转自：北京日报 北京近百家影院将在跨年夜延长营业时间，用丰富多彩的活动和优惠陪伴观众欢庆元旦。昨天，"光影 焕新·启幕未来——北京影院新空间暨电影跨年活动发布会"在798超维视界举行，介绍2026北京电影跨 年系列活动。 跨年夜观影有优惠 院线新片与"独家"放映齐聚 多部题材多样、风格鲜明的新片亮相2026年贺岁档。发布会现场，《马腾你别走》《匿杀》《用武之 地》《团圆令》等贺岁档新片主创登场推介作品。其中，《马腾你别走》聚焦一段善与善碰撞的跨年友 谊，在啼笑皆非中探得向死而生的真谛，为观众输送快乐与暖流。犯罪悬疑片《匿杀》凭借紧凑跌宕的 剧情脉络、逻辑缜密的烧脑设定以及极具代入感的场景呈现，尽显类型片创作实力。《用武之地》取材 自境外幸存人质真实自救经历，全片采用IMAX特制摄影机拍摄，首次在大银幕上系统揭露了境外人质 产业链的恐怖运作内幕，表达对和平生活的珍视与对顽强生命的礼赞。中国首部院线AIGC动画电影 《团圆令》实现了从镜头、段落到成片全部由AI制作，用极具东方美学画面风格与流畅的镜头语言述 说"家"和"团圆"的价值与内涵。 除了这些院线新片，不少影院还为观众献上"独家"放映。新影联院线将推出经典贺 ...

Core Insights - The Chinese film industry has surpassed 50 billion yuan in total box office revenue for 2025, exceeding last year's figures by 7.5 billion yuan, indicating a significant growth and transformation in the industry [1] Group 1: Content Creation and Market Dynamics - The true winners in the industry are those who have broken free from reliance on imported films, showcasing strong content creativity with films like "Nanjing Photo Studio" and "Ne Zha," which have redefined market narratives [1] - The emotional connection of audiences to local stories is growing, establishing a solid foundation for the Chinese film industry [1] Group 2: Industry Integration and Economic Impact - The influence of a movie ticket extends beyond cinema, activating the entire consumption chain, with merchandise from "Ne Zha" generating hundreds of billions in sales and themed pop-up stores boosting local economies [2] - The integration of film elements into various sectors, such as bookstores and restaurants, demonstrates the film industry's role as a catalyst for regional economic activation [2] Group 3: Technological Advancements - The industry is witnessing a shift from traditional manufacturing to intelligent production, with advancements like virtual studios and AI-driven production processes enhancing efficiency [2] - The use of domestically developed technologies, such as the CINITY system for premieres, signifies a growing technological strength within the Chinese film industry [2] Group 4: Cultural Exchange and Global Reach - Films like "Ne Zha" and "Nanjing Photo Studio" have successfully penetrated international markets, generating significant box office revenue and fostering discussions on historical perspectives [3] - The promotion of cultural tourism through film locations is transforming the perception of China, allowing audiences to connect with Chinese culture on a deeper level [3] Group 5: Future Industry Trends - The surpassing of the 50 billion yuan milestone reveals a shift in industry logic, emphasizing content confidence over mere traffic, technological empowerment, and cross-industry integration [3] - The evolution of the Chinese film industry marks a transition from being a box office giant to becoming a film powerhouse, with the journey just beginning [3]

Core Insights - Virtual reality (VR) technology is increasingly reshaping the entertainment industry by enhancing consumer experiences and creative processes [1] - VR is not only a new form of entertainment but also transforms the production, distribution, and consumption of entertainment products [1] Gaming Industry - VR technology has revolutionized video gaming, providing immersive experiences that break traditional screen limitations [1] - First-person shooter (FPS) games in VR offer unprecedented sensory experiences, increasing engagement and excitement for players [2] - Developers are exploring innovative game designs, moving beyond traditional controls to incorporate body movement and eye-tracking technologies [2] - New game genres, such as multiplayer VR competitions and VR running games, have emerged, turning gaming into a new social and entertainment medium [2] Virtual Concerts and Performing Arts - VR is becoming a new trend in virtual concerts and performing arts, allowing audiences to experience performances from afar [3][6] - Viewers can participate in virtual concerts from a first-person perspective, enhancing their sense of presence and interaction [4][6] - The technology eliminates spatial limitations, enabling more people to enjoy live performances and offering options like switching perspectives [6] Art Exhibitions and Interactive Experiences - VR is widely applied in art exhibitions and theater performances, allowing audiences to interact with artworks and participate in the creative process [6] - This interactivity makes traditional art exhibitions more engaging, attracting younger audiences and tech enthusiasts [6] Film Industry - VR is innovating the film experience by providing immersive viewing that allows audience participation and interaction [7] - VR films focus on viewer engagement, enabling them to influence the storyline and enhance the overall entertainment value [7][8] - The introduction of interactive films, such as Netflix's "Black Mirror: Bandersnatch," allows viewers to make choices that affect character outcomes [8] Theme Parks and Virtual Experiences - Theme parks are integrating VR elements to enhance visitor experiences, expanding the entertainment value of traditional rides [8][9] - VR virtual experience centers are being established, offering a variety of immersive activities that cater to different age groups [9] Cross-Industry Innovation - VR technology is acting as a catalyst for cross-industry integration, promoting collaboration between entertainment, education, tourism, and sports [9] - Companies are developing VR-based virtual tourism services and fitness applications, providing new experiences for users [9] Future Outlook - Despite the potential of VR in the entertainment industry, challenges such as high hardware costs and content standardization remain [9] - As technology advances, particularly in display devices and interactive experiences, VR is expected to play a significant role in driving innovation and development in the entertainment sector [9]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Week held in Dongguan featured discussions from industry leaders on various topics related to animation and VR technology [1][2] - Huang Sha, a key figure in digital technology, emphasized the evolution of VR technology and its implications for the film industry, particularly the importance of spatial positioning technology [1][2] Group 1: VR Technology and Industry Development - Huang Sha discussed the historical context of VR technology, referencing The Void, which raised $2 billion at its peak but went bankrupt in 2018 due to high operational costs linked to spatial positioning technology [1] - The breakthrough in SLAM centimeter-level spatial positioning technology in 2024 is expected to enhance the operational efficiency of VR cinemas, addressing a decade-long operational bottleneck in the industry [1] - The integration of VR technology with film presents unique challenges, as VR films focus on "physiological immersion" rather than merely being 360-degree panoramic films [1] Group 2: VR Film Production and Ethical Considerations - VR films differ from traditional films in their production logic, resembling game design more closely, as exemplified by the game "Black Myth: Wukong," which utilizes third-person perspectives and interactive storytelling [2] - Huang Sha highlighted psychological experiments to illustrate the profound psychological effects of VR experiences, suggesting that when the brain perceives virtual experiences as real, the psychological impacts are similar to real-life experiences [2] - The need for an ethical framework to manage the cognitive risks associated with immersion in VR is emphasized, particularly to avoid violent or graphic content and to use VR's sensory effects cautiously [2]