Core Viewpoint - Prada has entered into an agreement to purchase a property in Milan for €66.588 million, which is part of a larger urban redevelopment project that is expected to enhance the area significantly [1][2] Group 1: Property Details - The property consists of approximately 14,800 square meters of land, divided into two sections: Section One, which is developed and consists of 11 buildings primarily for office use, and Section Two, which is undeveloped land [1] - Section One has a total floor area of 8,699 square meters (gross area) and a net area of 7,748 square meters, while Section One's total land area is 11,560 square meters [1] - Section Two includes 1,257 square meters of undeveloped land and 1,982 square meters of parking space, totaling 3,239 square meters [1] Group 2: Strategic Implications - The property is located in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [2] - The acquisition is intended to consolidate several existing offices and showrooms into one location, enhancing operational efficiency and strengthening the company's position in this strategic area [2] - The company has been leasing Section One since 2013 and intends to evaluate the potential for developing Section Two into a new company headquarters [2]

Core Viewpoint - Prada has announced the acquisition of a property from Ludo Due S.r.l. for €66.588 million, located in a significant urban redevelopment area in Milan, which is expected to enhance the company's operational efficiency and strategic positioning in the luxury market [1][2]. Group 1: Acquisition Details - The property spans approximately 14,800 square meters and is part of a larger redevelopment project known as "Scalo di Porta Romana," which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [1]. - The acquisition price is set at €66.588 million, indicating a strategic investment in a high-value area [1]. Group 2: Strategic Implications - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas [1]. - The second part of the property is currently undeveloped, presenting future opportunities for urban and real estate development [2]. - The proposed project aims to consolidate several existing Milan offices and showrooms into one location, thereby improving operational efficiency and strengthening the company's presence in this strategic area [2]. - The acquisition is viewed as a significant opportunity to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2].

Group 1 - The company Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property for €66.588 million, located in Milan, Italy, covering an area of approximately 14,800 square meters [1][2] - The property is situated in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park [1][2] - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas for retail and marketing functions [1] Group 2 - The second part of the property is currently undeveloped, presenting future urban and real estate development opportunities [2] - The company intends to potentially develop the acquired property into a new headquarters, consolidating several existing offices and showrooms in Milan to enhance operational efficiency and strengthen its position in the strategic area [2] - The acquisition represents a significant opportunity for the company to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任 何損失承擔任何責任。 註冊辦事處位於Via A. Fogazzaro n. 28, Milan, Italy 意大利米蘭蒙扎布里亞納洛迪公司註冊處：編號10115350158 （根據意大利法律註冊成立的股份有限公司） （股份代號：1913） 關連交易 有關收購一項物業 收購事項 董事會欣然宣佈，於二零二五年十一月十八日，本公司與Ludo Due S.r.l.訂立該協議， 據此，本公司購入及Ludo Due S.r.l.出售該物業，代價為66,587,950歐元。 上市規則的涵義 於本公告日期，Ludo Due S.r.l.由本公司執行董事兼主要股東Miuccia Prada Bianchi女 士最終實益擁有及控制（直接控制其97%股本，並透過Ludo S.p.A.間接控制其餘下的 3%股本），故Ludo Due S.r.l.為本公司關連人士（定義見上市規則）。因此，根據上市規 則第十四A章，該協議項下擬進行的交易構成本公司的 ...

Group 1 - The company has experienced 19 consecutive quarters of uninterrupted growth, indicating strong overall performance and consistency at the group level [1] - The brand Mimu has shown significant growth, with expectations for continued growth despite normalization of performance [1] - There is a cautious optimism regarding the Chinese consumer market, with signs of stabilization and potential resurgence in consumption anticipated by 2026 [3] Group 2 - The US market is currently in a good place, with positive performance noted, especially as the festive season approaches [4] - Despite the positive outlook, there are concerns about potential market bubbles that could lead to volatility in the future [5]

Core Viewpoint - Prada's recent quarterly performance shows a slowdown in revenue growth, particularly for the Prada brand, which has recorded negative growth for the first time since 2020, while Miu Miu's growth is normalizing despite being faster than peers [1] Group 1: Financial Performance - Prada's stock fell over 4%, currently trading at 46.6 HKD with a trading volume of 28.27 million HKD [1] - Citigroup noted that revenue growth for the second and third quarters has slowed to unit numbers, indicating a concerning trend for the brand [1] - The group's profit margin is expected to remain at 23.6% in 2024, which is approximately 350 basis points lower than historical highs [1] Group 2: Brand Insights - The Miu Miu brand continues to grow faster than competitors, but its growth is also stabilizing [1] - Significant investments in advertising, manufacturing, IT infrastructure, and retail network expansion are required for Miu Miu, which may suppress profit margin expansion [1] Group 3: Strategic Outlook - Prada's CFO, Andrea Bonini, stated that the company plans to become a dual-listed entity, with a six-month window to consider the listing in Italy, but no commitments have been made yet [1] - The luxury goods market is currently stable, with positive conditions in the U.S. market, although caution is advised due to potential market bubbles fostering overly optimistic sentiments [1]

Core Viewpoint - Prada's recent performance shows a slowdown in revenue growth, particularly for the Prada brand, which has recorded negative growth for the first time since 2020, while Miu Miu's growth is normalizing despite being faster than peers [1] Group 1: Financial Performance - Prada's stock fell over 4%, currently down 3.32% at HKD 46.6, with a trading volume of HKD 28.27 million [1] - Citigroup noted that revenue growth for the second and third quarters has slowed to unit numbers, indicating a concerning trend for the Prada brand [1] - The group's profit margin is expected to remain at 23.6% in 2024, which is approximately 350 basis points lower than historical highs [1] Group 2: Brand Performance - The Miu Miu brand continues to grow faster than its competitors, but its growth rate is beginning to normalize [1] - Significant investments in advertising, manufacturing, IT infrastructure, and retail network expansion are required for Miu Miu, which may suppress profit margin expansion [1] Group 3: Strategic Outlook - Prada's CFO, Andrea Bonini, stated that the company plans to pursue a dual listing, with a six-month consideration period for the Italian listing, but no commitments have been made yet [1] - The luxury goods market is currently stable, with positive conditions in the U.S. market, although caution is advised due to potential market bubbles fostering overly optimistic sentiments [1]

Core Viewpoint - The company plans to pursue a dual listing, with a six-month timeframe to consider its listing in Italy, without making any immediate commitments [1] Group 1: Market Conditions - The luxury goods market is currently stable, with positive performance in the U.S. market [1] - Overall, it is difficult to criticize the performance in the U.S., although the company remains cautious about potential market bubbles that could foster overly optimistic sentiments [1]

Group 1: Company Plans - Prada plans to become a dual-listed company but will not commit to a timeline until it is six months away [1] - Speculation about a dual listing has existed since 2022, with previous comments indicating it was an option but not a priority [1] - CFO Andrea Bonini believes that a dual listing will be the right move at some point [1] Group 2: Industry Performance - Luxury stocks have experienced a slowdown following a boom during the Covid-19 pandemic and a plateau in Chinese market traction [2] - The luxury sector is seen as stabilizing, suggesting a potential resurgence in consumption [2] - The U.S. market is performing well, but caution is advised due to potential bubbles that could affect future performance [3]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 | 截至月份: | 2025年10月31日 | | | 狀態: | 新提交 | | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | 公司名稱: | PRADA S.p.A. | | | | | | 呈交日期: | 2025年11月4日 | | | | | | I. 法定/註冊股本變動 | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | 證券代號 (如上市) | 01913 | 說明 | | | | | | 法定/註冊股份數目 | | 面值 | | 法定/註冊股本 | | | --- | --- | --- | --- | --- | --- | --- | | 上月底結存 | | 2,558,824,000 | EUR | 0.1 EUR | | 255,882,400 | | ...