"十五五"开局在即，中国企业创新步入"系统攻坚"与"生态塑造"并重阶段。"新华社新立方·首发力量"平 台致力于成为创新力量的战略同行者，通过权威定义、全球传播与生态链接，赋能企业跨越创新落地 的"最后一公里"。 作为首个登陆该平台的家电品牌，TCL空调不仅展示产品，更彰显其迈向"体验定义"和"标准输出"的雄 心。传统空调依赖传感器被动响应，本质是"数据触发动作"；而"认知"空调，能通过算法主动学习、理 解意图，预判并满足用户个性化需求。 12月18日，"新华社新立方·首发力量"平台迎来首个企业新品战略首发。TCL空调以"AI从感知到认知"为 主题，系统发布新一代AI健康空调及"小蓝翼"高端产品矩阵。 该理念在"安寝之眼睡眠科技"上集中体现：通过毫米波雷达非接触感知用户睡眠阶段，并依据人体核心 体温变化规律，实时动态调节环境温度曲线，打破预设程序的局限，解决睡眠中被"热醒或冻醒"的痛 点。 此外，TCL通过融入开源鸿蒙生态，实现与华为手机、鸿蒙智行汽车等设备的互联，打通"人-车-家"空 气数据链路。空调从孤立设备演进为全场景智慧生活的"空气管理中枢"，体现了从产品竞争到生态定义 的能力跃升。 本次发布是"新技术 ...

（文/观察者网 张志峰） "AI正从概念走向深度产业化，成为推动未来增长的关键力量。"12月11日，TCL创始人、董事长李东生 在2025 TIC（全球技术创新大会）上表示，"TCL以AI向实为主题，旨在聚焦AI如何真正落地于产品、 技术和产业。" 在白电智能化赛道，"伪智能"一直是行业痛点。 不少品牌将WiFi、AI大语言模块嵌入传统产品，便冠以"智能"标签，导致产品溢价却未解决实际需求， 最为典型的便是2025年空调、冰箱大规模接入DeepSeek，很难说对用户真实需求和体验带来了哪些帮 助。 在行业看来，头部大厂的基本盘并未产生本质变化：美的、格力在白电领域的技术积累集中于压缩机、 电机等传统部件，在智能化转型中仍未摆脱"硬件思维"；海尔虽布局智慧家庭生态，但更多依赖于线下 渠道体系的完善，产品端创新也更多围绕场景整合，核心功能突破相对有限；小米等互联网品牌则依赖 代工模式，缺乏底层技术研发能力，产品多集中于中低端市场，难以形成技术壁垒。 从紧随李东生之后出场的，由过往TCL华星管理层变成了TCL实业首席技术官孙力这一细节，不难看 出，这家以显示业务为核心支柱的科技企业，正将资源向白电领域集中倾斜。 面 ...

Group 1 - Hisense officially announced its sponsorship as a global partner for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - Midea Group has signed long-term cooperation agreements with FC Barcelona, with its logo to appear on the team's jerseys starting from the 2026/2027 season, reflecting a trend of increasing sponsorship in top international sports events [1] - The trend of major home appliance companies like TCL, Midea, and Hisense increasing their sponsorship in international sports events highlights the industry's need for brand premiumization and internationalization [1][2] Group 2 - Midea Group reported overseas revenue of 107.2 billion yuan in the first half of 2025, a year-on-year increase of 17.7%, with OBM revenue accounting for over 45% of its smart home business overseas [1] - Hisense's sponsorship of the 2025 FIFA Club World Cup aims to enhance its brand presence in five major overseas regions, contributing to a 70% overall revenue growth and a 156% increase in brand value since 2018 [2] - TCL has been involved in top-tier sports and entertainment IP for over 30 years, recently becoming a global partner of the Olympics, focusing on providing comprehensive support in smart terminal and display technology [3]

Core Insights - TCL's air conditioner sales surged by 1781% in Northeast China due to unprecedented high temperatures, highlighting the urgent consumer demand for cooling solutions [2][7] - The company achieved a remarkable 15-fold increase in installation capacity within a week, demonstrating its commitment to enhancing customer service [6][9] Group 1: Sales Performance - TCL's air conditioner sales in Northeast China experienced a dramatic increase of 1781% compared to the previous year, driven by extreme heat conditions [2] - As of mid-July, TCL successfully delivered over 15,000 air conditioning units in the region, showcasing its operational efficiency [7] Group 2: Service Response - In response to the surge in demand, TCL mobilized a national service team of 650 engineers across 12 cities, forming a "cooling special forces" team to ensure timely installations [4][6] - The company enhanced its installation capabilities, achieving a daily service volume that set new records, while ensuring that engineers were equipped with protective gear for high-temperature conditions [6] Group 3: Brand Recognition - User satisfaction and positive feedback on social media have reinforced TCL's brand reputation, with terms like "TCL speed" and "TCL reliable service" becoming common phrases among consumers [7] - Industry experts noted that the ability to deliver effective service during extreme weather conditions is a crucial competitive advantage for the brand [7][9] Group 4: Future Commitment - TCL is committed to providing "warm" home appliance services that enhance the quality of life for users, with a focus on maintaining customer-centric operations [9]