Core Insights - The forum "Virtual and Real Boundless: Breaking the Circle of Audiovisual Industry Integration" was held in Beijing, focusing on the integration of audiovisual and gaming industries, highlighting the need for continuous innovation in China's film and animation culture industry [1][6] Group 1: Industry Trends - Professor Chen Xuguang from Peking University discussed the development trends of "film-game integration" and "dynamic-game integration," emphasizing their strong innovation potential and the challenges faced by the Chinese audiovisual and animation culture industry [2] - Abdullah Al-Rahim Suleiman, Secretary-General of the Arab Broadcasting Union, highlighted the role of audiovisual media in promoting cultural exchanges between China and Arab countries, advocating for equal and rational cultural dialogue as a driving force for progress [2] - Fernando Juan Lima, President of the Matabrat International Film Festival in Argentina, shared insights on global co-production paradigms, stressing the importance of finding collaborative ways to create audiovisual content while maintaining local characteristics [2] Group 2: Technological Impact - The roundtable discussion focused on the impact of AI technology on the entire audiovisual industry chain, with participants agreeing on the need to establish a regulatory framework to promote healthy and sustainable industry development [3]

Group 1: Forum Overview - The 2025 Beijing Cultural Forum focused on the deep integration of the audiovisual industry and new technologies, gathering over 500 industry leaders and experts from 17 countries to explore innovative development paths [1] - The forum included a project launch for the TV series "Liujin," showcasing the innovative spirit of Chinese people in Zhongguancun [1] Group 2: Success Stories in the Audiovisual Industry - The Chinese audiovisual industry has seen remarkable successes with the 3A game "Black Myth: Wukong," which sold over 30 million copies and generated over 10 billion yuan in sales, significantly boosting tourism and related industries [3][4] - The animated film "Nezha: Birth of the Demon Child" attracted 300 million viewers in 2025, becoming a new benchmark for Chinese animated films and ranking first in global animated film box office [3] Group 3: Impact of Technology on Content Creation - The rise of AIGC technology is driving transformative changes in audiovisual content, with platforms like Xiaohongshu reshaping content creation ecosystems [6] - AI is enabling new narrative styles and enhancing user experiences in short films, while also addressing production challenges [7] Group 4: Cultural Exchange and Collaboration - Representatives from various countries expressed a desire for enhanced cultural exchange and cooperation in the audiovisual sector, emphasizing the role of media in promoting cultural dialogue [8][10] - The Arab States Broadcasting Union is committed to strengthening partnerships with Chinese entities in the audiovisual field, supporting initiatives that showcase young filmmakers [8] Group 5: Perspectives on AI and Creativity - Experts highlighted the dual role of AI as a tool in the creative process, emphasizing the importance of human artists in finding meaning in their work [7][11] - The integration of AI in cultural production is seen as a means to empower communication and creativity, allowing for a new era of cross-cultural creators [10][11]

Group 1 - The core theme of the forum is "Virtual and Real Boundaries: Breaking the Circle of Audiovisual Industry Integration" [2] - Professor Chen Xuguang highlighted the significant impact of "Shadow and Game Integration" on cultural production, using "Black Myth: Wukong" and "Nezha: The Devil's Child" as examples [2][3] - "Black Myth: Wukong" has notably boosted the tourism industry in Shanxi, while "Nezha: The Devil's Child" achieved over 300 million in merchandise sales [2][3] Group 2 - Media integration, game-film fusion, and cross-media narrative are crucial in the success of these works [3] - The integration of film and games is a key focus for national economic development, with AI reshaping storytelling in both mediums [3] - The trend of "Shadow and Game Integration" represents a new cultural production force, aligning with the imaginative consumption needs of youth [3]

Core Viewpoint - The article highlights Perfect World's immersive film production experience project at the 2025 China International Service Trade Fair, showcasing the integration of cutting-edge technology and cultural content, emphasizing the company's "technology + culture" strategy [1][3]. Group 1: Immersive Experience and Technology Integration - Perfect World created an immersive 2.5D film production experience based on its popular IP "No Regrets Today," allowing visitors to see themselves in a completed film by reading lines in front of a green screen [3]. - The project exemplifies the company's commitment to transforming viewers from passive observers to active participants, enhancing audience engagement through interactive experiences [3][4]. - The use of XR virtual shooting technology is not just a future concept but is already being applied in mainstream film and television production, increasing efficiency and breaking spatial limitations [4]. Group 2: Cultural and Technological Synergy - Perfect World is actively exploring the deep integration of digital content and cultural tourism, creatively transforming traditional Chinese cultural IPs through digital means to enhance real-world tourism experiences [5]. - The company has successfully integrated real-world cultural sites and intangible cultural heritage into its gaming experiences, enhancing player engagement with traditional culture [5][6]. - The rise of AI is viewed as a core driving force in the digital cultural industry, with Perfect World leveraging AI tools across game development and film production to optimize processes and enhance user experiences [6][7]. Group 3: Global Expansion and Localization - Perfect World has established itself as a pioneer in the global digital culture market, with a focus on high-quality, multi-platform, and localized content since its international debut in 2006 [7]. - The company’s recent global releases, such as "Tower of Fantasy," demonstrate its ability to deliver integrated experiences across multiple platforms, validating its development and distribution capabilities [7][8]. - The emphasis on cultural exchange and localization is crucial for resonating with global audiences, as seen in the integration of local cultural elements in esports and film events [8].

Core Points - The 2025 Shanghai International Film and Television Festival will take place from June 13 to June 27, featuring the 27th Shanghai International Film Festival and the 30th Shanghai Television Festival, aiming to enrich the cultural life of the public and create a vibrant film culture ecosystem [1] Group 1: Film Festival Highlights - The 27th Shanghai International Film Festival will start ticket sales on June 5, with the opening film "Sauce Garden Lane: The Case" set for special screenings in over 100 cinemas [2] - Various activities will be organized for fans, including meet-and-greet events with filmmakers and immersive experiences at filming locations [2] Group 2: Culinary Experiences - The festival will offer food vouchers and special meal packages for moviegoers, promoting local dining options around cinemas [3] - Collaborations between cinemas and local restaurants will provide exclusive dishes and discounts for ticket holders [3] Group 3: Tourism Integration - The festival will feature a "Belt and Road" film week showcasing Southeast Asian culture, along with travel packages that combine hotel stays, attractions, and movie tickets [4] - Local businesses will create immersive experiences and promotional offers for festival attendees [4] Group 4: Technological Innovations - The Shanghai International Film and Television Market will be open to the public for the first time, showcasing advancements in ultra-high-definition technology and interactive experiences [5] - Collaborations with local districts will introduce sci-fi film weeks and immersive cinema experiences using XR technology [5] Group 5: Market and Cultural Events - An outdoor market called "Drama Fun" will be set up to extend the cultural experience, featuring Southeast Asian-themed cultural consumption spaces [6] - The festival will also host a non-heritage market showcasing local crafts and cultural products [6] Group 6: Ticketing and Rewards - The festival will implement a ticket stub exchange program, allowing fans to redeem stubs for various rewards and discounts [7][8] - Participating cinemas will offer additional perks such as ride-sharing discounts and food exchanges [8] Group 7: Cultural Products - The festival will launch upgraded cultural products, including themed merchandise and a new "Movie Life Handbook" that incorporates local tourism elements [9] Group 8: Television Festival Features - The 30th Shanghai Television Festival will focus on community engagement, showcasing award-winning international television works and special screenings for children [10] - The festival will celebrate the 250th anniversary of Jane Austen with related film screenings [10] Group 9: Community Engagement - The festival will encourage public participation through online singing competitions and interactive activities [11] - The festival's promotional materials will feature local architecture and scenes, inviting citizens to engage with the event [12] Group 10: Overall Impact - The festival aims to enhance cultural consumption, boost local economy, and foster community connections through a series of engaging activities and events [12]

Group 1 - The 27th Shanghai International Film Festival will be held from June 13 to 22, 2025, and the 30th Shanghai Television Festival will take place from June 23 to 27, 2025 [1] - The festivals aim to enhance industry depth and technological leadership through a "film+" approach, unlocking diverse experiences for attendees [1] - The "International Film and Television Market" will be open for free reservations to the public, showcasing the entire film industry chain and allowing consumers to engage with immersive film culture [1] Group 2 - The "Ultra HD Development Year" initiative by the National Radio and Television Administration will feature the release of multiple high-quality ultra HD series during the television festival [2] - The festival will host a micro-short drama project roadshow to provide a platform for emerging micro-short drama companies and projects, facilitating efficient connections between project parties and investors [2] - The White Magnolia Forum will focus on key topics such as quality creation, international communication, and the development paths of micro-short dramas, with a total of 8 themed forums planned [2]