在2025年，我们的消费图景呈现出这样一种矛盾又统一的特征： 一面是信息的爆炸——审美以秒为单位快速流转，又迅速过时；另一方面，越来越多人 开始在庞杂的选项中选择回归经典。这种转变也体现在市场的动向上——比如防风外套 等机能服饰不再只是户外装备，而被视作日常通勤的"安全牌"；极简设计也在各大品牌 盛行，吸引追求克制审美的群体。这些潮流并非偶然。 如果说2024年的关键词还是"时下流行"，那么2 0 2 5年则明显回归到"经典"。根据抖音发 布的《2025服饰秋冬趋势报告》， 当下的流行趋势不再是一味追逐新奇款式，而是在经 典框架上加入个性化与秀场感。 所以能够成为新一代消费者新宠的原因。 如果说"经典新生"是 2025 年消费语境下的一种共识，那么优衣库就是行动最快的品牌 之一。优衣库提出"重溯经典"，并非一句口号，而是它在中国市场发展三十余年后做出 的必然选择。 通过遍布全国各地9 0 0多家的门店，优衣库得以观察到不同地域人群的穿着方式。今天我 们在卖场看到的对于产品的各种尝试，都是这种长期观察后的答案。 在对消费者的洞察中，优衣库发现，在这个被数字化加速的时代，年轻人的生活呈现出 前所未有的流动性。工作 ...

Core Insights - Uniqlo launched its 2025 Autumn/Winter collection on August 22, featuring the evolution of its LifeWear concept with a focus on contemporary classics and enhanced warmth for the season [1] - The collection includes new styles and colors in PUFFTECH air cotton jackets, denim tapered pants, sweatpants, and functional leisure pants, utilizing advanced fabric technologies [1] Product Highlights - The PUFFTECH air cotton jacket introduces a fashionable vest series and will be available for sale on September 8 [6] - The collection also features collaborations with international designers, including Clare Waight Keller, and popular cultural brands like Pop Mart's WE ARE THE MONSTERS [6] - Advanced materials such as nano-fiber technology and moisture-absorbing heat-retaining fabrics are used in the winter outerwear [1] Store Expansion - Uniqlo currently operates over 900 stores in mainland China and plans to open its first flagship store in Hunan Province on September 26, following the opening of its first city flagship store in Chengdu in May [6] - The company aims to meet diverse regional climate and lifestyle needs through differentiated product offerings and store experiences [6]

Core Insights - Chengdu has become a hotspot for new store openings, with over 4,000 new stores established since 2019, maintaining positive growth for six consecutive years [1] - The city attracted 148 new stores in the first quarter of 2025, showcasing its strong commercial appeal [1] Group 1: Consumer Engagement - The restaurant "Fei Dacook Spicy Pork" experiences high demand, with an average of 9 table turnovers per day and over 2,200 people queuing on its opening day [3][10] - The "Wiggle Wiggle" store sees peak customer traffic of around 800 to 900 people per hour during holidays [5] - Uniqlo's flagship store in Chengdu has also reported strong sales and customer turnout, with thousands queuing before its opening [7] Group 2: Reasons for Store Openings - Chengdu's strong consumer potential and vibrant food culture are key factors attracting brands like Uniqlo and Fei Dacook [8] - The city is recognized as a "World Food Capital," making it an appealing location for culinary brands [8] - Wiggle Wiggle was drawn to Chengdu's trendy atmosphere and strategic location, leading to the decision to open its first store in the western region [8] Group 3: Economic Environment - Chengdu's business environment is conducive to new store openings, as evidenced by the city's three-year action plan aimed at promoting the "first store economy" [9][10] - The local government has facilitated the establishment of new businesses by providing streamlined services, such as a "green channel" for business registration [9] - The city aims to have 6,500 new stores and over 1,000 launch events by the end of 2027, further enhancing its status as a consumer hub [10]