每经AI快讯，9月8日，上美股份(02145.HK)涨超5%，截至发稿，涨5.42%，报98.2港元，成交额6394.2 万港元。 ...

消息面上，据青眼情报，今年8月，抖音美妆类目GMV超200亿元，同比增幅19.56%，环比攀升 21.46%。8月抖音美妆市场中，国货品牌势头如虹。其中韩束稳坐头把交椅，销售额突破7亿元。值得 一提的是，继2023年和2024年连续两年登顶抖音美妆TOP1之后，韩束今年前8月每个月都保持着这个排 名。民生证券指出，公司主品牌韩束增长强劲，其余品牌Newpage等接力高增，同时积极进行多品类多 品牌布局进一步夯实竞争力。 上美股份(02145)涨超5%，截至发稿，涨5.42%，报98.2港元，成交额6394.2万港元。 ...

智通财经APP获悉，上美股份(02145)涨超5%，截至发稿，涨5.42%，报98.2港元，成交额6394.2万港 元。 消息面上，据青眼情报，今年8月，抖音美妆类目GMV超200亿元，同比增幅19.56%，环比攀升 21.46%。8月抖音美妆市场中，国货品牌势头如虹。其中韩束稳坐头把交椅，销售额突破7亿元。值得 一提的是，继2023年和2024年连续两年登顶抖音美妆TOP1之后，韩束今年前8月每个月都保持着这个排 名。民生证券指出，公司主品牌韩束增长强劲，其余品牌Newpage等接力高增，同时积极进行多品类多 品牌布局进一步夯实竞争力。 ...

行 业 及 产 业 美容护理 2025 年 09 月 07 日 相关研究 证 券 研 究 报 告 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 王盼 A0230523120001 wangpan@swsresearch.com 聂霜 A0230524120002 nieshuang@swsresearch.com 联系人 王立平 (8621)23297818× wanglp@swsresearch.com 换季护肤拉开板块消费旺季，上市公司交流会指引发展方向 研 究 / 行 业 点 看好 ——化妆品医美行业周报 20250907 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 行 业 评 - ⚫ 本周化妆品医美板块表现强于市场。2025 年 8 月 29 日至 2025 年 9 月 5 日期间，申 万美容护理指数下滑 0.8%，表现强于市场。其中，申万化妆品指数基本持平，强于申 万 A 指 1.4pct；申万个护用品指数下滑 1.8%，弱于申万 A 指数 0.3pct。 ⚫ 周观点：换季护肤拉开板块消 ...

Core Viewpoint - The main brand, Han Shu, is solidifying its leading position in the Douyin beauty sector and is experiencing rapid growth on other e-commerce platforms [1][2] Group 1: Brand Performance - Han Shu maintained the top position in Douyin beauty rankings for Chinese brands, achieving this for two consecutive years in 2023 and 2024, and has held this ranking every month in the first eight months of 2023 [1] - The brand's competitive strength is highlighted by proactive adjustments to its live broadcasting and self-broadcasting models amid increasing industry competition [1] - In addition to Douyin, Han Shu's GMV on platforms like Tmall, Vipshop, Pinduoduo, and Kuaishou grew by over 20% in the first half of the year, indicating effective multi-platform collaboration [1] Group 2: New Growth Drivers - The mid-to-high-end baby and child brand, Yi Ye, reported a 147% year-on-year revenue increase in the first half of the year, with its revenue share rising to 9.6%, establishing it as the company's second growth curve [2] - Yi Ye's expansion from baby skincare to a full range of efficacy skincare for ages 0-18 is expected to further enhance its growth potential, with a projected compound annual growth rate of around 60% over the next three years [2] - The launch of the new color cosmetics brand, NAN beauty, in mid-August, is expected to enrich the company's multi-brand matrix, supported by collaborations with top makeup artists and e-commerce experts [2] Group 3: Long-term Growth Potential - The company's multi-brand and multi-category strategy is becoming increasingly robust, with several new brands and product categories in development [2] - The success of the multi-brand approach is attributed to effective incentive and management mechanisms, including internal empowerment and a results-oriented culture, as well as an open attitude towards external collaborations [2] Group 4: Profit Forecast and Investment Recommendation - The company's earnings forecast has been slightly adjusted, with expected earnings per share for 2025-2027 at 2.78, 3.55, and 4.37 RMB respectively [2] - A target price of 103.21 HKD is set for 2025, based on a 34x PE ratio, maintaining a "buy" rating [2]

香港交易及結算所有限公司及香港聯合交易所有限公司（「聯交所」）對本公告之內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產 生或因倚賴該等內容而引致之任何損失承擔任何責任。 Shanghai Chicmax Cosmetic Co., Ltd. 上海上美化妝品股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2145） 補充公告 收購使用權資產 有關租賃協議的 須予披露交易 茲提述上海上美化妝品股份有限公司（「本公司」，連同其不時的附屬公司統稱「本 集團」）日期為2025年8月28日之公告（「該公告」），內容有關本集團（作為租戶） 與上海天宇實宏企業發展有限公司（作為業主）訂立的租賃協議。除文義另有所指 外，本公告所用詞彙與該公告所界定者具有相同涵義。 本公司謹此提供有關上海天宇實宏最終實益擁有人的進一步資料。據董事作出一 切合理查詢後所深知、盡悉及確信，持有上海天宇實宏55.0%股權的上海諾卓企 業管理有限公司由(i)上海鎏凱企業管理有限公司擁有50%的權益，而上海鎏凱企 業管理有限公司由陳美香最終控制；及(ii)上海城開（集團）有限公司擁 ...

Core Viewpoint - The performance of various domestic beauty brands in the first half of the year shows a mixed picture, with some brands experiencing growth while others struggle with declining revenues and profits as the industry faces intensified competition and the end of the traffic dividend era [1][3][5]. Financial Performance - Up to now, several domestic beauty brands have reported their half-year results, with Proya, Shangmei, Mao Geping, and Shuiyang showing increases in both revenue and net profit [1]. - Shangmei's revenue reached 4.108 billion yuan, a year-on-year increase of 17.3%, with a net profit of 524 million yuan, up 30.65% [3]. - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3]. - Shuiyang's revenue was 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3]. - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and a net profit of 799 million yuan, up 13.8%, but growth rates have slowed compared to previous years [3][4]. - Conversely, Beitaini and Yixian E-commerce continue to face growth challenges, with Beitaini's revenue down 15.43% to 2.372 billion yuan and net profit down 49.01% to 247 million yuan [4][5]. Strategic Adjustments - Beitaini is focusing on strategic adjustments and operational optimization, emphasizing high-value products and quality growth, which has led to improved gross margins and cash flow despite short-term revenue impacts [4][5]. - Yixian E-commerce is pursuing a strategic transformation driven by innovation, aiming to enhance product competitiveness through collaborative innovation among multiple brands [4][5]. - Proya is adopting a multi-brand strategy, acquiring various brands to strengthen its market position, including cosmetic brands and medical supplies [5][6]. Market Trends - The domestic beauty industry is witnessing a shift from high marketing-driven growth to a focus on strategic brand positioning and international expansion as the traffic dividend diminishes [5][9]. - Brands are increasingly looking for overseas growth opportunities, with Proya planning to issue H-shares for international expansion and Beitaini establishing regional headquarters in Thailand [9][10]. - Water Sheep is also pursuing a high-end transformation by acquiring luxury brands to enhance its market presence [6][10]. Competitive Landscape - The beauty industry is facing intensified competition, with brands needing to adapt to changing consumer behaviors and market dynamics [5][9]. - The low-price competition strategy adopted by Shangmei has raised concerns about its long-term sustainability as consumer rationality increases [7][9]. - Experts suggest that domestic beauty brands must enhance their brand structure and user value to compete effectively on a global scale [10].

Core Viewpoint - The article discusses the recent developments in the domestic beauty market, highlighting the completion of a Series B funding round for HuazhiXiao, led by domestic beauty giant Proya, and the strategic shifts among the top ten domestic beauty companies as they seek new growth avenues amid a slowing market [3][4]. Group 1: Financial Performance of Top Domestic Beauty Companies - Proya, Shangmei, and Shanghai Jahwa ranked as the top three domestic beauty companies, with Proya achieving a revenue of 5.362 billion yuan in the first half of the year, surpassing half of last year's total revenue [5][6]. - Shangmei's revenue grew by 17.3% year-on-year to 4.108 billion yuan, with net profit increasing by 34.7% [5][6]. - The top ten domestic beauty companies saw eight achieve revenue growth, and seven companies reported positive net profit growth, indicating a robust overall performance [6][8]. Group 2: Strategic Shifts and Market Positioning - The top domestic beauty companies are rapidly building multi-brand matrices and advancing overseas strategies to adapt to the slowing domestic market [3][4]. - Proya's skincare segment remains dominant, while its hair care and color cosmetics categories have shown significant growth, with hair care growing by 131.25% and color cosmetics by 25.79% [11]. - Shangmei's main brand, Han Shu, generated 3.344 billion yuan in revenue, while its new brand, newpage, focusing on children's skincare, achieved a remarkable 146.5% growth [14][16]. Group 3: International Expansion and Investment Strategies - Proya aims to enter the top ten global cosmetics companies by 2035, targeting a revenue of at least 50 billion yuan, and is actively pursuing international market opportunities [22][23]. - The investment in HuazhiXiao is a strategic move for Proya to enhance its multi-brand strategy and recognize HuazhiXiao's global potential [23]. - Water Sheep Co. is also focusing on international expansion, with a goal to become a global luxury beauty brand management group, launching a "10+3" global strategy [26][28]. Group 4: Challenges and Future Outlook - The domestic beauty market is facing challenges such as slowing growth and increased competition, prompting companies to seek international opportunities to escape price wars [29]. - Companies that possess product originality, brand narrative capabilities, and cross-market operational efficiency are more likely to transition from "Chinese leaders" to "global players" [29].

Core Insights - Several domestic beauty brands have reported mixed results for the first half of the year, with some achieving revenue and net profit growth while others struggle with stagnation or losses [1][3][4] Group 1: Performance Overview - Up to mid-2025, companies like Proya, Shangmei, Mao Geping, and Shuiyang have shown revenue and net profit growth, while Betaini, Huaxi Biology, and Yixian E-commerce continue to face challenges [1][3] - Shangmei achieved revenue of 4.108 billion yuan, a 17.3% increase year-on-year, and a net profit of 524 million yuan, up 30.65% [3] - Mao Geping reported revenue of 2.588 billion yuan, a 31.3% increase, and a net profit of 670 million yuan, up 36.1% [3] - Shuiyang's revenue reached 2.5 billion yuan, growing 9.02%, with a net profit of 123 million yuan, up 16.54% [3] - Proya's revenue was 5.362 billion yuan, a 7.21% increase, and net profit was 799 million yuan, up 13.8% [4] - Betaini's revenue fell to 2.372 billion yuan, down 15.43%, with a net profit decrease of 49.01% to 247 million yuan [4] - Yixian E-commerce reported revenue of 1.92 billion yuan, a 22.48% increase, but a net loss of 22.97 million yuan [4] - Huaxi Biology's revenue dropped 19.57% to 2.261 billion yuan, with a net profit decline of 35.38% to 221 million yuan [4] Group 2: Strategic Responses - Companies are adapting to the end of the traffic dividend era by focusing on multi-brand strategies and high-end product offerings [6][9] - Proya is pursuing a multi-brand strategy, acquiring various brands to strengthen its market position [7] - Shuiyang is focusing on high-end transformation, acquiring international brands to enhance its premium offerings [7] - Betaini is also working on a multi-brand approach, with significant growth in its high-end anti-aging brand [8] - Shangmei is leveraging price advantages in the budget market, but this has led to concerns about entering a price war [8] Group 3: International Expansion - Domestic beauty brands are increasingly looking for growth opportunities overseas [9][10] - Proya plans to issue H-shares for international expansion and has announced overseas acquisitions in various beauty segments [9] - Betaini is establishing regional headquarters in Thailand and expanding its product presence in local markets [9] - Yixian E-commerce has launched a global innovation R&D center and is expanding into Southeast Asia and North America [10] - Shuiyang is also pursuing a global strategy, focusing on brand and supply chain globalization [10]

上美股份 02145.HK 公司研究 | 动态跟踪 | 主品牌抖音龙头地位稳固 多品牌多品类布 | | --- | | 局日益完善 | 核心观点 盈利预测与投资建议 ⚫ 我们小幅调整公司盈利预测，预计公司 2025-2027 年每股收益分别为 2.78、3.55 和 4.37 元（原测为 2.71、3.42 和 4.19 元），参考可比公司，给予 2025 年 34 倍 PE， 目标价为 103.21 港币（1 人民币=1.09 港币），维持"买入"评级。 风险提示：行业竞争加剧，新品牌、新品类推广不及预期等 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 4,191 | 6,793 | 8,475 | 10,395 | 12,411 | | 同比增长 (%) | 56.6% | 62.1% | 24.8% | 22.7% | 19.4% | | 营业利润(百万元) | 414 | 695 | 1,090 | 1,467 | 1,820 | | 同比 ...