Swatch ESSENTIALS系列

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Swatch道歉太敷衍,它在赌中国消费者的健忘
Sou Hu Cai Jing· 2025-08-20 13:57
Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian model has been perceived as insincere and disrespectful towards the Chinese market, reflecting a broader issue of cultural insensitivity among luxury brands [1][3][10]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese versions, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][10]. - The crisis management approach taken by Swatch appears to follow a simplistic template, indicating a lack of genuine engagement with the issue [3][10]. Group 2: Cultural Insensitivity - The incident is part of a pattern where luxury brands exhibit cultural arrogance, often offending East Asian consumers while profiting from these markets [10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slant-eyed" representation of Asians [10]. - The media's negative portrayal of Asians has reinforced these stereotypes, influencing commercial decisions within multinational fashion brands [10]. Group 3: Market Dependency - Swatch, which owns brands like Omega, Longines, and Tissot, derives nearly one-third of its global revenue from the Chinese market, despite recent declines [11]. - Many Swiss watches are now produced and assembled in China, indicating a significant reliance on Chinese manufacturing capabilities [11]. - The potential withdrawal of such brands from the Chinese market may not significantly impact the local economy, as the brands have already capitalized on their presence [11].
关心:Swatch道歉太敷衍,它在赌中国消费者的健忘
Sou Hu Cai Jing· 2025-08-20 09:31
Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian male model has been deemed insincere and provocative, reflecting a lack of respect for the Chinese market and consumers [1][3]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][9]. Group 2: Cultural Insensitivity - The incident is part of a broader pattern of cultural insensitivity among luxury brands, which often profit from East Asian markets while simultaneously displaying contempt for these consumers [9][10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slanted eyes" representation, which is rooted in colonial attitudes [9]. Group 3: Market Dependency - Swatch derives nearly one-third of its global revenue from the Chinese market, indicating a significant dependency despite recent declines [10]. - Many Swiss watches are now produced and assembled in China, highlighting the economic interdependence between the brand and the Chinese market [10].
8点1氪:与辉同行否认董宇辉年入二三十亿;董事长向员工撒钱,影石创新致歉;当当网创始人李国庆举行婚礼
36氪· 2025-08-18 00:08
Group 1 - Luo Yonghao claimed that Dong Yuhui's annual income reached 2-3 billion yuan after starting his own venture, which was denied by the company Hui Tongxing [3] - Dong Yuhui ranked first in the 2024 China Internet Anchor Net Income Ranking with an annual income of 2.8541 billion yuan [3] - The chairman of Ying Shi Innovation apologized for a viral video showing him throwing cash to employees during an internal event [4] Group 2 - The company Ying Shi Innovation announced that its drone brand "Ying Ling Antigravity" will begin product testing on August 14, 2025 [4] - The founder of Dangdang, Li Qichun, held a wedding attended by notable figures such as Yu Minhong and Zhang Chaoyang [4] Group 3 - The daughter of renowned artist Fan Zeng reported that her father went missing after being taken by Xu Meng, with valuable collections removed from their residence [5] - Fan Zeng's family denied rumors of his disappearance, and his stepson shared photos of him in France to counter the claims [5] Group 4 - Swatch issued an apology for a controversial advertisement featuring a model making a "squinting" gesture, which was criticized as racially insensitive [6] - In July, non-bank financial institution deposits surged by 2.14 trillion yuan, the highest level recorded for that month since 2015 [6] Group 5 - The Tmall flagship store of Wahaha was renamed, with the actual controller now being Zong Fuli [7] - The store's operations have shifted to Hangzhou Hengyi E-commerce Co., which is controlled by Zong Fuli through another company [7] Group 6 - Zheng Qinwen was awarded the "Touching China Annual Person" title for her performance in the women's tennis singles at the Paris Olympics [8] - She became the first Chinese player to win an Olympic gold medal in tennis singles [8] Group 7 - The hourly wage for part-time workers at Pang Donglai is set between 30-40 yuan, with a maximum of 24 hours of work per week [8] - The wage structure considers various factors including labor intensity and working conditions [8] Group 8 - South Korea is facing a shortage of fresh cream due to high temperatures causing significant livestock deaths [9] - The price of dairy products, including eggs and chicken, has risen sharply as a result of the ongoing heatwave [9] Group 9 - META's market capitalization surpassed 2 trillion dollars, making it the sixth company in the U.S. to reach this milestone [12] - The stock price of META has increased by 36% this year [12] Group 10 - OpenAI is seeking to sell approximately 6 billion dollars in equity at a valuation of 500 billion dollars [15] - The sale is still in early negotiation stages, following a previous funding round that valued OpenAI at 300 billion dollars [15] Group 11 - The launch of the OmniHand 2025 series by Zhiyuan Robotics includes two product lines aimed at interactive services and professional tasks [15] - The introductory price for the OmniHand is set at 14,800 yuan [15] Group 12 - The first humanoid robot to win a 100-meter race was developed by Beijing's humanoid robot innovation center, completing the race in 21.50 seconds [16] - This event took place during the 2025 World Humanoid Robot Sports Games [16] Group 13 - The silver economy in China is projected to reach 19.1 trillion yuan by 2035, with nearly 470,000 existing elderly care-related enterprises [18] - The growth of the silver economy is driven by trends in health consumption among the elderly [18]
Swatch发布致歉声明:已第一时间在全球范围内删除
第一财经· 2025-08-16 14:02
来源 | 综合界面新闻、 第一财经 8月16日,Swatch发布致歉声明称,公司注意到近期对于Swatch ESSENTIALS系列图片中模特形象的关注。公司对此事高度重视,并已在第 一时间在全球范围内删除所有相关资料。对于由此造成的冒犯和困扰,深表歉意。 2025.08. 16 本文字数:1310,阅读时长大约2分钟 从业绩下滑到宣传翻车,斯沃琪在中国市场持续遇冷 近日,瑞士斯沃琪集团旗下Swatch(斯沃琪)品牌官网上一张"眯眯眼"宣传图引发网友关注,相关内容与讨论逐步向抖音、微博等平台持 续传播扩散,有关"Swatch眯眯眼"等话题热度增加。 宣传照片中,一位男模特摆出夸张的"眯眯眼"造型。 2021年12月,共青团中央官方微信号上发布一篇文章中解释, 长期以来,在"白人至上"主义横行的欧美等地区,中国人眼睛的形状一直 是华裔群体被压迫的一种表现。这点美国尤甚,在美国早期的电影和漫画中,中国人都会被画上小眼睛——"眯眯眼"(slanty eyes)。这 是典型的对中国人进行排外、歧视性的行为。该文指出,"没人会觉得这是一个对中国人心怀善意的词语。" 而在Swatch之前,也有多家国际品牌有类似的广告涉嫌 ...
Swatch就“眯眯眼”广告致歉:已全球范围内删除所有相关资料|贵圈
Xin Lang Ke Ji· 2025-08-16 13:50
8月16日,今日晚间,瑞士手表品牌 Swatch斯沃琪在官方微博账号 @SWATCH斯沃琪发布中英双语声 明,回应近日因广告宣传图引发的争议。 Swatch在声明中表示,品牌注意到外界对于 Swatch ESSENTIALS系列 图片中模特形象的关注,已在第 一时间于全球范围内删除所有相关资料,对于由此造成的冒犯和困扰深表歉意。 此前,有网友指出Swatch在宣传图中使用了一位摆出夸张"眯眯眼"造型的男模特,在照片中该模特摆以 夸张的"眯眯眼"造型配合挑衅性肢体动作,在社交媒体平台形成病毒式传播,并引发了中国消费者的强 烈抗议。(闫妍) SWATCH斯沃琪 ® 十关注 我们对此事高度重视,并已在第一时间在全球范围内 删除所有相关资料。 对于由此造成的冒犯和困扰,我们深表歉意。 责任编辑:张恒星 分享图片 We have taken note of the recent concerns regarding the portrayal of a model in images for the Swatch ESSENTIALS Collection. We treat this matter with the ...
“眯眯眼”模特图涉嫌辱华引争议!瑞士手表品牌斯沃琪致歉
Bei Jing Ri Bao Ke Hu Duan· 2025-08-16 13:39
Group 1 - The Swiss watch brand Swatch has issued an apology regarding a controversy over a promotional image that was perceived as racially insensitive [1][3] - The company acknowledged the public's concern over the model's pose in the advertisement, which was interpreted as a "slant-eyed" expression, leading to strong protests from Chinese consumers [3] - In response to the backlash, Swatch has taken immediate action by removing all related materials globally and expressed regret for any offense caused [1][3]
Swatch官网模特图片被指辱华,公司发布致歉声明
Xin Lang Cai Jing· 2025-08-16 12:52
Core Viewpoint - Swatch has issued an apology regarding the recent attention on the model images in the Swatch ESSENTIALS series, emphasizing the company's commitment to addressing the issue and removing all related materials globally [1]. Group 1 - The company acknowledged the concerns raised about the model images in the Swatch ESSENTIALS series [1]. - Swatch has taken immediate action by deleting all related materials worldwide [1]. - The company expressed deep apologies for any offense and distress caused by the situation [1].