Core Insights - The RED LAND event, launched by Xiaohongshu, transforms the historically industrial island into the world's first "pain island" themed around the ACG (Anime, Comic, Game) culture, attracting significant attention from the youth demographic [1] - The event features a 80,000 square meter exhibition area, with two-thirds of it outdoors, aiming to create an immersive "2.5D open world" experience for players [1] - The event includes various high-profile IPs such as Honor of Kings, Egg Party, and Genshin Impact, showcasing a blend of modern pop culture and historical elements [1] Industry Trends - The "Fading Small Forest" experience area differentiates RED LAND from other exhibitions by recreating scenes from popular games like Ninjala and Jian Wang 3, emphasizing a connection to nature and traditional aesthetics [2] - The Echo Project music festival, scheduled for three consecutive nights from August 8 to 10, will feature advanced technologies like 3D projection and drone formations, enhancing the overall experience for attendees [2] - The integration of ACG culture with urban commercial operations and public spaces indicates a shift in how such cultural events are perceived and executed in major cities like Shanghai [2]

Group 1 - The core event is the "RED LAND," an open-world adventure island created by Xiaohongshu, taking place from August 8 to August 10 in Shanghai Yangpu [1] - This event marks Xiaohongshu's first large-scale offline IP specifically designed for gaming and anime enthusiasts [1] - The Echo Project, a large immersive game and anime music festival, will be held over three nights, featuring performances from various domestic and international artists and gaming anime guests [1] Group 2 - The event will utilize advanced stage design elements such as building mapping and giant dynamic projections to recreate the atmosphere of popular RPG games and classic animations [1]

Core Concept - The "RED LAND" event in Shanghai represents a fusion of industrial heritage and contemporary pop culture, featuring over 50 international IPs in a 2.5D immersive experience [1][3][4] Group 1: Event Overview - The event spans three days from August 8 to August 10, 2023, at Shanghai's Fuxing Island, covering an area of 80,000 square meters [1][2] - It aims to create an interactive "2.5D open world" that integrates gaming and anime elements into the industrial landscape of Fuxing Island [1][2] Group 2: Features and Attractions - The event includes popular IPs such as Pokémon, Genshin Impact, and Cyberpunk 2077, along with over 20 classic anime IPs and 10 original exhibition booths [3][4] - Attendees can engage in various immersive experiences, including themed areas like "Time Port," "Rebirth Trial Ground," and "Daydream Forest," tailored to different IPs [3][4] Group 3: Cultural Impact - The event serves as a cultural bridge, allowing high-quality IPs to break into the real world and integrate gaming and anime experiences into everyday life [3][4] - The rise of the 2D culture reflects a shift from niche interest to mainstream popularity, with significant engagement on platforms like Xiaohongshu [4][5] Group 4: Economic Implications - The Yangpu District supports the event with a budget of 5 million yuan in consumer vouchers to enhance the experience for attendees [8][9] - The district aims to build a "2D brand aggregation area," leveraging events like "Shanghai Dimension Roaming Festival" to stimulate local economic activity [9] Group 5: Community Engagement - The event fosters real connections among young people who share interests in gaming and anime, promoting a new form of social interaction [5][7] - Participants can engage in activities that blend their hobbies with social experiences, enhancing community ties [5][7]