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How AI is killing promotions
CNBC· 2025-12-04 17:00
Layoff announcements skyrocketed toward the end of 2025 as generative AI and economic tightening pressure corporations to restructure their workforces. Many companies are cutting costs by trimming middle management and [music] in certain industries eliminating entry-level roles that can be replaced by AI. But layoffs aren't the only thing experts are concerned about.Generative AI is speeding up how people work, but that efficiency can come at the tradeoff of maintaining skills and rising up the corporate la ...
How Levi's, Gap And American Eagle Are Winning Back U.S. Shoppers
CNBC· 2025-12-03 17:00
Market Trends & Dynamics - Denim is experiencing a resurgence, with the jeans market growing by 27% between 2020 and 2025 [5] - Celebrity endorsements and marketing campaigns are key strategies for retailers to capture consumer attention, particularly among Gen Z and Alpha [3][14] - Brands are seeking to reclaim cultural relevance and reverse sales slumps through partnerships and innovative campaigns [13][14] - The denim category is experiencing secular tailwinds, creating opportunities for multiple companies to succeed [28] Company Performance & Strategies - Levi's partnership with Beyonce exceeded expectations, driving top-line sales and expanding profit margins, with sales up in the high single digits year-to-date [1][23] - Levi's is focusing on becoming a more premium brand by cutting back on discounts, raising prices, and focusing on direct selling strategies [8] - American Eagle's campaign with Sydney Sweeney provided a boost with Gen Z shoppers, but faced controversy [10][16][17] - Gap's partnership with Katseye drove comparable sales up by 7%, more than double analyst expectations [3][21] Financial Metrics & Impact - Levi's partnership with Beyonce generated 43 billion press impressions and over $65 million in media value [21] - American Eagle's operating costs increased by $35 million year-over-year, partly due to spending on celebrity campaigns [15] - Gap's comparable sales rose by 7% due to the Katseye campaign [21]
How Zillow changed the way people buy, sell and rent homes
CNBC· 2025-12-02 17:01
Zillow is the most popular real estate website in [music] the United States. The company has transformed the way people buy, sell, and rent homes, or at least dream about that kind of thing. >> We are one of the first apps on the iPhone, and that [music] really created the category.>> Realtor. com, Zillow, some of the other aggregation sites that are out there provided an experience for consumers that wasn't there before. >> Zillow, what they have an advantage on is just the scale of traffic that they've go ...
How Amazon Built A $70 Billion Clothing Business
CNBC· 2025-12-01 17:00
Amazon has become America's go to destination for clothing. Pandemic fueled e-commerce spending sent Amazon's clothing sales soaring back in 2020. It further solidified Amazon as the top apparel retailer in the US, a spot previously held by Walmart up until 2018.But it wasn't just a pandemic fad. The segment has continued to grow. Nearly 13% of all US clothing sales came from Amazon in 2020.For its apparel and footwear, sales were more than double Walmart's and more than ten times the competitor's online cl ...
How Black Boxes Became Key To Solving Airplane Crashes
CNBC· 2025-11-30 16:01
This is the scene tonight. Major plane disaster in Kentucky. A UPS plane crashing near an airport in Louisville.When tragic aviation accidents happen soon after the search for survivors comes the search for the so-called black box. Every commercial plane has them. Companies like GE and Honeywell design them to be nearly indestructible, to help investigators understand the cause of a crash.They're very crucial because it's one of the few sources of information that tells us what happened leading up to the ac ...
'Ghost jobs' are adding another layer of uncertainty to the stalling jobs picture
CNBC· 2025-11-29 16:00
Have you ever applied for a job and waited to hear back only to not get a response and see the position never gets filled. That's called a ghost job, and an expert says they could erode people's trust in the labor market. Government data for years has shown that there are at least as many job openings as there are unemployed workers.But when you take a look at actual hirings, not all of those available jobs are being filled. Not even close. Since the beginning of last year, data from the Bureau of Labor Sta ...
Should Americans be blaming AI for mass layoffs?
CNBC· 2025-11-27 16:01
Between January and September 2025, there have been more than 946,000 job cuts announced with roughly 300,000 from the government sector. >> That's the highest since 2020, and it's a 55% [music] increase from what we saw last year through the same time period. >> It would make sense to think AI is to blame for the layoffs.[music] Now that we've had generative AI come in and kind of change the equation, investors and boards are asking management teams, how are you using AI. Why aren't you using AI. Can't AI ...
Inside Amazon's massive Anthropic data center, training AI without Nvidia
CNBC· 2025-11-26 17:01
Behind me is the start of what will be the largest cluster of non-invidia chips in the world in Amazon's newest data center mega project now fully operational here in New Carile, Indiana. These seven completed buildings replaced empty cornfields fast [music] in about a year. Once completed, the project will connect hundreds of thousands of Amazon's own custom Tranium 2 chips and soon Tranium 3 across the US entirely devoted to running AI workloads for a single [music] customer.OpenAI rival Anthropic, backed ...
Why Manhattan Condos Are Selling At A Loss
CNBC· 2025-11-25 17:00
Over the past year, 1 in 3 condo owners in Manhattan who sold sold at a loss. Now, with the election of Mamdani, there are reports that the wealthy could flee even more, going to the suburbs or places like Florida or Texas. But the real reason why Manhattan real estate has been flat over the past decade, and what the wealthy are really doing is a bit more nuanced.I think prices got too high and they've had to come down. So of course people lost money. And you're reading about $100 million transactions, but ...
How subsea cables power the global internet
CNBC· 2025-11-24 17:00
In this quiet seaside town in northern France, thousands of miles of cables are manufactured each year and then dropped into the ocean to become the superighway of the internet. Over 95% of international internet traffic travels from continent to continent [music] through cables on the ocean floor that for the most part are no larger than a garden hose. >> That translates into 10 trillion dollar a day in economic transactions that go over these cables that most people don't know exist.[music] There are near ...