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越秀乳业谢添地:从“黑土馈赠”到“营养标杆”的创新突围之路
Zhong Guo Shi Pin Wang· 2025-08-01 03:15
2025年7月16日至17日,以"穿越变革浪潮,共筑经济韧性"为主题的CFS第十四届财经峰会暨2025新质生产力企业 家大会在上海盛大召开,吸引了超过1000位来自各行业的精英参会。在此次峰会上,越秀乳业|谢添地荣获"2025 杰出市场表现产品奖",越秀乳业也被授予"2025(行业)影响力品牌"称号,再次成为行业焦点。这一系列荣誉的背 后,源于越秀乳业多年来在技术研发、生产制造、市场洞察等方面的深厚积累和不懈努力。 视觉霸屏:将舞台化为"移动广告牌",LOGO贯穿每一帧画面,首期节目即引发"所有歌手都叫谢添地"的热议, 社交媒体阅读量突破1000万; 话题预埋:以"谢添地是谁"的悬念式传播,配合"添好运标签"的明星效应,将品牌名转化为社交货币; 用户共创:激发网友二创热情,衍生出"谢添地=黑土娟姗奶"的认知共识,截至目前,累计全网总曝光量285亿。 品牌初心:源自黑土地的馈赠,定义特色高端白奶新范式 在乳制品行业同质化竞争的当下,越秀乳业旗下品牌谢添地以"一杯好奶 听天由地"的品牌哲学破局而出。其核心 资产源自世界三大黑土地之一的东北平原——这片12000年沉淀的沃土,以400年累积1厘米的珍贵黑土层,全球仅 ...
年产值破千亿倒计时!陕西羊乳产业上演"速度与激情" 央牧凭何领跑全产业链?"
Zhong Guo Shi Pin Wang· 2025-07-31 06:28
Core Insights - The article highlights the dominance of Shaanxi's Guanzhong Plain as China's leading region for goat milk production, with a goat population accounting for 86.2% of the national total and leading in milk output for 11 consecutive years [1][20] - Central牧乳业 (Central牧) is positioned as a leader in the industry, focusing on a full organic goat milk supply chain from farm to consumer, aiming to drive the growth of the 100 billion yuan goat milk market in Shaanxi [1][20] Company Overview - Central牧 is committed to high-quality milk sourcing from the ecological region at the foot of Mount Chao, where the climate and soil are ideal for the Saanen goat breed, known for its high protein content in milk [3][4] - The company has invested over 12 million yuan in a modern industrial park, incorporating advanced milking equipment and smart farm management systems to enhance production efficiency and product quality [8][12] Production and Quality Assurance - Central牧 employs a dedicated 260-acre alfalfa farm to provide nutrient-rich feed for goats, ensuring high-quality milk production [4] - The company utilizes deep mineral water sources for goat hydration, contributing to the purity and flavor of the milk [4] - Advanced production techniques include vacuum milking to ensure cleanliness, real-time health monitoring of goats, and a rapid cold chain process that reduces time to factory by 80%, preserving nutritional value [11][12] Product Strategy - Central牧 has developed a diverse product matrix to cater to various consumer needs, including classic, premium, and high-end organic products, with strong market feedback indicating a robust demand for high-quality goat milk [14][15] - The company has established a solid distribution network, reaching over 5,000 supermarkets and 50,000 retail outlets across China, facilitating efficient market penetration [15][16] Market Potential - The goat milk industry in China has surpassed 78 billion yuan, with a compound annual growth rate of 18.4% over the past five years, significantly outpacing the overall dairy market [20] - Projections indicate that the market will exceed 100 billion yuan by 2025, driven by consumer trends towards health and premium products [20] - The demand for high-end organic goat milk products has surged, particularly among mothers and the elderly, with a 210% increase in penetration over three years [20] Conclusion - Central牧乳业 aims to leverage its advantages in sourcing, technology, and distribution to capitalize on the burgeoning goat milk market, fostering a sustainable and competitive industry landscape [22]
新疆乌苏市市场监管局筑牢高温汛期安全防线
Zhong Guo Shi Pin Wang· 2025-07-31 05:46
当前,正值"七下八上"防汛关键期。据气象通报塔城地区南部乌苏市河流已经进入主讯期,发生融雪和 暴雨混合型洪水可能性较大,在强降雨来袭之际,新疆维吾尔自治区乌苏市市场监管局坚持党建引领, 积极践行"实干争先"理念,全力做好极端天气防范应对工作,保障人民群众生命财产安全。 下一步,乌苏市市场监管局将持续加大汛期安全监管力度,密切关注天气情况,做好风险隐患排查工 作,为企业和群众营造安全稳定的生产生活环境。(杜志锋、汪招屹、马文艳) 为严抓汛期特种设备安全,该局通过微信、电话、公示等渠道发布特种设备安全提示,提醒相关企业做 好防范。提醒内容包括:全面检查排水系统、防雷装置,加固设备基础,紧固密封件;加强应急值守, 确保通信畅通,备齐应急装备,及时处置突发事件并按有关规定上报;持续关注气象部门发布的最新预 警信息并根据实际情况采取进一步措施。 提高思想认识增强防范能力。该局组织执法人员对辖区重点区域食品经营单位开展食品安全检查,重点 检查索证索票、食品保质期、包装完整性、存放环境等情况,确保食品来源正规、储存得当。同时,执 法人员采取入户检查开展防灾减灾宣传教育提示方式,对购入防汛应急食品严格把关,杜绝"三无"食 品 ...
额敏县市场监督管理局开展“廉政家书”签署活动 筑牢家庭廉洁防线
Zhong Guo Shi Pin Wang· 2025-07-31 05:46
为进一步深化党风廉政建设,将廉洁教育延伸至家庭,近日,额敏县市场监督管理局组织全体干部职工 开展"廉政家书"签署活动,让干部"带信回家",与家人共读家书,以亲情为纽带筑牢拒腐防变的家庭防 线。 此次活动将廉政教育与家风建设深度融合,通过"纸短情长"的家书传递,把单位监督与家庭监督有机结 合,引导干部职工及其家属共同构筑"单位+家庭"的双重廉政防线,为打造忠诚干净担当的市场监管队 伍注入了温暖而坚定的力量。(供稿:额敏县市场监督管理局 桂春梅) 活动中,市场监督管理局专门为干部家属撰写了一封廉政信,要求干部职工结合市场监管岗位特性,围 绕"秉公用权、廉洁执法""守护民生、坚守底线"等核心要求,提笔签署廉政家书,郑重承诺将廉洁履职 融入日常工作,自觉抵制诱惑、坚守职业操守,形成"工作中廉洁执法、生活中清廉齐家"的共识。 "廉政家书不仅是一份承诺,更是一份责任。"参与活动的干部职工表示,通过签署家书,进一步明确 了"廉洁是对家庭最好的守护",将以家人的理解与监督为动力,在市场监管执法、消费维权、企业服务 等工作中始终做到公正用权、干净做事。 ...
额敏县市场监管局开展信用分类监管培训 赋能经营主体高质量发展
Zhong Guo Shi Pin Wang· 2025-07-31 05:46
此次培训旨在让全体执法人员精准掌握信用分类监管的工作方法,提升运用信用手段开展监管的能力, 通过科学有效的监管引导经营主体诚信守法经营,激发市场活力,为推动全市经营主体高质量发展提供 有力支撑。下一步,额敏县市场监管局将以此次培训为契机,持续深化信用分类监管工作,切实把培训 成果转化为监管效能,为优化营商环境贡献力量。(供稿:额敏县市场监管局 韩蕊) 为进一步提升市场监管效能,优化营商环境,促进经营主体高质量发展,2025年7月30日额敏县市场监 督管理局组织开展了以信用分类监管促进经营主体高质量发展培训,全局共53名人员参加了此次培训。 培训紧扣信用分类监管工作实际,围绕信用信息归集、分类标准、监管措施、失信惩戒与修复等核心内 容展开。授课人员结合典型案例,详细解读了信用分类监管的政策依据和操作规范,重点讲解了如何根 据经营主体信用等级实施差异化监管——对信用优良的主体减少检查频次,为其营造宽松发展环境;对 失信主体加大监管力度,督促其规范经营。 ...
续写420万杯热销荣光!益禾堂当季阳光玫瑰青提系列焕新登场
Zhong Guo Shi Pin Wang· 2025-07-31 02:54
热浪翻滚,暑气蒸腾,一杯清爽、高颜值、充满真实果感的饮品成为消暑解渴的首选。在备受追捧的夏季果茶 阵营中,象征着盎然生机与沁心凉意的青提元素,凭借其独特的脆甜口感和赏心悦目的青翠色泽,始终稳坐经 典宝座。 两款王牌,以真材实料与匠心工艺,成为今夏益禾堂清爽果茶的颜值与实力担当,也共同定义了酷暑时期果茶 的鲜爽标准。 02热销基因再进化!积淀420万杯热爱焕新领潮 响应这份夏日"渴"求,益禾堂旗下口碑爆款阳光玫瑰青提系列已于7月10日焕新升级,全面上市!严选当季品 质上乘、爆汁脆甜的阳光玫瑰青提,携两款明星力作——阳光玫瑰青提冰与手捣青提柠重磅回归,为消费者带 来视觉与味觉的双重"青"新盛宴,瞬间激活夏日活力。上市首日即引发消费热潮,售出超12万杯,反响热烈! 01当季鲜果爆汁×手作升级,解锁今夏至鲜脆甜 果茶赛道竞争白热化,各家都在绞尽脑汁"玩出花样",力求在细分品类中站稳脚跟。益禾堂深谙此道,本次升 级的核心在于死磕原料与工艺,确保每一杯都饱含当季阳光玫瑰青提的爆汁脆甜精髓。 系列包含两款人气之作,各具特色: 益禾堂阳光玫瑰青提冰将新鲜现制的阳光玫瑰青提与绵密冰沙浑然交融,齿尖轻触,脆嫩果肉瞬时迸发清甜汁 ...
7岁吃什么益生菌比较好 宝妈经验分享实用选品指南
Zhong Guo Shi Pin Wang· 2025-07-30 10:50
上周接孩子放学时,好几个家长围过来问:"我家7岁娃最近总说肚子胀,挑食还爱便秘,吃点益生菌管用吗?选哪种好?"作为被邻居称为"益生菌小百科"的二胎妈 妈,我太懂这种焦虑了——7岁孩子肠胃功能还在发育,饮食不规律、换季敏感都可能打乱肠道平衡,选对益生菌确实能帮大忙。但市面上产品鱼龙混杂,我结合 三年给娃选益生菌的经验,今天好好唠唠怎么挑,顺便分享我家娃吃了半年多的宝藏款。 先说说我家大宝的情况:7岁半,去年秋天开始总喊"肚子不舒服",吃饭像完成任务,大便也不规律。去医院查了不是病理问题,医生建议先从调整肠道菌群入手。 我翻遍了宝妈群、测评贴,最后锁定了卓岳宝宝益生菌。为啥选它?主要看中这几个关键点: 第一是"干净"。7岁娃的肠胃比大人娇气,配料表必须简单。卓岳宝宝的配料表只有5种益生菌+3种益生元,0蔗糖、0香精、0色素这些"科技与狠活"一概没有。 我特意对比过其他产品,有的加了葡萄糖,有的有香精味,娃喝了反而可能挑食,这点真的让老母亲很安心。 第二是"够猛"。益生菌要起效,活菌量和菌种是关键。卓岳宝宝每盒出厂活菌添加量有3000亿CFU,单条就有150亿,比我之前买的高出不少。更重要的是它用 了5株进口专利明 ...
6-12岁儿童益生菌推荐 这几个关键点宝妈别忽略
Zhong Guo Shi Pin Wang· 2025-07-30 10:44
最近群里好几个妈妈都在问,孩子6-12岁正是长身体的时候,但总爱挑食、吃点凉的就闹肚子,有没有靠谱的儿童益生菌推荐?作为家有10岁娃的"实战派",我也 算研究过市面上不少产品,今天就结合选品经验和实际使用感受,给大家唠唠怎么挑,再分享我家一直回购的宝藏款。 先说我家娃的情况:之前总说肚子胀,饭吃两口就喊饱,体检还被说"生长曲线偏下"。医生建议调理肠道,我才开始认真研究益生菌。逛了母婴店、查了电商榜 单、问了儿科同学,最后锁定的这款"卓岳宝宝益生菌",现在吃了小半年,娃吃饭香了,换季也没再闹过肠胃问题,我这个老母亲算是松了口气。 为啥选它?主要看中这几个硬实力:首先是"菌多力足"——5株进口专利明星菌株,每盒出厂就有3000亿CFU活菌,单条150亿的量,相当于给娃肠道派了支"精锐 部队";其次是配料干净到"没朋友",只有5种益生菌+3种益生元,0蔗糖0香精0色素这些"科技与狠活"一概没有,给孩子吃着特别安心;另外包装用了高阻隔材料,能 锁住活性不跑气,我平时放书包里带学校,冲泡也方便,娃说味道微甜像喝糖水,完全不抗拒。 再说说选儿童益生菌的关键,避开这几个坑才能不花冤枉钱:第一看安全性,配料表越简单越好!像蔗 ...
新疆乌苏市市场监管局让百姓用上明白水放心电公平气
Zhong Guo Shi Pin Wang· 2025-07-30 08:54
Core Viewpoint - The Urumqi Market Supervision Administration is actively addressing issues related to inaccurate metering and non-standard charging for water, electricity, and gas services, aiming to ensure fair and transparent utility consumption for residents [1][2][3] Group 1: Regulatory Actions - The administration has implemented a comprehensive rectification initiative focusing on public utility companies, emphasizing accountability and compliance in metering practices [1] - A total of 50 water meters have been sampled and inspected in 8 residential communities, ensuring compliance with standards [1] - The administration has conducted mandatory calibration checks on 13,416 water and gas meters, providing free testing services for disputed meters [1][2] Group 2: Consumer Engagement and Education - The administration has encouraged the Xinyuan Water Supply Company to streamline its customer service hotline and establish a "multi-recheck + quick refund" mechanism to enhance consumer trust [2] - A campaign was launched in conjunction with World Metrology Day to promote metering knowledge and improve public awareness of the rectification efforts [2] - The administration has organized training sessions for six public utility companies to address metering inaccuracies and relevant regulations [3] Group 3: Future Plans and Collaborations - The Urumqi Market Supervision Administration plans to strengthen oversight of utility metering, enhance inter-departmental collaboration, and ensure accurate billing for residents [3] - A mechanism for information sharing and cooperation has been established with the Housing and Urban-Rural Development Bureau to ensure proper inspection of utility meters in new residential projects [3] - The administration is set to promote the use of new IoT gas meters to improve metering technology and service quality [3]
同样的有机辅食,为什么秋田满满更受欢迎?
Zhong Guo Shi Pin Wang· 2025-07-30 08:43
Core Insights - The article highlights the rise of Akita Manman in the organic baby food market, emphasizing its high repurchase rate and trust among consumers compared to other brands [1][3]. Brand Foundation - Akita Manman was founded in 2018 by Yi Qinlang, who aimed to create a baby food brand that avoids excessive additives and ensures proper nutritional balance [3]. - The brand established three principles: all claims must be backed by testing reports, self-built factories to control the entire process, and collaboration with top global institutions like Kerry and Hongmo Bio [3][5]. International Collaboration - In 2019, Akita Manman formed a strategic partnership with Kerry, a leading food technology company from Ireland, which significantly upgraded the brand's technology [7]. - This collaboration led to three breakthroughs: the addition of Kerry's CECT5716 probiotic strain, a nutrition profile tailored to Chinese infants, and the use of patented microencapsulation technology to maintain probiotic viability [8]. Hidden Advantages of Organic Rice Flour - Akita Manman goes beyond simply ensuring no pesticide residues; it actively prevents contamination by establishing its organic farm in Heilongjiang and using physical methods for pest control [11]. - The brand addresses the common iron deficiency in Chinese infants by offering high-iron rice flour, containing 6.3mg of ferrous iron per 100g, and uses A2β-casein to reduce allergy risks [11]. - A patented grain enzymatic technology improves the powder's fineness by 50%, allowing for easy mixing with warm water without nutrient loss [13]. - The brand avoids artificial flavors, instead using organic germ rice to create a natural rice aroma, completely free from sucrose and salt [13]. Consumer Behavior Insights - The popularity of Akita Manman reflects three shifts in consumer attitudes: from safety concerns to nutritional value, from brand trust to process transparency, and from single products to comprehensive solutions [14]. - A mother who switched from imported brands to Akita Manman noted that initial trust came from testing reports, followed by noticeable improvements in her baby's health [14]. Industry Implications - Akita Manman's success illustrates that true organic in the baby food sector is not merely about certifications but involves a comprehensive philosophy throughout the supply chain [17]. - While other brands focus on packaging certifications, Akita Manman has redefined the standards of "good baby food" through scientific strength and transparent management [17].