Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

Core Viewpoint - The article highlights the development of red tourism in Luding County, Sichuan, focusing on the integration of historical events with modern technology to enhance visitor engagement and promote local economic growth [4][5]. Group 1: Red Tourism Development - The "Flying Over Luding Bridge" project is the first red-themed technology cultural tourism complex in China, utilizing a dual-driven model of historical scene digital restoration and cultural creative consumption chain extension [5]. - The project aims to transform red education from a one-way lecture format to an immersive and interactive experience, enhancing visitor participation [5]. - The immersive experience includes a VR project that allows visitors to "return" to the historical events of 1935, creating a multi-sensory engagement with the past [4]. Group 2: Economic Impact and Infrastructure - The total area of the interactive experience space is over 1,000 square meters, designed to increase visitor dwell time and create a competitive product with a mature and replicable business model [5]. - The tourism reception in Luding County is projected to reach 5.68 million visitors in 2024, generating a revenue of 6.15 billion yuan, reflecting a year-on-year growth of 9.6% and 9.5% respectively [7]. - The construction of the Xinkang Grand Bridge and the nearby Suogangping RV station are significant attractions along the G318 National Road, showcasing China's achievements in infrastructure [6].

Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].

成都东郊记忆园区内，伴随典雅的古风音乐，席间汉服舞者踏鼓而歌，台下食客举杯品宴……这是成都首个 集乐舞演绎、光影艺术、餐饮体验于一体的原创沉浸式汉文化主题餐秀——蜀宴赋。立足成都千年文脉，蜀宴赋 采用专业级舞美、舞秀视觉技术，展现蜀地诗词歌赋的文化魅力，重塑古人以舞乐侑食的宴饮仪式新体验。 "文旅消费本质是精神消费，蜀地文化有很多值得挖掘的元素，这是品牌的生命力所在。"四川汉昱文化传媒 有限公司董事长兼蜀宴赋品牌主理人杨孜说，蜀宴赋开业两年已接待超29万人次，其中30%是境外游客、40%是 省外游客。 位于园区内火车头旁的1807是一个兼具街头文化和艺术属性的潮流生活方式品牌，2023年其全新总部空间落 地东郊记忆。1807全国运营兼拓展负责人刘茜宁介绍，在1807品牌的东京快闪店、新加坡的潮流展上，有蜀锦、 竹子、火锅等四川元素的服饰成为文化输出的载体。 杜甫草堂：科技赋能诗意传承 "不俗之物指什么？""杜甫最爱哪些植物？"……在杜甫草堂博物馆的茅屋前，馆长王飞正为一群来自吉林的 小学生和家长解答关于杜甫的疑问。临近暑假，草堂内的游客络绎不绝，"杜甫文化的热潮正有力带动文旅消费增 长。"王飞说，2024年， ...

Group 1 - The core idea of the news is the integration of cultural tourism and local development in Nanchong, focusing on leveraging unique local resources to enhance tourism and economic growth [4][6][8] - The "Nanchong Guokui Liangfen" event attracted over 500,000 online views, showcasing the popularity of local cultural activities [2] - The upcoming Cute Island Water World project achieved over 1 million in ticket sales within 6 hours of its live broadcast, indicating strong consumer interest [3] Group 2 - Nanchong has implemented 83 provincial-level key cultural tourism projects in 2023, contributing to the growth of popular tourist destinations like the "Golden Riverside" Wetland Park and Fengyi Bay Sino-French Agricultural Science and Technology Park [6][8] - The "Golden Riverside" Wetland Park has become a favored location for water sports, enhancing local recreational options and attracting more visitors [6] - The integration of technology in tourism, such as VR and AI, is being explored to create immersive experiences, indicating a shift towards innovative tourism products [7][8] Group 3 - The New Fuxiang Village has seen a significant increase in tourism, with daily visitor numbers reaching up to 14,000 and total tourism revenue exceeding 120 million yuan, reflecting the success of the "cultural tourism + rural" model [8] - The local government is focusing on cross-industry integration, including "cultural tourism + technology," "cultural tourism + agriculture," and other sectors, to drive growth and enhance the tourism experience [8]

凉山将以"激情火把节·最炫民族风"为主题，精心筹办火把节6项主体活动、17县（市）特色活动、 宣传营销活动以及"三大强州战略"招商引资推介活动，呈现一场集文化体验、美食享受、休闲娱乐于一 体的文旅盛宴。 具体而言，7月，游客将在凉山体验到火把狂欢夜、万人达体舞以及斗牛、赛马、彝族选美等民俗 活动。7月18日的西昌火把狂欢夜，将呈现"万人执火、踏歌而行"的壮观场景。火把节系列活动期间， 还将举行大凉山烧烤美食季，彝绣之旅系列活动则将充分展现凉山非遗魅力。凉山州首届转山转海节将 于9月14日至16日在泸沽湖景区举行。其中，9月16日将举行达巴祈福、千人甲搓等。 此次文旅季，凉山还精心推出5条精品旅游线路，将凉山旅游资源串珠成链，推动全域全时旅游不 断发展。 ●7月11日至8月18日，将举行2025年凉山彝族火把节系列活动 ●9月14日至16日在泸沽湖景区举行凉山州首届转山转海节 6月21日，夏至，2025年凉山彝族火把节系列活动发布暨"五彩凉山·夏季清凉"文旅季启动仪式在西 昌市举行。当天起至9月23日（秋分），凉山州将举行"五彩凉山·夏季清凉"文旅季。其中，7月11日至8 月18日，将举行2025年凉山彝族火把 ...

"离开这家门，漂泊如星辰，心中思念像江水日夜在翻滚……"伴随着川籍农民工运动会主题歌《健行》的唱 响，第七届川籍农民工运动会（北京）拉开序幕。开幕仪式上，来自成都、巴中、乐山、雅安、自贡、达州等21 个市（州）的代表，逐一将从四川21个市（州）带来的泥土缓缓倒入启动装置，北京四川企业商会代表李雄等人 将生命之水缓缓浇灌入启动装置，一颗象征着生长、希望的"希望之树"开始向下扎根，向上生长，在时光长河里 舒展嫩绿的胚芽。"我们浇灌的每一滴水都是岁月沉积的汗水，那是蜀道背夫的盐渍、建设者的晨露。"李雄 说。"我们带来的每一捧土，都饱含着耕耘的硕果，混合着巴蜀大地独特的芬芳。"成都市代表蓝瑾说。 第七届川籍农民工运动会乒乓球比赛。 "蜀创优品 川行天下"四川返乡创业产品交流活动现场。 第七届川籍农民工运动会篮球比赛。本版图片均由四川省体育局提供 第七届川籍农民工运动会拔河比赛。 6月21日，以"川梭世界，健行未来"为主题的第七届川籍农民工运动会（北京）在北京市地坛体育馆拉开帷 幕。来自四川省人民政府驻北京办事处服务区域的川籍农民工及随迁5—14岁未成年子女、在京川企工作的其他省 （区、市）农民工600余人参加了此次运 ...

提升，依托实景三维技术优势，为川渝石窟寺国家公园建设提供技术支撑，助力文旅数字化智能化转 型。做好地质保护修复，以数字技术赋能保护修复，基于精细化三维模型成果，结合物联感知技术，构 建监测平台，实现对文化遗产关键信息的精准记录与动态监测，支撑后续修复保护。综合利用物探遥感 实景三维技术，开展文物共性病害与保护关键技术研究，精准识别病害特征及成因，构建病害与材料评 估体系，提出综合防治方案。 近日，四川各部门各单位召开会议，传达学习省委十二届七次全会精神，研究贯彻落实意见。大家 纷纷表示，将把学习宣传贯彻全会精神作为当前和今后一个时期的重要政治任务，积极发挥部门职能职 责作用，找准推进文化和旅游深度融合发展中的切入点和着力点，把文旅资源优势转化为高质量发展优 势，为谱写中国式现代化四川新篇章提供有力支撑。 四川省地震局召开党组会议，强调全省地震系统要认真学习贯彻全会精神，为四川文旅高质量发展 提供高水平地震安全保障。打造"地震安全岛"品牌地标，加快推进四川公众地震逃生避险实训基地建 设，发展防震减灾主题科普游，完善防震减灾科普宣传链，着力打造地震安全岛，提升社会公众综合防 灾减灾能力。健全地震灾害协同应对处置机 ...

Group 1 - The event focuses on the integration of culture and tourism, inviting various media and influencers to explore key cultural and tourism projects across ten cities in Sichuan [3][4] - The initiative aims to showcase the effectiveness of using cultural tourism to drive economic growth and consumer spending, highlighting over 30 significant sites [3] - The timing coincides with the peak summer tourism season, emphasizing the importance of cultural tourism development in the region [3][4] Group 2 - The event will include press conferences held in scenic locations to present local cultural tourism developments and achievements [3] - Sichuan is one of the first provinces in China to enhance the quality of research-based tourism, indicating a commitment to innovative development in the sector [3][4] - The initiative will feature visits to various research tourism bases, reflecting the innovative growth of the "culture + tourism" model [4]

近日，省委办公厅、省政府办公厅印发《四川省优化民营经济发展环境专项治理工作方案》，聚焦 民营经营主体普遍关注、反映强烈的突出问题，集中开展专项治理。其中，针对侵害企业产权和企业家 合法权益的专项治理，重点从破解以刑事手段干预经济纠纷、违规异地执法、涉案财物强制措施适用不 规范、维权周期长、执行难、"按键伤企"等六个方面问题深化治理、强化保护，直击民营经济法治环境 困境。 值得注意的是，专项治理相关举措与民营经济促进法高度契合，是对相关法律规定的落细落实落 地。例如，在加强权益保护方面，针对涉企异地违规执法和趋利性执法司法开展专项检察监督，禁止为 经济利益等目的滥用职权实施异地执法，把对企业发展的法律保护落到了实处。 在四川省发展与改革研究所高级经济师鲁荣东看来，需要推动专项治理与法治建设有机联动，将治 理中的有效经验固化为制度机制，才能持续稳定企业家预期，让"法治护企"从专项行动走向制度常态。 （记者 兰珍 史晓露） "这次专项治理紧扣市场主体反映最强烈、影响发展最迫切的堵点，精准施策、靶向发力。"省委政 法委相关负责人说，"核心目标就一条：千方百计把中央政策、省委决策转化为企业能感知的'降本增 效'，用更规 ...