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16元跑腿取号还是线下等位6小时?北京烤匠排队热况引质疑
Bei Ke Cai Jing· 2025-12-29 06:16
Core Viewpoint - The article discusses the overwhelming popularity of the restaurant 烤匠 (Kao Jiang) in Beijing, highlighting the long wait times and customer experiences, while questioning whether the hype is genuine or a result of marketing strategies [1][28]. Group 1: Customer Experience - Customers are experiencing wait times of up to six hours, with some expressing frustration and suspicion regarding the restaurant's marketing tactics, such as "hunger marketing" [3][4]. - The restaurant has seen a significant influx of customers, particularly on weekends, leading to a situation where it is difficult to secure a table [2][12]. - Many customers are willing to endure long waits, driven by a sense of competition and the desire to try the food, while others have left due to the high time cost [3][4]. Group 2: Operational Challenges - The restaurant's inability to offer takeout or online reservations contributes to the long wait times, as customers must queue in person [5][13]. - The limited seating capacity exacerbates the situation, with a small number of tables available across various locations, leading to a bottleneck during peak hours [13][15]. - The restaurant has implemented measures to ensure fairness in the queue system, but there are loopholes that allow for potential abuse, such as the ability to take multiple numbers using similar phone numbers [17][20]. Group 3: Marketing and Brand Positioning - The sustained popularity of 烤匠 is attributed to various factors, including the novelty of new store openings, social media influence, and the appeal of Sichuan cuisine in Beijing [28]. - The restaurant's marketing strategy has created a perception of exclusivity and desirability, but it raises questions about long-term customer retention and satisfaction as wait times remain high [28]. - Observers note that while the current demand is strong, the restaurant must consider how to maintain its customer base and improve service efficiency as competition increases [28].
普通食品宣称“疗效”,不能信丨2025消费问题高发区④
Bei Ke Cai Jing· 2025-12-29 05:21
Core Viewpoint - The article highlights the issue of ordinary food products being falsely marketed as having therapeutic effects, misleading consumers into purchasing them under the guise of nutritional benefits [1][2][5]. Group 1: Misleading Claims in Nutritional Products - Many businesses are promoting ordinary foods, such as protein powders and nutritional supplements, as having various health benefits, which is a violation of regulations [2][5]. - Products like "牛脾肽儿童奶粉" (beef peptide children's milk powder) are marketed with claims that they can help children gain weight and improve appetite, with some suggesting a weight increase of 1-5 kg after consuming 3-6 cans [2][5]. - The marketing of protein powders often includes exaggerated claims such as "gain 10 kg with one can," which are not supported by regulatory standards for health claims [5][7]. Group 2: Regulatory Framework and Violations - According to the Food Safety Law, ordinary foods cannot make health claims, and any claims must be based on approved health functions [7][8]. - The article notes that many products blur the lines between ordinary foods and health supplements, misleading consumers about their actual benefits [7][8]. - The market supervision department has previously issued warnings about the misleading marketing practices that confuse ordinary foods with health products [7][8]. Group 3: Ingredient Transparency and Consumer Awareness - Many products contain minimal amounts of claimed beneficial ingredients, leading to "conceptual additions" that do not provide the promised health benefits [8][9]. - Consumers are advised to carefully examine ingredient lists, as many products list beneficial ingredients at the end of the list, indicating low concentrations [13][14]. - The article emphasizes the importance of understanding the actual content and dosage of ingredients in nutritional products to avoid being misled by marketing claims [9][14]. Group 4: Emerging Standards and Future Directions - The upcoming national standards for elderly nutritional products aim to address the current lack of specific standards and improve product quality [10]. - New regulations will require clear labeling and prohibit misleading claims, helping to shift the market from concept-based marketing to value-based supply [10].
鹏程食品成为顺商猪肉生鲜品独家供应商,7家直营专柜开业
Bei Ke Cai Jing· 2025-12-29 05:21
Core Insights - Beijing Shunxin Holdings Group Co., Ltd. has signed a strategic framework cooperation agreement with Beijing Shunyi Commercial Group Co., Ltd. to supply pork products exclusively through its subsidiary, Pengcheng Food [1] - The collaboration aims to connect high-quality local agricultural products with consumer channels, enhancing the availability of safe and healthy pork products for residents in the capital [1] Group 1 - The partnership will allow all stores under Shunyi Commercial Group to exclusively offer pork products from Pengcheng Food, which has a 60-year history in the pork industry and a comprehensive supply chain management system [1] - The direct supply model reduces intermediaries, ensuring consumers receive high-quality pork at competitive prices [1] - The initiative is positioned as a significant step towards strengthening the capital's livelihood security and promoting high-quality regional industrial development [1] Group 2 - On the first day of operation, seven direct sales counters sold 40 whole pigs and 3.5 tons of pork cuts, with sales increasing to 60 whole pigs and 4 tons of cuts on the signing day, which coincided with a weekend [2] - The integration of agricultural industry leaders with local supermarket chains is expected to break down barriers in agricultural product sales, providing a model for regional agricultural and commercial integration [2] - Pengcheng Food plans to expand its direct sales network across Beijing, aiming for a grid-like coverage within 1.5 kilometers of urban areas, thereby enhancing its service to the community and contributing to the modernization of livelihood security in China [2]
零跑朱江明回应一汽37亿入股:零跑会保持创始团队的控制权
Bei Ke Cai Jing· 2025-12-29 04:05
编辑 杨娟娟 校对 赵琳 新京报贝壳财经讯(记者林子)12月29日上午,对于一汽入股零跑汽车,零跑科技创始人、董事长、首 席执行官朱江明在媒体发布会上现场回应,零跑汽车和一汽投资协议里有相关约定,会保持零跑创始团 队的控制权,"这是不会改变的,毕竟还是有一个主导方来管理公司,有我们创始团队,还有Stellantis 和一汽等比较固定的股东作为零跑的股东方,对公司的稳定性非常好。" 朱江明表示,有大股东,车企的抗风浪的能力会更强。未来几年的新能源汽车的赛道并不是一帆风顺 的,还是有一定风险。有了这些大股东的加持和支持,以及战略层面、产品层面的合作、零部件层面的 合作,确实对零跑是非常好的一件事情。 ...
别被产品的“专利认证”忽悠丨2025消费问题高发区③
Bei Ke Cai Jing· 2025-12-29 03:09
Core Viewpoint - The article highlights the misuse of "patent certification" by some merchants as a marketing tool, misleading consumers about the efficacy and quality of products, particularly in categories like children's lutein and glucosamine products [1][12]. Group 1: Misleading Patent Claims - Some merchants are using patents unrelated to the claimed benefits of their products to mislead consumers, creating a false sense of security regarding product efficacy [1][12]. - An investigation revealed that certain children's lutein products claimed to have patents that do not correlate with their advertised near-sightedness prevention benefits [2][12]. - Specific examples include NaturElan's lutein gummies listing patents related to lutein composition and visual function improvement, which do not support the product's claims [2]. Group 2: Product-Specific Investigations - GreenLife's children's lutein eye protection tablets have patents related to glare prevention and treatment methods for eye diseases, but these do not directly support the product's marketed benefits [3]. - Brieyeye's DHA lutein gummies claimed to have patents for treating eye diseases, but the patents primarily focus on antioxidant compositions, not directly on the product's advertised effects [3]. - Similar misleading claims were found in products like "袋鼠杰克婴童植萃舒鼻膏," where the patents cited were related to manufacturing processes rather than the claimed benefits [4]. Group 3: Legal and Regulatory Insights - Legal experts indicate that using unrelated patents as endorsements for product efficacy may constitute misleading commercial advertising, violating China's Anti-Unfair Competition Law [12]. - The article emphasizes the importance of verifying patent authenticity and relevance to product claims, advising consumers to check patent details on official platforms [14]. - Instances of merchants falsely claiming patents or using expired patents have been documented, leading to legal actions and penalties [13][14].
嘉美包装:如股价进一步异常上涨,可能申请停牌核查
Bei Ke Cai Jing· 2025-12-29 03:00
新京报贝壳财经讯 12月28日,嘉美包装发布股价异动公告称,公司股票连续3个交易日(12月24日、12 月25日、12月26日)收盘价格涨幅偏离值累计超过20%,属于股票异常波动的情况。自2025年12月17日 以来连续8个交易日涨停,收盘价格涨幅偏离值累计达到109.54%,属于股票交易严重异常波动的情 形。嘉美包装表示,公司基本面未发生重大变化,但近期公司股票价格严重脱离公司基本面情况,投资 者参与交易可能面临较大风险, 如未来公司股票价格进一步异常上涨,可能申请停牌核查。 ...
一年要卖出400万辆车,零跑汽车发布未来十年战略
Bei Ke Cai Jing· 2025-12-29 01:56
新京报贝壳财经讯(记者林子)2025年12月28日,零跑汽车十周年发布会上,零跑科技创始人、董事长、首席执行官朱江明现场发布未来十年战略规划,宣 布零跑的长期目标是成为年销400万辆的世界级车企。 零跑还将2026年定为零跑汽车的"百万辆突破年",向年销100万辆发起全面挑战。 "2015年零跑刚成立的时候,我们就给自己定了一个目标:成为世界级的智能电动车企。我们完全有希望实现这个目标!"朱江明说。 校对 刘军 零跑科技创始人、董事长、首席执行官朱江明。企业供图 2025年3月,零跑与中国一汽达成深度合作。浙江、安徽等多地政府累计投资零跑超过90亿元。2024年第四季度,零跑提前实现季度盈利,成为新势力中第 二家达成盈利的企业。2025年上半年及第三季度,零跑持续保持盈利,入选《财富》中国500强和中国民营企业500强。 编辑 杨娟娟 ...
构建出海新生态,专精特新企业出海大会在京举行
Bei Ke Cai Jing· 2025-12-29 01:49
Core Insights - The first "Specialized, Refined, Unique, and Innovative" enterprise overseas conference was held in Beijing, focusing on providing a platform for policy interpretation, experience sharing, and resource integration to support these enterprises in their international expansion [1][2] Group 1: Conference Overview - The conference theme was "Gathering Chains to Empower Voyage," emphasizing the need for specialized enterprises to go abroad for sustainable development amid global industrial chain restructuring [1] - The event aimed to assist specialized enterprises in overcoming challenges during their overseas ventures by transitioning from individual efforts to collective strategies [1] Group 2: Government and Institutional Support - The Shunyi District has successfully nurtured over 800 specialized enterprises and is committed to enhancing policy support and leveraging a 10 billion investment guidance fund to create a new ecosystem for internationalization [2] - A "Specialized, Refined, Unique, and Innovative" overseas reception hall was established, integrating resources from government, leading enterprises, financial institutions, and professional service providers to offer comprehensive support for SMEs [2] Group 3: Strategic Collaborations - Strategic cooperation agreements were signed between China Communications Investment and four specialized enterprises, leveraging the global resource advantages of state-owned enterprises to strengthen collaboration for overseas expansion [2]
万科2022年度第五期中期票本息兑付宽限期延长至30个交易日
Bei Ke Cai Jing· 2025-12-28 11:24
新京报贝壳财经讯 万科港交所公告,根据万科企业股份有限公司2022年度第五期中期票据2025年第一 次持有人会议相关公告,"延长本期中期票据的宽限期的议案"获得通过,将本期中期票据存续期内的本 息兑付日之宽限期由5个工作日延长至30个交易日(即宽限期届满日为2026年2月10日)。如在30个交易 日的宽限期内对本期中期票据本息进行了足额偿付、消除违约事件或通过债券持有人会议予以豁免的, 则不构成发行人对本期中期票据的违约,不触发本期中期票据相关违约责任。即30个交易日的宽限期截 止前不视为发行人违约,宽限期内不设罚息,不另行设置或产生违约金、逾期利息和罚息等,未偿付本 金宽限期内按照本期中期票据票面利率继续支付利息,在宽限期内实际支付日利随本清,未偿付利息宽 限期内不额外计息。 ...
麦香鱼加入随心配、酸黄瓜可共享,麦当劳中国举办第二届粉丝大会
Bei Ke Cai Jing· 2025-12-28 08:25
Core Insights - McDonald's China announced the "Fan Love Plan" for 2026, featuring new menu items and special member activities [1][4] Group 1: New Product Offerings - The "随心配1+1" (Choose Your Own 1+1) will be upgraded, now including the popular McFish and the previously international-only Maple Syrup McGriddles, which will be available for a limited time in mainland China [1][5] - The "大堡口福" (Big Value Meal) will retain its classic trio while adding the "Texas Flavor Triple Meat Burger" to the menu [4][5] Group 2: Special Promotions and Activities - McDonald's China will introduce year-round seasonal member-exclusive activities, including a badge collection for the 24 solar terms [5] - On January 17, 2026, McDonald's will distribute 200,000 fresh eggs in restaurants, with a special promotion allowing customers to redeem them using 100 points from January 15 to 16 [5] Group 3: Customer Engagement and Quality Focus - The CEO emphasized the importance of quality ingredients and emotional connection with consumers, aiming to create products that reflect "农情味" (farm flavor) [5] - The "酸黄瓜共享计划" (Pickle Sharing Plan) will be launched, allowing customers to choose to add extra pickles in addition to the existing option to remove them [1][5]