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2026年,钱从哪挣?
创业家· 2026-01-31 10:42
Group 1 - The core question for many is where the money will come from in 2026 [2] - The article highlights five key concepts related to business strategies in the face of insufficient domestic demand [3] - Companies are facing a significant challenge of insufficient domestic demand, leading to limited market capacity [5][6] Group 2 - To survive in a competitive environment, companies must increase their competitive efforts, which can lead to a cycle of overwork and reduced profits [7][8] - One potential solution to this issue is to expand overseas, which has evolved significantly compared to traditional export methods [9][10] Group 3 - An example of successful overseas expansion is Miniso, which not only sells products abroad but also relocates its entire value chain, including branding and R&D, to international markets [11][12] - Engaging with private domain users to understand their preferences allows for rapid product development and brand establishment in foreign markets [12][13] Group 4 - Leading companies are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems [14][15] - Tesla's operations in Shanghai exemplify the importance of a robust supply chain network, which supports rapid production and delivery [20][21] Group 5 - Companies can leverage their unique advantages to succeed in overseas markets, such as cost advantages or product innovations [23][24] - For instance, a factory owner in Yiwu has found success by selling products on cross-border platforms at prices double those in the domestic market [25][26] Group 6 - Building long-term trust in familiar social networks is crucial for business success, as demonstrated by the story of a local entrepreneur who prioritizes employee welfare and customer feedback [31][34] - This approach fosters a cycle of trust and loyalty among customers, leading to sustained business growth [36] Group 7 - The article discusses the shift in consumer behavior towards a desire for better experiences, highlighting opportunities for businesses to meet these evolving demands [38][39] - Innovative services, such as travel photography for retirees, can create new consumer needs and drive demand [40][41] Group 8 - As traditional large-scale business opportunities diminish, a more refined and heartfelt commercial ecosystem is emerging, focusing on fulfilling ordinary people's aspirations for a better life [43][46] - Companies that can create meaningful experiences and meet these needs may find significant opportunities for growth in the future [46]
国泰海通证券:维持普拉达“增持”评级 26年范思哲并表开启新篇章
Zhi Tong Cai Jing· 2026-01-30 02:37
Core Viewpoint - The report from Guotai Junan Securities maintains an "Overweight" rating for Prada (01913), projecting steady growth for Miu Miu and new contributions from the consolidation of Versace, with expected net profits for 2025-2027 at €8.8/9.6/10.5 billion, reflecting year-on-year growth of 5.2%/8.7%/9.0% [1] Group 1 - The company anticipates a high single-digit year-on-year growth in retail sales for 2025 at fixed exchange rates, leading the industry; Q4 2025 retail sales growth is expected to slow slightly to mid-single digits compared to Q3 [1] - For the Prada brand, retail growth in Q4 2025 is expected to improve from a decline of -1% in Q3 to flat, while Miu Miu is projected to achieve a retail growth rate of 15-20% in Q4 2025, supported by sustained brand momentum despite high base effects [1][2] - The company estimates a negative impact from foreign exchange of approximately 700 basis points in Q4 2025, with an annual impact of about 400 basis points [1] Group 2 - Looking ahead to 2026, Miu Miu is expected to increase retail space by 10%-15%, focusing on the Eurasian region and planning further expansion into the low-penetration U.S. market by 2027 [2] - Prada aims to balance "strategic price points" by enhancing its nylon collection to reach a broader audience while attracting high-net-worth clients through limited edition leather goods [2] - Versace's acquisition was completed on December 2, 2025, with expected contributions to financials in 2026; Versace reported revenues of approximately €705 million and an operating loss of about €46 million as of March 2025 [2] Group 3 - The overall customer base remains stable, with the luxury goods industry entering a "new normal," characterized by market share consolidation among strong brand DNA companies [3] - The industry trend is shifting from overt consumption and brand-driven strategies to authenticity and value-driven approaches [3] Group 4 - The outlook for Miu Miu's growth is supported by high-quality growth, with most of the growth in high base years coming from same-store sales; there is significant potential for new store openings, with 147 direct stores globally by the end of 2024 compared to over 300 for YSL and BV [4] - The brand has established a differentiated brand perception in recent years, likely benefiting from the trend of entry-level consumers shifting from high luxury [4] - Prada's Q3 2025 showed sequential improvement, with expectations for continued investment in creative leather goods and marketing of iconic products like Galleria, as well as expansion of the regenerated nylon series to enhance entry-level product offerings [4]
国泰海通证券:维持普拉达(01913)“增持”评级 26年范思哲并表开启新篇章
智通财经网· 2026-01-30 02:37
Group 1 - The core viewpoint of the report is that Cathay Securities maintains an "overweight" rating on Prada, expecting steady growth in retail sales and net profit in the coming years, with specific profit projections for 2025-2027 [1][2] - For 2025, the company is projected to achieve a net profit of €8.8 billion, with year-on-year growth rates of 5.2%, 8.7%, and 9.0% for the subsequent years [1] - The report anticipates a retail sales growth of approximately high single digits for the entire year of 2025, with a slight slowdown in Q4 compared to Q3 [1][3] Group 2 - Miu Miu is expected to expand its retail space by 10%-15% in 2026, focusing on the Eurasian region and planning to enter the low-penetration U.S. market by 2027 [2] - The acquisition of Versace is expected to contribute new revenue streams, with Versace's revenue at approximately €705 million and an operating loss of €46 million as of March 2025 [2] - The luxury goods industry is transitioning to a "new normal," characterized by a concentration of market share among strong brand DNA companies, with a shift from overt consumption to authenticity and value-driven purchasing [3] Group 3 - Miu Miu's growth potential is supported by high-quality growth, significant store opening potential, and a differentiated brand perception that appeals to entry-level consumers [4] - Prada's Q3 performance showed improvement, with future strategies focusing on enhancing product creativity and expanding entry-level offerings through innovative marketing [4]
普拉达(01913):25Q4 高基数下表现稳健,26 年范思哲并表开启新篇章
Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company has shown steady performance despite high base effects, with currency fluctuations potentially causing short-term profit disturbances. The expansion of Miu Miu continues in 2026, and the consolidation of Versace will contribute new revenue streams. The overall customer base remains stable, and the industry is entering a new normal [2][11]. Financial Summary - Total revenue is projected to reach €5,432 million in 2024, with a growth rate of 14.9%. By 2027, revenue is expected to increase to €6,640 million, maintaining a growth rate of 7.8% [4]. - Gross profit is forecasted to be €4,337 million in 2024, increasing to €5,325 million by 2027, with a consistent gross margin around 80% [4][15]. - Net profit attributable to shareholders is expected to grow from €839 million in 2024 to €1,046 million in 2027, reflecting a growth rate of 25.0% in 2024 and around 9.0% in 2027 [4][15]. Market Outlook - The company anticipates a retail sales growth of approximately high single digits for the full year 2025 at constant exchange rates, leading the industry. The retail growth for Q4 2025 is expected to be in the mid-single digits, slightly slowing from Q3 [11]. - Miu Miu is projected to contribute an additional 10%-15% in retail space, focusing on the Eurasian region, with plans to expand into the low-penetration U.S. market by 2027 [11]. - The luxury goods industry is shifting from rapid growth to a "new normal," characterized by market share consolidation among strong brand DNA companies [11].
未来10年,最挣钱的凭什么一定是这群人?
创业家· 2026-01-27 11:04
Group 1 - The core viewpoint of the article is that Amazon's report on global e-commerce trends highlights emerging consumer demands and market opportunities driven by technology, emotional needs, and lifestyle changes [1][39]. - Trend One: AI Quality Space emphasizes the transformation of homes into emotionally interactive environments, with over 65% of consumers in Europe and the U.S. willing to spend more on smart home products that provide comfort and understanding [4][6]. - Trend Two: The Sleep Economy is emerging as 37% of American adults reported a decline in sleep quality in 2023, leading to increased consumer spending on sleep-related products and services [10][12]. Group 2 - Trend Three: Happiness at Work focuses on the growing expectations for workspaces that enhance comfort and productivity, highlighting ergonomic office furniture and technology that improve employee well-being [13][14]. - Trend Four: Technology's Subtle Integration reflects a consumer preference for seamless technology experiences that enhance quality of life without being intrusive, as seen in brands like Apple [15]. - Trend Five: The Pet Economy is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to invest more in pet healthcare and products, indicating a shift towards emotional spending [16][19]. Group 3 - Trend Six: Outdoor Cooking is gaining popularity as consumers seek social and experiential cooking opportunities in nature, leading to demand for specialized outdoor cooking equipment [20][22]. - Trend Seven: The Mobile Treasure Chest describes how vehicles are evolving into multifunctional spaces, with features that enhance comfort and utility for various activities [23][27]. - Trend Eight: Generation Z is becoming a significant consumer force, characterized by values-driven purchasing, a preference for personalized experiences, and a focus on sustainability [28][30]. Group 4 - Trend Nine: The Fitness Vanguard highlights the increasing consumer focus on health and fitness, with a demand for personalized and technologically advanced fitness solutions [31][34]. - Trend Ten: The Esports Enthusiasts market is rapidly expanding, particularly in emerging markets, driven by a demand for high-performance gaming equipment and immersive experiences [35][37]. - The article concludes that the key drivers of these trends are technological acceleration, emotional shifts, and lifestyle evolution, reflecting the complex needs of modern consumers [39][40].
大牌杀疯了!京东年货节开运惊喜日,赫莲娜、普拉达等大牌特惠限时秒
Sou Hu Wang· 2026-01-27 04:41
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小赛道,才有大机会
创业家· 2026-01-23 10:27
Core Insights - Successful companies in China should focus on niche markets where they can excel, as these small tracks offer significant opportunities [1] - Companies should avoid spending in areas where they cannot win and be willing to take bold risks in areas where they can succeed [1] Industry Trends - The efficiency of Chinese manufacturing has reached its peak, and mere cost advantages can no longer support brand growth. By 2026, Chinese brands will face challenges not just in production but in occupying industry ecological positions and selling brand value [4] - The next decade is seen as a golden era for lifestyle brands, particularly in sectors like beauty, home, dining, and fashion, where global markets are ripe for engagement [4] - Many Chinese companies struggle with price increases, consumer discount mentality, and lack of compelling brand narratives, which contrasts with the enduring success of European brands that leverage cultural empathy and scarcity [4] Learning Objectives - The three core elements of enduring European brands are: 1. Scarcity narrative: Transitioning from "selling products" to "selling dreams" [5] 2. Supply chain control: Defining industry gold standards [7] 3. Lifestyle definition: Redefining spaces and sensory experiences through design and innovation [9] Educational Experience - The program includes visits to prestigious institutions and brands such as LVMH, Kering, and L'Oréal, focusing on how they maintain their market positions through storytelling, craftsmanship, and technological innovation [6][13][15] - Participants will learn about the importance of brand origin stories and how to create an unassailable competitive moat [15] - The curriculum emphasizes the significance of standardization and globalization in culinary arts, as exemplified by Le Cordon Bleu, and how this can be applied to brand cultural output [16] Practical Applications - Insights from Loro Piana and other top suppliers will illustrate how controlling scarce resources can grant ultimate industry authority [20] - The program will also explore how design-driven manufacturing can elevate products from mere utility to art, achieving significant price premiums and profit margins [21]
年度复盘:2025年零售圈十大跨界联名事件发布
3 6 Ke· 2026-01-16 12:06
Core Insights - The retail industry in China is experiencing intense competition, with cross-industry integration becoming a key strategy for brands to achieve growth in a saturated market [1] - Brands are increasingly moving beyond traditional boundaries, utilizing cross-industry innovation to explore new consumer demands and retail formats [1] Group 1: Cross-Industry Innovations - Kudi Coffee has entered the fast-food sector by launching hot meal options in select Beijing stores, aiming to enhance store efficiency and customer traffic through a "coffee + hot food" model [2][3] - Armani has opened its first restaurant in Beijing, offering a unique dining experience that combines luxury branding with a relatively affordable average spend of 354 yuan per person [4][5] - Haidilao has launched a new brand, "Haini," focusing on beef hot pot, as part of its multi-brand strategy to find new growth avenues beyond traditional hot pot offerings [6] Group 2: Market Adaptations - Ningji has introduced grilled sausage products priced at 4 yuan each to complement its lemon tea offerings, aiming to increase customer spending and overall sales [7] - Haidilao has also ventured into the bakery sector with its brand "Schwasua," offering products primarily priced under 10 yuan, leveraging its supply chain advantages [8] - Prada has opened its first independent restaurant in Asia, integrating Italian and Chinese culinary traditions, marking a significant step in luxury brand engagement in the dining sector [9][10] Group 3: Strategic Expansions - Hailan Home has established a beverage company to enter the bottled water market, responding to declining profits in its core clothing business [11] - Zuli Jian has opened an organic food store, selling frozen dumplings at competitive prices, as part of its strategy to diversify and address financial challenges [12] - Wuliangye has launched a new craft beer brand, "Fenghuolun," incorporating its traditional liquor-making techniques, reflecting a trend of traditional alcohol companies seeking new growth opportunities [14] Group 4: Industry Trends - The cross-industry trend in retail is characterized by deeper integration of core capabilities rather than simple category additions, as seen with Haidilao and Wuliangye [17] - Brands are targeting specific consumer groups more effectively, such as Kudi Coffee's focus on all-day dining and Zuli Jian's appeal to older consumers [17] - Luxury brands are using dining experiences to convey lifestyle aesthetics, while mass-market brands are leveraging cross-industry strategies to overcome growth challenges [18]
Miu Miu再推高价争议单品,镶钻“围裙”售价超15万元 | 贵圈
Xin Lang Cai Jing· 2026-01-08 07:34
Core Viewpoint - Miu Miu's recent high-priced fashion items, including a diamond-studded apron dress priced at 152,000 RMB, have sparked consumer debate and highlight the brand's unique positioning in the luxury market [1][5]. Group 1: Product Launch and Consumer Reaction - A diamond-studded apron dress from Miu Miu's Spring/Summer 2026 collection has been priced at 152,000 RMB, leading to mixed reactions from consumers on social media [1][5]. - The dress is part of a collection themed "At Work," which explores the value of women's labor and multiple identities through fashion [1][5]. - Miu Miu's customer service indicated that the specific item is not available for purchase, reflecting potential exclusivity or limited production [1][5]. Group 2: Financial Performance - Prada Group reported a net revenue of 4.07 billion euros for the nine months ending September 30, 2025, representing an 8.9% year-over-year increase [2][6]. - While Prada's retail sales decreased by 2% year-over-year, Miu Miu's revenue saw a significant increase of 41%, indicating strong brand performance [2][6].
普拉达(01913) - 截至2025年12月31日止之股份发行人的证券变动月报表
2026-01-05 08:44
股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年12月31日 | | | | 狀態: 新提交 | | --- | --- | --- | --- | --- | --- | | 致:香港交易及結算所有限公司 | | | | | | | 公司名稱: | PRADA S.p.A. | | | | | | 呈交日期: | 2026年1月5日 | | | | | | I. 法定/註冊股本變動 | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | 證券代號 (如上市) | 01913 | 說明 | | | | 本月底法定/註冊股本總額: EUR 255,882,400 FF301 第 1 頁 共 10 頁 v 1.1.1 法定/註冊股份數目 面值 法定/註冊股本 上月底結存 2,558,824,000 EUR 0.1 EUR 255,882,400 增加 / 減少 (-) 0 EUR 本月底結存 2,558,824,000 EUR 0.1 EUR 255,882,400 FF301 ...