天猫数据显示，截至6月18日，453个品牌在天猫618成交破亿元，同比增长24%。其中，苹果、美的、 海尔、小米、华为、源氏木语、耐克、格力、斐乐、vivo、珀莱雅、阿迪达斯、欧莱雅等品牌跻身天 猫"618""10亿元俱乐部"。"618"期间，天猫来访用户以及活跃度大幅提升，全周期购买用户双位数增 长，高净值人群88VIP会员突破5000万，规模创新高。 京东数据显示，截至6月18日，下单用户数同比增长超100%，京东零售线上业务、线下业态及京东外卖 整体订单量超22亿单。京东App的日活量也创下历史新高，京东采销直播成交额同比增长285%，3C、 家电品类、服饰美妆、日用百货品类等领域增速领跑。 拼多多数据显示，截至6月18日，山竹、榴莲、荔枝、水蜜桃等时令性水果的销量实现翻倍增长；小米 15、vivo X200 Pro、iPhone16 Pro Max等热门手机单品的销量实现3至8倍的涨幅；机械革命蛟龙16 Pro、联想拯救者Y7000、MacBook Air（13.6英寸M4芯片）等电脑产品实现3倍以上增长。此外，家 电、美妆、护肤、母婴、宠物等品牌也通过拼多多百亿补贴实现了爆发式增长。 美团闪购数据显 ...

（文章来源：新华财经） 此外，美妆、护肤、母婴、宠物等品牌也实现了爆发式增长，雅诗兰黛、潘婷、馥蕾诗等国际品牌在大 促期间的销量环比增长了160%；薇诺娜、花间颂、彩棠等国货品牌环比增长了150%；美素佳儿奶粉的 销量环比增长了近6倍；babycare、帮宝适的纸尿裤分别增长了151%和137%；蓝氏、百利、冠能等宠物 粮品牌的销量增长了7倍以上，PIDAN等猫砂品牌增长了2倍。 随着高考落幕，新一批"准大学生"对手机、数码产品的需求激增。大促期间，平台手机、平板、电脑、 相机等产品在"05后"年轻群体的订单量环比增长了3倍以上。此外，"准大学生们"的暑期出游热，也给 速干衣等户外用品的消费添了"一把火"，沙滩鞋、速干衣等产品的销量分别增长了220%、119%。 "大促之后，拼多多'千亿扶持'将一如既往地加大对新质供给的补贴力度，推动更多农产区、产业带的 中小商家上行新电商，持续激发产业活力，加快产业转型升级，并为广大消费者提供更多的优质好 物。"拼多多618大促负责人表示。 新华财经北京6月18日电（记者丁雅雯）拼多多618大促即将收官。在"千亿扶持"的加持下，平台大促自 启动以来，全域消费持续火热，生鲜、 ...

回顾手机摄像头的发展史，其升级路径相对单一，主要聚焦于像素数值的线性增长。2006年，三星 B600突破千万像素大关；2013年，诺基亚Lumia 1020将手机摄像头像素推至4100万的高度。 然而，单纯堆砌像素的弊端很快显现，在手机有限的内部空间里，小尺寸传感器上过高的像素密度必然 导致单个像素感光面积缩水，尤其在暗光环境下，成像质量急剧恶化，噪点丛生成为普遍痛点。 2000年夏普推出全球首款内置摄像头的手机J-SH04时，10万像素的成像能力仅能支持彩信传输。二十五 年后，vivo X200 Pro搭载的2亿像素潜望式长焦镜头已能捕捉远超肉眼辨识极限的细节。 这场从"扫码工具"到"移动影像中心"的进化，是像素数字2000倍的飙升，是摄像头从双摄发展到三摄、 甚至五摄。未来，手机摄像头将会"卷"向何方？ 2024-2025年，主流机型已普遍回归到三摄甚至双摄配置，智能手机的镜头减法已成为行业共识。其背 后，一方面是消费逐渐回归理性，而另一方面，则是影像技术的迭代。 目前，AI算法及深度学习模型已开始主导图像生成流程。例如谷歌Pixel的单摄系统通过算法模拟多摄 焦段；OPPO的AI人像引擎能依据用户偏好生 ...

大促期间，拼多多百亿补贴还创新推出积分玩法，消费者下单后可累计积分并兑换积分优惠券，优惠券 叠加平台原有补贴后，活动商品的价格再度下探。比如，Switch 2港版马里奥赛车同捆版游戏主机，叠 加积分优惠券后到手价仅3328.2元；荣耀magic7手机（叠加国补优惠）到手价仅2865元起。 在上述补贴之外，"超级加倍补""百亿消费券"等活动也在持续发放福利，活动商品叠加消费券后最高折 扣可低至5折。据拼多多百亿补贴相关负责人表示，大促期间，参与百亿补贴多项活动的农货商家、新 质商家同比实现翻倍增长，"超级加倍补"活动的单日订单量就超过了376万单，助力多个类目的中小商 家实现了新突破。 在百亿补贴多重补贴的带动下，生鲜、数码、家电、服饰、潮玩等类目的销量表现尤为亮眼。具体来 看，山竹、榴莲、荔枝、水蜜桃等时令性水果的销量实现翻倍增长；小米15、vivo X200 Pro、iPhone16 Pro Max等热门手机单品的销量实现了3至8倍的涨幅；机械革命蛟龙16 Pro、联想拯救者Y7000、 MacBook Air（13.6英寸M4芯片）、华硕天选6 Pro等电脑产品均实现3倍以上增长；美的、小米、海尔 等品牌 ...

5月15日，OPPO 发布新品Reno14系列，其中Reno14 Pro主打"OPPO史上首台为直播而生的手机"。 和苹果做通用型手机的风格不同，国内手机厂商试图通过硬件堆料、算法优化和定制场景化功能，覆盖更多特定场景的用户需求，例如游戏、办公、户外 等。 今年以来，多款国产手机品牌在产品设计、营销时都把"专为直播场景定制"作为核心卖点，例如小米15 Ultra以"全能旗舰，直播首选"作为宣传语；vivo X200 Pro强调IP69级防水防尘和蔡司2亿像素长焦镜头，适合美妆、服装等高色彩还原需求的直播；一加13主打适合追求高帧率直播的用户等。 目前，针对直播需求，防抖（OIS+EIS混合）、大电池（≥6000mAh）、多摄系统（长焦+超广角）、跨平台推流协议适配是共性配置。在此基础上， OPPO、小米、vivo、荣耀、红米等又在专业主播、户外或电商垂类主播、直播入门用户等细分赛道上竞争。 为什么瞄准直播场景？OPPO首席产品官、一加创始人刘作虎在微博发长文解释，中国有 8 亿多网络直播用户和数千万网络主播，但对普通人来说，开直播 的成本远比想象中高。从基础画质、网络和续航，到更进阶的防抖、降噪、色彩还原等， ...

Core Viewpoint - The smartphone market is witnessing a rising competition for "small screen flagships," with OnePlus launching the 13T as the industry's first "small screen performance flagship" featuring a 6.32-inch display and high-end specifications [1][4]. Market Trends - The small screen smartphone market has seen a surge in activity since the second half of 2024, with multiple flagship models being released, including the vivo X200 Pro mini, Xiaomi 15, Samsung Galaxy S25, and OPPO Find X8s, all around 6.3 inches [1]. - Over 50% of consumers are actively interested in small screen models, indicating a shift in consumer demand and technological trends [2]. Technological Advancements - Recent technological advancements, such as the introduction of high-performance processors like Snapdragon 8 and Dimensity 9400, have enabled small screen smartphones to deliver strong performance despite their compact size [3]. - Innovations in battery technology, particularly silicon-carbon anode batteries, have addressed previous concerns regarding battery life in small screen devices [3]. Market Performance - The Chinese smartphone market has shown positive performance in early 2025, with a 2.5% year-on-year increase in sales, largely driven by government subsidy policies and the Spring Festival sales peak [5][6]. - The overall smartphone shipment in China reached 71.6 million units in the first quarter of 2025, reflecting a 3.3% year-on-year growth, although this growth was below IDC's expectations [6]. Challenges and Future Outlook - Despite the initial boost from subsidy policies, the effectiveness of these measures is waning, and the market is facing challenges such as rising costs and cautious consumer sentiment [7][8]. - Companies are encouraged to focus on product quality and innovation to differentiate themselves in a competitive landscape, as the subsidy will not be a core competitive advantage [7][9].

Core Viewpoint - The development of edge AI models is a significant trend, with companies focusing on enhancing product capabilities and market competitiveness in the smartphone industry [1][10]. Group 1: Company Strategy and Market Position - OnePlus has experienced a sales increase due to the inclusion of consumer electronics in national subsidy policies, but the company believes that these subsidies will not be a core competitive advantage [1][8]. - The company plans to continue investing in research and development to optimize product layout and improve market competitiveness [2]. - OnePlus 13T aims to fill a gap in the market for small-screen performance devices, targeting a large untapped market segment [3][4]. Group 2: Product Features and Innovations - The OnePlus 13T combines small screen size with enhanced gaming experiences, featuring a self-developed gaming chip and upgraded battery capacity [4][6]. - The company is also set to release two large-screen gaming flagship devices next month, indicating a diverse product strategy [7]. Group 3: Market Trends and Competition - The smartphone market is witnessing a shift towards differentiated competition, with brands like Xiaomi and Vivo also entering the small-screen flagship segment [4]. - IDC forecasts a 1.5% year-on-year growth in global smartphone shipments in Q1 2025, driven by national subsidy policies, with Chinese brands performing particularly well [8][9]. Group 4: Future Outlook and Challenges - The national subsidy policy is expected to boost smartphone consumption in the short term, but it may not create new market demand [9]. - Companies must focus on product strength and market positioning rather than relying solely on subsidies for competitive advantage [9].