months [4]

Core Viewpoint - The company experienced a decline in revenue and net profit in the first half of 2025 due to a sluggish industry demand and intensified competition, but it has improved its cash flow significantly [1][2]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 2.078 billion yuan, a year-on-year decrease of 11.33% - The net profit attributable to the parent company was 271 million yuan, down 20.25% year-on-year, with a non-recurring net profit of 268 million yuan, a decline of 21.06% - The earnings per share (EPS) was 0.17 yuan [1] - The EBIT margin was 15.04%, down 1.01 percentage points year-on-year, while the EBITDA margin was 19.41%, down 0.79 percentage points year-on-year - The comprehensive gross margin was 40.50%, a decrease of 1.61 percentage points year-on-year, and the net profit margin was 13.08%, down 1.63 percentage points year-on-year - The non-recurring return on equity (ROE) was 5.26%, a decline of 0.89 percentage points year-on-year [2] Cash Flow and Receivables - The company's net cash flow from operating activities was 581 million yuan, an increase of 98.97% year-on-year - The ratio of net cash flow from operating activities to operating revenue was 27.96%, an increase of 15.51 percentage points year-on-year - Accounts receivable amounted to 464 million yuan, a decrease of 145 million yuan year-on-year and a decrease of 11 million yuan quarter-on-quarter [1] Strategic Initiatives - The company is focusing on brand channel consolidation, digital empowerment, overseas development, and the construction of concentric circle businesses to drive stable growth - As a leader in the PPR pipe industry, the company emphasizes its brand, channel, and technological advantages - The company is enhancing its marketing channels through digital empowerment and is accelerating its overseas expansion, particularly in Thailand and Singapore [2] Profit Forecast and Investment Rating - The company is projected to achieve net profits of 880 million yuan, 990 million yuan, and 1.09 billion yuan for 2025, 2026, and 2027, respectively, with corresponding EPS of 0.55, 0.62, and 0.69 yuan - The current stock price corresponds to PE ratios of 19.94, 17.71, and 16.05 for the respective years - Despite a significant decline in industry demand, the company is maintaining stable operations and improving cash flow, supported by its strategic initiatives [3]

Core Viewpoint - The company experienced a decline in revenue and net profit in the first half of 2025, with a focus on improving cash flow and operational quality despite market challenges [1][2][3]. Financial Performance - In H1 2025, the company achieved total revenue of 2.078 billion yuan, a year-on-year decrease of 11.33% [1][2]. - The net profit attributable to shareholders was 271 million yuan, down 20.25% year-on-year [1][2]. - The basic EPS was 0.17 yuan per share, reflecting a decrease of 22.73% [1]. - The weighted average ROE was 5.32%, a decline of 0.84 percentage points year-on-year [1]. Quarterly Breakdown - In Q1 2025, revenue was 895 million yuan (down 10.20% YoY), and in Q2, it was 1.183 billion yuan (down 12.16% YoY) [2]. - Net profit for Q1 was 114 million yuan (down 25.95% YoY) and for Q2 was 157 million yuan (down 15.55% YoY) [2]. Product Performance - Revenue from PPR, PE, and PVC products was 933 million yuan, 411 million yuan, and 290 million yuan respectively, with year-on-year declines of 13.04%, 13.28%, and 4.21% [2]. - Other products, primarily waterproof and water purification, generated revenue of 425 million yuan, down 8.39% [2]. Regional Performance - Domestic revenue was 1.930 billion yuan (down 11.27% YoY), while international revenue was 148 million yuan (down 12.03% YoY) [2]. - Revenue from East China, North China, and Western regions was 1.042 billion yuan, 261 million yuan, and 288 million yuan, with year-on-year changes of -13.10%, -6.25%, and +0.08% respectively [2]. Cash Flow and Cost Management - The company's operating cash flow net amount was 581 million yuan, an increase of 99.10% year-on-year [2]. - The gross profit margin and net profit margin were 40.50% and 13.08%, down 1.61 percentage points and 1.63 percentage points respectively [3]. - The cost of major raw materials showed mixed trends, with PPR prices up 0.03% and PVC down 12.70% [3]. Strategic Initiatives - The company completed the acquisition of minority shares in Shanghai New Materials Company, increasing its stake to 90% [4]. - The company has established over 50 sales companies nationwide, with more than 1,700 marketing and service personnel [4]. - The focus remains on retail business value enhancement and the implementation of the "Same Circle" and "Weixing Whole House Water Ecology" strategies [4]. Shareholder Returns - The company plans to distribute a cash dividend of 1.00 yuan per 10 shares, totaling 157 million yuan, with a dividend payout ratio of 58.00% [5]. - The earnings per share (EPS) forecast for 2025 and 2026 is adjusted to 0.52 yuan and 0.57 yuan, with corresponding PE ratios of 21.3x and 19.4x [5].

Core Viewpoint - The company, Weixing New Materials, reported a decline in revenue and net profit for the first half of 2025, primarily due to weak downstream demand and increased competition in the market [3][4][7]. Group 1: Financial Performance - In H1 2025, the company achieved total revenue of 2.1 billion and net profit attributable to shareholders of 271 million, representing year-on-year declines of 11% and 20% respectively [3]. - In Q2 2025, the company recorded total revenue of 1.18 billion and net profit of 157 million, with year-on-year declines of 12% and 16% respectively [3]. - The company's gross profit margin decreased to 40.5%, down by 1.6 percentage points year-on-year, with declines in gross margins for PPR pipes, PE pipes, and other products [5]. Group 2: Business Segments - Revenue from retail and engineering segments both accelerated their decline, with PPR pipe revenue down by 13%, PE pipe revenue down by 13%, and PVC pipe revenue down by 4% [4]. - Notably, revenue from other products, primarily waterproof and water purification products, experienced a decline for the first time in many years [4]. Group 3: Profitability Factors - The decline in net profit was attributed to decreased revenue, lower gross margins, and an increase in expense ratios [5]. - The company's expense ratio rose to 25.0%, an increase of 0.8 percentage points year-on-year, with variations in sales, management, R&D, and financial expense ratios [5]. Group 4: Operational Quality - The company reported a net cash flow from operating activities of 580 million, an increase of 290 million year-on-year, primarily due to reductions in inventory and accounts receivable [6]. - The cash collection quality improved, with a cash collection ratio of 119%, up by 6 percentage points year-on-year [6]. Group 5: Market Outlook - Despite the revenue and profit pressures from weak downstream demand, the company maintained a high level of operational quality, showing improvements year-on-year [7]. - The company plans to observe the third-quarter performance before making any adjustments to profit forecasts, as the second half of the year typically accounts for a larger share of revenue [7].

Investment Rating - The report maintains a "Strong Buy" investment rating for the company [2][6]. Core Views - The company experienced revenue and profit declines in the first half of 2025, with total revenue of 2.078 billion yuan, down 11.33% year-on-year, and a net profit of 271 million yuan, down 20.25% year-on-year. The company is focusing on improving cash flow and product pricing despite weak market demand [5][6]. - The company is expanding its sales layout and enhancing brand building, with a focus on retail business value reconstruction and the implementation of its "Same Circle" and "Weixing Whole House Water Ecology" strategies [6][5]. - The company plans to distribute a cash dividend of 1.00 yuan per 10 shares, totaling 157 million yuan, reflecting a dividend payout ratio of 58.00% [6]. Financial Performance Summary - In H1 2025, the company achieved revenue of 2.078 billion yuan, with a breakdown of product revenues showing declines in PPR, PE, and PVC series products [5]. - The company's operating cash flow net amount was 581 million yuan, an increase of 99.10% year-on-year, indicating strong cash flow management [5]. - The sales gross margin and net margin were 40.50% and 13.08%, respectively, both showing slight declines compared to the previous year [5]. Strategic Developments - The company completed the acquisition of minority shareholders in Shanghai New Materials, increasing its stake to 90.00%, which strengthens its control over the waterproof business [5]. - The company has established over 50 sales companies nationwide, with more than 1,700 marketing and service personnel, covering over 30,000 marketing outlets [5]. Financial Projections - The company expects EPS of 0.52 yuan and 0.57 yuan for 2025 and 2026, respectively, with corresponding PE ratios of 21.3x and 19.4x [6][7].

Investment Rating - The report maintains a "Buy" rating for the company, with a current price of 11.03 CNY and a projected dynamic P/E ratio of 17x for 2025 [5][3]. Core Views - The company experienced a decline in revenue and net profit in the first half of 2025, with total revenue of 2.1 billion CNY, a decrease of 11% year-on-year, and a net profit of 271 million CNY, down 20% year-on-year [1][2]. - Despite the revenue and profit pressures, the company's operational quality showed improvement, with a net cash flow from operating activities of 580 million CNY, an increase of 290 million CNY year-on-year [3]. Summary by Sections Revenue and Profit Performance - In H1 2025, the company reported total revenue of 2.1 billion CNY, with a net profit of 271 million CNY and a non-recurring net profit of 268 million CNY, reflecting year-on-year declines of 11%, 20%, and 21% respectively [1]. - In Q2 2025, the company achieved revenue of 1.18 billion CNY, with net profit and non-recurring net profit of 157 million CNY and 154 million CNY, showing year-on-year declines of 12%, 16%, and 22% respectively [1]. Main Business Analysis - The company's retail and engineering businesses both saw accelerated declines, with the waterproof and water purification business experiencing its first revenue drop. Revenue from PPR pipes, PE pipes, PVC pipes, and other products was 930 million CNY, 410 million CNY, 290 million CNY, and 420 million CNY respectively, with year-on-year changes of -13%, -13%, -4%, and -8% [2]. - The gross profit margins for PPR pipes, PE pipes, and other products decreased, with overall gross margin at 40.5%, down 1.6 percentage points year-on-year [2]. Operational Quality - The company's cash flow from operating activities improved, with a net cash flow of 580 million CNY, an increase of 290 million CNY year-on-year, attributed to decreases in inventory and accounts receivable [3]. - The accounts receivable at the end of H1 2025 stood at 460 million CNY, down 150 million CNY year-on-year, indicating improved cash collection efficiency [3]. Financial Forecast - The company is projected to have revenues of 6.546 billion CNY in 2025, with a growth rate of 4.46%, and a net profit of 1.05 billion CNY, reflecting a growth rate of 10.17% [4]. - The report outlines a gradual improvement in profitability metrics, with the return on equity (ROE) expected to be 19.63% in 2025 [4][12].

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, but the decrease in the main business revenue has narrowed compared to the previous year, indicating potential stabilization in the business fundamentals [1][5]. Financial Performance - In 2024, the company achieved total revenue of 6.3 billion yuan, a decrease of 2% year-on-year, and a net profit attributable to shareholders of 950 million yuan, down 33% year-on-year [1]. - For Q4 2024, the company reported total revenue of 2.5 billion yuan, a decline of 5% year-on-year, and a net profit of 330 million yuan, down 41% year-on-year [1]. - The company plans a cash dividend of 786 million yuan for 2024, with a total dividend payout of 943 million yuan, resulting in a dividend rate of 99% [1][5]. Business Segments - Revenue from PPR pipes, PE pipes, PVC pipes, and other products for 2024 was 2.94 billion yuan, 1.42 billion yuan, 830 million yuan, and 1.03 billion yuan respectively, with year-on-year changes of -2%, -7%, -8%, and +13% [2]. - The gross profit margin for these segments was 56%, 31%, 22%, and 32% respectively, with a decline in gross margins across all main business segments [2][3]. Profitability and Costs - The overall gross profit margin for the company in 2024 was 41.7%, down 2.6 percentage points year-on-year, with an increase in the expense ratio to 22.2% [3]. - The net profit margin attributable to shareholders was 15.2%, a decrease of 7.3 percentage points year-on-year, primarily due to lower gross margins and higher expense ratios [3]. Cash Flow and Financial Health - The net cash flow from operating activities for 2024 was 1.15 billion yuan, a decrease of 220 million yuan year-on-year, mainly due to the significant drop in net profit [4]. - The company's cash collection ratio was 109%, down 3 percentage points year-on-year, indicating stable cash flow management despite revenue declines [4]. Dividend Policy and Valuation - The company has maintained a strong dividend record since its listing, with a cumulative dividend payout ratio close to 80%, and the 2024 dividend rate reaching a record high of 99% [5]. - The current price corresponds to a dynamic P/E ratio of 19x for 2025, with adjusted net profit forecasts for 2025-2027 reflecting a downward revision of 34% [5].