文 | 《BUG》栏目 徐苑蕾 10月3日下午，北京万寿路发生一起备受关注的交通事故。现场照片显示，一辆黑色劳斯莱斯闪灵轿车 车头严重塌陷，安全气囊弹出，车辆损毁显著。有网友通过车牌号比对，涉事车辆与知名车评人陈震所 有车辆一致。 今日午间，北京交警通报事故情况称，经初步调查，陈震负事故全部责任，目前事故正在进一步处理 中。其后，陈震转发称，"一切以官方通告，车辆EDR数据为准。" 值得注意的是，现场图片引发网友质疑其是否逆行。《BUG》栏目就此事联系事发地交警大队，相关 工作人员表示，"不方便回应"。 陈震曾公开透露，涉事车辆为其第四台劳斯莱斯，并强调是二手车。《BUG》栏目了解到，涉事劳斯 莱斯车型官方指导价达575万元，即便是二手车，市场价也得400万元起步。 此外，陈震关于"买车险只买交强险"的言论也引发广泛关注。一位汽车行业人士称，"从现场图片看， 车架基本上废了。如果买了车损险，可以走全损，然后整车报废。但是如果没买，那修车成本或接近新 车价格，车辆很可能面临直接报废。" 大中华区是劳斯莱斯第二大市场，不过该品牌的销量已出现明显下滑。除了前述事故外，近些年劳斯莱 斯多次陷入争议事件，在销量挑战之外 ...

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after sponsoring an art project involving fireworks in the Himalayas, leading to a public apology and a substantial drop in its parent company's stock price, resulting in a market value loss of 15 billion yuan [1][19]. Company Overview - Arc'teryx is a high-end outdoor apparel brand based in Canada, with its parent company Amer Sports Corporation headquartered in Helsinki, Finland. Amer Sports successfully went public in the U.S. in 2024, with a market capitalization exceeding $20 billion [3]. - The brand has gained immense popularity in China, with discussions about Arc'teryx on social media platform Xiaohongshu reaching 1.54 billion views [3]. Product Pricing and Quality Issues - Arc'teryx products are positioned in the mid-to-high price range, with jackets priced between 4,500 yuan and 20,000 yuan. A limited edition jacket for the Year of the Dragon was priced at 8,200 yuan and resold for up to 12,000 yuan on second-hand platforms [4]. - There have been ongoing quality concerns, with reports of defects in products purchased at high prices, leading to consumer dissatisfaction and the perception that "high price does not equal high quality" [4]. Financial Performance and Marketing Expenses - Amer Sports reported a 23% year-on-year increase in sales, general, and administrative expenses, rising from $568 million to $698 million. Product sales expenses also grew by 16.02%, from $443 million to $514 million [8]. - In 2024, Amer Sports achieved a revenue of $5.183 billion, a year-on-year increase of 18%, with operating profit rising by 56% to $471 million. The fourth quarter saw a 29% increase in revenue from Arc'teryx, contributing to a 33% growth in the outdoor functional apparel segment [14]. Leadership Changes - The recent controversy occurred against the backdrop of leadership changes at Amer Sports, with Jeffery Ma appointed as the new president for Greater China, effective July 1, 2025. He replaces Yao Jian, who previously led significant growth for Arc'teryx in the region [9][12]. - Ma brings extensive experience from previous roles in the sports industry, including CEO of Zhongqiao Sports and executive positions at Tmall and Adidas [11]. Market Trends and Challenges - Despite past growth, Arc'teryx's revenue growth is showing signs of slowing down, with the technical apparel segment experiencing a decline in revenue growth for three consecutive years. The adjusted operating profit margin decreased by 10 basis points to 13.9% in Q2 2025 [18]. - The company is exploring new avenues for growth, particularly in footwear, which is expected to become a significant driver for sustainable profitability [19].

来源 | 综合界面新闻、 第一财经 8月16日，Swatch发布致歉声明称，公司注意到近期对于Swatch ESSENTIALS系列图片中模特形象的关注。公司对此事高度重视，并已在第 一时间在全球范围内删除所有相关资料。对于由此造成的冒犯和困扰，深表歉意。 2025.08. 16 本文字数：1310，阅读时长大约2分钟 从业绩下滑到宣传翻车，斯沃琪在中国市场持续遇冷 近日，瑞士斯沃琪集团旗下Swatch（斯沃琪）品牌官网上一张"眯眯眼"宣传图引发网友关注，相关内容与讨论逐步向抖音、微博等平台持 续传播扩散，有关"Swatch眯眯眼"等话题热度增加。 宣传照片中，一位男模特摆出夸张的"眯眯眼"造型。 2021年12月，共青团中央官方微信号上发布一篇文章中解释， 长期以来，在"白人至上"主义横行的欧美等地区，中国人眼睛的形状一直 是华裔群体被压迫的一种表现。这点美国尤甚，在美国早期的电影和漫画中，中国人都会被画上小眼睛——"眯眯眼"（slanty eyes）。这 是典型的对中国人进行排外、歧视性的行为。该文指出，"没人会觉得这是一个对中国人心怀善意的词语。" 而在Swatch之前，也有多家国际品牌有类似的广告涉嫌 ...

Group 1 - Swatch brand's recent advertisement featuring a "squinty eyes" model has sparked controversy and discussions on social media platforms like Douyin and Weibo [1][3] - The advertisement has drawn attention to the historical context of "squinty eyes" as a derogatory term used against Chinese people, particularly in Western media [3] - Swatch's parent company, Swatch Group, reported a significant decline in sales and net profit for the first half of 2025, attributing the downturn to challenges in the Chinese market [3][4] Group 2 - The Chinese market has historically been a crucial contributor to Swatch Group's performance, with a net sales figure of 2.63 billion Swiss francs in 2023, accounting for 33.3% of the group's total sales [4] - Despite a projected 30% decline in sales for 2024, the Chinese market still represents 27% of the group's revenue [4] - Swatch Group's CEO highlighted potential opportunities arising from competitors like Seiko reducing their market presence in China, suggesting a possible recovery in the second half of the year [5]

Core Viewpoint - The article discusses a significant protest against Tesla and its CEO Elon Musk, highlighting internal dissent among employees regarding the company's leadership and performance, particularly in light of declining sales figures and Musk's controversial public persona [2][11][18]. Group 1: Protest and Public Image - A symbolic protest occurred in London on May 7, 2025, where a 98-year-old veteran drove a WWII tank over a Tesla Model 3, representing a critique of Musk's support for far-right politics [2][4]. - The protest was organized by a political group called "Led By Donkeys," which has previously targeted Musk and Tesla's brand image through various actions [4][6]. - The Model 3 used in the protest had a license plate reading "FASCISM," emphasizing the political critique against Musk [6][8]. Group 2: Internal Dissent and Employee Concerns - A group of current and former Tesla employees publicly called for Musk to resign as CEO, citing a lack of trust in his leadership and attributing the company's sales decline to his actions [11][12][18]. - The employees' open letter highlighted a significant inventory issue, with thousands of new Model Y vehicles unsold, indicating a demand problem [14][16]. - Tesla's sales figures showed a decline, with global deliveries dropping from approximately 1.81 million in 2023 to about 1.79 million in 2024, marking the first decline in years [21][23]. Group 3: Sales Performance and Market Context - In the first quarter of 2025, Tesla delivered approximately 336,700 vehicles, significantly below analyst expectations and marking the lowest quarterly sales since 2022 [21][23]. - While the overall electric vehicle market grew, Tesla's sales in the U.S. fell by 9%, contrasting with a 10% increase in overall EV sales [21][23]. - The letter from employees pointed out that Tesla's sales decline occurred despite a 29% increase in global electric vehicle sales during the same period [23][24]. Group 4: Consequences for Dissenting Employees - Matthew LaBrot, a key figure behind the protest and open letter, was quickly fired from Tesla after his actions, which he claims were due to his criticism of Musk [24][26]. - Reports indicate that Tesla has a pattern of suppressing dissenting voices within the company, raising concerns about its corporate culture [28].