| 表格序號 | 大股東/董事/最高行政人員名稱 作出披露的 買入 / 費出或涉及的股 每股的平均價 | | | | | 持有權益的股份數目 佔已發行的 有關事件的日 | | | --- | --- | --- | --- | --- | --- | --- | --- | | | | 原因 | 份數目 | | | (請參閱上述*註解)有投票權股 (日 / 月 / 年 | | | | | | | | | 份自分比 | | | | | | | | | (%) | | | DA20251218E00416 | 罗菲 | 1101(L) | | 240.600(L | HKD 82.6267 | 2,286,300(L) | 1.11(L)17/12/2025 | | 股份代號: | 02145 | | --- | --- | | 上市法國名稱: | 上海上美化妝品股份有限公司 - H股 | | 日期 (日 / 月 / 年): | 22/11/2025 - 22/12/2025 | 格隆汇12月22日丨根据联交所最新权益披露资料显示，2025年12月17日，上美股份(02145.HK)获执行董事罗燕在场内以每股均价 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report emphasizes the importance of expanding domestic demand as a strategic initiative, with multiple policies aimed at boosting consumption being introduced. The central economic work conference highlighted the need for a strong domestic market and specific measures to stimulate consumption [4] - The official launch of the Hainan Free Trade Port marks a new phase in China's high-level opening-up, with significant increases in flight bookings to Hainan, indicating a positive trend in consumer behavior [4] - The report notes a robust growth in the beauty and skincare sector, with top brands maintaining their positions and new domestic brands showing significant growth, reflecting changing consumer preferences among younger generations [5][17] Summary by Sections Industry Performance - The new consumption sector saw a weekly increase of 6.66% in the retail index from December 15 to December 19, 2025 [8] - The beauty and personal care sector increased by 2.87% during the same period [8] Policy Developments - The central government has introduced various measures to enhance service consumption, including promotional activities and optimizing service availability to meet diverse consumer needs [4] - A joint notification from multiple government departments aims to strengthen collaboration between commerce and finance to boost consumption in key areas [4] Market Trends - In the beauty and skincare market, the top five brands include Proya, L'Oreal, Han Shu, Lancôme, and Estée Lauder, with domestic brands like Proya showing strong performance [5] - The report highlights a significant increase in sales for Hainan's duty-free shops, with a 90% year-on-year growth on the first day of the free trade port's operation [5] Investment Recommendations - The report suggests focusing on high-quality domestic brands in beauty and skincare, traditional gold jewelry brands favored by younger consumers, and strong tea beverage brands with extensive market coverage [17]

消息面上，据青眼情报梳理今年前11个月数据发现，韩束已连续11个月稳居抖音美妆品牌榜榜首。国金 证券指出，公司为我国美护行业领先企业，旗下拥有在护肤、婴童护理、洗护等赛道的多品牌矩阵。该 行充分看好公司依托较为成熟的品牌运营方法论打造多品牌集团，该行按照护肤、婴童护理、洗护三大 板块对公司中长期成长空间进行测算，预计韩束3年有望破百亿，多品牌快速增长。 上美股份(02145)涨超6%，截至发稿，涨6.32%，报87.5港元，成交额4811.04万港元。 ...

智通财经APP获悉，上美股份(02145)涨超6%，截至发稿，涨6.32%，报87.5港元，成交额4811.04万港 元。 消息面上，据青眼情报梳理今年前11个月数据发现，韩束已连续11个月稳居抖音美妆品牌榜榜首。国金 证券指出，公司为我国美护行业领先企业，旗下拥有在护肤、婴童护理、洗护等赛道的多品牌矩阵。该 行充分看好公司依托较为成熟的品牌运营方法论打造多品牌集团，该行按照护肤、婴童护理、洗护三大 板块对公司中长期成长空间进行测算，预计韩束3年有望破百亿，多品牌快速增长。 ...

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the **large consumption sector**, highlighting the emergence of new consumer demands that drive growth in the sector through new products (personalized, green, low-carbon), new channels (snack chains, discount formats), and new business models (diverse consumption scenarios) supported by the "14th Five-Year Plan" [1][2]. Core Insights and Arguments - **Traditional Consumption Recovery**: The traditional consumption sector is expected to recover by 2026, driven by the release of residents' purchasing power and policy measures aimed at boosting employment and income stability. The food and beverage industry is stabilizing, with the liquor sector showing signs of fundamental stability and dairy products expected to recover quickly [1][5]. - **Commodity Market Trends**: The commodity market has shown a trend of high followed by low prices, with the government implementing various promotional policies to stimulate service consumption and domestic demand. The Ministry of Commerce has issued opinions to expand service consumption, aiming to enhance residents' quality of life and stimulate domestic demand potential [1][6][7]. - **Emerging Consumer Demands**: New consumer demands are impacting the large consumption sector through three main directions: the development of new products that meet diverse and personalized needs, the optimization of new channel structures, and the promotion of new business models that foster diverse consumption scenarios [2][4]. Important but Overlooked Content - **Social Services Sector Changes**: The social services sector is evolving to meet changing consumer demands, with slight increases in beauty care and retail sectors. Key areas of investment include outdoor sports, gold and jewelry, and cultural and trendy IPs, with recommendations for companies like Anta Sports and Lao Pu Gold [8][22]. - **Tourism Market Trends**: The tourism market is gradually recovering, with leading companies like Ctrip and Huazhu Group adapting through technological innovation and marketing to meet the new demands of both young and elderly consumers. China Duty Free's Hainan business has benefited significantly from new duty-free policies [9][10]. - **Food and Beverage Sector Stability**: The food and beverage sector is stabilizing, with the liquor market facing challenges but showing resilience in mass consumption. The snack sector is experiencing performance differentiation, while dairy product demand is steady and supply is gradually clearing [12][17]. - **Investment Opportunities in Agriculture**: The agriculture, forestry, animal husbandry, and fishery sectors present investment opportunities, particularly in pig farming and the pet industry, which is growing due to demographic changes and emotional needs [3][13][19]. - **Household Appliance Sector**: The household appliance industry is seeking structural highlights amid steady growth, with a focus on high-dividend white goods and improving profit margins in black goods. The market for robotic vacuum cleaners is also expected to grow due to technological advancements [20][21]. This summary encapsulates the key points discussed in the conference call, providing insights into the large consumption sector and its various components, along with potential investment opportunities and market trends.

Core Insights - The report emphasizes two main investment directions for 2026: recovery sectors focusing on profit inflection points and growth sectors targeting high revenue increases [4][19][20] Recovery Sectors - The duty-free sector is showing signs of recovery with favorable policies enhancing consumption, including expanded product categories and improved shopping convenience [4][19] - The hotel industry is expected to see a gradual improvement in RevPAR, with business and leisure demand stabilizing, indicating a potential operational turning point in Q4 or next year [4][19] - The tourism sector remains resilient despite macroeconomic pressures, with increasing travel volumes and government initiatives aimed at boosting consumption in various travel themes [4][19] Growth Sectors - The beauty industry is experiencing intensified competition, with a focus on channel value reconstruction and brand establishment [4][20] - The gold and jewelry sector is witnessing a recovery, driven by new product launches and an increasing focus on high-end market competition [4][20] - The cross-border e-commerce sector is expected to rebound, supported by stable policies and a decrease in shipping costs, with strong demand from the U.S. market [4][20] Key Company Recommendations - For duty-free, China Duty Free Group is recommended for its long-term growth potential, with attention to Wangfujing and Zhuhai Duty Free Group [4] - In the hotel sector, companies like Jinjiang Hotels, Atour, and Huazhu are highlighted for their growth prospects [4] - In tourism, companies such as Three Gorges Tourism and Changbai Mountain are suggested for monitoring acquisition and new business developments [4] - The beauty sector includes recommendations for brands like Maogeping and Proya, focusing on channel strategies [4] - For gold and jewelry, companies like Chow Tai Fook and Lao Pu Gold are recommended for their market positioning [4] - In retail, companies like Yonghui Supermarket and Xinhua Department Store are noted for their recovery potential [4]

南都记者统计了上美股份、珀莱雅、毛戈平、华熙生物、贝泰妮、福瑞达等6家中国头部美妆企业，以 及欧莱雅、雅诗兰黛两家国际美妆集团2024年的ESG报告（雅诗兰黛为2025财年），最终发现，针 对"绿色包装"这个美妆行业的特异性议题，倘若说早几年国货美妆企业还处于摸索阶段，但从2024年的 ESG报告可以看出，针对包装的减碳以及产品的循环消费等理念，已成为国内外美妆企业的共识。 趋势1 绿色包装成共识：国内外美妆企业加大投入力度 上美股份在推动产品的可持续及FSC®认证包装的落实方面，具体包括以下8条准则：选用森林管理委 员会FSC®认证的环保纸制作包装；包装纸盒印刷采用环保油墨代替石油油墨；选择可循环利用的塑胶 或生物基材料，尽可能减少使用玻璃等。华熙生物也和上美有类似的措施，并且还对产品包装的工艺进 行了改进，比如使用点胶形式替代塑料膜塑封。在包装的循环利用方面，其二次回收利用生产过程中产 生的废塑料、废外包装纸箱等废弃物，最大程度地减少废弃包装的产生数量等。 针对"绿色包装"板块的信披内容，较上述其他样本国货美妆企业，珀莱雅披露的最为详细，不仅组建 了"绿色包装工作小组"，还给出了"包装材料中可持续包装材料 ...

该行按照护肤、婴童护理、洗护三大板块对公司中长期成长空间进行测算，预计韩束3年有望破百亿， 多品牌快速增长： 护肤业务：近两年韩束依托抖音渠道爆发，市占率明显提升，2024年韩束营收增长超80%，25H1受达 播渠道收缩影响营收有所降速，但Q3线上GMV依旧强劲，根据久谦数据，2025年Q3韩束GMV同比增 长50%。韩束大众、中高端产品线齐头并进，3年维度营收有望破百亿，一叶子营收有望企稳加速。 婴童护理业务：一页品牌依托独特的"医研共创"模式正处于高速增长阶段，过去两年市占率快速提升， 一页凭借高端定位和差异化代言人享有竞争优势，预计未来三年复合增速超50%。红色小象自2023年转 型中大童市场后仍在调整，预计营收增速先降后升。 洗护业务：有望诞生大品牌。1）垂类赛道较多，定位清晰且善于建设消费者心智的品牌能够脱颖而 出，公司极方、2032等洗护品牌有望复刻韩束、一页等品牌的方法论。2）公司切入功效防脱等增速更 快的赛道，且行业集中度较高，有助于孵化大品牌。 智通财经APP获悉，国金证券发布研报称，上美股份(02145)为我国美护行业领先企业，旗下拥有在护 肤、婴童护理、洗护等赛道的多品牌矩阵。公司以线上 ...

国金证券发布研报称，上美股份(02145)为我国美护行业领先企业，旗下拥有在护肤、婴童护理、洗护 等赛道的多品牌矩阵。公司以线上渠道为主，考虑到多品牌增长势能强劲，无论是韩束未来的发展以及 新品牌培育都具备较强的确定性，给予公司2025年PE30倍估值，目标价109.78港元，首次覆盖，给 予"买入"评级。 国金证券主要观点如下： 洗护业务：有望诞生大品牌。1)垂类赛道较多，定位清晰且善于建设消费者心智的品牌能够脱颖而出， 公司极方、2032等洗护品牌有望复刻韩束、一页等品牌的方法论。2)公司切入功效防脱等增速更快的赛 道，且行业集中度较高，有助于孵化大品牌。 盈利预测估值 复盘公司发展的历程，该行认为公司多品牌拓展方法论与运动龙头安踏体育有几个主要相似之处 1)市场化主导。公司旗下品牌定位精准，可以快速发掘消费者痛点，推出针对性产品的同时进行魄力营 销，绑定顶流IP，助力品牌快速破圈。主品牌韩束成功后将这一方法论推广到其他品牌。 2)渠道精细化运营趋势。随着内容电商成为化妆品消费的核心场景，公司以抖音为核心重构渠道战略， 通过创新营销玩法与提升自播比例等精细化运营，实现收入与利润的双高增长。 3)人才内部输 ...

Group 1 - The new national standard for electric bicycles has been implemented since December, enforcing a speed limit of 25 km/h that cannot be unlocked [1] - Manufacturers face strict penalties for violating the new regulations, leading to the complete closure of speed unlocking channels [1] - Multiple electric bicycle brands confirm that the speed limit is secured by a triple anti-tampering mechanism, making it impossible to unlock [1] Group 2 - The new standard includes built-in Beidou positioning systems in electric bicycles to monitor speed, replacing previous brand-specific navigation systems [1] - Industry insiders indicate that consumers needing higher speeds must switch to electric motorcycles, which require a license and registration [1] - Due to price increases in electric bicycles, some users may consider directly purchasing electric motorcycles instead [1]