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预计2025年全年国内市场Mini LED TV销量渗透率将增至35.6%
CINNO Research· 2025-09-08 02:14
Core Viewpoint - The penetration rate of Mini LED TVs in the domestic market has significantly increased, reaching 28.3% in the first half of 2025, with expectations to rise to 35.6% by the end of the year, driven by the "old-for-new" policy and seasonal demand [2][4]. Market Performance - In the first half of 2025, the domestic Mini LED TV market saw a penetration rate of 28.3%, with sales increasing by 3.2 times year-on-year. The monthly penetration rate has consistently exceeded 20% since September of the previous year [4]. - The stabilization of LCD TV panel prices and continuous innovation in Mini LED backlight technology have contributed to lower overall costs and prices, facilitating broader market adoption [4]. Brand Landscape - The Mini LED TV market is highly concentrated, with Hisense, TCL, Skyworth, and Xiaomi accounting for 93.1% of total sales in the first half of the year [5]. - Hisense leads the market with popular models like E5N and E5N Pro+, launching 19 new series models across various price segments, focusing on mid to high-end markets [5][6]. - TCL and its sub-brand, Thunderbird, released 26 new models, increasing the number of mid-range products while maintaining a strong presence in the high-end segment [5]. - Skyworth and its sub-brand, Cool Open, launched 16 new Mini LED TV models, surpassing the total number released in the previous year, with a strategy focused on high cost-performance across various market segments [6]. - In contrast, international brands like Samsung and Sony have limited new product offerings, capturing only 2.6% of the market share [6]. Product Trends - A total of 212 new Mini LED TV models were launched in the first half of 2025, marking a 94.5% year-on-year increase. The proportion of models in the 500-1,000 segment decreased, while other segments saw growth [7]. - The fastest growth was observed in the 300-500 segment, with average launch prices dropping by over 30%. Mid-range models in the 2,000-3,000 segment also saw an 18.2% price decline [7]. Future Outlook - The rapid increase in Mini LED TV penetration is attributed to advancements in upstream supply chain cost control, production scale, and technology improvements in light control and color performance [8]. - Future development will focus on enhancing user experience through refined light control and image quality algorithms, alongside innovative and personalized product definitions to better integrate into diverse living scenarios [8].
1H’25新品和政策助推,国内消费级AI/AR市场销量同比激增73%,雷鸟第一,小米入局
CINNO Research· 2025-09-04 23:33
Core Viewpoint - The Chinese consumer-grade AI/AR glasses market experienced explosive growth in the first half of 2025, with sales reaching 262,000 units, a year-on-year increase of 73%, driven by policy subsidies, major e-commerce promotions, and innovations from local brands [1][5]. Group 1: Market Growth - The domestic consumer-grade AI/AR market is witnessing a surge, with sales surpassing 262,000 units in the first half of 2025, marking a 73% year-on-year increase [1]. - The market is fueled by national subsidy policies and the 618 e-commerce festival, leading to a new wave of product iterations across three major subcategories [5]. Group 2: Product Segmentation - Split AR glasses achieved a steady growth of 39% year-on-year, supported by new product iterations from leading brands like Thunderbird [2]. - Screened AI glasses (integrated AR) saw a 14% increase in sales, driven by applications in business and cross-language interactions [2]. - Screenless AI glasses led the market with an explosive growth of 463% year-on-year, activating the mass consumer market through features like AI voice interaction and health monitoring [2]. Group 3: Competitive Landscape - Local brands are adopting a "hardware + ecosystem" strategy to capture market share, creating a differentiated competitive landscape [5]. - Thunderbird holds a 39% market share, with a 113% year-on-year sales increase, launching new products at competitive prices [7]. - Xiaomi entered the market strongly, capturing 12% of the overall sales with its AI glasses, which achieved 31,000 units sold in the first week [7]. Group 4: Policy and E-commerce Impact - The introduction of digital product consumption subsidy policies by the National Development and Reform Commission and the Ministry of Finance has been a key driver for market growth, offering consumers a 15% discount [5]. - During the core promotional period from May 20 to June 20, sales of AI/AR products reached 59,000 units across major e-commerce platforms, with AR products seeing an increase of over 130% [5]. Group 5: Future Outlook - CINNO Research predicts that the shipment of AI/AR glasses in China will reach 900,000 units by 2025, representing a 133% year-on-year increase, with the industry expected to exceed a trillion yuan in scale within three years [6]. - Local brands are building content ecosystems through cross-device collaboration, cross-domain applications, and cross-industry partnerships, which are crucial for future growth [6].
2025上半年全球面板厂营收同比持平,营业利润排名波动显著
CINNO Research· 2025-09-04 03:27
Core Viewpoint - The global display panel industry is experiencing a shift in market share, with Chinese mainland manufacturers surpassing 52% of the total revenue for the first time, while Korean and Japanese manufacturers are facing declines in their market shares [2][4]. Revenue Overview - In the first half of 2025, the total revenue of major global panel manufacturers reached approximately $56.2 billion, showing a year-on-year decline of 4.2% but a quarter-on-quarter growth of 5.8% in Q2 2025 [2]. - Chinese mainland panel manufacturers generated about $29.3 billion in revenue, accounting for approximately 52.1% of the global market share, an increase of 3.3 percentage points year-on-year [2]. - Korean panel manufacturers' revenue share decreased to 30%, down 3.2 percentage points year-on-year, while Taiwanese manufacturers increased their share to 13.2%, up 0.6 percentage points [2][4]. Regional Revenue Changes - In the first half of 2025, Chinese mainland panel manufacturers saw a revenue increase of approximately 7% year-on-year, while Taiwanese manufacturers grew by 4.4%. In contrast, Korean manufacturers experienced a decline of 9.5%, and Japanese manufacturers saw a significant drop of 16.7% [4]. Company Rankings - BOE maintained its position as the top global panel manufacturer in the first half of 2025, with an increasing lead. TCL CSOT followed closely, narrowing the revenue gap with Samsung Display [6]. - The top three companies in terms of revenue are BOE, TCL CSOT, and Samsung Display, all within a similar revenue range of around $600 million [10]. Profitability Insights - In the first half of 2025, seven publicly listed panel companies achieved profitability, with a total operating loss of approximately $790 million, a reduction of nearly $1 billion year-on-year [10]. - Samsung Display remains the leader in operating profit, but its advantage has significantly decreased. TCL CSOT and BOE are closely following, with operating profits around $600 million [10]. Industry Trends - The display industry is transitioning from "scale expansion" to "value restructuring," with Chinese mainland manufacturers leveraging capacity advantages and technological breakthroughs to enhance competitiveness. Korean manufacturers face challenges in maintaining high-end products and controlling costs [12]. - The second half of 2025 is expected to see structural growth in the Chinese mainland display panel market, driven by the increasing demand for large-sized displays and high-value products such as Mini LED and OLED [12].
2025年7月国家补贴政策效应减弱,国内手机销量环比下滑14%
CINNO Research· 2025-09-03 03:47
Core Viewpoint - The article highlights a significant decline in domestic smartphone sales in July 2025, attributed to the weakening effect of national subsidy policies, with a month-on-month drop of 14% [5]. Group 1: Smartphone Market Overview - The report covers the sales trends of the Chinese smartphone market from July 2024 to July 2025, indicating a downward trajectory in sales [5]. - It provides insights into the price segment trends of smartphones in the same period, reflecting changes in consumer purchasing behavior [5]. - The analysis includes brand trends within the Chinese smartphone market, showcasing shifts in market share among various manufacturers [5]. Group 2: Foldable Smartphone Market - The report details the sales trends of foldable smartphones in China from July 2024 to July 2025, highlighting their performance relative to traditional smartphones [5]. - It examines the price segment trends for foldable smartphones, indicating how pricing strategies may influence consumer adoption [5]. - Brand trends in the foldable smartphone market are also analyzed, revealing competitive dynamics and brand positioning [5]. Group 3: Display Panel Price Trends - The report includes projected price trends for various types of smartphone display panels from July 2023 to September 2025, covering a-Si LCD, LTPS LCD, rigid OLED, and flexible OLED panels [5].
2025年7月国家补贴政策效应减弱,国内手机销量环比下滑14%
CINNO Research· 2025-09-02 04:16
Core Viewpoint - The article discusses the decline in smartphone sales in China for July 2025, attributing a 14% month-on-month drop to the weakening effects of national subsidy policies [4]. Group 1: Smartphone Market Overview - In July 2025, the Chinese smartphone market experienced a significant decline in sales, with a 14% decrease compared to the previous month [4]. - The analysis includes trends in smartphone sales, brand performance, and price segments within the Chinese market from July 2024 to July 2025 [4]. Group 2: Foldable Phone Market Insights - The report provides insights into the sales trends of foldable smartphones in China, including year-on-year comparisons for the same period [4]. - It also examines the price segments and brand trends specific to the foldable phone market from July 2024 to July 2025 [4]. Group 3: Display Panel Price Trends - The article outlines projected price trends for various types of smartphone display panels, including a-Si LCD, LTPS LCD, and rigid OLED panels from July 2023 to September 2025 [4].
新能源汽车2025年中国出口量有望接近300万辆,同比增长48%
CINNO Research· 2025-09-01 05:21
Group 1 - The core viewpoint of the article is that China's electric vehicle exports are expected to reach nearly 3 million units in 2025, representing a year-on-year growth of 48% [2] Group 2 - The contribution of China's automotive export trade is analyzed, showing a significant upward trend [2] - The year-on-year trend of China's automotive export volume for the first half of 2025 is discussed, indicating robust growth [2] - The comparison of export volumes between new energy vehicles and fuel vehicles for the first half of 2025 highlights the increasing dominance of new energy vehicles [2] - The top 10 destination countries for China's automotive exports in the first half of 2025 are identified, showcasing key markets [2] - The top 10 destination countries for China's new energy vehicle exports in the first half of 2025 are also analyzed, reflecting market preferences [2] - The export volume distribution between passenger vehicles and commercial vehicles for the first half of 2025 is examined, indicating market segmentation [2] - The trend of power type distribution in China's automotive export volume for the first half of 2025 is presented, emphasizing the shift towards new energy [2] - The regional distribution of China's automotive export volume for the first half of 2025 is analyzed, providing insights into geographical market dynamics [2] - An analysis of China's automotive export volume to the Central and South America region for the first half of 2025 is included, highlighting trade relationships [2] - The automotive export volume to the Middle East region for the first half of 2025 is assessed, indicating strategic market engagement [2] - The analysis of China's automotive export volume to the European Union region for the first half of 2025 is provided, reflecting competitive positioning [2]
1H’25国内消费级XR市场销量26.1万台,全年预期同比增长6.5%
CINNO Research· 2025-08-19 06:37
Core Viewpoint - The Chinese consumer-grade XR market is experiencing structural differentiation in the first half of 2025, with the AR market continuing to grow while the VR market remains in a prolonged slump due to a lack of content ecosystem and new product releases [2][5]. Market Performance - In the first half of 2025, the overall sales volume of the domestic XR consumer market reached 261,000 units, representing a 9% increase quarter-on-quarter but a 21% decline year-on-year [5]. - The domestic consumer-grade VR market is in a downturn, with VR device sales at 75,000 units, marking a three-year low, primarily due to insufficient investment in VR content and no major new product launches in the first half of the year [5]. - In contrast, the domestic consumer-grade AR device sales reached 186,000 units, showing a 35% year-on-year increase and a 28% quarter-on-quarter increase, driven by new AR glasses releases, government subsidies, and promotional events [5]. - The forecast for the entire year predicts a total of 606,000 units sold in the domestic consumer-grade XR market, a 6.5% increase compared to the previous year, mainly propelled by AR devices [5]. Brand Trends - In the VR device market, the brand landscape remains stable, with PICO holding a 46% market share, followed by Meta at 28% and Goovis at 7%. Despite the market downturn, leading manufacturers maintain their shares through cost control and ecosystem integration [6]. - The AR device market is becoming increasingly competitive, with Thunderbird Innovation leading with a 35% market share, followed by XREAL at 22%. The success of these brands is attributed to multi-dimensional strategic layouts [6][7]. Technology Trends - In the VR device market, Fast LCD screen sales share has rebounded to 87%, while Micro OLED screens remain primarily in high-end products [8]. - In the AR device market, Micro OLED screen sales share is at 87%, with Sony dominating the market. Domestic screen manufacturers like Visionary Technology have seen a 30 percentage point increase in sales share due to deep collaborations with brands like Thunderbird [8]. - Waveguide technology maintains a stable sales share of 13%, with significant technological breakthroughs allowing manufacturers to reduce costs by 40% and introduce products with a field of view exceeding 50 degrees [8]. Investment and Financing Situation - In the first half of 2025, there were 37 financing deals globally in the XR sector, amounting to 44.5 billion yuan, a decrease of 34 deals compared to the previous year but an increase of 33.5 billion yuan in total amount, indicating a trend of capital concentration towards leading projects [9]. - The investment and financing landscape in AR/VR is characterized by four major trends: capital centralization, core technology focus, ecological scene development, and regional clustering [9]. - The shift in capital from speculative concepts to substantial technological breakthroughs and commercialization is evident, with domestic breakthroughs in core components like Micro LED and silicon-based OLED expected to reshape the global supply chain [9].
2025年上半年中国新能源产业投资金额1.4万亿元,同比下降32.2%
CINNO Research· 2025-08-18 03:55
Core Viewpoint - The investment in China's new energy projects in the first half of 2025 is approximately 1.4 trillion RMB, reflecting a year-on-year decrease of 32.2%, yet it remains one of the most dynamic investment directions in the technology sector, particularly in next-generation battery technology and smart grid areas [1][2]. Investment Trends - The investment landscape in the new energy sector shows a trend of "one rise and multiple declines" in the first half of 2025. Wind and solar power, traditional strongholds, accounted for 5,604 billion RMB, representing 40.8% of the industry share, but saw a year-on-year decline of 44.4%. Wind power investment reached 3,654 billion RMB, while solar power investment was 1,950 billion RMB, indicating a saturation in the market [4]. - The energy storage sector emerged as a highlight with an investment of 2,799 billion RMB, achieving a year-on-year growth of 10.5%, increasing its share to 20.3%. This growth is attributed to breakthroughs in new energy storage technologies and a surge in demand for grid-side storage [4]. - Investments in the battery sector totaled 2,430 billion RMB (17.7% share) and hydrogen energy investments were 2,304 billion RMB (16.8% share), both experiencing declines of 25.8% and 40.2% respectively, indicating a shift of capital towards areas with greater growth potential [4]. Sector Characteristics - In the wind and solar sectors, solar power investment totaled 1,950 billion RMB, with solar power station projects receiving 918 billion RMB, accounting for 47.1%, highlighting the focus on large-scale centralized power stations. Wind power investment was highly concentrated, with 3,524 billion RMB in operational projects making up 96.4% of total wind investment [5]. - In the battery sector, 2,430 billion RMB was invested, with the cell manufacturing segment receiving 1,242 billion RMB, representing 51.1%, indicating continued capital interest in core manufacturing as new battery technologies advance [5]. - In the energy storage sector, 2,799 billion RMB was invested, with pumped storage accounting for 1,482 billion RMB (52.9%), maintaining its dominant position, while investments in new energy storage technologies are steadily increasing [5]. Regional Distribution - The investment in new energy in the first half of 2025 exhibited significant regional concentration, with Inner Mongolia and Xinjiang leading at 15.1% and 11.7% respectively, contributing to a total of 42.9% of the industry’s total investment when combined with provinces like Sichuan, Jiangsu, and Fujian [8]. - This distribution pattern is closely related to local resource endowments and policy support, with Inner Mongolia leveraging its abundant wind and solar resources, and Xinjiang attracting substantial investment due to its energy transition demonstration zone [8]. Future Outlook - The new energy industry in China is expected to enter a new phase of high-quality development in 2025, driven by policy support and technological innovation. The installed capacity for wind and solar power has surpassed 1.4 billion kilowatts, and the penetration rate of the new energy vehicle market is projected to exceed 60% [9]. - The development of new power systems is accelerating, with large-scale integration projects for source, grid, load, and storage being promoted, significantly enhancing the capacity for renewable energy consumption [9].
8月手机面板行情:旺季需求支撑,LTPS/AMOLED价格持平
CINNO Research· 2025-08-15 04:33
Core Viewpoint - The overall mobile panel market maintains high operating rates during the traditional peak season in Q3, with varying dynamics across different panel types [3]. Group 1: a-Si Panels - Demand for a-Si panels remains strong, driving major manufacturers to operate at full capacity. However, aggressive pricing strategies by module manufacturers to secure new project orders have led to a slight decline in a-Si module prices [3]. - Key raw materials, such as driver ICs, are in a price down cycle, contributing to the pressure on module pricing [3]. Group 2: LTPS Panels - LTPS production lines benefit from strong demand in the automotive and non-mobile sectors, maintaining high operating rates. The LTPS production status at Tianma is expected to continue until the end of the year [3]. - Despite the robust performance in non-mobile applications, the smartphone sector shows a relatively balanced supply-demand relationship, keeping panel prices stable in the short term [3]. Group 3: AMOLED Panels - The demand for rigid AMOLED panels has significantly declined due to mainstream mobile brands shifting towards flexible AMOLED technology. Price reductions by major manufacturers like Samsung Display have had limited effects on stimulating demand [3]. - In the flexible AMOLED market, manufacturers are operating close to full capacity due to pre-peak season stocking, but new project prices are under pressure due to intense competition during the bidding phase, while old project prices remain stable [3]. - Forecasts indicate a slight decline in a-Si module prices in August and September 2025, while LTPS and rigid AMOLED panel prices are expected to remain stable in the short term [3].
2025年上半年中国光电显示产业投资金额1,035亿元,同比下降26.7%
CINNO Research· 2025-08-14 03:24
Core Viewpoint - The investment amount in China's optoelectronic display industry for the first half of 2025 is approximately 103.5 billion RMB, reflecting a year-on-year decline of 26.7%, with funds primarily directed towards display panels and MLED-related materials [1][2]. Investment Breakdown - The investment in the display panel sector reached 45.1 billion RMB, accounting for 43.6% of the total, but this represents an 18.3% decrease compared to the same period last year, indicating an adjustment in traditional panel capacity [4]. - The Mini/Micro LED (MLED) sector received 23.0% of the total investment, amounting to 23.8 billion RMB, despite a significant year-on-year decline of 48.5%, maintaining its position as the second-largest investment area [4]. - Investment in optoelectronic module projects totaled 17.4 billion RMB, representing 16.8% of the total, with a year-on-year decrease of 37.8% [4]. - Notably, the optoelectronic materials sector experienced a 34.6% growth, with an investment amount of 16 billion RMB, increasing its share to 15.5%, highlighting the rising strategic value of upstream components in the industry [4]. Regional Investment Distribution - The investment in China's optoelectronic display industry shows a clear regional concentration, with the top five investment areas accounting for 78.8% of the total funds. Sichuan leads with 28.4 billion RMB, representing 27.5% of the total, followed by Hunan with 22.5 billion RMB, or 21.8% [5]. - Domestic capital dominates the investment landscape, making up 87.4% of the total, while investments from Hong Kong, Macau, Taiwan, Japan, and South Korea are on the decline, indicating a trend towards localization in the optoelectronic display industry [5]. Key Projects - A significant investment project in the first half of 2025 is the Huike full-color M-LED new display chip base project, with a total investment of 10 billion RMB located in Nanchong, Sichuan, and a planned monthly production capacity of 100,000 units [7]. Material Sector Trends - In the optoelectronic materials sector, optical films received 7.6 billion RMB, leading the investment but showing a 15.7% decline year-on-year, indicating a more rational investment approach [7]. - The photomask segment saw a remarkable increase, with investments reaching 3.8 billion RMB, a staggering year-on-year growth of 415.0%, making it the fastest-growing category [7]. - The electronic chemicals sector attracted 1.8 billion RMB in investment, reflecting a shift in investment structure as the industry undergoes a critical transformation driven by technological upgrades and product iterations [7]. Market Outlook - The global optoelectronic display panel industry is poised for a new round of development opportunities in 2025, driven by advancements in 5G communication and artificial intelligence, with continuous upgrades in smart terminal devices and increasing demand for automotive displays contributing to steady industry expansion [8]. - The market is experiencing a dual-track development approach, with traditional LCD technology maintaining stable growth due to its established supply chain, while OLED technology is gaining traction for its flexible display features, leading to increased market penetration [8].