香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致之任何損失承擔任何責任。 Shanghai Chicmax Cosmetic Co., Ltd. 上海上美化妝品股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2145） 正面盈利預告 本公告乃由上海上美化妝品股份有限公司（「本公司」，連同其附屬公司統稱「本集 團」）根據香港聯合交易所有限公司證券上市規則（「上市規則」）第13.09(2)(a)條及 證券及期貨條例（香港法例第571章）第XIVA部項下的內幕消息條文（定義見上市 規則）作出。 本公司董事會（「董事會」）謹此知會本公司股東（「股東」）及有意投資者，基於對 本集團截至2025年12月31日止年度未經審核綜合管理賬目的初步審閱及對董事會 目前可獲得資料的評估，本集團預計(i)截至2025年12月31日止年度的收入介乎約 人民幣9,100.0百萬元至人民幣9,200.0百萬元，較截至2024年12月31日止年度的 收入人民幣6,792.5百萬元增加約 ...

Macro and Strategy - The 2026 government work report emphasizes the priority of "high-quality development" over "stability" with a GDP growth target adjusted to 4.5%-5.0%, aiming to balance growth and quality during a transitional period [7][8] - Fiscal policy remains "more proactive," with a total broad deficit of 11.89 trillion yuan and a deficit rate of approximately 8.1%, reflecting a slight decrease from the previous year [8] - Monetary policy is expected to remain "moderately loose," with anticipated adjustments including one rate cut and one reserve requirement ratio reduction in 2026 [8] Petrochemical Industry - The petrochemical industry investment strategy for March 2026 recommends focusing on rising crude oil and natural gas prices driven by geopolitical factors, particularly following military actions in the Middle East that disrupted energy supplies [9][10] - The conflict has led to significant price increases in European natural gas, with prices surging over 50% due to supply disruptions from Iran and Qatar [9] - The supply side is experiencing a downturn in fixed asset investment, indicating the end of the expansion cycle, while policies are aimed at eliminating low-priced, disordered competition [10] - Demand is expected to recover moderately due to global central banks entering a rate-cutting cycle, alongside growth in new energy and AI sectors driving demand for key chemicals [11] - The report forecasts Brent crude oil prices stabilizing between $70-$75 per barrel and WTI prices between $65-$70 per barrel in 2026, with specific investment recommendations for companies like China National Offshore Oil Corporation and China Petroleum [12] Retail Industry - The retail investment strategy for March 2026 highlights the proactive positioning of leading beauty brands for the upcoming International Women's Day promotions, with expectations for improved performance due to new product launches [17] - Gold prices have seen significant fluctuations, with a year-to-date increase of 22.34%, impacting consumer sentiment and sales in the jewelry sector [18] - The report maintains an "outperform" rating for the retail sector, suggesting that leading companies in gold and beauty will continue to grow despite short-term market volatility [19] Ctrip Group - Ctrip's Q4 2025 revenue grew by 20.8% year-on-year, outperforming expectations, with a total revenue of 15.4 billion yuan [20][21] - The company is focusing on enhancing user experience and optimizing traffic monetization, with significant growth in overseas bookings through its Trip.com platform [21] - Regulatory scrutiny regarding antitrust issues is a key concern, but the company's strong operational capabilities and supply chain integration are expected to support steady growth [22][23]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年2月28日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 上海上美化妝品股份有限公司 (於中華人民共和國註冊成立的股份有限公司) 呈交日期: 2026年3月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02145 | 說明 | 普通股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 206,354,542 | RMB | | 1 RMB | | 206,354,542 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 206,354,542 | RMB | | 1 RMB | | 206,354,542 | | 2. ...

Investment Rating - The report maintains a positive outlook on the industry, indicating a "Buy" rating [11] Core Insights - The beauty industry shows stable growth, with core categories still having room for domestic market penetration. The skincare market is projected to reach CNY 271.2 billion by 2024, with a compound annual growth rate (CAGR) of 2.1% over five years [20][21] - The competitive landscape in beauty can be analyzed through product categories and channels, leading to two main conclusions: established brands with a leading advantage in categories like lotions and serums are likely to maintain their dominance, especially on platforms like Tmall, while brands seeking growth can leverage emerging channels like Douyin [4][10] Summary by Sections Overall Market - The skincare industry is experiencing stable growth, with essential categories such as cleansing, sun protection, and moisturizing products showing strong growth stability. Since 2020, the industry's growth center has shifted downward, highlighting the resilience of these essential categories [20][21] - The domestic penetration rate for face masks, toners, and sun protection has rapidly increased since 2015, while other categories like moisturizers and cleansers still have room for growth [23][26] Category Breakdown - The concentration of leading brands in major categories is increasing, with significant head concentration observed in lotions, masks, and serums. The inter-category linkage rate is improving, particularly for core categories like serums and lotions, which are central to brand strategies [8][30] - The head concentration in the Tmall channel has shown a significant upward trend since 2019, with the exception of cleansers and toners, indicating a "stronger gets stronger" phenomenon [30][65] Channel Comparison - The competitive landscape on Tmall is relatively stable, while Douyin presents structural opportunities for brands with strong operational capabilities. The concentration ratio (CR50) for core categories on Tmall has increased, indicating a stable market structure [9][10] - Brands that have established strong brand recognition in specific categories, such as Proya in lotions and serums, are likely to maintain their leading positions [9][10] Investment Recommendations - The report suggests focusing on two main investment lines: 1. For stable configurations, brands with strong recognition in core categories and a stable Tmall presence, such as Proya and Betaini, present investment opportunities [10] 2. For growth configurations, brands that continue to expand their categories and possess strong operational capabilities on Douyin, such as Shiseido, are recommended [10]

Core Insights - The rise of short dramas in the Chinese market has attracted significant investment from beauty companies, with major players like Proya, Shiseido, Marubi, and Bethany actively participating in this trend [1][2][4] - Short dramas have proven to be effective marketing tools, generating substantial viewership and sales for brands, with some series achieving over 10 billion views [1][2][3] - However, the increasing competition in the short drama space has led to concerns about diminishing returns and effectiveness, prompting some companies to reconsider their strategies [5][6][7] Company Summaries - **Proya**: Launched multiple short dramas in 2023, including "The Full-Time Husband Training Plan," which garnered 3.6 billion views. The brand's sales through Douyin reached approximately 33.4 billion yuan in 2023, a 374.4% increase year-on-year [2][3] - **Shiseido**: Released nearly 30 short dramas from 2023 to 2024, with significant viewership and sales impact, including a notable 793.6 million units sold of a featured product [2][4] - **Marubi**: Continued to invest in short dramas, with a total viewership exceeding 12 billion across various series. The company reported a 39.31% increase in sales expenses in 2025, reflecting the rising costs of online marketing [4][9][10] - **Bethany**: Although previously involved in short dramas, the company has indicated a shift away from this strategy in the coming years [6][7] Industry Trends - The short drama marketing strategy has become increasingly popular among beauty brands, with many integrating product placements into their narratives to drive sales [1][4] - The cost of producing short dramas has risen significantly, with estimates for high-quality productions ranging from 6 to 8 million yuan per episode, leading to increased marketing expenses for companies [7][10] - Despite initial success, the market for short dramas is becoming saturated, leading to concerns about the effectiveness and ROI of such marketing efforts [5][6][7]

Group 1: Solid-State Battery Industry - The global solid-state battery industry is expected to achieve GWh-level mass production by 2027, driven by collaborative innovation in materials, processes, and equipment [5][6][7] - The solid-state battery supply chain is evolving towards a "materials-equipment-manufacturing-application" collaborative innovation model, with key advancements in electrolyte film formation processes impacting ionic conductivity [6][7] - The global solid-state battery equipment market is projected to reach 120 billion yuan by 2026, with significant demand for new equipment such as dry electrode preparation and isostatic pressing [7][8] Group 2: AI Applications and Media Consumption - The 2026 Spring Festival has become a battleground for major AI companies to showcase their technological capabilities, integrating AI deeply into program production and real-time interactions [10][11] - The focus of domestic AI large models has shifted from general capabilities to native agent capabilities, emphasizing task planning and multi-modal technology breakthroughs [10][11] - The gaming sector during the Spring Festival saw a preference for high DAU games, particularly in the MOBA and FPS genres, with Tencent's games dominating the market [11][12] Group 3: Energy Sector and Coal Market - In 2025, the State Grid's total bidding amount reached 89.4 billion yuan, doubling that of 2022 and increasing by 27% compared to 2024, indicating strong growth in the energy sector [14][15] - The coal market experienced unexpected inventory reductions before the Spring Festival, leading to optimistic coal prices post-holiday, supported by favorable supply conditions [16] - The release of the national unified electricity market policy aims to establish a market-oriented mechanism centered on supply and demand, emphasizing sustainability [17][18] Group 4: New Consumption Trends - The 2026 Spring Festival saw a significant increase in travel and consumption, with cross-regional passenger flow expected to reach 9.5 billion, a 5.32% increase from 2025 [19][20] - The beauty sector showed signs of recovery during the off-peak season, with a notable increase in sales, particularly in the makeup category, driven by festive consumption [22][23] - The overall retail and catering sales during the Spring Festival increased by 8.6% compared to the previous year, reflecting a vibrant consumer market [21][22]

Group 1 - The core viewpoint of the article indicates that Shangmei Holdings (02145.HK) experienced a downward trend in its stock price over the past week, with a closing price of 63.30 HKD on February 20, reflecting a cumulative decline of 3.06% from the closing price of 64.95 HKD on February 16 [1] - During the same period, the overall skincare and cosmetics sector in Hong Kong declined by 2.31%, while the Hang Seng Index fell by 1.10%, suggesting that the company's stock performance was slightly weaker than both the sector and the broader market [1] - On February 20, the net inflow of main funds was 1.384 million HKD, with a total net inflow of 1.722 million HKD; however, technical indicators show that short-term moving averages (such as the 5-day moving average at 64.67 HKD) remain above the current stock price, indicating cautious market sentiment [1] Group 2 - The article notes that the price fluctuation range for the company's stock during the week was 4.06%, highlighting the volatility in its stock performance [1] - The MACD histogram has turned positive, and the KDJ indicator is in the oversold region, further reflecting the cautious sentiment in the market regarding the company's stock [1]

Industry Overview - The beauty industry is showing signs of recovery, with a reported 8.8% year-on-year growth in retail sales of cosmetics for December 2025 according to the National Bureau of Statistics [1] - In January 2026, Douyin's beauty GMV increased by over 20% year-on-year, indicating improved daily sales and self-broadcasting efforts by brands [1] Company Insights - According to a report by Guotai Junan, the main brand of Shangmei Co., Han Shu, continues to expand its product categories, while sub-brands Yiye and Anminyou are experiencing significant growth in single products, suggesting a strong multi-brand strategy that could drive future growth [2] Stock Performance - Over the past week (February 5 to February 11, 2026), Shangmei Co.'s stock price has experienced a downward trend, with a decline of 2.61%. The stock reached a high of 67.95 HKD and a low of 62.10 HKD, with a trading volume of approximately 334 million HKD. Technical indicators show that MACD is in negative territory and KDJ is weak, indicating pressure on the stock price [3]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年1月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 上海上美化妝品股份有限公司 (於中華人民共和國註冊成立的股份有限公司) 呈交日期: 2026年2月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02145 | 說明 | 普通股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 206,354,542 | RMB | | 1 RMB | | 206,354,542 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 206,354,542 | RMB | | 1 RMB | | 206,354,542 | | 2. ...

Group 1 - The Hong Kong stock market saw a rise in new consumer stocks, with Pop Mart leading the gains at nearly 5% [1] - Other notable performers included Blukoo, Maogeping, and Guming, which all rose over 3% [1] - Companies such as Laopu Gold, Shangmei Group, Mixue Group, Miniso, Weilon Delicious, and others also experienced increases of over 2% [1] Group 2 - Pop Mart's stock rose by 4.81%, reaching a latest price of 248.600, with a total market capitalization of 333.08 billion and a year-to-date increase of 32.45% [2] - Blukoo's stock increased by 3.84%, with a latest price of 72.950 and a market cap of 18.13 billion, showing a year-to-date rise of 8.96% [2] - Maogeping's stock rose by 3.83%, priced at 89.350, with a market cap of 43.798 billion and a year-to-date increase of 9.36% [2] - Guming's stock increased by 3.58%, with a latest price of 29.500 and a market cap of 70.156 billion, reflecting a year-to-date rise of 19.05% [2] - Laopu Gold's stock rose by 2.91%, priced at 759.500, with a market cap of 134.237 billion and a year-to-date increase of 22.90% [2] - Shangmei Group's stock increased by 2.92%, with a latest price of 67.000 and a market cap of 26.673 billion, showing a year-to-date decline of 7.97% [2] - Mixue Group's stock rose by 2.80%, priced at 396.600, with a market cap of 150.557 billion, reflecting a year-to-date decline of 3.22% [2] - Miniso's stock increased by 2.43%, with a latest price of 37.100 and a market cap of 44.916 billion, showing a year-to-date increase of 1.92% [2] - Weilon Delicious's stock rose by 2.63%, priced at 12.470, with a market cap of 30.316 billion and a year-to-date increase of 10.84% [2] - Hushang Ayi's stock increased by 1.28%, with a latest price of 86.750 and a market cap of 9.126 billion, reflecting a year-to-date increase of 1.34% [2] - Chazhidao's stock rose by 1.11%, priced at 6.370, with a market cap of 9.413 billion, showing a year-to-date decline of 3.19% [2] - Wuwu Hen Mang's stock increased by 0.90%, with a latest price of 403.000 and a market cap of 86.851 billion, reflecting a year-to-date increase of 70.33% [2]