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Meta reveals how it plans to make money on Threads, its X competitor with 300 million users
Business Insider· 2025-01-25 00:30
Meta's Advertising Strategy on Threads - Meta is beginning to test ads on Threads, marking its first attempt to generate revenue from the platform since its launch in 2023 [1] - The initial test will roll out to a small group of users in the US and Japan, with ads appearing as image posts within users' feeds [1] - Advertisers can extend their existing Meta campaigns to Threads by simply checking a box [1] User Base and Advertiser Engagement - Threads has 300 million active users each month, with three out of four users following at least one business account [2] - Meta aims to make ads on Threads as interesting as organic content, closely monitoring the initial test before scaling it more broadly [2] Strategic Timing and Industry Context - The ad rollout on Threads is strategically timed amid upheaval in the social media landscape, including potential US restrictions on TikTok and advertiser wariness around X under Elon Musk's ownership [3] - Meta executives have reassured advertisers about the company's decision to relax content moderation policies and end its third-party fact-checking program [3] Brand Safety and Advertiser Tools - Meta is implementing brand safety measures, including AI-powered tools that allow advertisers to control what content their ads appear next to [5] - The company plans to expand third-party advertising verification tools and language support in the coming months [5] Revenue Expectations and Competitive Differentiation - Meta's CFO, Susan Li, stated that Threads is not expected to be a meaningful driver of 2025 revenue, despite being pleased with its growth [7] - Making great ads is seen as a key differentiator for Threads to compete with X, especially given the user base growth from those fleeing X after the Musk takeover [7][8] Meta's Ecosystem Advantage - Meta's ecosystem allows advertisers to programmatically place ads across its platforms based on real-time efficiency, a significant advantage over standalone platforms [6] - This approach was previously used when Meta rolled out Reels, helping advertisers ease into ad placements [6]
Shopify's quiet layoffs continue among customer support workers
Business Insider· 2025-01-24 18:06
Core Insights - Shopify has recently laid off employees in its Support division, with estimates suggesting at least a dozen job losses [1][2][5] - The layoffs are part of ongoing changes within the Support division, which has faced challenges in customer service quality and management turnover [3][4][7] Group 1: Layoff Details - The layoffs occurred during or immediately after a brief meeting with HR, complicating the ability of affected employees to determine the total number of job losses [2] - Shopify has conducted multiple rounds of layoffs since 2022, including a significant reduction of 10% of its workforce in July 2022 and an additional 20% in May 2023 [5] Group 2: Support Division Changes - The Support division has been undergoing a project called "Code Yellow" aimed at improving customer service levels, which had reportedly deteriorated [3] - The company has started using generative AI to enhance efficiency and improve the merchant experience, indicating a shift in operational strategy [3] - Shopify has also been hiring third-party vendors for customer support, which has led to concerns about the overall quality of service [4] Group 3: Management Turnover - The Support division has experienced significant turnover in its management, with notable departures in 2024 [4]
Mark Zuckerberg says Meta plans to spend over $60 billion on AI as Silicon Valley panics over Chinese competition
Business Insider· 2025-01-24 15:35
Meta's AI Investment Plans - Meta plans to invest $60 billion to $65 billion in capital expenditure for AI in 2025, marking a significant increase in spending [1][2][5] - The company aims to bring online ~1GW of compute capacity and end 2025 with over 1.3 million GPUs [2] - Meta is significantly growing its AI teams and has the capital to continue investing in AI in the coming years [2] Meta's AI Infrastructure and Ambitions - Meta is building a 2 GW data center in Louisiana, which will be so large it could cover a significant part of Manhattan [1] - Meta AI is predicted to become "the leading assistant," serving over 1 billion users [1] - AI has had a positive impact on nearly all aspects of Meta's work, with new opportunities to accelerate its core business [3] Industry Context and Competition - Silicon Valley is reacting to news of DeepSeek, a Chinese company, developing an open-source AI model that outperformed some Meta, OpenAI, and Anthropic models in third-party benchmarks [3][5] - AI and China were major topics at the World Economic Forum in Davos, with Microsoft CEO Satya Nadella emphasizing the seriousness of developments in China [4] Market Reaction - Meta's stock dipped briefly after Zuckerberg's announcement but quickly recovered [2]
Tesla sales in Europe are sliding. That's a problem for Elon Musk.
Business Insider· 2025-01-24 12:32
Tesla's Sales Performance in Europe - Tesla's EV sales in the European Union dropped by 13% in 2024, with significant declines in major markets like Germany (41%), France, and Italy [1][2] - The overall battery EV market in Europe also declined by 27% in 2024, driven by the end of key subsidies in several markets [2] - Tesla's sales in some markets such as Belgium, Netherlands, and Sweden rose, but the overall picture in Europe remains challenging [4] Competitive Landscape - Rivals like Volvo, Renault, and BMW saw their EV sales grow in Europe, with Volvo's sales rising nearly 30% due to the popularity of its EX30 electric crossover [4][5] - Tesla's product lineup in Europe has become stale, with no new vehicle launches since the Model Y in 2021, and the Cybertruck not available in the region [6] - The European EV market is becoming more crowded, with pressure from domestic rivals and Chinese carmakers [6] Impact of Elon Musk's Political Involvement - Elon Musk's political interventions, including his endorsement of Germany's right-wing AfD party, have caused controversy and led some German companies to stop buying Tesla vehicles [10][11] - Tesla's rivals, such as Polestar, are targeting disgruntled Tesla owners who are put off by Musk's political activities [11][12] - Analysts expect Musk's political involvements to eventually impact Tesla's European sales, benefiting rivals [12][13] Future Outlook - The recently unveiled revamped Model Y is seen as key to turning around Tesla's fortunes in Europe, with deliveries starting later this year [7] - Despite political controversies, consumers are expected to prioritize factors like price and performance over Musk's politics [14][15]
The calls for a Meta boycott don't seem to be having much of an impact, data shows
Business Insider· 2025-01-24 10:00
Meta's engagement is steady after the company cut fact-checking and diversity programs.A potential TikTok ban might've overshadowed concerns about the policy changes.Meta's in-app revenue increased, with global downloads rising.In the days after Meta said it was eliminating fact-checking and scaling back diversity programs, thousands of users reportedly voiced their intention to leave the company's platforms. The data tell a different story.Engagement on Meta's core platforms is similar now to what it was e ...
UnitedHealthcare names a new CEO after Brian Thompson's fatal shooting
Business Insider· 2025-01-24 07:43
Company Leadership - UnitedHealthcare named Tim Noel as its new CEO, replacing Brian Thompson who was killed seven weeks prior [1][7] - Noel joined the company in 2007 and was most recently the head of its Medicare and retirement unit [1][7] - Noel brings unparalleled experience with a proven track record and strong commitment to improving healthcare [3] - Official employee pages and social media for Noel appear to have been taken down [6][7] Financial Performance - UnitedHealthcare is the largest health insurer in the US, providing services to over 50 million Americans [2] - The Medicare and retirement arm contributed nearly half of the company's $74.1 billion in revenue for the three months ending in December [2] Market Reaction - The company's shares rose nearly 2% on Thursday following the announcement of Noel as CEO [3] Industry Impact - The killing of Brian Thompson ignited a national debate about the state of the US healthcare and health insurance system [5] - Since the shooting, healthcare companies including UnitedHealthcare have taken down web pages that share details about their leadership [6]
JPMorgan boosts CEO Jamie Dimon's pay to $39 million
Business Insider· 2025-01-23 21:36
Core Points - JPMorgan Chase announced an increase in CEO Jamie Dimon's compensation for 2024 to $39 million, reflecting an 8.3% rise from $36 million in 2023, following a record year of profitability [1][7] - The compensation package includes a base salary of $1.5 million and $37.5 million in performance-based variable income, with $5 million awarded in cash and $32.5 million in performance share units (PSUs) [2] - The bank reported a record net income of $59 billion for 2024, an 18% increase from nearly $50 billion the previous year, and the stock price rose approximately 57% to about $265 per share over the past 12 months [3] Compensation Details - Dimon's total compensation consists of a base salary of $1.5 million and a significant portion of $37.5 million in performance-based variable income, with PSUs making up 87% of his total variable incentive compensation [2] - The performance share units tie Dimon's annual equity-based compensation directly to ongoing performance metrics [2] Context and Future Outlook - Dimon's pay increase comes amid discussions regarding his tenure as CEO, as he is the longest-serving CEO of a major bank since taking the role in 2006 [4] - He has indicated that his time as CEO may be limited, suggesting he could remain in the role for another four to five years, while also considering a position as executive chairman [5][6]
Amazon resumes new US green card applications for foreign workers, leaked memo shows
Business Insider· 2025-01-23 16:59
Amazon's Resumption of PERM Filings - Amazon has resumed the green card application process for foreign workers, planning to reopen PERM processing on January 6, 2025, after suspending it in 2023 and throughout 2024 [1][3] - PERM is part of the US Labor Department's permanent labor certification process, aiming to prove that hiring foreign workers won't negatively impact US job seekers [2] - The resumption of PERM filings may reflect Amazon's outlook for a more competitive job market and follows Trump's campaign vow to give green cards to foreign graduates of US colleges [3][8] Job Market Trends - Amazon has laid off at least 27,000 employees since late 2022, including 200 from its Fashion and Fitness group recently [4] - Resuming PERM filings indicates Amazon sees a potential "rebound" in the job market, according to immigration lawyer Richard Herman [4] - Companies previously suspended green card filings due to layoffs and the high cost and time of processing PERMs, but may now reconsider as labor market conditions improve [5][6] Tech Industry Hiring - HR software maker Karat reported a 12% year-over-year increase in average hiring targets for software engineer roles among US tech companies in 2024 [7] - Stripe laid off 300 employees but plans to grow its total headcount by roughly 1,000 this year [7] - Tech companies in the Bay Area are hiring more, indicating a positive outlook for the industry [7] Trump's Influence on Immigration Policy - President Donald Trump's campaign proposal to give green cards to foreign graduates of US colleges may be a factor in Amazon's decision to resume PERM filings [8] - There is a clash between pro-Trump tech leaders and the MAGA base over the legal immigration of skilled workers [10] - Companies may be trying to anticipate Trump's unpredictable behavior on immigration policy, given his past hard-line stance [11]
Why Netflix's ad plan is set to be a key growth engine for the streamer this year
Business Insider· 2025-01-23 00:00
Netflix gained a record number of new subscribers in the fourth quarter.The ads plan, launched in 2022, reached 70 million worldwide users in November.Netflix is counting on ads to fuel its growth in 2025 and beyond.Netflix added a record number of new subscribers in the fourth quarter of 2024, as couch potatoes flocked to the streamer for popular programming like Christmas Day NFL games and season 2 of "Squid Game." But such massive growth in new subscribers can't continue forever (especially as Netflix pu ...
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free speech makeover
Business Insider· 2025-01-21 23:28
Meta's Content Moderation Changes - Meta has recently met with advertisers to reassure them that changes in free speech policies will not lead to harmful content on its platforms [1] - The company has stopped using third-party fact-checkers and will rely on user-made community notes instead [2] - Users will again have the option to see political content on their feeds [2] Advertiser Concerns and Reassurances - Advertisers expressed concerns about the changes, particularly regarding brand safety and suitability [3] - Meta executives reassured advertisers that commitments to brand safety and suitability remain unchanged [3] - Advertisers will still have control over where their ads are placed, ensuring they do not appear next to sensitive content like societal or political issues [4] Broader Changes at Meta - Meta has rolled back its DEI programs and is pushing to cut low performers faster [5] - The company has removed some restrictions on topics like gender and immigration, allowing previously restricted content [3] - These changes are part of a broader shift in Meta's approach to content moderation and free expression [5] Political and Societal Context - The changes at Meta coincide with a different political and societal environment in the US [6] - Meta executives do not perceive any significant internal changes despite the external political shifts [6]