格隆汇8月18日丨上美股份(02145.HK)公布，公司将于2025年8月28日召开董事会会议，以（其中包括） 审议及通过集团截至2025年6月30日止六个月的中期业绩及其发布，以及审议派发中期股息的建议（如 有）。 ...

Shanghai Chicmax Cosmetic Co., Ltd. 上海上美化妝品股份有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致之任何損失承擔任何責任。 上海上美化妝品股份有限公司（「本公司」）董事會（「董事會」）謹此宣佈，董事會 會議將於二零二五年八月二十八日（星期四）舉行，藉以考慮及批准（其中包括）本 公司及其附屬公司截至二零二五年六月三十日止六個月的中期業績及其發佈，並 考慮建議派發中期股息（如有），以及處理其他事項。 承董事會命 上海上美化妝品股份有限公司 董事長、執行董事兼首席執行官 呂義雄先生 二零二五年八月十八日 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2145） 董事會會議通告 中國，上海 於本公告日期，董事會包括執行董事呂義雄先生、羅燕女士、馮一峰先生及宋洋 女士；非執行董事李寒窮女士及孫昊先生；獨立非執行董事梁浩新先生、羅妍女 士及李洋先生。 ...

Core Viewpoint - The launch of NAN beauty, a high-end makeup brand co-created by Shangmei Co. and renowned makeup artist Chun Nan, marks a significant expansion into the professional makeup sector for Shangmei, following its successful ventures in skincare, maternal and infant products, and hair care [1][2][10]. Group 1: Brand Launch and Product Offering - NAN beauty was officially unveiled at a brand launch event in Shanghai, featuring Chun Nan as the brand ambassador and partner, showcasing the initial product line including "Black Coffee Primer Essence," "CP Concealer Palette," "Beginner Powder Cream," "Stick Foundation," and "Smart Research Honey Powder Cake" [1][2]. - The first batch of NAN beauty products is set to be available for purchase on Douyin starting September 9, coinciding with Chun Nan's first live streaming event [2]. Group 2: Brand Positioning and Philosophy - NAN beauty is positioned as a mid-to-high-end professional makeup brand, representing Chun Nan's first makeup brand after 25 years in the industry, emphasizing a philosophy of showcasing natural beauty without excessive effort [4][7]. - The brand's design philosophy, "Deconstructing Modern Beauty with Eastern Wisdom," aims to meet consumer desires for natural and authentic makeup experiences, encapsulated in the concept of "Eastern Light and Transparent Aesthetics" [4]. Group 3: Product Innovation and Technology - NAN beauty's product line focuses on technology to restore the skin's natural beauty, utilizing micron-level powder to reflect natural light, breathable membrane technology for oil control and moisture retention, and light-reflecting particles for precise concealing [5]. Group 4: Strategic Team and Talent - The collaboration between Chun Nan and retail expert Gu Mai creates a "golden combination," combining top-tier aesthetic and product expertise with commercial success capabilities, enhancing NAN beauty's competitive edge [6][8]. - Chun Nan's extensive experience and influence in the industry, along with Gu Mai's background in e-commerce and brand management, provide NAN beauty with a unique positioning in the market [7][8]. Group 5: Strategic Goals and Market Position - The establishment of NAN beauty signifies Shangmei's strategic upgrade, entering the mid-to-high-end makeup market and supporting its goal of reaching 30 billion by 2030 and 100 billion by 2035 [10]. - NAN beauty is positioned as a key driver for achieving these ambitious targets, leveraging the current market dynamics where international brands are retracting, and domestic brands with professional makeup artist endorsements are emerging as strong contenders in the high-end market [10].

Core Viewpoint - NAN beauty, a new makeup brand under Shangmei Co., has officially launched, aiming to penetrate the competitive domestic beauty market and achieve a revenue target of 10 billion yuan [3][21]. Group 1: Brand Positioning and Strategy - NAN beauty's slogan "Effortless Beauty, Confident You" reflects its understanding of the current makeup market, which is crowded with both international brands and domestic newcomers [4]. - The brand differentiates itself by leveraging the expertise of top makeup artist Chun Nan and former Tmall beauty general manager Gu Mai, focusing on a "makeup artist IP brand" approach [4][10]. - The brand targets modern young consumers aged 20-30, who seek natural and transparent makeup looks and are willing to invest in self-expression [9]. Group 2: Product Innovation and Technology - NAN beauty's product logic is based on Chun Nan's 25 years of experience, emphasizing "breathable" makeup through three patented technology layers: Light Layer, Breathable Layer, and Shaping Layer [4][6]. - The brand's philosophy, "Oriental Light and Transparent Aesthetics," aims to enhance natural beauty rather than cover it up, making professional techniques accessible to the general public [6][12]. Group 3: Marketing and User Engagement - Each product is accompanied by Chun Nan's instructional videos, simplifying professional techniques for everyday users [7][12]. - The brand has initiated a project called "Chun Nan and 100 Girls," using real-life examples to reinforce its commitment to "effortless beauty" [7]. Group 4: Market Expectations and Growth Potential - The launch of NAN beauty is a strategic move for Shangmei Co. to expand its brand portfolio and penetrate the high-end makeup market [21][22]. - The company anticipates a revenue of 4.09 to 4.11 billion yuan for the first half of 2025, with a year-on-year growth of 16.8% to 17.3%, indicating strong market potential [24]. - NAN beauty's model offers a new approach for domestic brands to achieve high-end positioning by combining professional expertise with effective market strategies [24][25].

Macro Strategy - The report highlights that government bonds support the improvement of social financing, while an active stock market boosts M2 growth, downplaying the negative growth in monthly loans [1][16] - In July 2025, new social financing reached 1.16 trillion yuan, an increase of 389.3 billion yuan year-on-year, with government bond financing being a major contributor [16][17] - The M2 growth rate increased by 0.5 percentage points to 8.8% in July 2025, driven by an active stock market and improved fiscal spending [16][17] Fixed Income Analysis - The report discusses the comparative value of non-ETF component bonds in the sci-tech bond market, suggesting a shift towards these bonds for better liquidity and potential inclusion in ETF [1][18] - The analysis indicates that the credit spreads of non-ETF component bonds are generally higher than those of ETF component bonds, suggesting a larger selection of bonds with compression potential [1][19] - The report emphasizes the importance of monitoring the performance of sci-tech bonds in the context of market fluctuations and the potential for future inclusion in ETFs [1][19] Industry Insights - The "anti-involution" policy is compared to the supply-side reform, indicating a shift in focus towards new industries such as renewable energy, semiconductors, and high-end equipment [2][22] - The report notes that the current economic environment shows signs of structural and institutional overcapacity, particularly in emerging industries like photovoltaics and lithium batteries [2][22] - The analysis suggests that the "anti-involution" policy aims to enhance quality development rather than merely reducing capacity, with a focus on market-driven measures [2][22] Company Recommendations - Jinlang Technology is projected to benefit from increased demand in Europe and Asia, with a forecasted net profit growth of 68% in 2025 [8] - Upme Holdings is expected to achieve significant profit growth through its multi-brand strategy, with a projected net profit increase of 42.3% in 2025 [9] - Nasda is recognized as a leading domestic printer manufacturer, with a focus on enhancing competitiveness through R&D investments [10]

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company is expected to achieve stable growth over the next three years through its "2+2+2" strategy, which focuses on skincare, hair care, and maternal and infant care, supported by a rich reserve of new brands [3][4]. - The main brand, Han Shu, maintains a leading position in the anti-aging skincare sector, with significant expansion into men's and color cosmetics, while new brands like NEWPAGE are rapidly gaining traction in the infant skincare market [10][11]. - The company's revenue is projected to grow significantly, with total revenue expected to reach 67.9 billion yuan in 2024, a year-on-year increase of 61.2%, and net profit expected to reach 7.8 billion yuan, up 69.4% [10][11]. Summary by Sections 1. Company Overview - The company is a leading multi-brand cosmetics enterprise in China, focusing on skincare, maternal and infant care, and hair care products. It has successfully built a brand matrix that includes popular brands like Han Shu and NEWPAGE [17]. - The company has experienced strong revenue growth, with a compound annual growth rate (CAGR) of 19.0% from 2020 to 2024, driven by the explosive growth of its main brand Han Shu [31]. 2. Brand Strategy - The "2+2+2" strategy integrates two major brands in skincare, two in maternal and infant care, and two in hair care, creating a diversified brand matrix that meets various consumer needs [42]. - Han Shu accounts for approximately 82.3% of total revenue, with a strong performance in the anti-aging market, while NEWPAGE has emerged as a significant growth driver in the infant skincare segment [46][60]. 3. Financial Performance - The company’s revenue is projected to grow from 42.1 billion yuan in 2023 to 67.9 billion yuan in 2024, with net profit expected to increase from 1.3 billion yuan to 7.8 billion yuan during the same period [31][11]. - The gross margin has improved significantly, rising from 60.9% in 2019 to 75.2% in 2024, reflecting the success of the high-end product strategy [33]. 4. Sales Channels - Online sales have become a major revenue source, with the online channel accounting for 90.5% of total revenue in 2024, driven by the strong performance of Han Shu and the rapid growth of NEWPAGE [37]. - The company has increased its self-operated sales proportion from 46.7% in 2020 to 78.2% in 2024, indicating a shift towards more direct sales strategies [37]. 5. Future Growth Drivers - The company is expanding its brand matrix with new brands targeting specific market segments, such as the high-end infant skincare market with NEWPAGE and the maternal care market with Red Elephant [60][68]. - The focus on innovation and research is expected to drive future growth, particularly in the clean beauty segment with brands like One Leaf [68].

Investment Rating - Investment rating for the social services industry is "Positive (Maintain)" [1] Core Insights - The report highlights the strong performance of the Japanese toy company Sanrio, with FY2026Q1 revenue reaching 431 billion yen, a year-on-year increase of 49%, and a net profit of 141.9 billion yen, up 38% year-on-year [14][27] - The report emphasizes the growing demand for vocational education in China, with over 12 million college graduates in 2025, and a significant talent gap in the service industry, estimated at over 20 million [5][12] - The tea beverage sector is experiencing high demand, driven by promotional campaigns such as "The First Cup of Milk Tea in Autumn" launched by delivery platforms [5][12] Summary by Sections Section 1: Toy Industry - Sanrio's FY2026Q1 revenue and profit exceeded expectations, with a significant contribution from the Chinese market, which saw a revenue increase of 125% year-on-year [14][27] - Bandai's FY2026Q1 revenue was 3004 billion yen, a 7.1% increase year-on-year, with a net profit of 383 billion yen, up 12.6% year-on-year [30][36] Section 2: Vocational Education - The vocational education sector is targeting the service industry's talent gap, with a focus on practical training and skill development [5][12] - New Oriental's vocational programs are designed with 80% of the curriculum focused on practical training, leading to higher average salaries for graduates [5][12] Section 3: Beverage Industry - The tea beverage market is thriving, with promotional activities driving sales growth [5][12] - Companies like Mixue and Luckin Coffee are positioned to benefit from this trend [5][12] Section 4: Market Performance - The social services sector underperformed the broader market, with the social services index down 0.11% compared to a 1.34% increase in the CSI 300 index [6][28] - Recommendations for investment include tourism, education, and consumer services, with specific companies highlighted for their growth potential [6][28]

Investment Rating - The report maintains a "Buy" rating for the cosmetics and medical beauty sector, particularly highlighting companies like Shiseido and Up Beauty for their strong performance and growth potential [12][14]. Core Insights - The cosmetics and medical beauty sector underperformed the market during the week of August 1 to August 8, 2025, with the Shenwan Beauty Care Index growing by 1.7%, which is lower than the overall market performance [5][6]. - There is a notable divergence in the performance of domestic beauty brands in July, with strong growth observed in skincare brands like Han Shu and Marubi, while color cosmetics lagged due to weather and promotional timing [11][12]. - Up Beauty's H1 2025 performance exceeded expectations, with revenue projected between 4.09 to 4.11 billion yuan, reflecting a year-on-year growth of 16.8% to 17.3% [12][13]. Summary by Sections Industry Performance - The Shenwan Cosmetics Index increased by 1.3%, underperforming the Shenwan A Index by 0.6 percentage points, while the Shenwan Personal Care Index rose by 4.2%, outperforming the Shenwan A Index by 2.3 percentage points [5][6]. - The top-performing stocks in the sector included Up Beauty (+18.4%), Reliable Shares (+13.7%), and Lafang Home (+11.3%) [7]. Key Company Updates - Up Beauty's H1 2025 earnings report indicated a significant profit increase, with net profit margins improving due to optimized channel structures and a higher proportion of high-margin brands [12][13]. - Shiseido reported a 7.6% decline in sales for H1 2025, marking the largest drop in five years, with a notable decrease in the Chinese market [24]. E-commerce Insights - In July 2025, domestic beauty brands showed varied performance on major e-commerce platforms, with Han Shu achieving a 58% increase in GMV on Douyin, while color cosmetics faced challenges [20][21]. - The overall retail sales of cosmetics in June 2025 saw a decline of 2.3%, attributed to the pre-promotion of the 618 shopping festival [21][24]. Market Trends - The report highlights a shift in market dynamics, with domestic brands gaining market share against international competitors, particularly in the skincare segment [34][35]. - The Chinese skincare market is projected to reach 271.2 billion yuan in 2024, despite a 3.7% decline in growth [34][35].

Core Viewpoint - The company expects revenue in the first half of 2025 to reach between 4.09 billion and 4.11 billion RMB, representing a year-on-year growth of 16.8% to 17.3%, and net profit is projected to be between 540 million and 560 million RMB, showing a significant year-on-year increase of 30.9% to 35.8% [1] Group 1 - Growth drivers include the continuous contribution of the Han Shu brand's multi-category layout across all channels and a significant year-on-year increase in revenue from the infant skincare brand Newpage [1] - The main brand's promotional self-broadcasting performance is impressive, and the ongoing expansion of product categories is expected to support high growth [1] - According to Qingyan data, Han Shu ranked first in the Douyin beauty and skincare category in June and has maintained this position for eight consecutive months, with self-operated sales contributing 60.4% of its revenue in June [1] Group 2 - The company plans to build a six-part matrix in the long term, including mass skincare, personal care, maternal and infant products, skin medical beauty, makeup, high-end skincare, and instruments over the next decade [1] - The main brand Han Shu has strong momentum and has successfully established a strong brand presence on the Douyin channel, with other brands likely to replicate this successful model, further contributing to performance growth [1][2] - Based on the company's strong online sales performance, net profit forecasts for 2025-2027 are 1.02 billion, 1.28 billion, and 1.55 billion RMB, with year-on-year growth rates of 31.1%, 25.2%, and 20.9% respectively [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [4] Core Views - The company is expected to achieve a revenue of RMB 40.9 billion to RMB 41.1 billion in the first half of 2025, representing a year-on-year growth of 16.8% to 17.3%. The net profit is projected to be between RMB 5.4 billion and RMB 5.6 billion, showing a significant increase of 30.9% to 35.8% year-on-year. Key growth drivers include the multi-category layout of the Han Shu brand and significant revenue growth from the new baby skincare brand Newpage [8] - The company plans to build a matrix of six major segments over the next decade, including mass skincare, personal care, maternal and infant products, medical aesthetics, color cosmetics, and high-end skincare. The main brand Han Shu has shown strong momentum, particularly on Douyin, and other brands are expected to replicate this success, contributing to performance growth [8] - The company is projected to achieve net profits of RMB 10.2 billion, RMB 12.8 billion, and RMB 15.5 billion from 2025 to 2027, with year-on-year growth rates of 31.1%, 25.2%, and 20.9% respectively. The strong brand momentum of Han Shu and the successful establishment of a self-broadcasting system are expected to drive steady growth [8] Financial Summary - The company's revenue is forecasted to grow from RMB 6.79 billion in 2024 to RMB 11.70 billion in 2027, with growth rates of 62.1%, 27.8%, 16.8%, and 15.5% respectively [9] - The net profit attributable to the parent company is expected to increase from RMB 781 million in 2024 to RMB 1.55 billion in 2027, with growth rates of 69.4%, 31.1%, 25.2%, and 20.9% respectively [9] - The company's return on equity (ROE) is projected to be 23.0%, 35.7%, 31.9%, 28.5%, and 25.7% from 2023 to 2027 [6][9]