有87%的受访者表示未来三个月"有可能"或"非常可能"购买泡泡玛特产品; 新系列产品、限量版及季节 性发售是推动下次购买的关键因素。另外，送礼及收藏和兴趣是受访者购买泡泡玛特的主要原因，其次 为情感满足及追随潮流。其角色设计、情感连结及稀有和独特性最受受访者重视。 调查显示，前五大受欢迎IP产品分别为LABUBU(47%)、Twinkle Twinkle(27%)、Skullpanda(25%)、 Crybaby(23%)及Molly(22%)。该行认为海外市场对非LABUBU IP的兴趣可能被低估，尤其是Twinkle Twinkle在美国的拥有率超出该行预期。 智通财经APP获悉，花旗发布研报称，预期泡泡玛特(09992)在IP多元化、产品创新及多领域变现方面的 突破，将支持2026年持续增长。现予目标价415港元及"买入"评级，续列作中国消费板块首选。 该行在中国、日本、美国、英国及澳洲，对约1,500名泡泡玛特的消费者进行问卷调查。结果显示，泡 泡玛特的客户基础持续扩大，76%的受访者在过去一年内首次购买泡泡玛特产品，其中45%更是近三个 月或更短时间内的新客户。只有9%的受访者表示会从二手平台购买。 ...

花旗发布研报称，预期泡泡玛特(09992)在IP多元化、产品创新及多领域变现方面的突破，将支持2026 年持续增长。现予目标价415港元及"买入"评级，续列作中国消费板块首选。 该行在中国、日本、美国、英国及澳洲，对约1,500名泡泡玛特的消费者进行问卷调查。结果显示，泡 泡玛特的客户基础持续扩大，76%的受访者在过去一年内首次购买泡泡玛特产品，其中45%更是近三个 月或更短时间内的新客户。只有9%的受访者表示会从二手平台购买。 有87%的受访者表示未来三个月"有可能"或"非常可能"购买泡泡玛特产品;新系列产品、限量版及季节性 发售是推动下次购买的关键因素。另外，送礼及收藏和兴趣是受访者购买泡泡玛特的主要原因，其次为 情感满足及追随潮流。其角色设计、情感连结及稀有和独特性最受受访者重视。 调查显示，前五大受欢迎IP产品分别为LABUBU(47%)、Twinkle Twinkle(27%)、Skullpanda(25%)、 Crybaby(23%)及Molly(22%)。该行认为海外市场对非LABUBU IP的兴趣可能被低估，尤其是Twinkle Twinkle在美国的拥有率超出该行预期。 ...

调查显示，前五大受欢迎IP产品分别为LABUBU(47%)、Twinkle Twinkle(27%)、Skullpanda(25%)、 Crybaby(23%)及Molly(22%)。该行认为海外市场对非LABUBU IP的兴趣可能被低估，尤其是Twinkle Twinkle在美国的拥有率超出该行预期。该行预期泡泡玛特在IP多元化、产品创新及多领域变现方面的 突破，将支持2026年持续增长，现予目标价415港元及"买入"评级，续列作中国消费板块首选。 花旗在中国、日本、美国、英国及澳洲对约1500名泡泡玛特的消费者进行问卷调查。结果显示，泡泡玛 特的客户基础持续扩大，76%的受访者在过去一年内首次购买泡泡玛特产品，其中45%更是近三个月或 更短时间内的新客户。有87%的受访者表示未来三个月有可能或非常可能购买泡泡玛特产品；新系列产 品、限量版及季节性发售是推动下次购买的关键因素。另外，送礼及收藏和兴趣是受访者购买泡泡玛特 的主要原因，其次为情感满足及追随潮流。其角色设计、情感连结及稀有和独特性最受受访者重视。 ...

Our take: 1) We estimate Twinkle Twinkle will account for >50% of Labubu sales in China in 2026, and the momentum of this new series is a clear signpost. 2) With proactive supply ramp, PPMT will better cater to the demand surge. Its faster restocking should smoothen the sales curve and effectively cap resale premium. It won't have to do long-dated pre-sale again, which is against its product lifecycle management. 3) G. China accounts for 55-60% of group sales; the market was undersupplied in 2H25. With popu ...

花旗发表报告指，重申对泡泡玛特的"买入"评级，预期其在IP多元化、产品创新以及多领域变现能力的 突破，将支撑2026年的增长动能。花旗认为，市场对泡泡玛特IP生命力与孵化能力的估值仍显不足。随 着非LABUBU系列的重磅新品(如近期推出的Twinkle Twinkle)上市反响热烈，以及本周启动的股份回购 计划，投资者信心有望进一步提升。泡泡玛特仍是该行在中国消费领域的首选买入标的之一，目标价为 415港元。 ...

Summary of Pop Mart International Group Conference Call Company Overview - **Company**: Pop Mart International Group (9992.HK) - **Industry**: Consumer Products, specifically in the collectibles and IP (Intellectual Property) market - **Market Cap**: Approximately US$33.82 billion as of January 5, 2026 Key Points Sales Performance and Market Expectations - Pop Mart's North America (NA) sales in 4Q25 are expected to be 25-30% lower than 3Q25, with total sales for 2025 projected to be below Rmb7 billion [3][4] - The market consensus for NA sales in 2025 is likely too low, with estimates around low Rmb6 billion [9] - The company anticipates Rmb7.1 billion in NA sales for 2025, with expectations of a rebound in 2026 driven by new product launches and improved sales from non-Labubu products [4][9] Product and IP Development - Labubu, a key product line, is expected to see enhanced designs and more launches in 2026, contributing to sales growth [4] - Non-Labubu products have shown significant growth, with sales increasing by 131% in 1H25 and projected to rise by approximately 120% in 2H25 [16] - The company has launched around 200 products in 2025, with only about 10 being Labubu-related, indicating a diversification strategy [16] Financial Projections - Revenue projections for 2026 are estimated at Rmb47.88 billion, representing a 26% year-over-year increase [6] - Earnings per share (EPS) estimates for 2026 are Rmb11.63, with a projected P/E ratio of 15.3 [6] - The stock is currently trading at HK$196.20, with a price target of HK$325.00, indicating a potential upside of 66% [6] Market Dynamics and Growth Drivers - The company is positioned to capture the growing global "kidult" market, which is valued at over USD100 billion [24] - Pop Mart's business model is asset-light with high return on equity (ROE), supported by direct-to-consumer (DTC) sales and strong pricing power [25] - The shift back to offline sales is seen as a positive development, enhancing customer engagement and brand loyalty [12] Risks and Challenges - Key risks include uncertainties related to new product launches, potential inability to maintain product quality, and the impact of counterfeits on brand value [29][30][33] - Pricing management is crucial, as raising average selling prices (ASPs) could alienate core customers [32] - The company must effectively convert strong consumer interest in Labubu into sales across other IPs to sustain growth [34] Investment Thesis - Pop Mart is viewed as a top pick due to its potential to evolve into a global IP collectibles platform, leveraging its unique business model and strong brand equity in China and Asia [35][37] - The company is expected to deliver strong earnings growth, driven by successful product launches and expansion into new markets [35][37] Conclusion - Pop Mart is well-positioned for future growth, with a strong focus on product diversification and market expansion. However, it must navigate various risks to maintain its growth trajectory and investor confidence.

Core Viewpoint - Morgan Stanley believes that the market is overly focused on Pop Mart's high-frequency sales data in the North American market, significantly underestimating the company's true value [1] Group 1: North American Sales Expectations - The widely circulated credit card consumption data suggests that Pop Mart's North American sales in 2025 will be around 6 billion RMB, with a projected decline of 25-30% in Q4 compared to Q3 [2] - Morgan Stanley's analysis predicts that Pop Mart's North American sales in 2025 will be 7.1 billion RMB, with Q4 sales remaining close to Q3 levels [2] - The firm estimates that the average annual sales per store in North America will reach 45-50 million RMB, indicating strong demand as new stores can recover their investment in 1-2 months [2] Group 2: Online and Offline Sales Dynamics - In the first half of the year, online sales accounted for approximately 60% of Pop Mart's North American market, driven further to 60-70% in Q3 due to Labubu pre-sales [3] - Offline sales have a more diverse IP distribution compared to online channels, enhancing opportunities for new IP exploration and cross-selling [3] - The experience in China and the Asia-Pacific region shows that physical stores are essential for cultivating repeat customers, who exhibit more stable purchasing behavior than social media-influenced consumers [3] Group 3: Growth Drivers and IP Diversification - Morgan Stanley highlights that the market is overlooking Pop Mart's sales of older Labubu plush toys in the second half of 2025, with more new products expected in 2026 [4] - The firm identifies the restoration of quarter-on-quarter growth and evidence of IP diversification as key catalysts for improving market sentiment [5] - The company is expected to accelerate growth in Q2 and Q3 of 2026, driven by continuous store openings, new customer acquisition, and product launches [5] Group 4: Long-term Investment Logic - Pop Mart is positioned to capture the growing demand for "kidult" IP products globally, evolving into a global IP collectibles platform [6] - The company's business model is asset-light with high ROE, aiming for long-term high-quality returns while leading the global kidult trend [6] - At the current valuation, Pop Mart trades at approximately 16 times the 2026 P/E ratio, with a 21% profit growth expectation, potentially dropping to 12 times if sales reach 60 billion RMB [6]

Core Insights - The report from Citibank analysts indicates that the hype surrounding Pop Mart's Labubu may have reached a peak before the next potential hit emerges [1] - Pop Mart is shifting its focus towards generating sustained value from its intellectual property (IP) [1] - Analysts suggest that the company is developing a new path for its IP, emphasizing aesthetic appeal and emotional connection rather than narrative and functionality [1] Growth Potential - The company is expected to continue leading structural emotional consumption and the "big kid" trend globally [1] - Besides Labubu, other iconic IPs, including Twinkle Twinkle, are becoming new growth engines for Pop Mart [1] - It is anticipated that Pop Mart will have 5 to 10 top-performing IPs to support steady growth [1] Stock Performance - Pop Mart's stock price closed up 1.7% at HKD 199.50 on the last trading day [1]

Core Viewpoint - The "Labubu economy" is facing significant challenges as the secondary market's premium ability declines, leading to a loss of appeal for Pop Mart in the capital market [1] Group 1: Market Performance and Investor Sentiment - Investors are reassessing whether Pop Mart can maintain its high growth narrative and if its core IP is merely a fleeting trend [2] - Reports of weakened demand from scalpers have caused Pop Mart's stock to drop by 6.2%, marking its largest decline in three weeks and making it one of the worst performers in the MSCI Asia Pacific Index [2] - Since peaking in August, Pop Mart's stock has fallen approximately 44%, resulting in a market value loss of over $25 billion [5] Group 2: Secondary Market Dynamics - The sell-off was triggered by reports of significant price volatility in the secondary market, indicating weak demand and causing some scalpers to halt their stockpiling activities [4] - Data from the resale platform Qianshao shows that the average price of the mini Labubu set has fallen below the official retail price, with the "Sit Down" series dropping from nearly $400 to about $110 [8] Group 3: Growth Concerns and Market Expansion - Pop Mart's revenue growth in North America has slowed to 424%, halving compared to the previous quarter [10] - Despite aggressive marketing efforts, disappointing performance during the U.S. Black Friday and cooling resale demand have raised concerns about Pop Mart's long-term viability as a brand comparable to Disney or Sanrio [11] Group 4: Valuation and Diversification Efforts - Some institutional investors are adopting a wait-and-see approach due to negative market sentiment and uncertainties regarding future earnings per share [14] - Pop Mart is attempting to mitigate risks associated with reliance on a single IP by investing in other IPs and expanding into the entertainment sector, including theme parks and film development [15]

Summary of Pop Mart International Group Conference Call Company Overview - **Company**: Pop Mart International Group (9992.HK) - **Industry**: Consumer Goods, specifically in the collectibles and toys sector - **Market Cap**: Approximately US$39.443 billion as of October 28, 2025 - **Stock Rating**: Overweight with a price target of HK$382.00, representing a 67% upside from the current price of HK$228.20 [7][9] Key Points and Arguments Sales Performance and Strategy - **Sales Growth Outlook**: The company is optimistic about sales growth into 2026, indicating that it has not fully utilized its growth levers in 2025 [2][4] - **Seasonal Demand**: Consumer demand for IP collectibles is expected to be strong in 4Q, with a robust new product pipeline prepared [4][9] - **Pre-order Impact**: Pre-orders of Labubu plush products significantly boosted 3Q sales, but limited pre-orders in 4Q may restrict supply, potentially offsetting seasonal demand [4][5][9] Product Management - **Product Lifecycle Management**: The company acknowledges that pre-orders may not align with its product lifecycle management strategy, as flooding the market can lead to IP exhaustion [5][9] - **Shift to In-stock Sales**: Management intends to return to in-stock sales to better manage product lifecycle and enhance recurring customer growth [9][10] Market Dynamics - **US Market Expansion**: Pop Mart views its US operations as still in early stages, with plans to open more high-traffic flagship stores in 2026-27 [13][14] - **Sales Mix**: The offline sales mix in the US is diversifying, with higher sales per store compared to other regions [13][14] Product Launches and Consumer Engagement - **New Product Launches**: New products are seen as critical growth drivers, with a focus on reducing supply of older products to prepare for new launches [10][21] - **Consumer Engagement Initiatives**: The company has engaged consumers through pop-up stores and outdoor IP-themed installations, particularly in the US [15][16] Supply Chain and Capacity Constraints - **Supply Chain Challenges**: The company faced capacity constraints affecting timely replenishment of Halloween products and Twinkle Twinkle collections [18][19][21] - **Future Capacity Plans**: Management expects suppliers to have more capacity in the coming year, which should alleviate current supply issues [19][21] Financial Guidance - **NPM Guidance**: The company maintains a 2025 Net Profit Margin (NPM) guidance of approximately 35%, with expectations for margin expansion driven by online growth in China [23][24] Risks and Considerations - **Upside Risks**: Faster overseas growth, successful product rollouts, and retention of momentum in China are potential upside risks [26] - **Downside Risks**: Weak macroeconomic conditions, uncertainties related to new products, and challenges in overseas expansion pose risks [26] Additional Important Insights - **Social Media Influence**: The unexpected virality of Labubu on social media is seen as a catalyst for growth in the US market, but monetizing this requires ongoing operational efforts [16][17] - **Latam Market Assessment**: The company is evaluating Latin America for market potential and supply chain development, which could improve US operations [22] This summary encapsulates the key insights from the conference call, highlighting Pop Mart's strategic focus on growth, product management, market dynamics, and financial outlook while addressing potential risks and challenges.