1月7日下午，同程旅行官方微博发布情况说明：今日12:00开售的2026KPL春季赛第一轮第一周，因瞬 时流量剧增导致服务器请求过载，无法正常售票的问题，我们深表歉意；为本次票务工作缺乏预判性， 以及在筹备过程中系统容量准备不足，向喜爱关注KPL的用户再次致以十万分歉意。同时，我们也向主 办方KPL联盟深表歉意。关于广大召唤师关注的战队主场日加购权益，其将于1月8日（周四）中午 12:00重新上架。 随后，同程旅行还发布了关于2026KPL春季赛站队主场日购买说明：1、本次KPL战队主场日将对全部 售票平台购票用户开放，下单用户需有该场次门票（不限购票渠道），无该场次门票用户下单将会退款 处理。2、2026KPL春季赛战队主场日为固定战队日，用户一旦购买后将无法退票。 ...

Group 1 - The Hong Kong stock market experienced a decline in technology stocks, with the Hang Seng Technology Index falling by 1.5% [1] - Notable declines among major companies include Tencent Music down nearly 5%, Alibaba down over 3%, and BYD, Kuaishou, Xpeng Motors, NIO, Kingdee International, Tongcheng Travel, and Bilibili all down over 2% [1] Group 2 - Tencent Music's stock decreased by 4.72%, with a year-to-date decline of 2.03%, and a total market capitalization of 209.41 billion [2] - Alibaba's stock fell by 3.45%, with a year-to-date increase of 1.96%, and a total market capitalization of 2.78 trillion [2] - BYD's stock dropped by 2.82%, with a year-to-date increase of 1.10%, and a total market capitalization of 878.90 billion [2] - Kuaishou's stock decreased by 2.78%, with a year-to-date increase of 14.78%, and a total market capitalization of 319.98 billion [2] - Xpeng Motors' stock fell by 2.63%, with a year-to-date decline of 2.08%, and a total market capitalization of 148.53 billion [2] - NIO's stock decreased by 2.52%, with a year-to-date decline of 7.47%, and a total market capitalization of 93.39 billion [2] - Kingdee International's stock fell by 2.39%, with a year-to-date increase of 4.29%, and a total market capitalization of 49.20 billion [2] - Tongcheng Travel's stock decreased by 2.35%, with a year-to-date increase of 3.92%, and a total market capitalization of 54.81 billion [2] - Bilibili's stock fell by 2.33%, with a year-to-date increase of 8.55%, and a total market capitalization of 86.64 billion [2] - Tencent Holdings' stock decreased by 1.82%, with a year-to-date increase of 3.67%, and a total market capitalization of 5.66 trillion [2] - NetEase's stock fell by 1.75%, with a year-to-date increase of 4.94%, and a total market capitalization of 712.98 billion [2]

Investment Rating - The report maintains a "Positive" outlook for the social services industry [4] Core Insights - The Ministry of Culture and Tourism data aligns with expectations, highlighting strong performance in duty-free shopping, inbound tourism, and leading mountain scenic spots. The upcoming long Spring Festival holiday and supportive tourism policies are expected to boost domestic consumption, leading to a favorable outlook for the social services industry in 2026 [3][7] Summary by Sections Domestic Tourism Demand - Domestic travel demand is steadily increasing, with 142 million domestic trips taken during the New Year holiday, a 5.2% increase compared to 2024. Total domestic travel expenditure reached 84.79 billion yuan, up 6.3% year-on-year, with per capita spending increasing by 1.1% [7] Duty-Free Shopping - Duty-free sales in Hainan during the New Year holiday showed significant growth, with 442,000 items sold, a 52.4% increase year-on-year. The number of shoppers reached 83,500, up 60.6%, and total spending was 712 million yuan, a 128.9% increase. This growth is attributed to the official launch of duty-free operations, new policies, and promotional activities [7] Scenic Spots - Leading mountain scenic spots demonstrated strong visitor elasticity, with Huangshan receiving over 75,000 visitors (up 76.5% year-on-year), Emei Mountain hosting 126,200 visitors (up 20.9%), and Changbai Mountain seeing a 41% increase in visitors compared to 2025. The expansion of high-speed rail and airports contributed to this growth [7] Online Travel Agencies (OTAs) - Inbound tourism and winter sports are emerging as key growth drivers, with a 110% year-on-year increase in inbound ticket bookings and a more than 30-fold increase in experiential product bookings. Domestic winter sports continue to be a central theme for growth in 2026 [7]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 同程旅行控股有限公司 呈交日期: 2026年1月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00780 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 3,000,000,000 | USD | | 0.0005 | USD | | 1,500,000 | 本月底法定/註 ...

Core Viewpoint - The Hong Kong tourism sector stocks experienced a collective rise, indicating positive market sentiment towards the industry [1] Group 1: Stock Performance - Tongcheng Travel (00780.HK) increased by 5.02%, reaching HKD 23.86 [1] - Trip.com Group (09961.HK) rose by 4.08%, trading at HKD 600 [1] - Huazhu Group (01179.HK) saw a gain of 4.01%, priced at HKD 38.36 [1] - Meituan-W (03690.HK) grew by 1.42%, with a share price of HKD 106.9 [1]

智通财经APP获悉，旅游概念股集体走高，截至发稿，同程旅行(00780)涨5.02%，报23.86港元；携程集 团-S(09961)涨4.08%，报600港元；华住集团-S(01179)涨4.01%，报38.36港元；美团-W(03690)涨 1.42%，报106.9港元。 国家移民管理局报告显示，元旦假期期间日均出入境人次达220万人次，按年增长28.6%，较2019年水 平高约28%，其中内地居民出境人次按年增长39.1%。花旗发布研报称，2026年元旦国内出游表现平 稳，但跨境旅游人次表现稳健。然而该行认为即将到来的春节更为重要，并预期表现将较为强劲，因为 2026年春节假期为9天，较2025年多一天。 消息面上，经文化和旅游部数据中心测算，元旦假期3天，全国国内出游1.42亿人次、较2024年元旦假 期增长5.2%，国内出游总花费847.89亿元、较2024年元旦假期增长6.3%，人均消费较2024年元旦假期增 长1.1%，冬季特色供给丰富，冰雪游、避寒游、跨年游人气旺盛。 ...

旅游概念股集体走高，截至发稿，同程旅行(00780)涨5.02%，报23.86港元；携程集团-S(09961)涨 4.08%，报600港元；华住集团-S(01179)涨4.01%，报38.36港元；美团-W(03690)涨1.42%，报106.9港 元。 国家移民管理局报告显示，元旦假期期间日均出入境人次达220万人次，按年增长28.6%，较2019年水 平高约28%，其中内地居民出境人次按年增长39.1%。花旗发布研报称，2026年元旦国内出游表现平 稳，但跨境旅游人次表现稳健。然而该行认为即将到来的春节更为重要，并预期表现将较为强劲，因为 2026年春节假期为9天，较2025年多一天。 消息面上，经文化和旅游部数据中心测算，元旦假期3天，全国国内出游1.42亿人次、较2024年元旦假 期增长5.2%，国内出游总花费847.89亿元、较2024年元旦假期增长6.3%，人均消费较2024年元旦假期增 长1.1%，冬季特色供给丰富，冰雪游、避寒游、跨年游人气旺盛。 ...

Core Insights - The overall cultural and tourism market in China during the 2026 New Year holiday was stable and orderly, with significant consumer activity [1][2] - Domestic travel reached 142 million trips, generating a total expenditure of 84.789 billion yuan [1][2] - Popular travel trends included family trips, small town tourism, and outbound travel, contributing to a strong start for the tourism market [1][2] Domestic Travel Trends - Data from Qunar indicated a 26% year-on-year increase in flight bookings to popular destinations on January 1, with hotel occupancy in domestic hotspots rising by 120% [3] - Consumer spending power increased, with a more than 20% rise in the number of items purchased per person and over 30% growth in average spending [3] - Family travel saw an 80% increase in participation, with families preferring high-star hotels and full-service resorts [3] - Small town tourism remained popular, with significant order growth for destinations like Anji (930%), Qingyuan (774%), and others [3] Outbound Travel Growth - There was a notable increase in outbound travel compared to the previous year, with a 40% rise in the number of travelers visiting popular countries [4] Hainan Tourism Surge - Hainan experienced a significant increase in tourism during the New Year holiday, marking the first holiday after its border reopening [5] - The province welcomed 2.1716 million visitors, a 25.2% increase year-on-year, with total tourism expenditure reaching 3.136 billion yuan, up 28.9% [5] - Duty-free shopping in Hainan saw a remarkable rise, with sales of duty-free goods increasing by 52.4% and total spending reaching 712 million yuan, a 128.9% increase [5][6] International Visitor Trends - The New Year holiday attracted more foreign tourists to China, with a 110% increase in ticket bookings for inbound tourism [7] - Popular destinations for international visitors included major cities like Shanghai, Beijing, and Shenzhen, with significant growth in Hainan [7] - The "duty-free shopping + beach vacation" model has become a key attraction for international tourists, with inbound orders for Sanya increasing by 170% [7]

Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]

花旗认为2026年元旦国内出游表现平稳，但跨境旅游人次表现稳健。然而该行认为即将到来的春节更为 重要，并预期表现将较为强劲，因为2026年春节假期为9天，较2025年多一天。维持对携程-S(09961)和 同程旅行(00780)的"买入"评级。 智通财经APP获悉，花旗发布研报称，文旅部报告显示，2026年元旦内地3天假期，内地旅游人次及收 入分别达到1.42亿人次和847.9亿元人民币(下同)，相较2024年的3天假期(2025年元旦仅为1天假期)，两 年复合年增长率分别为2.6%和3.1%;人均消费录得597元，较2024年水平下降1%。 国家移民管理局报告显示，元旦假期期间日均出入境人次达220万人次，同比增长28.6%，较2019年水 平高约28%，其中内地居民出境人次同比增长39.1%。 ...