Core Viewpoint - Xiaomi Group-W (01810) recently held a product launch event showcasing its flagship Xiaomi 17 series smartphones, Xiaomi Pad 8 series tablets, and a range of high-end home appliances, along with the introduction of customized services for Xiaomi cars YU7 and SU7 Ultra, indicating a strategic shift towards high-end development in smartphones and AIoT products, reinforcing its "full ecosystem" strategy [1] Group 1 - The Xiaomi 17 series starts at a competitive price of 4,499 RMB, which is lower than the starting price of the iPhone 17 at 5,999 RMB, highlighting Xiaomi's pricing advantage [1] - The starting prices for Xiaomi 17 Pro and Max are 4,999 RMB and 5,999 RMB respectively, which are lower than the previous year's iPhone 15 Pro and Pro Ultra pricing, showcasing Xiaomi's strategy to directly compete with Apple [1] - The launch event reflects Xiaomi's comprehensive strategy to align with Apple's ecosystem by innovatively incorporating features like the "wonderful back screen" [1]

Group 1 - The core viewpoint of the report indicates that Xiaomi Group-W (01810) reported second-quarter revenue and adjusted earnings that were broadly in line with market expectations [1] - The gross margin for Xiaomi's electric vehicle segment reached 26.4% in the second quarter, driven by higher average selling prices and economies of scale, with expectations for further increase to 28% in the third quarter [1] - The potential for Xiaomi's automotive business to achieve breakeven on a quarterly or monthly basis in the second half of the year is highlighted [1] Group 2 - Based on the revised gross margin forecasts for electric vehicles, the earnings per share estimates for Xiaomi for 2025 to 2027 have been raised by 2% to 9% [1] - The rating remains "Buy," with the target price increased from HKD 72 to HKD 76 [1] - In the smartphone segment, due to a limited number of product launches, the outlook for Xiaomi's third-quarter shipment volume has become more cautious, with an expected shipment of 42.2 million units and an annual total of 172 million units, compared to the company's target of 170 to 175 million units [1]

Group 1 - The core viewpoint of the report indicates that Xiaomi Group's Q2 performance may fall short of expectations due to weak smartphone demand, leading to a target price adjustment from HKD 73 to HKD 69.85 while maintaining a "Buy" rating [1] - Third-party data and industry surveys suggest that global smartphone demand will be weak in Q2 2025, with high inventory levels for Android devices, particularly in emerging markets like Southeast Asia and India [1] - Xiaomi's smartphone revenue forecast for Q2 2025 has been reduced by approximately 5%, and the gross margin forecast has been lowered by 0.5% to 11.8% due to a more pessimistic outlook on global smartphone demand and competition [1] Group 2 - The report highlights that Xiaomi's electric vehicle (EV) deliveries are progressing well, with gross margins improving due to a better product mix, maintaining a Q2 delivery volume of 81,000 units and a gross margin increase to 23.9% driven by a higher proportion of SU7 Ultra model deliveries [1] - Management has indicated that the second EV factory has not yet commenced commercial production, but once operational, it will significantly enhance capacity [1] - Investor sentiment towards the Chinese automotive industry has become more cautious due to lower-than-expected demand for new models from other local brands, yet the long waiting times for the SU7 and YU7 models bolster confidence in long-term forecasts [1]