Core Insights - The report indicates a significant increase in travel demand during the New Year holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - The report highlights a dual trend of short-distance travel within core city clusters and long-distance travel between northern and southern regions, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - There is a noticeable trend towards higher quality travel experiences, with increased bookings for high-end hotels, boutique homestays, and customized small group tours [1] Travel Trends - The report shows that short-distance micro-vacations in city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta are thriving, alongside long-distance travel to popular winter destinations [1] - Unique cross-year experiences are emerging, with a rise in interest for lesser-known scenic spots featuring diverse New Year celebrations, such as light shows and cultural performances [2] - Mountain tourism is gaining popularity, with significant increases in hotel bookings at mountain resorts for New Year blessings, reflecting a trend towards spiritual and nature-based travel [4] Cultural and Entertainment Influences - The report notes a surge in interest for intangible cultural heritage tourism, with an 85% increase in searches and bookings for related experiences during the New Year holiday [5] - Concerts by popular artists in cities like Guangzhou and Wuhan are attracting large crowds, leading to increased hotel bookings in those areas [7] Winter and Snow Tourism - Ice and snow tourism remains a dominant theme, with approximately 40% of the top 20 domestic travel routes during the New Year holiday focused on winter destinations [8] - The report highlights the popularity of Harbin Ice and Snow World, with a 45% increase in bookings for one-day tours [8] - The opening of new ski resorts, such as the Changchun Wanda Ski Resort, has also seen a significant influx of visitors, with occupancy rates rising by 50% compared to the previous year [10] International Travel Trends - The report indicates a marked increase in outbound travel during the New Year holiday, with popular destinations including Singapore, South Korea, and Turkey, driven by the "please 3 days off for 8" trend [12][14] - There is a growing interest in diverse and personalized travel experiences, with emerging destinations like Serbia and Georgia gaining traction among travelers [16] - The report emphasizes that younger travelers and families are the primary demographic for outbound tourism, willing to pay a premium for detailed itineraries and immersive experiences [12]

人民财讯1月3日电，1月3日，同程旅行发布的《2026元旦假期旅行消费报告》显示，三天连休小长假叠 加拼假一族掀起的"请3休8"浪潮，强力拉动元旦假期出游需求。平台上，元旦假期前后机票、酒店、民 宿等主要产品预订呈量价齐升的局面。元旦假期"非遗"主题旅游搜索及预订热度环比增长85%。 ...

人民财讯1月1日电，2026年元旦假期首日，国内各大机场、车站、高速公路陆续迎来客流高峰。1月1 日，同程旅行数据显示，在旅游度假叠加返乡探亲需求，以及丰富的跨年活动带动下，国内酒店预订热 度相比去年同期增长超3倍。 ...

从2025年12月31日跨年夜开始，各地举办的丰富多彩的跨年烟花秀、音乐节，以及元旦假期首日的迎新 年演出活动，进一步激发了本异地的旅行热情。同程旅行数据显示，截至12月31日，2025年跨年夜和 2026年元旦假期的演出票务类产品相比上年同期增长超1倍。其中，广州、深圳两地的热门演出赛事活 动合计超百场，部分热门演出门票提前15天售罄。 热门赛事和演出活动的举办，也拉动酒店、用车等文旅消费的增长。同程旅行数据显示，元旦假期首 日，国内酒店预订热度同比增长超3倍。国内酒店预订热度最高的十大热门城市为北京、上海、重庆、 广州、成都、长沙、西安、南宁、武汉、南京。 北京商报讯（记者 吴其芸）2026年元旦假期首日，国内各大机场、车站、高速公路陆续迎来客流高 峰。1月1日，同程旅行数据显示，在旅游度假叠加返乡探亲需求，以及丰富的跨年活动带动下，国内酒 店预订热度相比去年同期增长超3倍。此外，在海南全岛封关、冰雪旅游热以及多国免签等利好刺激 下，元旦假期首日呈现出国内旅游南北双向奔赴、出境旅游短途热度高的特征。 元旦假期前夕，海南自贸港全岛封关、沈白高铁通车运营等一系列利好，激发了游客北上南下的旅游热 情。同程旅行数 ...

封图 | AI生成 2025.12. 31 本文字数：697，阅读时长大约1分钟 来源 | 九派新闻 社交平台上，不少网友向吴女士留言，希望她出一期详细的维权攻略。"我本身是从事法务工作的， 对法律比较了解，后期有时间会出一篇详细攻略，从各种细节出发，教大家维权。" 微信编辑 | 苏小 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 去年9月，吴女士（化姓）和丈夫在同程旅行APP上购买了两张从上海往返首尔的机票，出发当天因 故改签，事后发现平台收取的机票改签费2560元是实际费用820元的3倍。 吴女士和丈夫将同程旅行诉至法院，近日，法院认为同程旅行实际收取的改签费用与相应规则不符， 存在违约，二审判决同程旅行退一赔三，补偿吴女士夫妻8500元。 12月30日，吴女士表示，她对此判决并不满意，后续或将请求法院再次衡量同程旅行的行为定性问 题。 吴女士介绍，出发当天， ...

Group 1 - The report emphasizes the importance of service consumption in 2026, highlighting a year of strategic layout and potential improvements in specific sectors and cycles [4][6][8] - The overall recovery of the service sector is characterized by a moderate rebound and structural prosperity, with service consumption growth outpacing that of goods consumption [11][12] - The report identifies three key changes affecting demand, policy, and technology, including a shift towards more rational consumer behavior, the impact of policy and globalization on corporate decisions, and accelerated technological iterations [11][4][6] Group 2 - The investment strategy for 2026 focuses on boosting domestic demand, with significant potential for service consumption in China compared to developed countries [19][26] - The report outlines specific sub-sectors such as duty-free, hotels, and education, which are expected to perform differently based on demand and supply dynamics [7][8][34] - Recommendations include focusing on cyclical recovery and sector-specific prosperity, with suggested investments in companies like China Duty Free Group, Huazhu Group, and Meituan [4][34][8] Group 3 - The report notes that the service sector has underperformed compared to the broader market, with a year-to-date increase of 14.55%, lagging behind the CSI 300 index [14][12] - Structural trends indicate that leading companies in tea drinks and hotels have outperformed, while duty-free and hotel stocks have shown strength in the fourth quarter [14][12] - The report highlights the importance of policy measures aimed at enhancing service consumption, including various initiatives to stimulate demand and improve the consumer environment [26][28][27]

中经记者 李立 上海报道 2026年元旦假期临近，围绕"如何跨年"的主题旅行开始升温。 2025年12月17日，跨年（12月31日）火车票正式开售，同程旅行数据显示，开售不到半分钟，北京出发 前往哈尔滨、沈阳，深圳出发前往厦门，广州出发前往长沙等多个热门线路车票热销，黄金时段车次更 是"光速售罄"。 去哪儿旅行数据显示，元旦假期期间，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往 返重庆、上海往返南京、广州往返南宁等短途线路人气旺。 不过，《中国经营报》记者发现，无论是北上追寻冰雪，还是南下拥抱暖阳，无论是围观主题乐园的烟 花璀璨，还是选择去远郊山海静谧独处，"如何过"正在超越"去哪里"，成为年轻人规划跨年旅行的核心 思路。 人都去哪儿？ 2026年元旦假期自1月1日至3日连休三天，形成了2026年首个"小长假"，大大释放了积压的旅游需求。 从整体流向来看，市场延续了冬季"冰雪游"与"避寒游"两大主题，上演着一场热烈的"南北双向奔赴"。 同程旅行数据显示，哈尔滨、长春、长白山、阿勒泰、乌鲁木齐等传统冰雪旅游目的地持续火热。其 中，"顶流"哈尔滨冰雪大世界已于12月17日正式开园，预计将引爆整个假期的 ...

转自：北京日报客户端 岁末年尾，海外务工人群纷纷踏上返乡路，相关航线元旦及春节前后的机票预订迎来高峰。12月24日， 同程旅行宣布上线"归途无忧"活动，联合中国南方航空、四川航空、成都天府国际机场、越南机场集 团、中国国际航空等合作伙伴面向海外务工人员推出了机票"早鸟"优惠、机票酒店优惠券等，助力海外 务工人员年末顺利返乡。这是同程旅行首次举办面向海外务工群体的元旦春节返乡出行优惠活动。 同程旅行推出的"归途无忧"活动，在航线覆盖及权益内容方面充分考虑了海外务工人员比较集中的地 区，在资源选取等方面做了针对性规划。在活动内容方面，针对海外务工人员的机票提前订需求，提供 了机票预订"早鸟优惠"，最高30元机票优惠券等；针对国际中转航班可能发生的旅途住宿及交通换乘需 求，活动提供了最高100元酒店优惠券以及金额不等的其他交通工具的票务优惠券等。海外务工人员可 通过同程旅行小程序和APP内的"归途无忧"专题了解活动详情。据了解，本次"归途无忧"活动联合了中 国南方航空、四川航空、中国国际航空、深圳航空、浙江长龙航空、国泰航空、香港航空、韩亚航空、 泰国国际航空、埃及航空、埃塞俄比亚航空、摩洛哥皇家航空等十余家国内外 ...

扬子晚报网12月22日讯(记者徐昇)日前，江苏省中小学2025-2026学年寒假时间正式公布，计划寒假亲子出游的家长们纷纷开始提前规划行程。记者从同程 旅行获悉，刚刚过去的周末，寒假亲子度假类产品来自江苏省的搜索及浏览量环比增长了2倍多。 数据显示，截至12月22日，最受江苏家长青睐的寒假亲子游目的地主要有：哈尔滨、三亚、西安、北京、上海、广州、成都、重庆、长沙、西双版纳等。 出境游目的地关注度较高的主要有：新加坡、韩国、马来西亚、印度尼西亚、越南、冰岛、意大利、法国、新西兰、西班牙等。出游方式方面，中高端定 制游产品的关注度相对较高，国内线路一般以5至7天的行程最受欢迎，出境游线路一般在5至10天之间。 此外，记者从途牛获悉，即将到来的元旦假期，一些"网红城市"及县域目的地的搜索及咨询热度也迎来了快速增长。泉州凭借簪花、古厝夜游、闽南小吃 等元素吸引了更多年轻游客的青睐，近10日搜索及咨询热度环比增长超5倍；荔波、腾冲、上饶等目的地近10日搜索及咨询热度环比增长超3倍。位于江浙 皖三省交界处的广德更因"广德三件套"——炖锅、奶茶、桃酥，近期在社交平台持续火爆，成为今冬旅游市场的"黑马"之一，元旦期间也将吸引 ...

Group 1 - The "Annual ESG Pioneer Award (Large Market Capitalization)" recognizes companies that balance economic efficiency with social responsibility, highlighting their contributions to environmental, social, and governance (ESG) practices [1] - Ten companies, including Aier Eye Hospital, Beike, Bosideng, Mengniu Dairy, CATL, Tongcheng Travel, Weichai Power, China Feihe, China State Construction International, and Sinotruk, received the award [1] - The evaluation process involved quantitative data analysis and expert review to determine the final results of the award [1] Group 2 - The "Golden Award" aims to create a reference list of the most valuable listed companies and unicorns in the investment community, covering all listed companies on major exchanges including HKEX, SSE, SZSE, NYSE, and NASDAQ [2]