图片来源：X 如果只看发布会，2025 年的折叠屏手机几乎延续了前几年的关键词：轻薄化。 先是 OPPO Find N5 把折叠屏手机的折叠厚度做到了全球最薄的 8.93mm，然后 vivo X Fold5 又把重量压到 217g，再是荣耀 Magic V5 进一步做到了 8.8mm 厚、217g 重。这个规格，毫无疑问已经完全进入了直板机的上限以内。 放在两三年前，这些数字本身就足以引发一轮又一轮行业震动，但放在 2025 年，已经有些难以刺激折叠屏市场。 IDC 上月公布了一份耐人寻味的报告，在第二季度同比下滑 14% 后，今年第三季度国内折叠屏手机市场恢复到了同比增长 17.8%。然而，华为仅一家就占 据了整个市场的 68.9%，其主力销售机型则是去年底发布的 Mate X6 和年初发布的 Pura X。 图片来源：IDC 不是说轻薄化没有价值，但今天轻薄化的另一面是在影像等方面的相对「弱化」，考虑到各家折叠旗舰都要比直板旗舰贵上好几千，消费者对于折叠旗舰在 影像方面的期待不能说不合理。但影像的增强离不开一定的「堆料」，尤其是最近两年最受关注的长焦端，而这又与轻薄化的大方向背道而驰。 正是在这种矛盾之下 ...

Core Insights - China Telecom and Samsung Electronics launched the new high-end foldable smartphone, the Samsung W26, featuring upgraded Snapdragon 8 Gen 2 platform and satellite communication capabilities [1] - The foldable smartphone market in China is rapidly growing, with a need for innovation across hardware, software, and materials to transition from niche to mainstream [1] - The global foldable smartphone market is expected to see significant growth, with a forecasted shipment of 15.2 million units in 2025 and a 51% increase in 2026 [3] Industry Trends - The foldable smartphone market is currently in an early growth stage, primarily targeting high-end segments due to cost constraints [3] - The hinge technology has become a critical barrier to success in the foldable smartphone market, with increasing demand expected to drive the hinge industry forward [3][4] - The global market value for foldable smartphone hinges is projected to reach $1.2 billion by 2025, driven by the anticipated release of foldable products from major brands like Apple [4] Company Developments - Jiangsu Jingyan Technology is enhancing its hinge solutions through a dual-driven approach, focusing on lightweight and durable components to improve the reliability of foldable smartphones [4] - The company emphasizes the potential market growth for foldable smartphones as software ecosystems mature and innovative applications are explored [4] - Despite progress, the domestic hinge industry faces challenges in high-end technology and manufacturing capabilities, necessitating further innovation to close the gap with international standards [5]

Design - The vivo X Fold5 achieves a perfect balance between lightweight and durability, weighing only 217 grams, which is lighter than the brand's flagship X200 Pro at 223 grams. The thickness is 9.2mm when folded and 4.3mm when unfolded, making it comparable to regular smartphones. The device can withstand a drop from 1.5 meters and shows minimal screen creases after long-term use, confirming its promise of 500,000 folds [1]. Display - The internal display is an 8.03-inch 2K+ screen with a resolution of 2480×2200 and a 120Hz adaptive refresh rate, providing excellent clarity for tasks like photo editing and outdoor report viewing. The split-screen mode supports five applications simultaneously, enhancing productivity [3]. - The external display measures 6.53 inches, suitable for daily tasks such as message replies and video browsing, with a 120Hz refresh rate and optimized edge touch prevention [3]. Imaging - The vivo X Fold5 features a Zeiss triple-camera system (50MP main, 50MP ultra-wide, and IMX882 periscope telephoto) that delivers impressive performance. The 85mm portrait mode offers natural background compression and accurate skin tone reproduction in backlit conditions. The 100x zoom and 20x macro capabilities maintain stable image quality, with effective AI algorithms to reduce shake [6]. Battery and Charging - The device is equipped with a 6000mAh battery, providing over a day and a half of heavy usage. It can play videos for 18 hours with 20% battery remaining. The 80W wired and 40W wireless fast charging capabilities allow for a full charge in 35 minutes, with the battery health remaining at 92% after long-term use [9]. Durability - The vivo X Fold5 is the first foldable phone to receive dual five-star certification from SGS for its IPX9+ waterproof and IP5X dustproof ratings. It performs well in extreme conditions, maintaining touch sensitivity in low temperatures and resisting water splashes and dust ingress [11]. Ecosystem Connectivity - The device offers deep integration with Apple's ecosystem, allowing seamless transfer of calls and messages from iPhone to vivo X Fold5, as well as real-time synchronization of health data from Apple Watch. Users can access iCloud photos and web pages directly, breaking down system barriers for those using both iOS and Android [13]. Long-term Usage Insights - Users noted that while the crease is not prominent, it is still visible under strong light, suggesting the use of a protective film. Some third-party apps require optimization for split-screen display, and the camera module's weight distribution could be improved for better handling [14]. Conclusion - After three months of in-depth use, the vivo X Fold5 excels in lightweight design, durability, imaging capabilities, and ecosystem connectivity, making it a top choice for business professionals and photography enthusiasts. Its combination of 217 grams weight, IPX9 waterproofing, and Zeiss telephoto lens positions it as a leading option in the foldable smartphone market [16].

Group 1 - The article discusses the selection of foldable smartphones within a budget of 10,000 yuan, highlighting options such as Huawei Mate X6, OPPO Find N5, vivo X Fold5, and Honor Magic V5 [2]

Core Insights - Apple has decided to abandon its self-developed solution for its first foldable iPhone, opting instead to use Samsung Display's technology, with plans for mass production in the second half of 2026 [1][14] - The move to collaborate with Samsung's suppliers, particularly for the hinge technology, is likely aimed at shortening development time and avoiding further delays in product launch [1][14] - The foldable iPhone's anticipated release has prompted domestic competitors like Xiaomi, Vivo, and Honor to accelerate their own product launches in the foldable segment [1][4] Group 1: Market Dynamics - From June 24 to July 2, Xiaomi, Vivo, and Honor launched new foldable models, indicating a strategic push against Apple's market position [2][5] - Apple's market share in China has declined from 21% to 15% between Q4 2023 and Q1 2025, attributed to the rise of domestic brands and slow advancements in AI and foldable technology [12][14] - IDC data predicts that Apple will hold an 18.7% market share in 2024, surpassing Samsung for two consecutive years, despite recent challenges [2] Group 2: Competitive Landscape - The introduction of the foldable iPhone is expected to intensify competition in the foldable smartphone market, which is currently considered a niche segment [9][11] - Domestic brands are focusing on breaking Apple's ecosystem barriers, with features that enhance compatibility with Apple devices [10][11] - The foldable iPhone's launch could significantly elevate the overall market perception and acceptance of foldable smartphones, potentially expanding the market size [9][12] Group 3: Product Features and Innovations - The new foldable models from Xiaomi, Vivo, and Honor emphasize lightweight design, battery capacity, and AI capabilities, with Honor's Magic V5 being the thinnest at 8.8mm and featuring a 6100mAh battery [5][10] - The competitive edge of these brands lies in their ability to offer differentiated features while targeting high-value users who may be considering a switch from Apple [8][11] - The foldable iPhone's collaboration with Samsung is seen as a strategic move to leverage Samsung's advanced technology while maintaining Apple's brand strength [14][15] Group 4: Future Outlook - The foldable smartphone market is entering a phase of heightened competition, with Apple’s entry marking a significant shift [11][22] - As the market evolves, companies will need to focus on software integration and user experience to differentiate themselves beyond hardware specifications [22] - The anticipated release of the foldable iPhone presents both opportunities and challenges for existing players in the market, necessitating innovative strategies to maintain relevance [11][22]

Group 1 - The core viewpoint of the article highlights that vivo's new foldable product, X Fold5, has achieved a significant market share in the domestic foldable screen segment, reaching 27.06% during its initial sales period [1] - The X Fold5's lightweight design at 217g and its unique "three-proof" features are key advantages that contribute to its market success [1] - The product has helped vivo to expand its sales share in the high-end smartphone market segment priced above 6000 yuan [1]

Core Viewpoint - Vivo is facing a public relations crisis similar to the one experienced by Baidu's former vice president, Qu Jing, due to a controversial response from its public relations director, Wang Qiao, regarding user complaints about product updates [2][3][6]. Group 1: Crisis Overview - Users of the Vivo X200 Ultra expressed dissatisfaction over the lack of a software update compared to competitors, leading to a significant drop in user ratings from 8.9 to 5.3 on a review platform [3][4]. - Wang Qiao's dismissive comments on social media sparked outrage among consumers, prompting some to threaten switching to rival brands like Xiaomi and OPPO [4][6]. - The controversy extended to other Vivo models, with users questioning the prioritization of updates and demanding explanations [5]. Group 2: Response and Management Issues - Wang Qiao eventually issued an apology, acknowledging a lack of empathy and announcing a pause on his social media activity, but the damage had already been done [6][8]. - Vivo's delayed response to the crisis, taking five days to address user concerns, contributed to the escalation of negative sentiment [8][10]. - The company's official communication was limited to a technical update announcement, lacking any meaningful engagement or compensation for affected users [11][12]. Group 3: Implications for Brand Strategy - The incident highlights Vivo's need to improve its public relations management, especially as it aims to penetrate the high-end market [7][20]. - Vivo's traditional focus on technical rationality may hinder its ability to connect emotionally with consumers, which is increasingly important in the current market landscape [14][19]. - The company's long-standing "modest" culture may limit its willingness to innovate and adapt, potentially affecting its competitiveness in the high-end segment [24][30]. Group 4: Market Position and Future Outlook - Vivo's strategy has historically relied on extensive distribution and market penetration, but this may not suffice in the evolving smartphone market [21][22]. - The brand's lack of self-developed SoC chips and limited ecosystem offerings could pose challenges in establishing a strong foothold in the high-end market [30][31]. - Despite these challenges, Vivo continues to produce competitive products and has a solid foundation, suggesting potential for future growth if it addresses its current shortcomings [34].

Group 1 - Samsung launched three foldable smartphones: Galaxy Z Fold7 starting at 13,999 yuan, Galaxy Z Flip7 at 7,999 yuan, and Galaxy Z Flip7 FE at 6,499 yuan [1] - Galaxy Z Fold7 features an 8.9mm thickness when folded and 4.2mm when unfolded, weighing 215 grams, with an external screen of 6.5 inches and an internal screen of 8 inches [1] - The battery capacity of Galaxy Z Fold7 is 4,400mAh, which is significantly lower than competitors like Honor Magic V5 (6,100mAh) and vivo X Fold5 (6,000mAh) [1] Group 2 - Galaxy Z Flip7 is thinner than its predecessor, with a thickness of 6.5mm when unfolded and 13.7mm when folded, weighing 188 grams, featuring a 4.1-inch external screen and a 6.9-inch main display [2] - The camera system of Galaxy Z Flip7 includes a 50MP main camera and a 12MP ultra-wide dual camera, with a battery capacity of 4,300mAh [2] - Samsung's foldable devices utilize AI features supported by Google's Gemini model, with Galaxy Z Fold7 powered by a custom Snapdragon 8 Elite chip for enhanced on-device AI processing [2] Group 3 - The Exynos 2500 chip is expected to be used in the Galaxy Z Flip7, marking Samsung's return to using its own chips in flagship models after nearly a decade [4] - The Exynos 2500 chip features a ten-core architecture with a maximum frequency of 3.3GHz for the super core, which is lower than Xiaomi's equivalent chip [5] - Samsung faces increasing competition in the foldable smartphone market, with foldable phones accounting for less than 2% of the overall smartphone market according to Counterpoint Research [5] Group 4 - IDC forecasts that China's foldable smartphone shipments will reach approximately 9.17 million units in 2024, representing a year-on-year growth of 30.8% [7] - Huawei leads the Chinese foldable smartphone market with a 48.6% share, followed by Honor at 20.6% and vivo at 11.1%, while Samsung has been pushed out of the top five with a 7.0% market share [7] - Analysts suggest that the expected price reduction for foldable phones has not materialized, as manufacturers continue to earn substantial profits despite low shipment volumes [6]

Core Viewpoint - Domestic smartphone brands are collectively targeting Apple's upcoming foldable phone, aiming to seize market share and establish a foothold before Apple's entry [1][4][10] Group 1: Market Dynamics - Xiaomi, vivo, and Honor launched their foldable phones within ten days, attempting to shift the perception of foldable devices from niche products to mainstream options [1][3] - The average price of Android foldable phones has decreased by 18% year-on-year, positioning them favorably against Apple's anticipated $2000 foldable phone [4][6] - Apple's market share in China is projected to decline from 19% in 2023 to 15% in 2024, with a significant drop in shipments and ranking [7][8] Group 2: Competitive Strategy - Domestic brands are focusing on breaking Apple's ecosystem barriers and promoting cross-ecosystem connectivity, which is seen as a weakness for Apple [3][11] - Vivo's X Fold5 exemplifies this strategy by enabling synchronization with Apple devices, showcasing a shift from hardware competition to software ecosystem integration [14][11] - The competitive landscape is shifting towards a focus on software and ecosystem advantages, with domestic brands aiming to attract Apple users through innovative features and services [10][11] Group 3: Supply Chain and Technology - Apple's reliance on Samsung for OLED panels poses risks, as it increases costs and may affect product quality and release timelines [4][6] - Samsung holds a dominant position in the global smartphone market with a 20.4% share, while Apple follows with 18.4% [6][8] - Domestic brands have been developing foldable technology for years, giving them a technological edge as they launch products ahead of Apple [4][6]

Core Insights - The foldable smartphone market in China is experiencing a significant slowdown, with a projected growth rate of only 30.8% in 2024 and a first-ever year-on-year decline of 9.6% in Q4 2024 [1] - Manufacturers are increasingly adopting an ecosystem integration strategy to find new growth points, aiming to break down barriers between Android and Apple ecosystems [1][2] Group 1: Market Trends - IDC forecasts that the foldable smartphone market may enter a "small year" in 2025, leading to a more cautious stance from various manufacturers [1] - The limited market capacity is currently dominated by Huawei, which compresses the space for other manufacturers, prompting them to seek alternative strategies [1] Group 2: Product Innovations - Vivo's X Fold5, launched on June 25, features a lightweight design at 217g and a thickness of 9.22mm, equipped with a 6000mAh battery and advanced imaging capabilities [2] - Honor's Magic V5, released on July 2, claims to be the "lightest and thinnest foldable smartphone," with a thickness of 8.8mm and a weight of 217g, also boasting a 6100mAh battery and comprehensive AI functionalities [3] Group 3: Ecosystem Integration - Both Vivo and Honor are focusing on integrating their devices with Apple's ecosystem, allowing features such as Apple Watch connectivity and iCloud access, which aim to attract Apple users [2][3] - The strategy of Android manufacturers to lower the barriers for users switching between ecosystems is seen as a way to capture the attention of Apple users [3] Group 4: Competitive Landscape - The entry of Apple into the foldable smartphone market, expected in 2026, raises questions about whether current Android ecosystem strategies will inadvertently cultivate user habits favorable to Apple [5] - Honor expresses optimism about competing with Apple, viewing its entry as a validation of the foldable market's potential and an opportunity for further innovation [6] Group 5: Future Outlook - Honor plans to launch a new small foldable device in August, focusing on upgrades in imaging, design, and battery life, while aiming to position itself among the top three in the domestic market by the end of the year [7]