Core Insights - The initial snowfall in Beijing has significantly increased interest in winter tourism, particularly for top attractions like the Forbidden City and Universal Beijing Resort [1] Group 1: Tourism Trends - The search volume for the "Forbidden City" surged by 90% compared to the previous two days, while the search volume for "Universal Beijing Resort" increased by over 40% [1] - Tickets for the Forbidden City on December 13 and 14 are sold out, with deep-dive and one-day tour packages seeing over a 100% increase in bookings compared to the previous week [1] - Ticket booking interest for Universal Beijing Resort also rose by over 80% compared to the previous week, with a notable increase in hotel bookings in the surrounding area [1] Group 2: Visitor Demographics - The primary demographic for hotel bookings around Universal Beijing Resort consists of families and young tourists, with some visitors opting for staggered check-ins [1] Group 3: Alternative Attractions - Due to the high demand for tickets to the Forbidden City and Universal Beijing Resort, visitors are turning to other scenic spots suitable for snow viewing, leading to increased popularity for historical sites and parks [1] - Popular attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall have entered the top 10 list of popular scenic spots [1]

Core Insights - The snowfall in Beijing has led to a significant increase in search interest for major tourist attractions, particularly the Palace Museum and Universal Beijing Resort [1][2] - Ticket sales for the Palace Museum are sold out for the weekend of December 13-14, with a notable increase in booking interest for deep-dive tours and day trips [1][2] - Universal Beijing Resort has also seen a surge in ticket bookings, with an increase of over 80% compared to the previous week [1][2] Summary by Category - **Weather Impact**: Snowfall has affected various districts in Beijing, resulting in medium to heavy snow in most areas and localized blizzards [1][2] - **Tourism Trends**: The search volume for "Palace Museum" surged by 90% and for "Universal Beijing Resort" by over 40% compared to the previous two days [1][2] - **Booking Data**: The booking interest for the Palace Museum's weekend tours has more than doubled compared to the previous week, while Universal Beijing Resort's ticket bookings have increased significantly [1][2]

Group 1 - The first snowfall of 2025 in Beijing has led to a surge in interest for winter tourism, particularly in popular attractions like the Forbidden City and Universal Beijing Resort [1] - Search volume for the Forbidden City increased by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1] - Tickets for the Forbidden City on December 13 and 14 have sold out, with deep-dive tour packages and day trip products seeing over a 100% increase in bookings compared to the previous week [1] Group 2 - Due to the high demand for tickets to the Forbidden City and Universal Beijing Resort, visitors are turning to other scenic spots suitable for snow viewing, resulting in increased popularity for historical buildings and parks [2] - Attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall have entered the top 10 popular scenic spots [2]

Group 1 - The first snowfall of 2025 in Beijing occurred on December 12, with significant snowfall reported in various districts, including Yanqing, Mentougou, and Fangshan, leading to increased interest in winter tourism [1] - The search interest for top attractions such as the Palace Museum and Universal Beijing Resort surged, with keyword searches for the Palace Museum increasing by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1] - Tickets for the Palace Museum were sold out for December 13 and 14, with a significant increase in bookings for deep-dive tours and day trips, more than doubling compared to the previous week [1] Group 2 - Due to the high demand for tickets to the Palace Museum and Universal Beijing Resort, visitors turned to other scenic spots suitable for snow viewing, resulting in increased visitation to historical sites and parks [2] - Popular attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall entered the top 10 list of popular scenic spots [2]

Core Insights - The 2026 "National Subsidy" policy will continue the "old-for-new" consumption initiative with an increased budget of 500 billion yuan, aimed at stimulating consumption and stabilizing economic growth [1][3][16] Group 1: Policy Overview - The "National Subsidy" policy has shown significant results since its launch in 2024, generating over 2.5 trillion yuan in sales and benefiting 360 million people [3] - The policy will focus on three main upgrades: increasing the subsidy amount, expanding coverage to new sectors, and optimizing the distribution process [4][10] Group 2: Sectoral Impacts - Traditional consumption sectors like home appliances and automobiles are expected to see a second wave of growth, with home appliance subsidies potentially increasing from 12.84 million units to 15 million units [6][8] - The service consumption sector, particularly in tourism and health, is anticipated to become a new focal point, with over 100 billion yuan in tourism vouchers expected to be issued [6][10] - Digital and green consumption will be enhanced, with subsidies for smartphones and energy-efficient appliances, benefiting companies like Apple and Huawei [8][10] Group 3: Economic Implications - The policy aims to boost domestic demand and counter economic pressures, with expectations for retail sales growth to rebound to 5%-6% in 2026 [10] - It promotes industrial upgrades by leading consumption upgrades, encouraging innovation in sectors like electric vehicles and smart home appliances [10][14] Group 4: Investment Opportunities - Key investment targets include essential consumer goods like dairy products and condiments, as well as discretionary items like home appliances and new energy vehicles [15] - The policy is seen as a long-term opportunity for investors, with potential for valuation recovery and growth in the consumer sector [16]

封关政策利好下，同程旅行旗下的呀诺达热带雨林景区预订增幅明显。目前，呀诺达热带雨林景区一方面推出优惠套票和 跨年主题活动，另一方面围绕入境旅游市场，新增俄语、英语等多语种导览服务，多条结合境外游客需求打造的入境旅游线路 已全面推向市场。 （编辑 郭之宸） 同程旅行数据显示，截至12月10日，元旦假期的三亚酒店搜索热度同比大涨。从元旦假期的航线热度来看，以三亚凤凰国 际机场为目的地的十大始发地城市分别为北京、成都、上海、哈尔滨、沈阳、广州、西安、郑州、长春、济南。 随着海南自贸港全岛封关带来的入境旅游便利化提升，首尔、曼谷、新加坡、墨尔本、莫斯科预计成为12月18日至12月31 日，从三亚凤凰国际机场入境海南旅游的五大热门客源地。 本报讯 （记者梁傲男）12月11日，海南自贸港全岛封关运作进入7天倒计时。同程旅行数据显示，海南自贸港正式启动全 岛封关运作后的首个周末（12月20日至12月21日），包括三亚、海口等多个城市的度假酒店热门房型已售罄，热销房型以亲子 房和海景套房为主。 海南自贸港将于12月18日启动全岛封关运作，封关后更加优惠的货物"零关税"政策，将进一步提升海南在冬季避寒游以及 购物游市场的吸引力 ...

Group 1 - The Hainan Free Trade Port will officially start its full island closure operation on December 18, enhancing its appeal for winter tourism and shopping with a "zero tariff" policy on goods [1] - Popular hotel types in cities like Sanya and Haikou have already sold out for the first weekend after the closure, with family rooms and sea view suites being the most sought after [1] - Hotel search interest for Sanya during the New Year holiday has increased by over 200% year-on-year as of December 10 [1] Group 2 - The Yanoda Rainforest Scenic Area has seen a significant increase in ticket bookings, with a year-on-year growth of over 25% for the New Year holiday [2] - The scenic area is launching promotional packages and cross-year themed activities, while also introducing multilingual guided services to cater to inbound tourism [2] - New tourism routes tailored to the needs of international visitors have been fully launched in the market [2]

Market Overview - The Hang Seng Index opened up by 0.66% at 25,710.61 points, while the Hang Seng Tech Index rose by 0.55% to 5,611.93 points [1][2]. Sector Performance - The Hang Seng Biotechnology Index increased by 0.44% to 15,159.39 points, and the Hang Seng China Enterprises Index gained 0.58% to 9,006.27 points [2]. - The Hang Seng Composite Index saw a rise of 0.71%, reaching 3,940.90 points [2]. Notable Stocks - Stocks such as Pop Mart, Zijin Mining, and HSBC opened with gains exceeding 2% [2]. - Tech stocks showed strength, with companies like NetEase, Alibaba, and Bilibili all rising over 1% [3]. Individual Stock Movements - Kingdee International rose by 2.00% to 14.250, while Midea Group increased by 1.63% to 90.450 [4]. - Alibaba's stock price reached 155.000, reflecting a 1.17% increase, and NetEase rose to 213.200, up by 1.14% [4]. - Other notable movements included Tencent Holdings at 609.000 (+1.00%) and BYD Company at 98.400 (+0.66%) [4].

Core Viewpoint - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to promote the development of cruise transportation and tourism services, highlighting ten specific initiatives aimed at expanding cruise routes and enhancing service quality. Group 1: Domestic Cruise Market - The new measures encourage the development of domestic coastal cruise routes, which is significant for the growth of the domestic cruise market [1] - Tongcheng Travel's cruise business director noted that the platform's cruise product offerings have increased by nearly 40% year-on-year as of December 9, 2025 [1] - Popular routes from Guangzhou, Shenzhen, and Hong Kong to Southeast Asian destinations like Singapore and Bali have seen over a 120% increase in bookings compared to the same period last year [1] Group 2: International Cruise Market - In the international cruise market, bookings for Mediterranean multi-country routes and Middle Eastern Persian Gulf routes have increased by over 30% since 2025 [2] - Non-first-tier cities have shown a significant increase in overseas cruise product bookings, with cities like Chengdu, Hangzhou, Nanjing, Wuhan, Hefei, and Changsha experiencing over a 200% year-on-year growth [2] - Other cities such as Shangqiu, Luoyang, Huizhou, and Zhaoqing also reported notable growth in overseas cruise bookings [2]

截至12月10日10时，"考研房"预订热度较高的前十个城市依次为济南、长春、青岛、南昌、合肥、杭 州、烟台、福州、南京、广州。 同程旅行相关负责人表示，按往年规律，考生在拿到准考证后通常会立即着手规划考试期间的交通食 宿，提前预订位置和环境俱佳的"考研房"是其中最重要的一件事。为更好满足考生们的考试住宿需求， 同程旅行在小程序和App端的酒店预订平台面向考研、考公、高考等大型考试的考生开发了考试房预订 工具，可提前预约或抢订考点周边优质房源。 北京商报讯（记者 吴其芸）12月10日，2026全国研究生招生考试准考证开放打印。随着考点和考场等 考试信息正式下发至考生，"考研房"迎来预订高峰。当日零时至10时，同程旅行平台"考研订房"板块的 访问量大幅增长，"考研房"预订热度较12月9日全天增长超10倍。 ...